Company Profile
BETTER WHEELS LTD
House-68, Road-20, Sector-11, 5th Floor, Uttara, Dhaka 1230
About Better Wheels
Better Wheels Ltd started its journey from 2015. Since 2015, our resilience to adapt and grow
through our unwavering commitment to achieve excellence in our products and services. The
efficiency in our operations experience in the automotive business, are still hallmarks of Better
Wheels Ltd. Our trained and certified teams of sales and service personnel are equipped with
extensive product knowledge and customer relation skills. We believe people make the company
and the strength of our teams has maintained us in the pinnacle of excellence, fulfilling your
vehicle needs. In providing world-class customer service that builds loyalty, it is the soft touch
that makes the difference. Our customers grow with us throughout the years and we are
delighted to have repeated purchases. With good Customer Relationship Management program,
our loyal customers are always appreciated with firsthand irresistible promotion and exclusive
invitations to events. Only at Better Wheels Ltd, we will provide you No Substitute for
Experience. For you, we will deliver above expectations.
Mission Statement
Auto Deal strives to provide outstanding service by fostering long-term relationships with our
clients through catalytic interaction and delivering reputable, affordable pre-owned and new
vehicles.
Our Values
[Trust] [Loyalty] [Honesty] [R ] [I espect ntegrity ]
Our Objectives
100% customer satisfaction, measured through repeat customers, referrals and surveys.
To achieve and surpass the industry average profit margin within the first two-years.
To achieve a respectable net profit by year two.
Corporate Police
Customer satisfaction comes always first with our best service.
Through business, we believe in good harmony not only with our valued customers but
also within our company to provide the best customer service.
Our Product
Better Wheels Ltd sells top-quality used vehicles at a
competitive price. Better Wheels Ltd buys pre-inspected
vehicles wholesale from well known local and foreign car
dealers, and auto auctions. Better Wheels Ltd continually
maintains a diverse stock of vehicles, providing the widest
selection for individual needs. Vehicles are purchased
weekly, to add to the current stock on hand. Each vehicle
is thoroughly inspected by an ASE mechanic with over 25
years of experience. Only vehicles that pass this critical 26 point inspection are sold on site.
Better Wheels Ltd sells all types of used vehicles, from reliable source. We cater to each
customer individually, to satisfy their own practical needs. We buy only the best used vehicles at
or below wholesale in order to bring the savings to the customers. We also offer an auto finding
service to customers. If we do not have the vehicle they want in stock, we will find one for them.
Better Wheels Ltd will be most happy to find the specific car you are looking for. Please advice
Make, Model, Grade, Year, Mileage (Km), Price range we will respond to your request
immediately.
Future Products
Future products will include specialized sales in used recreational vehicles, trailers, off-road
vehicles, and marine products. These products will be purchased and sold through the same
methods, and taken in on trade. They will further diversify a wide selection and there
exist limited competition in the used recreational vehicle business.
Sourcing
Sourcing is critical for any enterprise, and has a direct impact on vehicle pricing. Our primary
source for used cars is the foreign dealers (Romania, Lithia, Kendall, Kiefer's, and Guaranty)
who wholesale vehicles to reduce a large used car inventory. We will thoroughly inspect each
vehicle and select only the best to maintain a high quality of inventory. We will purchase
vehicles bi-monthly through Brashers Auto Auction in Eugene, and the Portland Auto Auction.
Why Better Wheels Ltd?
There is a need in Lane County for a large selection of quality used cars, and Better Wheels Ltd
will sell these top-quality used vehicles at a competitive price. The owner and sales manager
have over 30 years of combined experience in new and used auto sales. We will continue to
develop our excellent working relationship with local dealers and auctions to bring the savings to
the customer.
We will be successful because we offer something different; a pleasant car buying experience.
We will create a purchasing environment that caters to the customer's needs. We are selling a
professional service and an experience in car buying that will bring customers back again, as
well as referring friends and family. We estimate an optimistic gross margin over the industry
average. We will be successful because of the excellent team we have assembled and the drive
and determination of the owners.
Valued Customer
Our market segmentation will consist of four basic segments; families, students, retired, and
singles.
Families will focus on safe, practical vehicles. Something that will last for years, can
fetch groceries, carry the kids, and perform long trips. Many will be on a budget, and
price may be a big factor. They will shop around and educate themselves on vehicles,
shopping for a specific make or model.
Students will include university age students who need a safe and economical car. This
group is concerned with price, flashy looks, and being cool. These drivers tend to be less
educated and will buy on impulse paying more for less car. They will also buy cars more
often than others, on average every two to three years.
The retired group will focus on practicality. Cost may be less important than quality and
features. This group wants comfortable, nicely equipped vehicles at a reasonable price.
They will want a vehicle that will last for years.
The last group is the singles. They are similar to the students in that they want flashly
cool cars, but may be a working professional who can afford to pay more for a higher-
quality vehicle.
Contact Us
Please visit http://www.betterwheelsbd.com
For any further information please mail us at: info@betterwheelsbd.com
