Welcome

S o c i a l& M e d i a
The Social Web
Frank Verstraeten Tuesday 29 November 2011

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Program
Frank Verstraeten

Why, How & What the Social Media Buzz the Social Web the Librarian & the
Social Web
Frank Verstraeten Tuesday 29 November 2011

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Why, How & What

What How
Why

Frank Verstraeten Tuesday 29 November 2011

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Social Media Buzz Everything Social Media Buzz and Hype Integral Part of Corporate Strategy Examples?

Frank Verstraeten Tuesday 29 November 2011

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Examples

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Examples Universities?

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The Social Web

Frank Verstraeten Tuesday 29 November 2011 source: Forrester Research. 2007 - 2011

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The 5 Eras
1) Era of Social Relationships: People connect to others and share 2) Era of Social Functionality: Social networks become like operating system 3) Era of Social Colonization: Every experience can now be social 4) Era of Social Context: Personalized and accurate content 5) Era of Social Commerce: Communities define future products and services
Frank Verstraeten Tuesday 29 November 2011 source: Forrester Research. 2007 - 2011

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The 5 Eras

Frank Verstraeten Tuesday 29 November 2011 source: Forrester Research. 2007 - 2011

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1st Era - Social Relationships

fully entered and matured websites are static brochures pushing content users search for content

Frank Verstraeten Tuesday 29 November 2011 source: Forrester Research. 2007 - 2011

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2nd Era - Social Functionality

almost fully entered and getting marture 3rd party involvement (apps) structure and strengthening ties/connections websites remain separate entities

Frank Verstraeten Tuesday 29 November 2011 source: Forrester Research. 2007 - 2011

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3rd Era - Social Colonization

Social Online Identities log-in with Facebook - Facebook Connect Like and Comment - Facebook Social Plugin Current Era of innovation static website gets social inuence

Frank Verstraeten Tuesday 29 November 2011 source: Forrester Research. 2007 - 2011

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4rd Era - Social Context

inuence of peers and friends people get inuenced by online opinions websites start to become social identities create bridges with social spheres

Frank Verstraeten Tuesday 29 November 2011 source: Forrester Research. 2007 - 2011

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5th Era - Social Commerce

The line between social networks and websites blurs Brands build presence on relevant social communities BUT! Moreover Co-creative experience drive brands innovation and development comes from the communities Brand advocates and Hubs within Networks are a driving force for brands
Frank Verstraeten Tuesday 29 November 2011 source: Forrester Research. 2007 - 2011

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The Librarian
& Social Media which bottle of magic elixir will you pop?

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Trends

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& Developments

Reasons to use Social Media

communication exists on SNS (FB) and tools (Whats App), email is dead.

1. Communication - sophisticated

2. Respond to Feedback - be honest be a

person be real. Listen rst and than act. new form of media

3. Advertise - the services of the Library trough a

what the people want, Co-create the next best thing and let things work for you as well!

4. Understand users better - know

Frank Verstraeten Tuesday 29 November 2011

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Trends

1
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& Developments Sophisticated Connections Facebook Open Graph

Communication

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Trends

2
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& Developments

Respond to Feedback
Praise & help, BUT! be honest

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Trends

3
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& Developments

Advertise
- The new ideas you (or the community) have come up with. - Advertise the Librarys milestones/advancements. - Build a personal brand image

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Trends

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& Developments

Understand Users Better Why do people need the Library?

How do they use it? What is it they do at the Library?

Who are the advocates of the

Library?

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Planning

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Social Media

Simple and Effective Steps

1. Question Everything 2. Device a plan 3. Budget & ROI! 4. Control

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Thank you for your Time!

Frank Verstraeten Tuesday 29 November 2011

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the hard fact:

on

Source: theunderstatement.com, by Michael DeGusta 3 October 2011

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Google+ vs. Facebook

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Google+ vs. Facebook

Prole Stream Circles Hangouts Sparks location -

Prole News Feed Lists (groups) Video Chat (no groups) Communities places Games Questions Business pages Subscribers
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Thank you for your Time!

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