FO IMMEDIA OR ATE RELEA ASE

Da ate Lo ocation

November 18 2011 N 8, Ne York, NY ew Y Tribal DDB Wins Big at Annual So T W t ocial Media Awards a DDB Gro Takes Five of Seven Internation Awards fo KLM, StarHub, Tok&S oup F n nal for Stok, Estrela and a Singapo Elections Recognize for Excelllence in Soc Technolo ore s, ed cial ogies

New Yor November 18, 2011 rk, DDB Worl ldwide Com munications Group Inc a s announced today tha it earned an impressiv five Forrester Ground at a ve dswell Award at yesterd ds days fifth an nnual awards show, presen s nted at the Forrester Ma F arketing & St trategy Foru EMEA he at The Grove um eld country estate in Lon e ndon Novem mber 16-17. The awards recognize e T excellence in achieving n business and organiz s zational goa with socia technology application and the D als al y ns DDB wins fur rther showcas the succes of the gro se ss oups work fo clients inc or cluding KLM and StarHu ub. Were ve honored and energiz to have such bold cllients who allow us to m ery zed move ahead w with new tech hnologies in the social sp pace, said Paul Gunnin CEO of T P ng, Tribal DDB W Worldwide an nd Chief Dig gital Officer of DDB Worldwide. The wins are the product of our talen o ese e t nted teams w who always lo to push our briefs further and tap technology in unique w ook o y ways to crea great wo ate ork. Tribal DD Singapor was honored with a to of two Fo DB re otal orrester Gro oundswell Aw wards. The w wins were awa arded for the StarHub M e Musical Fittin Rooms c ng campaign in the Busines to Consum ss mer Internatio onal: Mobile Application category an for the S ingapore Sp nd pring electio campaig in ons gn the Busin ness to Cons sumer Intern national: Soc Impact c cial category. Triibal DDB and DDB Amsterda ams celebra ated KLM T & Inspire campaign was awarde the Forrester Ground Tile e ed dswell Award in the Busines to Consum Internat ss mer tional: Talkin category. DDB Brazil also won tw ng wo awards in Business to Consumer Internation in the Su pporting and Embracing categories, n t nal d g respectiv vely, for Tok& &Stok and Ferrorama. F Once ag gain, we rece eived excelle entries fo the Forres Ground ent or ster dswell Award from arou ds und the world said Josh Bernoff, senior vice pre d, h esident, idea developme at Forres and coa ent, ster author of Groundswe and Empo f ell owered. We selected th winners b e he based on the most e

impressive results from among over 200 entrants this year. Tribal DDB and DDB Amsterdams global Tile & Inspire campaign for KLM Royal Dutch Airlines utilized social media to generate crowd-sourced uploads of users photos to feature consumer faces within traditional Dutch delftware blue tiles on a real Boeing 777-200 airplane. The airline unveiled the Boeing 777-200 airplane exterior wrapped in a selection of 3,965 crowdsourced tile images and uplifting quotes. The campaign was part of KLMs ongoing effort to increase worldwide awareness of the brands Dutch heritage and its promise to supply Journeys Of Inspiration. The Tile & Inspire plane is still currently en route around the globe following its maiden journey from Amsterdam to Atlanta. StarHubs Musical Fitting Rooms was developed by Tribal DDB and DDB Singapore by combining music and fashion two powerful forms of self expression for youth with RFID technology to create a hyper-personalized experience. Tribal DDB tagged RFID chips to clothes and installed RFID readers with directional speakers in the fitting rooms of selected fashion retail stores. When a garment was brought into the fitting room, the RFID chip triggered the reader to play a music track that matched the style of the garment. An iPad interface installed in the room then provided information about the suggested song, as well as a link to StarHubs online music store. StarHubs Musical Fitting Room introduced the young shoppers to music that best suited their style and helped them to better express themselves through both fashion and music. It positioned the StarHub Music Store as the online music portal that is truly in tune with what matters to youth. Tribal DDB created a useful informational tool before the Singapore General Election 2011 upon recognizing that over 44,000 counts of political buzz exploded on social media, blogs, forums and websites the week leading up to polling day. Singaporeans needed to make sense of it all so Tribal DDB created SG Party Time to turn the data into simple, attractive infographics, using data and analysis by Brandtology. The project was part of an effort to encourage openness and real-time tracking of the election outlook while remaining neutral and providing statistical analysis. Users could get a birds-eye view of on-ground sentiments at all constituencies. They could see how well liked (or disliked) each party was. They could also see what people said about each party, in real time even as speeches were broadcast. In the seven days of campaigning, SG Party Time had over 252,000 page views with 6,000 unique visits per day, an average of four minutes per visit and more than six pages viewed per visit. The campaign was shared over 2,000 times on Facebook and reached an estimated 80,000 Twitter users. DDB Brazil created furniture assembly instructions in a novel way for Tok&Stok's furniture. The agency showcased Tok&Stoks easy assembly in a fresh and interactive way: by listing Tok&Stok's assembly instructions within a Twitter profile. The manuals were reduced to a maximum of 140 characters, including a link to a diagram of the furniture piece. Consumers only needed to look for the hashtag with the name of their purchased item and follow the simple instructions. Ferrorama is a model train made by Estrela, the biggest toy brand in Brazil, which was discontinued in the 1980s. DDB Brazil discovered thousands of Ferrorama fans on Orkut the social network that is bigger than Facebook in Brazil and set about persuading Estrela to relaunch the product with the Come Back Ferrorama campaign. The president of Estrela challenged fans to prove their devotion to the brand in a unique, product-related way: fans had to get a Ferrorama model train to run 20 km (12.42 miles) to a popular landmark in Brazil with only 120 meters (131.23 yards) of track and without stopping the train at any time. A website

was created and broadcast the journey through live videos and tweets and fans could also follow their progress through Twitter and Facebook. After five days they made it and the president of Estrela honored his pledge. 1,230 fans pre-reserved toys on the website and the product sold out one month after its release. The topic topped Brazils Twitter trending topics on three occasions and attracted more than 600,000 views, posts in 90 blogs and unprecedented earned media globally without a campaign. Wins: KLM Tile & Inspire (Tribal DDB Amsterdam) Talking (Business to Consumer International) StarHub Musical Fitting Rooms (Tribal DDB Singapore) Mobile Application (Business to Consumer International) SG Party Time (Tribal DDB Singapore) Social Impact (Business to Consumer International)
Tok&Stok Twitter Manuals (DDB Brazil)

Supporting (Business to Consumer International) Estrela Come Back Ferrorama (DDB Brazil) Embracing (Business to Consumer International)

About Tribal DDB Worldwide Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York with 60 offices spanning 42 countries around the globe. Since it was founded in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots. By 2005 Tribal DDB was named Interactive Agency of the Year by Adweek and at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. This was followed in 2007 by Tribal DDB being the first digital agency to win Global Agency Network of the Year from Advertising Age, and then in 2009 being the first to win the Grand Prix in Film at the International Advertising Festival at Cannes. Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for todays world. Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide. About DDB DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaigns 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Group believes in the power of Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. DDB Worldwide is part of Omnicom Group Inc. (OMC).

Contacts: Kaya Lobaczewski Tribal DDB Worldwide 212-515-8348 Pat Sloan DDB Worldwide 212-415-2109