LET US LEARN ABOUT
STAKEHOLDER
ANALYSIS.
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MEANING
Stakeholder Analysis is a
technique that identifies
individuals or groups affected by
and capable of influencing the
change process.
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Assessment of stakeholders'
issues and viewpoints is
necessary to identify the range of
interests that need to be
considered in planning change
and to develop the vision and
change process in a way that
generates the greatest support.
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The importance of Stakeholder
analysis and effective action on it
lies in the aspiration to uncover and
remove any barriers in every
milestone /phase of a project. It
eliminates the roadblocks in the
completion of the project by helping
to get information about project
supporters, opponents, approvers
and the level of importance / power
of the said type of stakeholders.
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Stakeholder Analysis is a step-
by-step process in which:
1) Identify the stakeholder
2) Understand the needs and
requirements of the
stakeholders- Understand the
priority of each stakeholder and
why any one of them would abort
/ delay / block the project.
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3) Understand the Power and
influence- Use the Power
influence grid <Diagram 1>.
4) Rank them with Power and
influence– So that you can
prioritize the engagement with the
stakeholders whose energies
(Power / Influence) spent are
focussed appropriately to get
maximum benefit to the project
plan.
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5) Develop an action plan for the
stakeholders– A Sort of TO DO
List, with the action, target date
and the name responsible
stakeholder for each To Do.
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Most of the complexities are
centric around human relationships
and the idea to map them, presume
or predict reactions at the start,
and believe they will remain
constant. It is recommended that
the project leader realise that the
stakeholder analysis is not a one-
off exercise and should go on
throughout the project.
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