Professional

Certification in
Digital
Marketing &
Strategy
PCDMS
About IIDE

IIDE is Asia’s most trusted digital marketing training & certification

provider. Our mission is to empower learners in reshaping their careers
and equipping themselves for the future. The programs are designed to
cater to the unique needs of learners from diverse backgrounds while
fostering an engaging and enjoyable learning environment.

5,00,000+
Learners Community

250+
Expert Trainers

100+
Placement Partners

Karan Shah
Founder & CEO, IIDE
What is
Our Mission?
Our mission is to close the global Digital Marketing skill gap by providing
students, freshers, working professionals and organizations with
cutting-edge digital marketing training.

Established in 2016, IIDE has worked with 200 instructors from the most
innovative companies to develop end-to-end digital education that has
empowered more than 1,35,000 individuals.

4.8/5
Average rating
on Google

87%
Students
Placed
How does this
Program work?
Tailored for working professionals, this comprehensive 6-month program
equips learners with essential knowledge in foundational, professional, and
strategic digital marketing principles via a meticulously designed syllabus
and engaging & interactive sessions.

What will you learn?

Foundation in Digital Marketing

Search Marketing

Social Marketing

Growth & Analytics

Planning & Strategy

Business Skills
Program
Highlights

Soft Skills Super Sessions

Get valuable guidance on Engage with experts from
crucial skills for leading brands & agencies
presentations, interviews, through interactive Q&A
and resume building. sessions.

Exclusive Live
Masterclasses Projects
Discover the synergy of Provide marketing solutions
business, economics, and for real-world brand
digital marketing with problems & present to a
exclusive masterclasses. jury of industry experts.
Learning
Methodology
Watch
Get access to 50+ hours of
1 high-quality video content
featuring industry experts.

Attend
Participate in discussions &
engaging activities to reinforce
2
practical digital marketing.

Get Mentored
3 Avail one-on-one mentoring
sessions facility to get
personalised doubt-resolution.

Presentation
Test your knowledge with a 4
range of industry-relevant
assignments & live projects.
 COURSE 1

Foundation of Digital Marketing

1 Live Project

- Orientation
- Marketing Fundamentals
- Consumer Journey: AIDA
- Presentation Skills
- Introduction to Agencies & Departments

COURSE 2

Search Marketing
2 Practice Assignments | 1 Live Project

- Website Basics: Setting up

- Search Engine Optimisation
- Google Ads
- Reporting & Basic Excel
- E-commerce Marketing
- Industry Culture & Skills*

COURSE 3

Social Marketing
2 Practice Assignments | 1 Live Project

- Social Media Organic

- Brand Reputation Management
- Influencer Marketing
- Social Media Paid
- Resume & LinkedIn Profile Building*

*Career Support related modules eligible only for students opting for placements.
 COURSE 4

Growth & Analytics

1 Capstone Project

- Lead Generation & Nurturing

- Google Analytics
- Interview Preparations*
- Mock Interviews*

COURSE 5

Planning & Strategy

1 Practice assignment | 1 Live Project

- Media Planning
- Conversion Rate Optimisation
- Customer Relationship Management
- Blogging, AdSense & Affiliate Marketing
- Portfolio & Personal Brand Building*

COURSE 6

Business Skills
1 Practice assignment

- Art of Pitching
- Client Servicing
- Campaign Planning
- Project Management
- Leadership & Conflict Resolution Skills*

*Career Support related modules eligible only for students opting for placements.
 Career
Support Features

Career Resume
Counselling Assistance
Dedicated assistance to help One-on-one sessions to
figure out the right next step for design & refine your resumes
your career. for your dream job.

LinkedIn Profile Interview

Building Preparation
Optimise LinkedIn profiles for Comprehensive guidance to
better networking & career master interview skills & land
opportunities. your dream job.

Presentation IIDE’s
Skills Training Hiring Portal
Elevate your speaking abilities Empower your career with
& develop a commanding our hiring portal for student
presence. placements.

Note: Career Support Features are only available to students opting for placements.
IIDE Learning
Experience
Bookmark
Our learning platform offers end-to-end support,
leaderboard & calendar to keep track of lectures & exams.

24*7 AI Assistance
Get your queries solved instantly with our
ChatGPT-integrated AI assistant.

Personalised Doubt-Solving
Book a 1-on-1 session with any available mentor to get
personalised solutions to queries.

Video + Live Sessions

Learn via high-quality video lectures featuring industry-experts,
followed by interactive, activity-based live sessions.

Reference Material
Download detailed lecture summaries & use as reference
material even after course completion.
Tools
You’ll Master
 Next Gen
Learning with AI
With recent developments, artificial intelligence has been pushed to the
forefront across all industries-including digital marketing.

In today's AI-driven world, our program goes beyond theoretical concepts and
offers a practical approach to AI-tools to help you thrive in the ever-evolving
landscape of work and innovation.

AI-driven Tools
Learn From
Industry Experts

Haani Mirza Anish Raul Jaideep Doshi

Ex-Creative Lead, Ex-Brand Strategist Global Account
Asia Pacific Director

Akshay Gurnani Soham Bhagnari Shrenik Gandhi

Co-Founder & Chief Sr. Agency Co-Founder and Chief
Executive Officer Development Manager Executive Officer

Amyn Ghadiali Mihir Palan Vishal Rupani

President Business & Sr. Director Planning Ex-Vice
Integration APAC President (VP)
Super
Speakers

Rohan Prasher Deepa Krishnan Arvind RP

Media Head Director of Marketing Chief Marketing Officer

Chandni Shah Kapilesh Prakash Jahid Ahmed

Founder & Chief National Sr. Vice President,
Operating Officer Sales Head Digital Marketing

Neelesh Jain Nidhi Mittal Achint Aurora

Executive Creative Head of Digital and Media
Director Brand Marketing Lead
 Placements
IIDE offers our learners 100% placement assistance. Supported by a
dedicated placement team and IIDE's strong industry connections, our
students have the opportunity to secure placements in top companies
upon program completion.

Where Our Students Work

Note: Placement Assistance is only available to students opting for placements.

What Our
Students Say

The biggest advantage of doing the Digital market-

ing course was having an organised and involved
Placement Team who helps the students for the end
to end process - from curating a Resume, How to
tackle interviews, Timely Guidance/Mentoring and
giving references to the right companies.

Gauri Sharma
Digital Marketing Executive

My experience at IIDE was truly remarkable. The

exceptional faculty, comprehensive curriculum,
practical approach, and supportive community all
contributed to an unforgettable learning journey. I
am confident that the skills and knowledge I
acquired here will propel me to success in the digital
marketing industry.

Rahul Gohil
Client Servicing Executive
What Our
Students Say

I loved the way they taught us different modules and

the way the Digital Marketing course is structured.
But that's not even the best part. I studied in IIDE
while I was in college. And after graduation from my
college, which was 2 years later, they still helped me
get placed. That was the the best bit! I recommend
IIDE to anyone and everyone that is looking to study
this course.
Bhavya Sinha
Social Media Manager

Without any doubt IIDE is the best Digital Marketing

Institute. If we are talking about IIDE then we need to
talk about thier placement cell. The placement cell is
amazing they help us with all the help we need from
finding a good opportunity to how to crack the
interview. If someone wants to persue Digital
Marketing then I will suggest them to persue it from
IIDE.
Hardik Kotak
Social Media Executive
What our Placement
Partners say?
It is great working with students from IIDE - very
prompt, quickly work on the given feedback,
approachable, always want to try and implement new
things for the company.

Rakhee Agarwal, Sr Manager, HR,

I have found that the students from IIDE tend to

possess a rare combination of hard and soft skills
enabling them to deal with real-world scenarios with a
greater degree of understanding and creativity.

Kainaat Rizvi, HR Manager,

Our hiring experience with IIDE has been really great!

We have been working with IIDE for 3 years. IIDE’s
education has made the hires job-worthy, and easy for
the candidates to understand their own expertise.

Brigith Dsouze, Assistant Manager HR,

Program Fees
Instalment Amount Amount

Registration Fees ₹36,000

1st Installment
(30 days from Orientation) ₹48,000

2nd Installment
(60 days from Orientation) ₹48,000

2nd Installment
(60 days from Orientation) ₹48,000

Total Fees ₹1,80,000

Scholarships Available*

Course Fee Down Payment Tenure Monthly EMI Interest Applicable

6 25,000 0%

1,80,000 30,000 9 17,042 3%

12 13,063 4.5%

Fee Payment Methods

• Credit/Debit Card Payment

• Online Banking Payments (NEFT, RTGS, IMPS, TPT, etc.)
• IIDE Payment Gateway iide.co/shop (for full fee / one stroke payment)
• Tuition Fee cannot be paid in cash or cheque

Note- For more details read our Terms & Conditions page.
Campus

Mumbai Delhi Kathmandu

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Contact Us
+91 9619958615

connect@iide.co

www.iide.co

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