You are on page 1of 2

Landsea Group Holding Ltd.

Life with quality air


industry: Real Estate founded: 2001 location: Nanjing China website: www.landsea.cn

a)The main facts about the activities of the company. Landsea Group Co., Ltd. was founded in December 24, 2001. It is engaged in real estate industries specialized in green technology professional real estate development. Their mission is committed to produce humane, green, low carbon, energy saving, environmental friendly as well as cost effective building products and services to their customers. Their first project was in Nanjing where they constructed china?s largest green housing community. They later on built many high comfort and low energy consumption housing in Wuxi, Hangzhou, and Suzhou etc? They use underground thermal layer to naturally store energy, concrete ceiling radiation cooling and heating system, which uses water to circulate the building to cool the hot concrete during the summer and heat during the winter. They apply thick insulation layer on the exterior wall to preserve heat. Their air tight window system helps prevent heat conduction by insulating the space between the window frames and opening. The glass is also coated with Low- E and filled with inert gases to lower down the heat transmission from the sun. b)The ethical challenges this company is addressing. The fierce competition and the scarcity of energy really pose a threat to the Real Estate industry. How to cut cost and provide low-carbon products with energy-saving and environment-friendly is a challenge for the house companies. Green is the direction of Landsea, Landsea maitain a sustainable operation model which is frendly to the evironment and society, and optimize the resouce and energy consumption of a building?s life cycle, providing green, low-carbon and safe products and services to customers as well as advocating a green and healthy life style. Landsea keep in line with the ?Minimum Total Consumption in the building?s whole life cycle? principle to provide customers with green, low-carbon, and safe products and services. c)What makes you believe this company is really ethical and why you trust it. As we know, real estateis a high energy dissipation industry, they use a lot of steels, mud, stone, woodand so on,according to China industrial development commission, real estate industry related to 56 industries. Generally speaking this correlation industries are fully high energy dissipation industries, however, the Landsea company is always chose some company which must be energy conservation to guarantee their product environment, and I think this behaviors lead other related industries own more conscious of protection environment. Furthermore, I think they have an environment building, they created special structure which could against cold and hot without any electric appliances, that?s mean save electric power resource. When looking through the history of Landsee company, you?ll amazing discovery that when they just established, they tried to keep different with same profession, they keep environment protection value at first and always hold this idea until now, their enterprise value is environment protection, and under this moral universe condition they create some green building which received warm welcome. They obtain some fine reputation in protection environment. They become a China Green Architecture committee member, they also to be a member of the Climate Group, they joined DGNB as well. They received a title of green top 100 enterprises. They showed different behaviors in supporting Chinese charities. They set education fund for some poor students, they built 2 hope schools for young people, they build a library for children. d) The possible challenges facing the company in the future and how you think this company may improve. Landsea had a dramatic developing speed in the past 10 years. They achieved lots of success not only in operate, but also in environment protection. But Landsea will confront some challenges in the future. First is the industry environment. The bubble of China real estate industry is looks to be collapsed. As an unlisted company, landsea need to compete with other 802 listed companies which set foot in real estate industry. As an environmentally friendly company, Landsea need to prepare for competing with competitors in economic downturn in high price. As an ethical company, Landsea can?t low the bar to control cost. Second is real estate industry regulation. The government issued some rules to regulate the real estate industry because of the bubble. On one hand, the land and capital supply were reduced, on the other hand, the housing loan was also restricted.

Landsea will face a tough market that had never met. The third is imitation. There are more and more industry leader join to the market segment that Landsea concentrate on. The competitors had advantage compared with Landsea, such as marketing, capital, scale and so on. Even one of the challenges will threaten Landsea to bankrupt. But we have confidence that Landsea can resolve these challenges properly. With the advantage of green-tech and develop strategy in real estate industry, landsea have a glory future.

Company figures: Landsea is a midsize real estate company in china and a leader in green-tech market segment. It was founded in 2001, in Nanjing. The sales revenue in 2010 is 7 billion. Landsea run its business in 9 cities from east to west in china.

You might also like