Marketing & Advertising
Objective: Understand different aspects of advertising to brainstorm your own
advert ideas.
Music
McDonald's used the jingle "I'm Lovin' It" in their ads to create a memorable and
catchy tune. This jingle is simple and easy to remember, which helps people recall
the brand when they hear it. The upbeat music and positive message make the
jingle enjoyable and fun. For many people, especially teenagers, this jingle creates
a sense of happiness and makes them think of McDonald's in a positive way. The
use of memorable tunes in advertising helps to build a strong connection with the
audience.
Slogans
Nike's slogan "Just Do It" is one of the most famous in the world. It was created
to encourage people to take action and pursue their goals, no matter how big or
small. The phrase is simple and easy to remember, making it very effective. It
speaks to everyone, from professional athletes to everyday people, motivating
them to overcome obstacles and be active. This powerful message inspires
teenagers to believe in themselves and their abilities.
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Visuals
Dove's "Real Beauty" campaign aimed to challenge traditional beauty standards.
It used images of diverse models of different ages, sizes, and ethnicities. These
powerful visuals emphasized authenticity and self-esteem. This approach
resonated strongly with teenagers who often face pressure about their
appearance.
Emotions
CocaCola’s "Share a Coke" campaign replaced the Coca-Cola logo on bottles
with popular names and terms like "Bestie" or "BFF." This made the drink feel
more personal and special. The campaign's emotional appeal was about sharing a
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personalized drink with friends and loved ones. For teenagers, this idea
connected with the importance of personal connections and social experiences.
By encouraging people to share a Coke with someone they care about, the
campaign created feelings of happiness and togetherness.
Celebrities
Adidas' Partnership with Kanye West: Adidas worked with Kanye West to create
the Yeezy sneaker line. Kanye West is very popular among teenagers because of
his music and fashion influence. By teaming up with him, Adidas was able to
connect with teenage culture and trends. This partnership made the sneakers
very desirable and trendy. The association with a famous person like Kanye West
helped Adidas reach a wider audience and gain more attention from teenagers.
Types of Ad
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There are various ways companies can advertise their products. Each type of ad
reaches people in different ways:
TV Ad: A commercial on television can show the product in action and explain
its benefits. It reaches a wide audience and can be very memorable.
Post on Instagram: Companies use Instagram to share pictures and videos of
their products. This type of ad can be interactive and is often seen by younger
people who spend time on social media.
Influencer’s Recommendation: When a popular influencer talks about a
product, their followers might trust their opinion. This type of ad relies on the
influencer’s credibility and reach.
Billboard: A large billboard on the side of the road displays ads to people
driving or walking by. It needs to catch attention quickly with simple messages
and strong visuals.
Printed Ad: These ads appear in newspapers or magazines. They provide
detailed information and can target specific groups of readers based on the
publication.
Questions:
1. Memorable Tunes/Music/Jingles
What is the purpose of McDonald's "I'm Lovin' It" jingle?
A) To create a memorable and catchy tune
B) To make the jingle hard to remember
C) To focus only on TV ads
D) To use complicated music
2. Slogan
What does Nike's slogan "Just Do It" encourage people to do?
A) Relax and take it easy
B) Pursue their goals and take action
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C) Avoid difficult tasks
D) Focus only on professional athletes
3. Visuals
What was the goal of Dove’s “Real Beauty” campaign?
A) To set new beauty standards
B) To challenge traditional beauty standards
C) To use only one type of model
D) To ignore diversity
4. Emotions
What was the main emotional appeal of the "Share a Coke" campaign?
A) To make the drink more expensive
B) To create a feeling of personal connection and sharing
C) To encourage people to drink more Coca-Cola
D) To focus on advertising to businesses
5. Famous People
Why did Adidas choose to work with Kanye West?
A) To target older audiences
B) To connect with teenage culture and trends
C) To focus on traditional marketing methods
D) To avoid celebrity endorsements
6. Types of Ad
Which type of ad relies on the influencer’s credibility and reach?
A) TV Ad
B) Post on Instagram
C) Influencer’s Recommendation
D) Printed Ad
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