FUNCTIONS AND

TYPES OF
ADVERTISEMEN
T
By : Sunny Gupta
Assistant Professor
 FUNCTIONS OF
ADVERTISEMENT
• Identifying Brand
• Information
• Persuasion
• Previewing New
trends
• Demand
• Customer Base
• Pricing
 TYPES OF
ADVERTISEMENTS
• Print • Media • Territory
– Newspap – Television – Retail
er – Radio – Local
– Magazine – Online – National
– Directory – Direct – Internation
– Out door mail al
– Transit – Mobile
 Types of
advertisements
• Purpose
– Covert – Surrogate
– Brand – Persuasive
– Non – Competition
Product – Public
– Service Service
– Celebrities
 NEWSPAPER
ADVERTISEMENT
• Is a product or services advertising that
appears in specific section of newspaper
under the heading classifying the
product or service being offered.
Magazine
advertisement
Directory
advertisement
 Out-Door
Advertisement
• Bill-board and message painted on the
side of buildings are common forms of
out-door advertising, which is often used
when quick, simple, ideas are being
promoted.
Billboard
advertisement
Transit
Advertisement
Transit
Advertisement
 T.V
Commercial
• Is a generally considered the most
effective mass-marketing advertising
format as is reflected by the high
prices.
• T.V network charge for commercial
airtime during popular events.
 Radio
Advertisement
• It is a small business advertising.
• Radio advertising can be a very effective
means to attract customer to some
business.
 Online
advertising
• Online advertising is the newest and
fastest growing way to advertise. The
Internet now provides everything from
links on sites, to banner ads on sites, to
small ads on sites, to pay per click
advertising.
 Mobile
Advertisement

Mobile advertising is a form of

advertising via mobile (wireless)
phones or other mobile devices. It is a
subset of mobile marketing.
Mobile
advertisement
Direct mail
advertisement
 Retail
Advertisement
• Emphasizes the specific retail outlet as
the place to buy a specific range of
brand.
• It can be local store advertising in local
newspaper.
 Local
Advertisement
• Any placedbya company,
advertising
organization, individual operating in
or
limited a
geographical area such asa city
or within a state.
•
 National
Advertisement
• Geographically speaking national
advertising’s range is extended to the
territorial limits of the country.
• The advertiser use the national media to
inform the consumer about the product.
• The advertiser use the national local or
regional language but prefers the national
language.
• It can be available in everywhere of country
and easily purchased it.
 International
Advertising
Advertising a product or service in a country
other than where it originates.
 Covert
advertising
• Covert advertising is a unique kind of
advertising in which a product or a
particular brand is incorporated in some
entertainment and media channels like
movies, television shows or even sports.
 Brand
Advertising
• It is advertising with a strong emphasis on
the company brand (logo and/or
company name) also known as
integrated marketing communications
(IMC).
 Non-Product
Advertisement
• This kind of advertisement is advertised
from political parties trade fraternal and
social group for the purposes of
safeguard ideologies, social betterment
and institution.
Service
advertisement
 Celebrities
Advertisement
• Although the audience is getting smarter
and smarter and the modern day
consumer getting immune to the
exaggerated claims made in a majority
of advertisements, there exist a section
of advertisers that still bank upon
celebrities and their popularity for
advertising their products.
 Surrogate
Advertising
• Surrogate advertising is prominently seen in cases where
advertising a particular product is banned by law.
• Advertisement for products like cigarettes or alcohol which are
injurious to heath are prohibited by law in several countries
and hence these companies have to come up with several
other products that might have the same brand name and
indirectly remind people of the cigarettes or beer bottles of the
same brand.
 Persuasive
advertisement
• A type of product promotion that attempts
to influence a consumer in favor of a
purchasing particular good or service by
appealing to their emotions and general
sensibilities.
• A business might engage in informative or
persuasive advertising to encourage first
time customers to try its product, in
addition to reminding customers to
purchase a product they have previously
bought.
 Competitive
advertisement
• Promotional technique in which an advertiser
claims the superiority of its product over
competing product(s) by direct or indirect
comparison.
• If other products are mentioned by their
name (and not as 'brand X,' 'brand Y,' etc.)
the owners of those brands may challenge
the fairness of the comparison in a court.
• Also called comparative advertising or
comparison advertising.
Public Service Advertisement
• The same advertisement techniques use
to promote commercial goods and
services can be used to inform, educate
and motivate the public about non-
commercial issues such as
• HIV/AIDS, Political ideology and Energy
consveration