Librea, Aljunex A.

Uy, Queenie Joyce

Big Boss Cement Inc.

I. Background of the Problem

The Cement Industry in the Philippines had increased due to the government's demand as

they started the "golden age of infrastructure." The Big Boss Cement Inc. (BBCI), a company

that manufactured 100 % Filipino owned and specializing in eco-friendly cement process in

the Philippines. BBCI shops offer green cement product that aims to help the environment

lessen the carbon emission due to the traditional method of cement production, which is also

in line with Government legislation. Regarding the production, the BBCI is the company that

manufactured "green" cement products but others who give their best shot to become one of

the Top Companies in the cement industry.

Despite having a lower price of cement products and an eco-friendly manufacturing process,

the BBCI potential to become an eminence will restrain. The condition of golden age

infrastructure builds a competitive battle between other existing companies in the Philippines.

The effect of this kind of activity can influence the overall performance of the big boss

company.

II. Statement of the Problem

How can the cement product of Big Boss Cement Inc. maintain its competitiveness, despite

having many competitors?

III. Areas for Consideration

SWOT ANALYSIS
STRENGTHS WEAKNESSES
 Provide lower prices and  other players have already

engage an eco-friendly adopted an eco-friendly

manufacturing process. manufacturing strategy.

 Having a "Big name" in the  The gap between demand and

cement industry, and supply

experienced officials  Lack of other unique plans

 The high demand for eco- for the concept of its

friendly cement products operation.

OPPORTUNITIES THREATS
 The internal and external  The entry of more players

growth  The presence of other

 Investment for golden age companies

infrastructure  The initiatives of other

 Enormous opportunities for competitors

international customers.

TOWS ANALYSIS

 Engage In the advertising platform to  Distribute or introduce the products

attract more buyers to the project engineers

 They are exposing experienced  Target those high demand projects.

officials and head for getting  Provide unique advertising

investors.

 Maintain a high supply of eco-

 friendly cement products.

IV. Alternative Courses of Action (ACA)

Engage in the advertising platform to attract more buyers

-It will be easy for the BBCI to attract their customers and investors through the advertising

industry partnership. It will be great for the BBCI to join this activity to promote their cheap

and eco-friendly cement products.

PROS CONS
 An excellent opportunity to expand  The initiatives of other competitors if

their name in the Philippine cement will also come up with an advertising

industry strategy.

Introduce and distribute product to the project engineers

-Introducing the BBCI products to project engineers who are responsible for golden age

infrastructure. It will be an excellent opportunity to be the supplier of cement.

PROS CONS
 Become the supplier for the projects  The standard of Project engineers, in

terms of quality products

Target those high demand project

-It will be an opportunity to supply more eco-friendly cement products.

PROS CONS
 High demand equals high supply  Competitors

V. Conclusion

Engage in the advertising platform to attract more buyers

 -Advertising platform is an excellent activity to expand the name of BBCI'S company in the

Philippine industry. To the market, it will provide information to the customers and educates

them about the BBCI'S advocacies "to use eco-friendly materials." Advertising enables to

introduce of the product and stimulates customers and investors to purchase the BBCI'S eco-

friendly cement product. For the product to stand out, they have to initiate an advertising

platform to use famous artists, television, and billboards. This market strategy will be easy

for the BBCI to attract their customers and investors through the advertising industry

partnership. It will be great for the BBCI to join this activity to promote their cheap and eco-

friendly cement products.

VI. Recommendation

 Introduce the advocacy of the company, where it is in line with the government

legislation.

 Address the customers directly about the right thing with the product. (Introduce the

difference of BBCI'S cement product to other cement)

 BBCI'S advertising platform can use well-known models, artists, television

programs, and billboards

 The point of the advertising campaign is to educate the people about the business.