9 Major Types

of
Advertisemen
ts
 Brand Advertising
• is the most common type of advertising
which promotes the brand to its target
market and aims to have a long term
identity and image in the minds of the
consumers.
 Direct-Response Advertising
• a direct way of advertising to the target
consumers through the use of
mail, telephone, e-mail or text message.
 Business-to-Business
Advertising
• a type of advertising that focuses on a
specific niche in the business industry
(retailers, wholesalers, distributors etc.)
 Retail or Local Advertising
• done by local stores that endorse where
the products or services are available.
 Institutional Advertising
• focused on establishing an image or
identity of a company into the minds of the
audience.
 Public Service Advertising
• advertisements for bringing awareness to
the public for a good cause or to prevent
bad situations from happening.
 Political Advertising
• a form of advertising that promotes
politicians.
 Interactive Advertising
• advertisements on web pages or digital
media.
 Directory Advertising
• shows a list of companies, products or
services together with their addresses and
contact information. (Most popular
example: Yellow Pages)
 Sources:
• http://www.reybelen.com/advertising/9-
major-types-of-advertising/
• Advertising: Principles and Practices
(International Edition) by
Wells, Burnett, Moriarty