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Advertisement
Advertisements come in various shapes, sizes, and forms, be it a
thirty-second spot on TV, a radio jingle, a newspaper promotion,
or a highly personalised promotion on a social media platform.
 What Is An Advertisement?
An advertisement is a paid promotional tool backed by an
identified sponsor to call public attention to an offering or a
brand. In simple
terms, an advertisement is a paid communication message
intended to inform people about something or influence them to
buy, try, or do something..
Types Of Advertisements
• Print Advertisements

• Broadcast Advertisements

• Outdoor Advertisements

• Digital Advertisements

• Product Or Brand Integration

 Print Advertisements
MEANING : Print advertisement is a mass advertisement
strategy that uses hard copy printed mediums like newspapers,
magazines, brochures, flyers, etc., to communicate the
advertisement message to the customers.

It is one of the oldest advertisement types that majorly target

and cater to a literate audience.
Broadcast Advertisements
MEANING : Broadcast advertisements are mass marketing tools
that use broadcast mediums like TV and radio to spread the
advertising message to a wider audience.

• These ads rely more on visual communication and hence can

target everyone with access to such mediums irrespective of
their literacy level.
 outdoor Advertisements
MEANING : Outdoor advertisements or out-of-home
advertisements are ads that reach customers out of their homes.
They use mediums like billboards, buses, taxis, or street elements.

Outdoor advertisements can be digital or traditional, but all of them

are targeted to a geographically oriented target audience.
 Digital Advertisements
Digital advertisements are technology-powered advertisements that
use online or digital paid channels to communicate the marketing
message to the target audience. Such ads appear online or on digital
channels like websites, search engines, social media platforms,
mobile apps, and other digital channels.
 Product Or Brand Integration
MEANING : It involves brand or product placement in entertainment
media like TV shows, OTT series, YouTube videos, etc., where the
brand is interwoven within the script without looking salesy.

Instead of being interruptive advertisements, these ads form the script

or a part of the entertainment media and communicate the message in a
better-scripted manner.
OBJECTIVES OF ADVERTISEMENTS
Advertisements can be released with numerous objectives depending upon the type
of business, marketing campaign, campaign requirements, etc. However, these
objectives can be categorised into three prominent objectives –

• To Inform about the brand or offering and increase the brand awareness and brand
exposure in the target market.

• To Persuade the customers to perform a specific task like buy or try a product or
provide some information.

• To Remind and reinforce the brand message and reassure the target audience about
the brand vision.
Besides these three main objectives, advertisements also focus on:

• Building brand
• Increasing sales
• Creating demand
• Engaging with the target audience.
• Expanding customer base
• Changing customers’ attitudes.
Importance Of Advertisement
Advertisements are important for both the business and the customers.

• For The customers

• they increase awareness
• They make decision-making convenient
• They ensure better quality
• For The businesses
• They lead to sales
• They create awareness
• They help build a favourable brand image
• They help differentiate the product
• They increase the brand’s goodwill
Characteristics Of An Advertisement
No matter what medium a business use to advertise its offerings,
all advertisements come with a similar set of characteristics.
These are:

• Paid form
• Promotional tool
• One-way promotion
• Targeted or non-targeted
 Advantages Of Advertisements
• Increases demand
• Helps in brand building
• Attracts new customers
• Reduces customer turnover
• Boosts existing customers’ confidence
 disAdvantages Of Advertisements

• Increases the costs

• Confuses the buyer
• Can be misleading
• Can waste resources
• Multiplies customer needs
case study
Amul Girl refers to the advertising mascot
used by Amul, an Indian dairy brand. The
Amul girl is a hand-drawn cartoon of a
young Indian girl dressed in a polka dotted
frock with blue hair and a half pony tied up
QUESTIONS
We will be happy to answer your questions