Theory Graphics Design Exam
Section A: Multiple Choice Questions (1 mark each)
1. Which of the following is NOT a principle of design?
- a) Balance
- b) Contrast
- c) Typography
- d) Repetition
2. In graphic design, the term 'alignment' refers to:
- a) The process of arranging elements to ensure they are evenly distributed.
- b) The method of ensuring text and images are flush with each other.
- c) The use of grids to arrange elements symmetrically.
- d) All of the above.
3. The principle of 'proximity' in design is used to:
- a) Ensure elements are evenly spaced.
- b) Group related items together.
- c) Create a focal point.
- d) Balance the visual weight of elements.
4. Which color model is primarily used for printing?
- a) RGB
- b) CMYK
- c) HSL
- d) HEX
5. What does the term 'typography' refer to?
- a) The arrangement of colors in a design.
- b) The art and technique of arranging type to make written language legible, readable, and
appealing.
- c) The use of images to convey a message.
- d) The process of creating visual layouts.
Section B: Short Answer Questions (3 marks each)
6. Explain the concept of 'contrast' in graphic design and provide an example of how it can be
used effectively.
7. What is the difference between 'serif' and 'sans-serif' typefaces? Provide an example of each.
8. Describe the principle of 'hierarchy' in graphic design and why it is important.
9. Define 'white space' (or negative space) and discuss its significance in design.
10. Explain the role of 'color theory' in graphic design. How can understanding color theory
enhance a designer's work?
Section C: Essay Question (10 marks)
11. Discuss the importance of 'balance' and 'alignment' in creating a cohesive design. Include
examples of how these principles can be applied in different types of graphic design projects,
such as web design, print media, and branding.
Answer Key
Section A: Multiple Choice Questions
1. c) Typography
2. d) All of the above.
3. b) Group related items together.
4. b) CMYK
5. b) The art and technique of arranging type to make written language legible, readable, and
appealing.
Section B: Short Answer Questions
6. Contrast: Contrast refers to the arrangement of opposite elements (light vs. dark colors, rough
vs. smooth textures, large vs. small shapes) to create visual interest, excitement, and drama.
Example: Using a bold, dark font on a light background to make the text stand out.
7. Serif vs. Sans-Serif Typefaces: Serif typefaces have small lines or extensions at the ends of the
strokes that make up each letter, such as Times New Roman. Sans-serif typefaces do not have
these extensions, such as Arial.
8. Hierarchy: Hierarchy in design refers to the arrangement of elements in a way that implies
importance. It helps guide the viewer's eye to the most important elements first. This can be
achieved through size, color, and placement. It is important because it organizes information
clearly and improves readability.
9. White Space: White space, or negative space, is the empty space around elements in a design.
It helps to reduce clutter, focus attention on important elements, and improve the overall
aesthetic and readability of the design.
10. Color Theory: Color theory is the study of how colors interact and the visual effects of
specific color combinations. Understanding color theory helps designers create aesthetically
pleasing and effective designs by using color harmonies and contrasts to evoke certain emotions
and reactions.
Section C: Essay Question
11. Balance and Alignment: Balance ensures that no one part of the design overpowers the rest,
providing stability and structure. Alignment creates a visual connection between elements,
making the design more cohesive. In web design, balance can be achieved by evenly distributing
content, while alignment helps ensure that text and images are properly placed. In print media,
balance can be seen in well-proportioned layouts, and alignment ensures that columns of text are
easy to follow. In branding, balance and alignment help maintain consistency across different
mediums, creating a unified brand identity.
By focusing on these principles, designers can create visually appealing and functional designs
that effectively communicate their intended message.
