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ag
1.99
M o s t
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LONgITUDE64
p l a t f o r m
f o r
t h e
y a c h t i n g
monthly magazine
web: www.longitude64.com email: sales@longitude64.com skype: longitude64 facebook: www.facebook.com/longitude64 twitter: www.twitter.com/longitude64
contents
LONGITUDE64
EDITORS LETTER
8 12 16
EDITOR LETTER
Establishing an efficient social media marketing strategy becomes now a reality for yacht brokerage and yacht charter companies.
Yacht brokerage listings for the month of january 2012 presented by brokerage companies using our yacht brokerage solution
Yacht Charter listings for the month of january 2012 presented by charter companies using our yacht charter solution
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311
Find Prospects
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Online PR
Presentation of the yacht charter solution for joomla. Features and advantages
Presentation of the docks & slips solution for joomla. Features and advantages
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Cover Story
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Longitude 64 - The Yachting Network offers powerful features to yacht brokerage and yacht charter companies looking for a turnkey solution in order to improve their inbound marketing activities and social networks integration .
GRAB
Contacts CH - Crans Montana: +41 (0)27 483 12 20 UK - London: +44 (0)20 7078-4226 USA - Miami: +1 (305) 394-9652 email: sales@theyachtingnetwork.ch
Social Media Marketing Social Networks Integration Superyachts Marketing Dedicated Superyachts Reservation Sites Yacht Brokerage Solutions Yacht Charter Solutions Corporate Magazines Creation
EDITORS LETTER
by
OLIVIER BAELDE
Editor
LONGITUDE64
PUBLISHER/EDITOR Olivier Baelde editor@yachting.vg Magazines are available in printed and electronic versions. The Yachting Network platform coupled to our yachting solutions provide an exclusive set of features to yacht brokerage and yacht charter companies allowing them to market worldwide on different medias their yachts for sale or charter fleet. We continuously work on improving our platform to provide advanced features not available in third party listings websites. ADVERTISING MGR James Blackburn advertising@yachting.vg SALES MGR Ian Foster sales@yachting.vg MARKETING MGR Clive Coleman marketing@yachting.vg PR MGR Antoine Bonvin pr@yachting.vg SUBSCRIPTIONS MGR Danielle Chiocci subscriptions@yachting.vg SOCIAL NETWORKS MGR Sven Nicklasson social_networks@yachting.vg BUSINESS DEVELOPMENT MGR Glen Coburn bus_dev@yachting.vg
Welcome
Marketing solutions for yacht brokerage , yacht charter companies and real estate agencies specializing in the rental and sale of docks and slips are our primary focus.
Web Solutions
We developed over the last 24 months an online platform using the latest technologies in terms of web design, database architecture, cloud hosting. Furtermore, a very powerful social network integration though APIs allows the brokerage and charter companies using our yachting solutions to gain maximum exposure on a worldwide basis with a minimum of efforts on their side.
LONGITUDE64A ISSUE JANUARY 2012
Mobile Solutions
The release of our iphone and ipad apps are scheduled for december 2011. It will add even more reach to our solutions. Join us Olivier Baelde Publisher, Editor London, United Kingdom
Then, our montlhy magazines generated through an InDesign CS5 workflow integration allows to generate on a monthly basis magazines for every sites composing The Yachting Network.
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Longitude 64 Brokerage
For Sale: AZIMUT 50, 2007 - 615 000 Euros - Location: Turkey
This Azimut 50 is in As New Condition. This is the 2 cabin version of this very popular yacht. This Azimut 50 was purchased in 2007 by the current owner and has only 200 hours. She was never chartered and always well maintained by the current owner. Since it was purchased in 2007, the current owner added a Zodiac tender in 2008 and a new Yamaha outboard in 2010.
Crans Montana, VS, 3963, Switzerland - Telephone: +41 (0)27 483 1220 Skype: longitude64 - www.longitude64.ch - email:sales@longitude64.ch
JUST REDUCED Aicon (2006 model) with twin Caterpillar engines (1550Hp) each. This is a stunning and sleek looking vessel. Built in 2006 and commissioned in 2008, JR is being sold due to the owner up sizing, she is SSR registered and ready for immediate delivery. The owner will consider any reasonable offer.
CAMMENGA - 2011
1 4 5 0 0 0 0 - TA X N OT PA I D
Carine Yachts - Andrew Noble
United Kingdom (+44) (01202) 901-721 www.carineyachts.com
This Cammenga has had a complete rebuild in 2006 with new interiors, new engine room (engines, generators,etc), new electronics, new passarelle (2008), new paint job and new teak decks. She has an exceptional layout of 4 cabins + crew. The owner is a motivated seller.
SOCIAL MEDIA
Just like the luxury products and services themselves, the quality of luxury digital marketing relies on ideation and execution. A dress is not inherently luxurious; the difference lies in its design and high-quality manufacture. The same is true of digital marketing media.
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gage not only their paying customers, but also people who want but cant have. This is where the democratizing power of social and new media comes into play. Social media enables luxury brands to build tremendous clout among the aspirational set. In some cases, social media may be the only place aspiring consumers can reach the brand at all. This, in turn, builds tremendous prestige among the affluent set. In order to democratize without downgrading, luxury brands must maintain the digital conversation by engaging more aspirational consumers and including them in a controlled brand dialogue. On the other hand, the brand must prevent brand downgrading by embracing cleverness and avoiding mimicry, by ensuring innovation and not stealing from their traditional campaigns, and by treating digital media like the marketing powerhouse that it is. All the while, luxury brands must strive toward the highest creativity, elegance and production quality. Only in this way can luxury brands both cultivate desire and maintain exclusivity, and thus, grow in the digital world safely.
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SOCIAL MEDIA
For instance, they digitize a traditional TV spot by compressing and uploading to YouTube, or they post a print ad to Facebook. This blanket strategy weakens the perception of luxury brands. Just as one wouldnt put a 30-second static print ad on TV, so should one avoid stealing traditional media by hawking it in the digital space. Luxury digital media requires a development, production and deployment strategy specific to its digital channels. Nothing less will do.
strategy. There is a sense of urgency associated with digital platforms, , but luxury brands must be careful not to embrace a platform just because its hot. Only those platforms that spring directly from a core brand ideal or customer need can succeed without diluting the brand itself. Having a marketing strategy is good, but having a marketing strategy that works is great! Using social media requires a careful thought process, strategic planning and flawless execution.
Having a marketing strategy is good, but having a marketing strategy that works is great! Using social media requires a careful thought process, strategic planning and flawless execution.
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their competitors are using social media so they have no other choice but to adopt social media. Sooner than later, such businesses are caught off-guard and their social media ambitions reach a tame end. It is important for businesses to analyze how social media can help them. They need to observe how people use social media and how their competitors are leveraging it. Analyze your business needs and how various social networks like Facebook, Twitter, LinkedIn and others can fulfill these needs.
Evaluating social media ROI is easier said than done. Theres no single criteria based on which you can determine the success/ failure of your social media strategy.
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LONGITUDE 64
by
OLIVIER BAELDE
Editor
A new approach to yacht brokerage and yacht charter marketing: integration with social networks
elcome to the Longitude 64 monthly magazine. The primary purpose of this magazine is to present yachts for brokerage and yachts for charter from clients using our yachting solutions. In order to provide them with a competitive advantage, we decided to integrate our online platform called The Yachting Network with the Adobe inDesign workflow. The end result being that all the listings from clients using our online yachting solutions are as well included in our monthly magazines. It brings them maximum exposure as well as brand recognition. We believe that there is still a need for a printed version to allow readers to be able to read offline while traveling for example. Furthermore, it allows our clients to reach potential buyers who are not always willing to stay a long time in front of a computer screen in order to review luxury yachts for sale or charter. A printed version still has its charm and provides added value to our clients. We hope you will enjoy reading every month our magazines. In the following months, every site part of The Yachting Network will be integrated in the Adobe Indesign workflow in order to generate monthly magazines adding again some exposure and visibility to
our clients listings. he architecture of our platform now comes full circle. We are able to provide to all clients using our yachting and real estate solutions an integrated platform able to deliver online and offline visibility through very efficient web services.
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e believe that a tight integration between the web sites of our clients running one of our yachting solutions and social networks and coupled with a printed version will bring them a very powerful platform to increase the visibility of their listings.
urthemore, our complete integration to over 15 social networks through APIs allows clients using our solutions to post automatically listings updates on their social media accounts without extra work.
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nlike third party listing sites specializing in yachting, clients list their yachts only once on their websites in our yachting solutions and then syndication takes place. It insures that their domain name and web site is the place where all listings are managed, indexed first by search engines and where all inbound traffic goes back to when syn-
O T T
ver time, this strategy will bring continuous lead generation at a fraction of the cost spent on multiple third party listing sites where listings are lost in the crowd.
he Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not found in the competition. The Docks & Slips solution includes
he Yacht Brokerage Solutions for joomla was designed to answer the needs of yacht brokerage or dealership companies. It provides extensive features not found in the competition. The Yacht Brokerage solution includes lead request management to store all yacht requests.
The Yachting Network has local sites in all european countries. The print version of our magazine brings additional readers and visibility to our clients. Complete integration in social networks maximizes the exposure of yacht listings. Soon to be released, mobile apps will close the circle of a 360 inbound marketing strategy.
lead request management to store all yacht slips requests.
geting the yachting and luxury markets. acht Listings are as well distributed in RSS feed format to different subscribers and feedburner. XML feeds are syndicated to generic third party web sites like Olx, Vast, Oodle. It helps in increasing backlinks to the clients webwebsite.
dditional XML feeds following the openmarine standard (www. openmarine.org) generate files compatible with The Yacht Market, Boatshop24, Boat 24, Jameslist... completing a very powerful array of syndication tools.
owerful and integrated APIs: Powerful & Integrated Syndication Services: Our Solution offers a very powerful synchronization tool in order to increase instantly the visibility of the listings in the Longitude 64 Yachting Network composed of over 15 web sites (and growing) tar-
he Yacht charter reservation Solutions for joomla was designed to answer the needs of yacht charter companies. It provides extensive features not found in the competition. The Yacht Charter Reservation solution includes reservation requests and quotes management as well as online availability calendars.
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LONGITUDE 64
by
OLIVIER BAELDE
Editor
Social Networking Sites Social Networking SitesThere are various social networking sites where you can create profiles to connect with your target audience directly. Create a Facebook fan page. Create tweets and retweets on Twitter. Create your organizations profile on Linkedin. According to statistics released by Face-
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book, the social networking website has around 500 million active users, of which around 50% log in every day for commenting or browsing. A Facebook fan page thus makes a lot of sense to reach an active online audience. On the other hand, Twitter has real time updates and news-worthy tweets that even search engines show in their search results. The tweets about your products are quickly read and responded to by other users. A Twitter account to respond to and create a buzz about your product is therefore essential. Linkedin is accessed by a variety of professionals and businesses looking to connect and research for work and business. Hence, a Linkedin account for your organization is great
for networking within the industry or with vendors. Blogs, Microblogging engadget_logoBlogs give you a wide platform to talk about key issues. Blogs are also a great way of bringing traffic to your main website. For an effective blog, you need to post fresh and relevant content frequently, monitor and respond to comments, create internal links, and build a community of loyal readers. Microblogging through sites like Twitter also lets you send short, crisp updates. Some famous company blogs are www.engadget.com, googleblog. blogspot.com, blog.facebook.com &
en.community.dell.com/dell-blogs/ default.aspx. If you want blogs related to SEO, you can check out searchengineland.com, www.seomoz.org/blog or www.searchenginejournal.com. Online Videos
Duo processor. Photosharing, Slide Sharing Photo Sharing Sites Like FlickrSharing relevant and interesting images with your user base also helps in creat-
and would use in their business. If your organization has conducted any good-to-know research, you can share the findings online. You can also share your presentations, slides, and reports through websites like Slideshare and Scribd.
Podcasting Online VideosWebsites like A well planned and executed social Youtube have created a media marketing (SMM) strategy itunes_podcast_iconAs per whole new arena for multitakes you where your users and buyPodcast.com, Podcasting is media interaction. Sharing the method of broadcasting and viewing videos is now, ers are. It lets you share the voice audio files over the internet not just an activity enjoyed of your organization, get real time which can be downloaded and by individuals for their own feedback for your products, create listened to via your computer pleasure, but also a great and/or portable music player. way for an organization to an instant buzz for your new product The reason why podcasting is share information about its offerings, build customer loyalty, and linked directly with the name products. Organizations have reach an informed target audience. iPod is due to strictly to the fafound sharing interesting and miliarity of origin of the word related videos on Youtube to be a great way of ensuring continual, ing pleasant, long-term associations. wherein people first began downsustained interest of the target audi- The images can be about widely an- loading music audio files to listen to ence. You can upload interviews of ticipated events like a product launch, them on their iPods.. Podcasting can your top management, share presen- celebrity associations, or the organi- help you reach more users to promote tations, or even share videos of social zations internal events. Websites like your products and services. Many usor business events in your organiza- Flickr have an active user base and ers find podcasts a great way of staying in touch with new developments tion. When Intel uploaded fun and can be leveraged for this purpose. while on the move. Websites like Blip digitally enhanced videos of its Consumer Electronics Show exhibit, it not Slide sharing, on the other hand, di- let you conveniently share your podonly created a buzz but also ensured rectly appeals to the users needs by casts. Other famous podcast sites are users got to know about its new Core sharing information that they need podcast.com & Apples Itunes Podcast.
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LONGITUDE 64
l Find out if you have an active presence in target markets. l Rate yourself vis--vis your competitors in the online environment. Find out what your competitors are doing better than you, and also what you are doing better. l Check your status on social networking sites. Do you have a presence already that needs to be optimized? Or, do you need to start from scratch? Analyze your position Define and analyze your target audience:
l Check where your target audience generally interact more. l Check what keywords they are using. l Find out what they need, and where their interests lie. Identify and analyze what you want from your SMM strategy: l Check the enthusiasm and commitment of your top management and marketing department for having a dedicated SMM strategy. In case the commitment seems inadequate, discuss and educate till you get a dedicated and informed agreement.
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l Assign responsibility to the following measures will help you en- by other sites. correct department, whether it is sure responsiveness and professional PR, marketing, communications, interaction:Monitor your progress Blog posts must be frequent enough or other. Create a team to sustain interest. with well defined goals The Yachting Network has local webregarding your SMM In case of critical comments, sites in all european countries. The strategy. This may mean its better to respond to them print version of our magazine brings creating micro-goals like immediately and fairly. Neganumber of blog posts per additional readers and visibility to our tive comments need not alweek, time duration set ways be deleted or removed. clients. Complete integration in social for responding etc. networks maximizes the exposure of l Study the existing sites If you suspect trolls or deliberyacht listings. Soon to be released, and find out where ate misinformation, one way of you need to focus your ensuring more transparency mobile apps will close the circle of a attention the most. is by creating a Login require360 inbound marketing strategy. l Create measurable ment for posting comments target goals of what you on your blog. want to achieve from your SMM closely strategy. Start your journey now! A query, tweet, or a comment re0 Monitoring your social quiring clarification on the Facebook Remember, the beginning may be page, blog, or other portals must be slow. It takes time to engage your aumedia strategy replied to within 24 hours. dience and build loyalty. Keep your For your SMM strategy to pay you interactions transparent, fair, and long-term dividends, you need to Blog posts, tweets must be of high timely. With a continual engagement make sure you have practices and quality and value and/or knowledge in diverse social media tolls, you will checks in place that ensure efficient enhancing. The content in your posts be soon rewarded with a vibrant, onexecution and a quick response. The should be good enough to get linked line community for your organization.
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SOCIAL NETWORKS
Common Mistakes
companies Make With Strategy: Some of the most common mistakes companies make with social media revolve around making decisions that arent consistent with having good business sense. Because social media tools are free, some companies tend to take the wrong approach: use all tools to see what sticks. Here are some of the most common mistakes to avoid with social media strategy:
0 Perfecting a social it takes time to build social media accounts, every minute you waste by not being there media strategy
Even though a social media strategy is important, dont wait for the strategy to set up your companys accounts. Reserving your companys name on various social media sites is of the is followers you could be losing.
they can sell anything. Social media may seem free, but the hidden time costs to build relationships Social media is not a quick way to make more sales; in fact, social media actually adds cycle time to the sales process. Just like any other process, a company must consider how much of its resources to invest.
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Every social media user has a very clear idea of what social media means to them, and how they want to be approached by companies on social media. Most companies dont realize that the way they approach social media sends its own message to consumers.
0 Putting all eggs in one basket
Its exciting to see extraordinary results on one form of social media, and tempting to invest all your resources into whats working. Try to resist. With the speed at which technology changes, social media is starting to look similar to the fashion cycle: one day youre in, the next day youre out. Tools fall in and out of fashion all the time remember Friendster, and more recently, MySpace? Companies that build a large equity on one tool will find themselves with nothing if the tool loses popularity. While having a social network presence through Facebook, Twitter and other social networks proves mandatory nowadays, a new concept tested by our yachting solutions is to benefit from Facebook groups and social activity by bringing back friends and followers to the companys website in order to propose targeted services and fea-
0 Facebook
On Facebook for example, the new graph API allows to post update statuses about listings, upload images in albums , post events in calendar.. As well, you can use the facebook user authentication to login into your site and read or contribute to your content. The advantage is that you can at the same time know more about this person and propose a subscription to your newsletter. When he connects to your site with his facebooks user id , you will be able then to send messages directly through the facebook graph API. It will allow you to keep this user informed about your company activities automatically through your website. It provides an extra level of possibilities since you no longer need a user to subscribe to your newsletter. While you manage your own facebook groups , you can post automatically news to the groups and invite all new friends automatically to join the groups through the APIs.
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SOCIAL NETWORKS
facebook user id , you give them the possibility to share information and recommend other users to connect with you. On the new site www. yachting.vg, we are currently experimenting with several new functionalities of the Graph API. Integrating your site more tighly with external social networks will allow you to communicate faster new information to be given to followers and groups. You will be able to provide a constant flow of information and news through automated tasks. When users visit your website, your can control the information given to them as well as getting their feedback on specific polls or through a comment system. You can inform your groups, friends and followers that the newsletters generated every month is available on your website. The important point in this social network integration with your website is to keep the channels open and regularly communicate to provide new information and news. Readers will be more likely to visit your site on a regular basis if they get weekly news from your site. This could be fastidious if you had to do it manually , but by creating automated tasks to post automatically
on a regular basis for example a new yacht listing or price reduction offer, you keep the flow going.
tional tone and respond to other participants in the conversation. Automated accounts or accounts that are updated with a stream of links do not produce results.
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There are so many ways to use social media to communicate draw the line with abusing permission? Unwith the customer, and as social media goes mainstream fortunately, this question is similar to asking where comedians draw the line with potencompanies are finding new ways every day. All of these tially offensive jokes. The truth is that different purposes for communication fall into three main users have different levels of tolerance. Just like a comedian might experiment with messaging functions: public relations and marketing, sales, and based on the feedback he or she is receiving customer services.
from the audience, your company must experiment with the right level of communication, erring on the side of unobtrusive.
0 Strategy definition
The framework for developing a social media strategy consists of three potential functions: public relations and marketing, sales, and customer services. Social media can be used to further goals within just one of these three functions, two these functions, or a company could use social media to satisfy the needs of all three of these functions. These three functions feed each other in a cycle, and companies can create a fairly comprehensive social media strategy by taking each into consideration.
0 Abusing permission
Abusing permission is a fast way for companies to lose credibility, damage relationships, and generally make a bad name for themselves in social media. So where do you
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Indulgence of Poole is most probably the best opportunity on the market for a 4-cabin flybridge yacht of 86-feet. Built in 1998, she has been always perfectly maintained by her 2 owners, and in the past 2 years virtually every part of the yacht has either been fully serviced or replaced. Since 2008, her current owner has invested a lot of time,effort and money in the yacht, hiring a full-time crew of 3 to take care of her and making sure that the yacht is maintained to the highest standards. Indulgence of Poole is also a successful charter yacht, MCA SVC compliant. In 2011 she has had an exceptional season with over 10 weeks charter already reserved
Azimut 55 year 2008 in immaculate condition. 3 cabins / 3 bathrooms version. Extremely well looked after boat, constantly upgraded, professionally maintained, fully serviced and ready to go.
SHOWS
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06
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LONGITUDE64A ISSUE JANUARY 2012
06
06 London January 6 - 15
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SHOWS
Boot Dsseldorf
Boot Dsseldorf is picking up speed. To the tune of 1,600 exhibitors from over 50 countries will be presenting their innovations for the coming season in 17 Dsseldorf exhibition halls from 21 to 29 January 2012 from fishing rods right through to luxurious large yachts. Stand space is in great demand and the number of exhibitors is likely to exceed last years figures. Assessing the situation Goetz-Ulf Jungmichel, Director of boot Dsseldorf, said: The international yachting and watersports industry places great trust in boot as the central, European marketplace for the industry not least due to the differing pace of growth on European markets. In Germany and Northern Europe the economic recovery after the years of crisis is most noticeable. International exhibitors want to capitalise on this. International and unrivalled for boats and yachts Messe Dsseldorf expects some 650 foreign participations at boot 2012. This means more than one in three exhibitors will come from abroad. The biggest exhibiting nation will be the Netherlands with 150 shipyards, fitters and service providers, followed by Italy (60), France (50), Austria (35) and the United Kingdom with 30 participations. Boats and yachts will also be in the limelight at boot Dsseldorf in 2012. An unrivalled international array of boats with 1,700 types of all sizes spreads over eleven exhibition halls. January 21 to 29 January 2012
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SUNSEEKER 64 - 2002
5 4 5 0 0 0 - TA X N OT PA I D
International Yacht Brokerage - John Watts
United Kingdom (+44) (0) 1202 440 440 www.iybltd.com
The Manhattan 64 is a perfect example of a boat that packs innovation, luxury and performance into an exceptionally graceful frame. The hull form has been designed to take a more traditional shaft option but now includes the option of IPS drives - the latter produces fantastic results in performance, handling and economy. Interior options offer upper deck or lower deck galley, three or four staterooms with a midships full-beam master and very large hull-side windows. Saloon and entertainment space has been increased and enlarged and panoramic superstructure windows ensure a feeling of openness.
SUNSEEKER 82 - 2004
1 5 5 0 0 0 0 - TA X N OT PA I D
International Yacht Brokerage - John Watts
United Kingdom (+44) (0) 1202 440 440 www.iybltd.com
We are delighted to present this beautiful example of a Sunseeker Yacht 82 M/Y Tickey Boo. Skipper maintained from new, full Med spec, watermaker - Engines serviced / Antifouled June, invoices available for inspection. Presented with the Jr Master suite layout and large VIP double with a further double guest cabin and 1 twin berth + Crew. White hull, cherry gloss interior and MCA coded for charter (chartered very lightly) with only 800 hrs approx. The absolute best example on the market and priced to sell. Bring offers!
SOCIAL MEDIA
Establishing an efficient SOCIAL MEDIA marketing strategy becomes now a reality for yacht brokerage and yacht charter companies. When establishing the company marketing strategy, several key indicators must be closely watched. As well, deciding the direction of the data flow between the company and third party sites can become costly in terms of advertising budget without bringing long term traffic.
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companys website. ie the single point of entry for all listings should be your website. Then, syndication to third party listings websites specializing in the yachting and to social network will take place. This data flow will allow you to generate inbound traffic back to your site and not to other sites. You will have the control over the data provided to the external sites. Contacts and leads coming to your site once will most likely come back to your site on a regular basis. A powerful outbound strategy for the listings is to target all available social network and document or images sharing sites. Through APIs, you can automate the posting of listings information and brochure to a large array of sites which are not used by third party listings websites to avoid loosing traffic.Nowadays, you can maximize your exposure on social networks relatively easily by selecting a yachting solution already integrating the APIs to post automatically.
reach potentials clients through all available social medias. In a long term strategy, all inbound traffic must go back to your site. This way, if you decide to stop listing on a particular third party listings website, most of the traffic will still flow to your site through the other channels. On the other hand, if you stricly list on third party sites, the day you stop paying them, you disappear from the internet world...
0 XML feeds
We went further in the integration of our yachting solutions with a large array of APIs. Clients using our yachting solutions have their listings posted automatically to Flickr, Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Openmarine. Then, PDF brochures generated are posted to Issuu, Scribd, Slideshare, Docstoc expanding the reach and search engines indexing. And a new service launched this month is through the magazines listing all the yachts from our clients and generated in 3 versions: print on demand version, electronic version and ipad version. The goal in creating your marketing strategy is not to get linked to a single third party listings website where they will dictate their marketing strategy to you and make it very difficult for you to
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Index
LONGITUDE64
EDITORS LETTER
41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86
BAHA 330 ConquistAre, 1999, 99.500 BAJA BoAts BAJA 275 ForCe, 1989, 15.900 BAYLiner 2052 CApri, 2000, 10,495 BAYLiner 2655 CierA, 2000, 26,750 BAYLiner 285, 2003, 34,995 BAYLiner 2855 CierrA, 1994, 34.900 BAYLiner 3288 Motor YACHt, 1990, 65.000 BAYLiner CierrA 2655, 1997, 29.100 BAYLiner tropHY, 1998, 10,995 BeneteAu AntAres 1020, 1989, 59.000 BeneteAu AntAres 11.20 FLY, 1987, 115.000 BeneteAu AntAres 640, 1990, 17.900 BeneteAu AntAres 800, 1987, 29.900 BeneteAu AntAres serie 9, 2009, 89.000 BeneteAu AntAres serie 9, 2001, 84.000 BeneteAu FLYer 10, 1989, 50.000 BeneteAu FLYer 7, 1988, 19.900 BeneteAu MerrY FisHer 695, 2005, 53.000 BeneteAu MerrY FisHer 750 Cr, 1998, 44.900 BeneteAu Monte CArLo 37, 2008, 179.000 BeneteAu oMBrine 900, 1999, 54.800 BirCHWooD BirCHWooD sD 34, 1990, 55.000 BirCHWooD BirCHWooD ts 37 , 1991, 128.000 Boston WHALer supersport, 1985, 3,495 CAMMenGA De Vries, 1978, 1.450.000 CAntieri DeLL Arno LeopArD 27, 1.150.000 CArVer CArVer 32, 1992, 54.900 CArVer CArVer 38, 2007, 219.000 CHris CrAFt CroWne 272, 1992, 35.950 CiGArette CiGArette 42 tiGer, 2000, 165.000 CiGArette GLADiAtor 36, 2003, 159.950 CoBALt 252, 2007, 59,950 Coronet Coronet 32, 1974, 49.000 CrAnCHi enDurAnCe 39, 2000, 92.000 CrAnCHi 28 CsL, 2003, 53,995 CrAnCHi CrAnCHi turCHese 24, 1999, 22.000 CrAnCHi CrAnCHi ZAFFiro 34, 2004, 125.000 CrAnCHi enDurAnCe 39, 1999, 99,500 CrAnCHi enDurAnCe 39, 2000, 89,995 CrAnCHi ZAFFiro 34, 2004, 125.000 CroWnLine 250 Cr , 2005, 39,950 CroWnLine 180 Br, 2004, 11,995 CroWnLine CroWnLine 255 CCr, 2007, 64.000 CroWnLine CroWnLine 270 Cr, 2006, 89.500 Cruiser Cruiser 2670, 1996, 35.000 Cruisers 390 sport, 2008, 240.000
87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132
2152 WALkArounD, 2009, 57.370 24 sx, 2006, 17,995 27 Metre, 1939, 1.200.000 310 MonACo, 2000, 69.950 33, 1991, 58,500 43 rs, 2003, 154,950 45, 2007, 299.000 590, 2005, 15,000 68 s, 2006, 1.400.000 7.6 Metre, 2001, 12,995 72 open, 2006, 695,000 8.1 Mk1 riB, 1998, 30,000 975, 1991, 40.000 999 seADnA 2012 MoDeL, 2012, 168,000 ALLAnte 705i BoWriDer, 2011, 60.761 ALLAnte 825i MiD CABin, 2010, 90.148 CHAse 700i, 2011, 71.938 CHAse 800, 2011, 87.000 expLorer 622i sD, 2011, 50.668 expLorer 682i, 2011, 64.824 expLorer 822 o/B, 2010, 78.656 FLYBriDGe 64, 2005, 575,000 pL860/Bs, 2002, 49.500 speeDster, 1999, 6,999 superYACHt 70, 2007, 1,350,000 ABsoLute 41, 2008, 357.900 ACM ACM DYnAstY 43, 1999, 199.500 ACM ACM HeritAGe 26, 2000, 55.000 ADMirAL YACHt 12, 1998, 165.000 Airon MArine 401, 2003, 240.000 Airon MArine 425 ips, 2005, 345.000 AMerGLAss 32, 1976, 25.900
LONGITUDE64A ISSUE JANUARY 2012
AMeriCAn MArine GrAnD BAnks 42, 159.000 ApreA MAre seMi CABine , 2002, 129.900 ArCHAMBAuLt 55 Ht, 2008, 550.000 ArCoA ArCoA 1060, 1969, 67.000 AstonDoA 54, 2003, 450,000 AZiMut AZiMut 105, 2008, 5.000.000 AZiMut AZiMut 46, 1997, 199.000 AZiMut AZiMut 55 e, 2008, 790.000 AZiMut AZiMut 68e, 2006, 1.200.000 AZiMut AZiMut 68s, 2007, 1.200.000 AZiMut / Benetti 46, 2003, 295.000
42
BROKERAGE
Cruisers Cruisers 3060, 1990, 35.000 Cruisers Cruisers 3070 roGue, 1990, 35.000 Cruisers YACHt 455, 2004, 230.000 DorAL 250 se MontiCeLLo, 2002, 31,850 FAeton FAeton 780 MorAGA, 2004, 58.000 FAirLine FAirLine sportFurY, 1988, 16.800 FAirLine FAirLine tArGA 34, 1992, 79.900 FAirLine FAirLine tArGA 34, 2003, 175.000 FAirLine FAirLine tArGA 43, 2000, 219.000 FAirLine pHAntoM 40, 2008, 285,000 FAirLine pHAntoM 41, 1992, 159.500 FAirLine pHAntoM 42, 1999, 169,950 FAirLine pHAntoM 50, 1988, 120.000 FAirLine pHAntoM 50, 2004, 360,000 FAirLine squADron 50, 1997, 259.500 FAirLine squADron 55, 2010, 699,950 FAirLine tArGA 28, 1996, 44.950 FAirLine tArGA 40, 2006, 240.000 FAirLine tArGA 40 , 2005, 195.000 FAirLine tArGA 43, 1999, 199,000 FAirLine tArGA 44, 2008, 395,000 FAirLine tArGA 48, 1997, 190.000 FAirLine tArGA 52, 2005, 395,000 Ferretti 68, 2001, 795.000 Ferretti 731, 2005, 1.400.000 Ferretti 780 Ht, 2006, 2.890.000 Ferretti 810, 2003, 1.750.000 Ferretti CustoM Line 94, 1999, 2.700.000 FiArt MAre FiArt 27 sport, 2000, 41.800 ForMuLA tHunDerBirD 255, 1985, 14.900 FountAin 38 LiGHtninG, 2007, 199.950 FountAin 35, 2007, 144.995 Four Winns 258 VistA, 1999, 31.500 Four Winns 268 VistA, 2000, 39.400 Four Winns HoriZon 290, 2007, 68.000 GALLArD 36 oFFsHore, 2005, 99,500 GoBBi AtLAntis 42, 2006, 224.900 GrAnD BAnks 42 HeritAGe, 1997, 325,000 GuY CouACH 1100, 1974, 45.000 GuY CouACH GuY CouACH 1200, 1967, 55.000 inVADer inVADer, 1992, 9.750 JeAnneAu isLAnDer, 1981, 15.900 JeAnneAu LeADer 650, 1993, 14.900 JeAnneAu LeADer 850, 1986, 15.900 JeAnneAu MerrY FisHer 805, 2007, 68.000 JeAnneAu poker Dinette, 1975, 11.500 JeAnneAu prestiGe 42 FLY, 2008, 299.000 JeAnneAu YArDinG YACHt 27, 1991, 27.400 knort knort seA CABin 32, 1999, 27.900 LArson LArson Lxi 208, 2006, 31.900
133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182
LuHrs 350 tournAMent, 1994, 119.000 MAGnuM MArine 40 sport, 1992, 320.000 MAinsHip piLot 31, 2009, 159.000 MAnGustA 108, 2001, 3,250,000 MArine uk prinCess 35, 1991, 72.800 MArine uk prinCess 406 riVierA, 113.000 nortHern MArine trAWLer, 2003, 2,448,887 not AVAiLABLe 510 CoMMAnDo, 2001, 190,000 reseArCH VesseL, 2011, 19.500.000 oVerMArine MAnGustA 1998, 1.400.000 persHinG 50, 2007, 875.000 piCCHiotti piCCHiotti 31, 1969, 795.000 prinCess YACHts 23M, 2006, 1.495.000 prinCess YACHts 45, 2003, 295.000 prinCess YACHts 460, 2000, 250.000 prinCess YACHts p50, 2009, 699.000 prinCess YACHts p54, 2011, 675,000 prinCess YACHts p67, 2006, 990.000 prinCess YACHts prinCess 35, 1987, 87.000 prinCess YACHts prinCess 415, 1990, 87.900 prinCess YACHts 46 riVierA, 1993, 110.000 prinCess YACHts V46, 2003, 275.000 prinCess YACHts V50, 2004, 358.000 prinCess YACHts V53, 2008, 589.995 prinCess YACHts V65, 2002, 695.000 rAnCrAFt YACHts 22.20, 2003, 29.000 reGAL 3060 CoMMoDore, 2004, 68,850 reGAL 3560, 2005, 125,000 reGAL 44 4260, 2004, $350,000 reGAL 2665 CoMMoDore, 2003, 45.000 reGAL 2665 CoMMoDore, 2007, 76.900 reGAL 765 CoMMoDore , 2004, 56.000 reGAL 2860 WinDoW express, 2009, 99.000 reGAL reGAL CoMMoDore 2760, 2000, 54.900 rinker 280 express Cruiser, 2008, 95.000 rinker rinker Cruiser 260, 2008, 87.800 rio rio 700 CABin FisH, 2005, 47.000 rio rio 750 DC, 2005, 39.800 rio rio 800 CABin FisH, 1999, 35.000 riVA riVA 75 Venere, 2006, 1.990.000 riVA riVA CorsAro 60, 1985, 300.000 roCCA roCCA pAntHerA, 1974, 6.000 roDMAn roDMAn 38, 2007, 299.000 sAnLorenZo 72, 1997, 850.000 sAnLorenZo sL 88, 2007, 3.300.000 seA rAnGer 50, 2011, 450.000 seA rAY 260, 1999, 25,000 seA rAY 280 sunsport, 1999, 44,950 seA rAY 290 sunsport, 2005, 82,076 seA rAY 440 HArD top, 1992, 140.000
183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 224 225 226 227 228 229 230 231 232
LONGITUDE64 ISSUE JANUARY 2012
223
43
Index
LONGITUDE64
EDITORS LETTER seA rAY 705, 2002, 995.000 seA rAY seA rAY 220 sun sport, 2005, 31.000 seA rAY seA rAY 270, 1989, 25.000 seA rAY 340 sunDAnCer , 1987, 31.900 seALine 410 stAtesMAn, 1996, 149,000 seALine F33 stAtesMAn, 1997, 79,995 seALine F37, 2001, 149.000 seALine s28, 1998, 49.950 seALine s28, 1998, 52,950 seALine s37, 2002, 199.950 seALine s37, 1997, 99,950 seALine 270 senAtor , 1991, 32.000 seALine 285 AMBAssADor, 1987, 19.900 seALine 285 AMBAssADor, 1987, 28.000 seALine s 41, 2001, 135.000 seALine t51, 2004, 330,000 sessA keY LArGo 25, 2005, 45.000 sessA MArine keY LArGo 28, 2006, 94.520 sMeLne Cruiser, 1987, 139.000 sunseeker 31 portoFino, 1988, 35.000 sunseeker 46 portoFino, 2005, 210,000 sunseeker 70 MAnHAttAn, 2009, 1,795,000 sunseeker 74 MAnHAttAn, 2000, 645,000 sunseeker 82 YACHt, 2004, 1,550,000 sunseeker HAWk 27, 1990, 25,950 sunseeker MAnHAttAn 52, 2010, 899.950 sunseeker MAnHAttAn 56, 2002, 449,000 sunseeker MAnHAttAn 64 , 2004, 675,000 sunseeker MAnHAttAn 64, 2002, 545,000 sunseeker MArtinique 36, 1992, 54,950 sunseeker MonterAY 27, 1992, 24.500 sunseeker Mustique 42, 1993, 84,950 sunseeker portoFino 46, 2004, 259,950 sunseeker preDAtor 62, 2009, 999,000 sunseeker sunseeker, 1985, 43.900
LONGITUDE64A ISSUE JANUARY 2012
233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277
sunseeker 31 oFFsHore, 1985, 42.000 sunseeker superHAWk 34, 1999, 97,995 sunseeker superHAWk 50, 2002, 245.000 sunseeker toMAHAWk 37 Mk.i, 1989, 50.000 sunseeker toMAHAWk 37 Mk1, 1989, 35,000 tuLLio ABBAte , 1987, 8.900 ViteCH ViteCH, 1991, 299.000 WeLLCrAFt sCArAB 31, 1994, 43.000 WinDY BoAts WinDY 24, 1974, 10.000 WinDY BoAts 43 tYpHoon Ht, 2002, 189,000
44
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Carine Yachts
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Carine Yachts
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Carine Yachts
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Nicky Davies
48
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Carine Yachts
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Carine Yachts
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Andrew Noble
50
BROKERAGE
Nicky Davies
51
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Carine Yachts
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52
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Carine Yachts
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53
BROKERAGE
Nicky Davies
54
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Carine Yachts
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55
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Carine Yachts
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56
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Carine Yachts
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57
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Carine Yachts
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58
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59
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Mark Davies
60
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Carine Yachts
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61
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Nicky Davies
62
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Nicky Davies
63
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Nicky Davies
64
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Nicky Davies
65
BROKERAGE
Nicky Davies
66
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Nicky Davies
67
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Nicky Davies
68
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Carine Yachts
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69
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Nicky Davies
70
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Carine Yachts
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71
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Nicky Davies
72
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Nautic Avenue
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73
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74
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Nautic Avenue
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75
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Nautic Avenue
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76
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Nautic Avenue
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77
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Nautic Avenue
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78
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Nautic Avenue
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Eric CHAPPUIS
79
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Nautic Avenue
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Eric CHAPPUIS
80
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Nautic Avenue
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81
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Nautic Avenue
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82
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Nautic Avenue
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83
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Carine Yachts
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84
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Nicolas Valin
85
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Nautic Avenue
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86
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Nicolas Valin
87
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Nicolas Valin
88
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Nicolas Valin
89
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Nicky Davies
90
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Broker1 Test
91
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Nautic Avenue
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92
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Carine Yachts
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93
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94
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Carine Yachts
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95
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96
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97
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Nautic Avenue
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98
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Carine Yachts
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99
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100
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101
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102
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103
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104
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108
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109
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115
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116
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FAIRLINE TARGA 44, 2008, 395,000 Santa Ponsa Mallorca, PM, Spain
FAIRLINE Targa 44, 2008, Gibraltar, 395,000 The GRAN TURISMO model features a newly designed cockpit with hugely increased space and a dining area which easily converts into a sunpad - providing real adaptability and functionality. - Specs: LOA:13 metres Beam:4 metres - VOLVO 435hp - Diesel Web id: 180 - Price: 395,000 Tax Not Paid
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Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 295
Andrew Noble
162
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 275
Andrew Noble
163
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 353
Andrew Noble
164
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 545
Eric CHAPPUIS
165
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 650
Patrick Baert
166
BROKERAGE
Carine Yachts
Finland (+358) (400) 872- 468
Visit www.longitude64.ch for full details - Web id: 510
Pancho Marjak
167
BROKERAGE
Carine Yachts
Finland (+358) (400) 872- 468
Visit www.longitude64.ch for full details - Web id: 517
Pancho Marjak
168
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 540
Eric CHAPPUIS
169
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 663
Cedric DIBIANCA
170
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 674
Cedric DIBIANCA
171
BROKERAGE
Mark Watts
172
BROKERAGE
Nicky Davies
173
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 289
Andrew Noble
174
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 680
Cedric DIBIANCA
175
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 714
Nadine Regnier
176
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 524
Eric CHAPPUIS
177
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 538
Eric CHAPPUIS
178
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 528
Eric CHAPPUIS
179
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 555
Eric CHAPPUIS
180
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 549
Eric CHAPPUIS
181
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 548
Eric CHAPPUIS
182
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 577
Eric CHAPPUIS
183
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 542
Eric CHAPPUIS
184
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 647
Patrick Baert
185
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 525
Eric CHAPPUIS
186
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 572
Eric CHAPPUIS
187
BROKERAGE
Brokerage Department
188
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 571
Eric CHAPPUIS
189
BROKERAGE
John Watts
190
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 678
Cedric DIBIANCA
191
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 683
Cedric DIBIANCA
192
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 494
Andrew Noble
193
BROKERAGE
Brokerage Department
194
BROKERAGE
Nicolas Valin
195
BROKERAGE
Nicolas Valin
196
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 285
Andrew Noble
197
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 591
Eric CHAPPUIS
198
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 460
Andrew Noble
199
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 655
Patrick Baert
200
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 391
Andrew Noble
201
BROKERAGE
Carine Yachts
Finland (+358) (400) 872- 468
Visit www.longitude64.ch for full details - Web id: 515
Pancho Marjak
202
BROKERAGE
John Watts
203
BROKERAGE
Carine Yachts
Finland (+358) (400) 872- 468
Visit www.longitude64.ch for full details - Web id: 509
Pancho Marjak
204
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 679
Cedric DIBIANCA
205
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 579
Eric CHAPPUIS
206
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 586
Eric CHAPPUIS
207
BROKERAGE
Carine Yachts
Finland (+358) (400) 872- 468
Visit www.longitude64.ch for full details - Web id: 514
Pancho Marjak
208
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 686
Cedric DIBIANCA
209
BROKERAGE
Carine Yachts
Finland (+358) (400) 872- 468
Visit www.longitude64.ch for full details - Web id: 511
Pancho Marjak
210
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 317
Andrew Noble
211
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 531
Eric CHAPPUIS
212
BROKERAGE
Mark Davies
213
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 493
Andrew Noble
214
BROKERAGE
Broker1 Test
215
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 546
Eric CHAPPUIS
216
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 669
Cedric DIBIANCA
217
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 551
Eric CHAPPUIS
218
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 666
Cedric DIBIANCA
219
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 668
Cedric DIBIANCA
220
BROKERAGE
Nicky Davies
221
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 535
Eric CHAPPUIS
222
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 532
Eric CHAPPUIS
223
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 534
Eric CHAPPUIS
224
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 693
Yannick JAFFART
225
BROKERAGE
Nicolas Valin
226
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 587
Eric CHAPPUIS
227
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 527
Eric CHAPPUIS
228
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 575
Eric CHAPPUIS
229
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 436
Andrew Noble
230
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 407
Andrew Noble
231
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 495
Andrew Noble
232
BROKERAGE
Carine Yachts
Spain (+34) (626) 753-711
Visit www.longitude64.ch for full details - Web id: 520
Geoff Churchill
233
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 483
Andrew Noble
234
BROKERAGE
Carine Yachts
Spain (+34) (626) 753-711
Visit www.longitude64.ch for full details - Web id: 518
Geoff Churchill
235
BROKERAGE
Nicky Davies
236
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 276
Andrew Noble
237
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 530
Eric CHAPPUIS
238
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 550
Eric CHAPPUIS
239
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 569
Eric CHAPPUIS
240
BROKERAGE
Nicky Davies
241
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 485
Andrew Noble
242
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 291
Andrew Noble
243
BROKERAGE
Nicky Davies
244
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 259
Andrew Noble
245
BROKERAGE
Nicky Davies
246
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 439
Andrew Noble
247
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 557
Eric CHAPPUIS
248
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 552
Eric CHAPPUIS
249
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 553
Eric CHAPPUIS
250
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 580
Eric CHAPPUIS
251
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 283
Andrew Noble
252
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 661
Cedric DIBIANCA
253
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 672
Cedric DIBIANCA
254
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 695
Yannick JAFFART
255
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 692
Cedric DIBIANCA
256
BROKERAGE
John Watts
257
BROKERAGE
John Watts
258
BROKERAGE
Mark Watts
259
BROKERAGE
Mark Watts
260
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 487
Andrew Noble
261
BROKERAGE
Carine Yachts
Finland (+358) (400) 872- 468
Visit www.longitude64.ch for full details - Web id: 513
Pancho Marjak
262
BROKERAGE
Carine Yachts
Spain (+34) (626) 753-711
Visit www.longitude64.ch for full details - Web id: 521
Geoff Churchill
263
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 463
Andrew Noble
264
BROKERAGE
Mark Watts
265
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 321
Andrew Noble
266
BROKERAGE
Nicky Davies
267
BROKERAGE
Nicky Davies
268
BROKERAGE
Brokerage Department
269
BROKERAGE
Brokerage Department
270
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 677
Cedric DIBIANCA
271
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 560
Eric CHAPPUIS
272
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 386
Andrew Noble
273
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 403
Andrew Noble
274
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 304
Andrew Noble
275
BROKERAGE
Carine Yachts
United Kingdom (+44) (01202) 901-721
Visit www.longitude64.ch for full details - Web id: 421
Andrew Noble
276
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 523
Eric CHAPPUIS
277
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 588
Eric CHAPPUIS
278
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 563
Eric CHAPPUIS
279
BROKERAGE
Nautic Avenue
France (+33) ((0)9) 54 22 80 56
Visit www.longitude64.ch for full details - Web id: 649
Patrick Baert
280
BROKERAGE
Nicky Davies
281
Index
LONGITUDE64
EDITORS LETTER
282
CHARTER CHARTER
Anolha is a brand new azimut 68s from the open line. Based in port la rague (close to cannes, france), she will take you to the most remote or exclusive places of the riviera in total comfort and speed! anolha is very well equipped and features a unique and sleek style, a very large salon open on the outside deck and 2 spacious cabins. The twin cabin will accommodate the stewardess. Matthew connor, captain of anolha will be your guide to the riviera; our stewardess will be delighted to prepare your breakfasts, light lunches and make sure you feel at ease at all times.
Neoyachting
283
CHARTER
This azimut 86 s from the open line is perfectly equipped for charter in the mediterranean and thanks to her sliding roof top - offers great deck space and comfort at anchor. She is also a very fast and silent yacht featuring 2 arneson surface drives.
Neoyachting
284
CHARTER
Sleek lines and vast spaces, elegant interiors full of light, formidable performance: the new open Azimut 103, flagship of the s range, is a masterpiece of sporting design, sophistication and technology. For the first time in the history of maldives tourism, it is now possible to charter a locally based crewed yacht to explore the maldives in style. The delightful Maldivian crew will introduce your guests to the best sights, locally inhabited islands, luxury resorts or pristine reefs for underwater exploration. Guests have a choice of venue for meals on board or perhaps a beach BBQ on the edge of a reef or sand bank. the choices are many and the maldives offer a wealth of beauty and special culture..
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com
Neoyachting
285
CHARTER
Azimut has now set important new standards in the design of open boats with its 103s, a prestigious sports yacht where the focus is on freedom. You can enjoy the lounge and cockpit as one single large open space. There is also freedom to enjoy the stunning beauty of the latest styling with the reliability and performance created from the best azimut innovation and technological research..
Neoyachting
286
CHARTER
Large azimut flybridges. The 105 is a two and half deck megayacht over 32.808 yards long, with a sleek, exuberant design and luxury interiors. Neoyachting is very pleased to introduce you to our brand new azimut 105. Delivered in may 2008, her prime location in genoa will allow you to discover the best of italy and the french riviera: portofino and the liguria coast, corsica and sardinia, st tropez, monaco and the french riviera..
Neoyachting
287
CHARTER
Pretty woman is an azimut 50, one of the most popular yacht in the flybridge range. Pretty woman is ideally located in the private harbor of port galice in juan-les-pins, close from the vibrating city of cannes. Mark tremlin, captain of pretty woman will be your guide to the french riviera and will be delighted to prepare your breakfasts, recommend the good restaurants and make sure you feel at ease at all times!.
Neoyachting
288
CHARTER
Discover the new yachting classthe charter club is very pleased to introduce you to our spectacular azimut 85 fly.delivered in may 2008, her prime location in Nice (French Riviera) will allow you to discover the best of italy andfrance: portofino and the liguria coast, Corsica and Sardinia, St Tropez, Monaco and beyond. The incredible volume on this yacht will make you feel on a 100-foot yacht. My 4fun features stabilization at anchor, a deck jacuzzi and 4 cabins among which 3 with double beds...
Neoyachting
289
CHARTER
MY Leonardo is one of our most successful yacht thanks to the incredible design and features of this Leonardo by Azimut, but especially thanks to an incredible crew driven by Gwenael Bouill. note: Leonardo features 4 among which 3 cabins with double beds...
Neoyachting
290
CHARTER
MY Malandrinois a Benetti 85 from the Legend series and she is the smallest of the Italian shipyards semi-custom range. With a volume to rival many 30 metre superyachts, the exterior design is inspired by the traditional style of yachts from the 60s and 70s that focused on function rather than form. Based in Genoa, her 4 crew will welcome your for an unforgettable vacation in Italy...
Neoyachting
291
CHARTER
Azimut has now set important new standards in the design of open boats with its 103s, a prestigious sports yacht where the focus is on freedom. You can enjoy the lounge and cockpit as one single large open space. There is also freedom to enjoy the stunning beauty of the latest styling with the reliability and performance created from the best azimut innovation and technological research..
Neoyachting
292
CHARTER
The interior reflects a Zen atmosphere with its dark furniture and earth colors featuring high-quality woods, carpets and leather. <br /> <br /> Her main features include zero-speed stabilizers and her new hydraulic swimming platform, which can be lowered to or even below the waters surface. It makes access to the water safer, more comfortable and altogether more enjoyable. It also greatly facilitates the handling of the yachts brand new full-size tender which offers comfortable seating for six people and which is also perfectly suited and equipped for a wide range of watersport activities. Leila is the perfect boat for family charters!..
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com
Neoyachting
293
CHARTER
Maisha is a 38m (125ft) motor yacht designed by ava yacht design co. Ltd. And scaro design with minimalism in mind and an earth-tone palette. Built by cobra yachting in turkey, the yacht can accommodate eight guests and seven crew members. The interior design by dara kirmizitoprak, also of turkey, is dedicated to symmetry..
Neoyachting
294
CHARTER
Neoyachting
295
CHARTER
Thanks to her recognizable double staircase, MY 360 offers one of the most stylish and incredible designs in the Yachting Industry. This 48 meter (155 foot) luxury yacht was produced at Isa (International Shipyards Ancona) in 2003 and totally refitted in 2010 and 2011. Superyacht 360 is a beautiful yacht that is able to sleep a total of 10 guests on board and has 9 crew lead by Captain Pierre Makdessi..
Neoyachting
296
CHARTER
Yacht is currently been completed at the JFA yard in Concarneau. Axantha II is in the tradition of Yachting: a long-range seaworthy yacht, with a classic but light interior, large cabins and all the most up to date entertainment equipment. You will be presently surprised by the quality of the build and the crew lead by Dominique Dubois will make sure your guests enjoy their stay.
Neoyachting
297
CHARTER
Sierra romeo (ex panther) is a 2007 mondomarine 40m luxury mediterranean motor yacht with 6 cabins. Refit winter 2009/10: included a full external repaint, installation a of sundeck lounging area, new deck furniture, a cosmetic refit of main saloon, sky lounge and all new soft furnishings throughout. Sierra romeo now sports a sleek grey hull and an ultra stylish and luxurious boutique-chic interior!.
Neoyachting
298
CHARTER
Her impressive reputation in the charter industry is understandable thanks to being perfectly maintained and thoroughly equipped with safety and entertainment equipment and, thanks to its extremely professional crew committed to offering five star service. She offers accommodation for up to 10 guests in 4 cabins, all with en-suite facilities. The owners stateroom boasts a bathroom with Jacuzzi bath and shower. Living space is plentiful both outside and inside making her ideal for entertaining. The arrangement of the day accommodation with a saloon and separate dining room, together with spacious aft deck and fly bridge make her ideal for corporate entertainment, offering flexibility by facilitating an onboard office/board room separate from the entertainments area.
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com
Neoyachting
299
CHARTER
Motor yacht la fenice is now an elegant and welcoming pleasure vessel that is ideal for charters in the Western Mediterranean with family or friends or even for hosting small groups events, receptions or seminars in a cosy and relaxed atmosphere. M/Y La Fenice received a full refit in 2008-2009, which included a complete mechanical and equipment renovation as well as a refined interior refit designed by christian liaigre. motor yacht la fenice features a sun deck, an aft deck, an observation lounge, a comfortable bar and dining area as well as her accommodations below deck.
Neoyachting
300
CHARTER
Kissmi is a new Sunseeker Predator 52. Based in Golfe Juan - next to Cannes - she is perfectly located for a week-end or day cruise to Monaco, Cannes or St Tropez.She is fast, features a sleek design and offers all the comfort to accommodate 6 guests sleeping and 8 cruising. al for corporate entertainment, offering flexibility by facilitating an onboard office/board room separate from the entertainments area.
Neoyachting
301
CHARTER
This Brand New Sunseeker Predator 84 is in pristine condition and raring to charter! Built to high specification this eye catching yacht boasts generous interior proportions and versatile exterior options. Her spacious saloon is perfect for relaxing and interior dining accommodates eight guests comfortably. This area benefits from retractable ceiling for those who wish to bring the great outdoors inside! PHANTOM has four well appointed cabins, with both the Master and VIP cabins being full beam and offering en-suite facilities and the latest entertainment systems. The two twin cabins, also with en-suite facilities, are ideal for children or teenagers, and one twin converts to a double bedded cabin perfect for extra adult guests.
14 quai Papacino, 06300 Nice, France
Telephone: +33 489 039 464 Fax: +33 492 004 959 www.neoyachting.com
Neoyachting
302
MARKETING
by
OLIVIER BAELDE
Editor
Luxury
Your website is the online face of your company, organization. It must reflect what you are, what you do, and how you do it; it is how current and potential customers view you and, in many cases, interface with you. A bad website will turn customers off to your brand or company, while an outstanding website will create new and more loyal customers. Its something you cant take for granted.
G
LONGITUDE64A ISSUE JANUARY 2012
iven the increasing reach of social networks, it represents an amazingly large audience for your website content. Even when youre creating content outside of a social network on your own site, you should strive to encourage sharing. Cross-promoting content and driving traffic from your website to your social networks accounts (and vice versa) is an important part of a smart inbound marketing strategy.
database or CRM system as a backup. To increase luxury yachts occupation rate, a dedicated mini site coupled with an online brochure and linked to social networks accounts makes wonders in terms of clearly presenting the yacht features and amenities. Direct contact and reservation forms will enable the clients to get in touch with a dedicated account manager able to present and add his personal touch in terms of services.
owever, when marketing luxury yacht offered for charter, directing potential clients back to your site should be preferred. It will give your company the opportunity to present your serivces and yachts in a more formal setting.
s well, your site will provide direct means of contacts either through phone numbers or an inquiry form. The inquiries and contacts information are the key to increase your customer base. You need to make sure that you will receive all inquiries without failure or risk of interception by a third party company. A well structured inquiry system will send a notification to the reservation agents and save all inquiries in the
imply placing a luxury yacht in a central listing system does not offer the same level of service to the client who may get a different reservation agent everytime. Bringing personal service to clients will achieve a lot in terms of customer retention. As well, a dedicated site and brochure to market a luxury yacht will avoid being lost in the crowd among the 50 other yachts in the central listing fleet. ou can manage rates and locations offered while getting over time a mailing list of clients and interested persons who contacted your company about the yacht. It will allow you to build marketing campaigns and send newsletters with added knowledge of your
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marketing services for luxury yachts, you must always take into account the singular needs of each client and ultimately assess the level of services they want to find when selecting your company for their yacht reservation.
roviding a highly responsive and customized service will set your company above the competition.
approach and contacts rather than searching through a full list of yachts in order to compare all features or amenities. When providing charter
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customers requirements. Building a direct relationship with past clients by offering an online feedback form after the charter period will increase the level of understanding and needs requested by your clients. Furthermore, a dedicated website with a reservation system for a luxury yacht will alllow you to improve the differentation factor. While most central agency listings will provide a single page of information about a yacht with a few pictures, a dedicated site will allow you to include videos and image galleries of the yacht.
lients chartering luxury yachts are used to a high level of personal service and will be more tempted to go with a more personal
The strategy development portion of a social media campaign is crucial for the success of a company. You must ask and answer the appropriate and relevant questions to develop the right campaign: What social sites are your target market currently using? How much time is needed to consistently interact with your social community?
SOLUTIONS
The mobile access is becoming more and more the first mode of access to information and content. We could not ignore this fact in the roadmap and development strategy of our solutions.
he Yacht Brokerage Solutions for joomla was designed to answer the needs of yacht brokerage or dealership companies. It provides extensive features not found in the competition. The Yacht Brokerage solution includes lead request management to store all yacht requests. As well different request forms for financing, insurance, storage, transport, survey store all requests in tables accesssible through maintenance screens in the administration panel. The Yacht Brokerage solution is in-
tegrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be.
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Scheduled for the end of the year 2011, Our yachting solutions will include an iphone app and an ipad app in order to reach your potential clients wherever they are.
During the summer 2011, we will be prototyping the iphone and ipad apps, The development will be conducted during the last quarter of 2011 with a scheduled release date of december 2011.
ThE appS will close the circle of our 360 architecture where you will be able to reach your potential clients through all available channels: oNLINE,oFFLINE,MOBILE.
xtensive and powerful features are included in the Yacht Brokerage solution for joomla: Detailed yacht listings maintenance screens, High quality PDFs generation, Social networks posting, RSS and XML feeds syndication, Web Services synchronization, CRM area. The Yacht Brokerage solution allows a yacht broker/dealer company to manage and promote online an inventory of new and used boats. The Yacht Brokerage solution already includes custom templates for motor yachts and sailboats. The Yacht Brokerage solution allows to present professionally the inventory while giving a very quick ad easy management interface to the brokers and dealers. A lead management area gives the opportunity to brokers to manage quickly the
requests while keeping an history. Administration: Front-End and Back end administration. Allows multiple brokers managing their listings in the front end.
Broker Contacts
Brokers, Brokerage companies have an extended set of fields in order to enter all their contact information. Offices location and contacts management is included for brokerage companies with several locations.
Listings Management
Pre-loaded templates for Sailboats, Power Yachts. Fields and tabs can be published or unpublished from the backend. Flexible layout.
Lead Management
Different Online forms allow site visitors to request more information, a yacht visit, financing... All the requests are saved in tables. email notifications are sent to brokers and broker can process the request accordingly.
Validations Tables
Over 110 validations pre-loaded: yacht make , engine make, electronic, electrical.... offering a turnkey solution.
Sales Cycle
Built-in Sales cycle allowing to categorizes the yachts : for sale/ contract pending/sold. Sales cycle steps can be modifiedbased on the companys process.
Forms Builder
All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms.
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SOLUTIONS
flash utility allowing for the bulk upload and resizing of the listing images without timeout.
counts will appear constantly maintained and will help to turn visitors into followers or fans extending once again the visibility of your yacht listings. If your brokers had to manually update 15 social networks, they will spend a considerable amount of time to do a repetitive work. Current integrations with Social networks APIs are: Facebook, Twitter, Scribd, Issuu, Slideshare, Flickr, Docstoc, Flickr, Picasa, Youtube. Automatic XML Feed Generation is integrated with: Olx, Vast, Oodle. Automatic yachting XML Feed Generation is integrated with: The Yacht Market, Boat 24, Boatshop 24, Boats and outboards, Boards & Outboards, Jameslist... It uses the openmarine xml standard. (www.openmarine.org)
Magazines Publishing
The Yacht Brokerage solution for joomla generates high quality PDF magazines. All PDF magazine listings include a qrcode generated in order to offer a quick access to the listing from mobile phones. Companies using the Yacht Brokerage solution can now present high quality corporate magazines to clients and prospects. We can generate every month a monthly corporate magazine with current listings. We can create custom design for the magazines matching the companys graphic chart for an additional cost.
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a
done through the Social Media Posting Scheduler. It allows to upload automatically the PDF magazines to scribd.com, docstoc. com, issuu.com, slideshare.net, box.net. The Social Media Posting Scheduler is accessed through a maintenance screen. (useful when you make frequent changes and need a revised copy immediately), or the tasks scheduled can be run at regular intervals through an automated task (cronjob). A monthly magazine (electronic or printede version) allows to establish your brand by providing to potential clients a document they can read offline with all your listings and contacts.
eration of an xml file compatible with the Indesign workflow. This integration provides the best solution to create and generate a magazine including articles and current yacht listings. It allows brokerage companies to provide on a regualr basis news and events as well as the current yachts available for sale. PDF magazines generated can be accessed through an online viewer directly on a clients website. And at the same time, it is posted in all the online documents sites maximizing the visibility and exposure. By distributing electronic versions in PDF format, you decrease dramatically production and printing costs while giving to potential customers a format suitable to read offline. We generate several magazines in our standard foramt every month in order to maximize the exposure. We can as well design a specific format for customers who want to create their own corporate magazine while including all the yachts currently for sale.
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London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch
yacht brokerage
The Yacht Brokerage Solution for joomla was designed to answer the needs of yacht brokerage or dealership companies. It provides extensive features not found in the competition. The Yacht Brokerage solution includes lead request management to store all yacht requests. As well different request forms for financing, insurance, storage, transport, survey store all requests in tables accesssible through maintenance screens in the administration panel. The Yacht Brokerage solution is integrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be.
www.fairline-yachtclub.com
n social media, generating prospects usually means driving traffic to a website where you can collect lead information.
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One of the reason every company should have a blog is because it adds text to the company website that attracts search engine traffic. Also, your blog can build a subscriber list of people who read the content regularly. Companies use blogs to have conversations with potential clients or customers and build credibility within the industry. Facebook has a wide array of options for companies, including, groups, fan pages, applications, and Facebook Connect. Facebook fan pages are similar to groups, except they are usually named after the company. With fan pages, your company can import blog posts, videos, and fans are able to leave messages on the wall. One special feature of fan pages is that people who are fans can recommend the fan page to their entire friend list at once. This is unlike almost every other Facebook feature, which only lets a user invite 20 of his or her friends per day. At this point, your company has its lead list. Now, you can integrate this lead list with your current process and start reaping the benefits of using social media as part of your companys lead generation strategy.
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friends and colleagues online. Its all about finding something you like and then letting others know about it. Social bookmarking services are great ways to spread timely and interesting content. The most notable bookmarks on these sites quickly turn viral, as one user after another shares his or her links with other users. Because of this, you want to make it easy for users to bookmark content on your website and blog.
and such between friends and family. Social networking sites, such as Facebook and MySpace, offer media sharing features; in fact, Facebook is probably the number-one photo sharing site on the Web. But there are lots of sites dedicated solely to sharing specific types of media online. All of these sites work in a similar fashion. Users upload their media photos, movies, whatever to the site. The uploaded media are made available either publicly to everyone on the site or privately to selected lists of friends and family. Other users, invited or otherwise, then view the uploaded media as they wish.
The Riva 75 Venere provides luxury accommodation for up to 8 guests in 4 cabins, plus 3 crew in an additional 2 cabins. This Riva 75 Venere is a well-equipped and well maintained example. The stunning model benefits from an extensive interior refit and hull painting in 2008. She is in private ownership, has never been chartered and has only been used June-August 2008, for 5 weeks during summer 2009 and only a few days since 2010.
The yacht Azimut 105 is designed from the most famous yacht producer Azimut. The yacht has a length of 31.40 meters, which is equals to 103 feet. The beam of Azimut 105 has also a beam of 6.98 meters and draft of 1.97 meters. These measurements are giving the displacement of 122 metric tons of the yacht.
ONLINE PR
Understanding
Online PR
Public relations has always been an interesting component of the marketing mix. Its not like advertising because you dont pay for placement. And its not like direct mail because you cant directly track results.
Like traditional PR, online PR is all about influencing people Its not about buying placement; its about generating word-of-mouth attention But who do you influence onlineand how? Thats where online PR differs from the traditional model. When were talking online PR, were talking about influencing a different group of people than you do with traditional PR. Old-school PR is about influence of traditional media newspapers, magazines, radio, and television. Now, you can still use online methods to influence the people in these traditional channels (which is discussed shortly), but there are a whole other group of people online to target. Online PR deals with another group of influencers. These are people whove become trend setters to their online followers; a mention or endorsement from one of these folks is as good as gold. Who are these online influencers? Its a diverse group, including the following: - Professional writers, columnists, and reviewers for various websites - Bloggers, both personal and professional - Twitterers with large and loyal followings - Facebookers with similarly large and loyal followings
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- Amateur contributors to various review and sharing websites Of these influencers, only the first group writers, columnists, and reviewers are similar to your traditional media targets. After all, a paid reviewer for an online publication isnt that much different from a reviewer for a print magazine or newspaper. But the other influencers on this list are much, much different from the people youre used to dealing with. First of all, most of them arent paid professionals. Your goals with online PR should be similar to what youve always tried to achieve with traditional PR. In fact, many of the activities are the same you write press releases, establish relationships with key contacts, and follow through to see if your efforts bore fruit. That said, one of the key differences between online and traditional PR is the interactive conversations that develop online. Whereas traditional PR is pretty much a one-way effort (you put the press release out there and thats that), online PR is a two-way street. Thats because a significant portion of your online PR efforts are targeted at customers, encouraging them to contact your company directly.
Ferretti 731 (2005 model) powered by twin diesel (1550hp) Common Rail MAN engines and combined with the ARG( Anti Rolling Gyro) this vessel is sea-worthy, gorgeous and great value. With sleek lines, superb accommodation and high performance, the 731 is one of the true med cruisers. With a large full beam master that has the famous windows in it, the the master cabin lends itself to another universe. Spacious and comfortable, the view form this cabin is not too be missed and showering will never seem arduous again. Two ample twin bunk cabins and a large VIP forward complete the guest accommodations. All en suite and one of them doubles as a day head. Huge fly bridge with central helm station and loads of sun worshipping space.
Ferretti 780 HT (2006 model) with twin diesel MTU engines (1660 hp). The Hard Top 780 is a boat to behold. Four luxuriously appointed guest cabins with panoramic windows in the full beam master suite. Crew quarters for two with separate access. Large outdoor areas and massive convertible garage door for bathing and jet-ski storage.Sun areas in abundance and great performance.
SOLUTIONS
by
OLIVIER BAELDE
Editor
to be. Extensive and powerful features are included in the Yacht Charter Reservation solution for joomla: Detailed yacht information, crew presentation, amenities, availabilities maintenance screens, High quality PDFs generation, Social networks posting, RSS and XML feeds syndication, Web Services synchronization, CRM area. The Yacht Charter Reservation solution allows a yacht charter company to manage and promote online a charter fleet. The Yacht Charter Reservation solution already includes custom templates for motor yachts and sailboats. The Yacht Charter Reservation solution allows to present professionally the fleet while giving a very quick and easy management interface to the reservation agents and fleet managers. A request and quote management area gives the opportunity to reservation agents to manage quickly the requests while keeping an history.
The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely
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mation. Offices location and contacts management is included for charter companies with several locations.
0 -Requests Management
Different Online forms allow site visitors to request more information or reservation. All the requests are saved in tables. email notifications are sent to reservation agents. They can process the requests accordingly. Forms Builder: All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms.
0 Administration
Front-End and Back end administration. Allows multiple reservation agents to manage the fleet and reservation requests in the front end.
rizes the requests and reservations: pending, waiting for signed contract, waiting for deposit, reservation confirmed.
0 Fleet Management
Fleet Management: Pre-loaded templates for Sailboats, Power Yachts. Fields and tabs can be published or unpublished from the backend. Flexible layout.
0 Validation Tables
Over 110 validations pre-loaded: yacht make , engine make, electronic, electrical.... offering a turnkey solution. Charter Reservation Cycle: Built-in reservation cycle allowing to catego-
0 Reservation Agents
Reservation agetns and charter companies have an extended set of fields in order to enter all their contact infor-
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The mobile access is becoming more and more the first mode of access to information and content. We could not ignore this fact in the roadmap and development strategy of our solutions. Scheduled for the end of the year 2011, Our yachting solutions will include an iphone app and an ipad app in order to reach your potential clients wherever they are.
London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch
yacht Charter
The Yacht charter reservation Solutions for joomla was designed to answer the needs of yacht charter companies. It provides extensive features not found in the competition. The Yacht Charter Reservation solution includes reservation requests and quotes management as well as online availability calendars. Also present, info request and reservation forms store all requests in tables accesssible through maintenance screens in the administration panel. The Yacht Charter Reservation solution is integrated with 15 social networks through APIs and generates high quality yacht PDF brochures and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be.
SOLUTIONS
The Docks & Slips Solution is integrated through APIs with several social networks in order to maximize the exposure of the listings. A manual scheduler is accessible through the control panel maintenance screen in order to post manually to social network or through a cronjob script in order to schedule automatic postings at regular intervals
he Docks & Slips Solution for joomla was designed to answer the needs of real estate agencies specializing in the sale and rental of yacht slips. It provides extensive features not found in the competition. The Docks & Slips solution includes lead request management to store all yacht slips requests. As well different request forms for financing, , slip rental, slip purchase store all requests in tables accesssible through maintenance screens in the administration panel. The Docks & Slips solution is integrated with 15 social networks through APIs and generates high quality yacht slips PDF brochures
and monthly magazines. We took great care of integrating our solutions with more than 15 social networks APIs in order to automatically distribute the listings information to your social networks accounts without extra work on your side. Nowadays, publishing yacht listings on your web site is not enough to reach potential buyers. A good marketing strategy is to reach propects where they are most likely to be. Extensive and powerful features are included in the Docks & Slips solution for joomla: Detailed yacht listings maintenance screens, High quality PDFs generation, Social net-
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The Docks & Slips solution for joomla generates high quality PDF Brochures. All flyers and brochures include a qrcode generated to offer a quick access to the listing from mobile.
Companies using the Docks & Slips solution can now present high quality brochures. We can create custom design for the PDFs and brochures matching the companys graphic chart .
The Ipad app version has a scheduled release date of december 2011. The ipad app will include as well the access to the full versions of the monthly magazines.
works posting, RSS and XML feeds syndication, Web Services synchronization, CRM area. The Docks & Slips solution allows a real estate agency to manage and promote online an inventory of yacht slips fro sale or rental. The Docks & Slips solution already includes custom templates for slips for sale and for rent. The Docks & Slips solution allows to present professionally the inventory while giving a very quick ad easy management interface to the agents. A lead management area gives the opportunity to agents to manage quickly the requests while keeping an history.
0 Listing Management
Pre-loaded templates for slips presented for sale or for rent. Fields and tabs can be published or unpublished from the backend. Flexible layout.
0 Lead Management
Different Online forms allow site visitors to request more information, a visit, financing... All the requests are saved in tables. email notifications are sent to agents and agents can process the request accordingly.
0 Validation tables
Over 110 validations pre-loaded: length unit, draft unit.... offering a turnkey solution.
0 Forms Builder
All Online forms are linked to a data dictionary allowing to add or change fields for a specific forms.
0 Sales Cycle
Built-in Sales cycle allowing to categorizes the slips : for rent/for sale/ contract pending/sold. Sales cycle steps can be modified based on the companys process.
0 Administration
Front-End and Back end administration. Allows multiple agents managing their listings in the front end.
0 Agents Contact
Agents, agencies have an extended set of fields in order to enter all their contact information. Offices location and contacts manage-
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London, UK +44 (0)20 7078-4226 Miami, fl USA +1 (305) 394-9652 crans montana, switzerland +41 (0)27 483-1220 skype latitude26.ch Web www.latitude26.ch Contact sales@latitude26.ch
Slips for sale - slips for rent - social networks - syndication - magazines - brochures - marketing
EVENTS
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01 Sunseeker new 28m The first of a distinctive new generation combining the very latest in innovation and technology, the new 28 Metre Yacht will make its world debut at the 2012 Tullett Prebon London Boat Show (6th-15th January). The world launch will take place on Friday 6th January at 11.30am on press day. This new design launches the next generation of the Sunseeker Yacht look. The element most captivating is the remarkable extent of main deck glazing. Unusually full height and pillarless, the glazing flows continuously down the sides.
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EVENTS
de Groot Design
Misha Merzliakov unveils 52 metre superyacht catamaran. Australian superyacht designer, and 2011 Young Designer of the Year finalist, Misha Merzliakov, has sent us details of project Eva, a 52 metre catamaran design.
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The Intec Marine 90 Hybrid unveiled by Guido de Groot Design. The Intec Marine 90 Hybrid is the first yacht from a series of energy efficient next generation yachts with hybrid propulsion designed by Guido de Groot Design. Besides its energy efficiency, the yacht will emit lower noise levels and lower emissions of NOX and CO2.
Odyssey Yacht Design unveils Apollo One Hundred Motor Yacht. Odyssey Yacht Design recently unveiled the Apollo One Hundred superyacht. This Semi Custom motor yacht has been developed with several key features in mind, namely to fit the maximum internal living space into a package which is sleek stylish and well designed.
Misha Merzliakov
SUNSEEKER 70 - 2010
6 7 5 0 0 0 - TA X N O T PA I D
International Yacht Brokerage - John Watts
United Kingdom (+44) (0) 1202 440 440 www.iybltd.com
SUNSEEKER 70 Manhattan, 2010, Lymington, Hampshire United Kingdom, 1,795,000 Providing unlimited open-air fun and sumptuous accommodation, the Manhattan 70 sets the standard for high-level entertainment, putting the emphasis on fun and excitement in Sunseekers inimitable style. Effortlessly blending luxury with practicality, the Manhattan 70 has a broad beam, graceful profile and extended cruising capabilities. En suite accommodation for eight and self-contained aft crew quarters make the Manhattan 70 a highly versatile vessel.
PRINCESS 54 - 2011
6 7 5 0 0 0 - TA X N O T PA I D
International Yacht Brokerage - John Watts
United Kingdom (+44) (0) 1202 440 440 www.iybltd.com
PRINCESS YACHTS P54, 2011, Mallorca, Spain, 675,000 This Princess P54 was sold by us this year, the owner already wants to upgrade to a larger Princess! This actual boat was on the Princess stand at the London International Boat Show 2011.Specification includes twin 775hp Volvo D12-800 diesel engines, Bow thruster & Stern thruster, Raymarine C120W dual station colour radar / GPS / chart plotter, Reverse cycle Air-Conditioning, Electro-Hydraulic Passerelle, 13.5kW Onan Generator, TV / DVD to saloon &amp; stateroom, iPod docking station in saloon - Walnut woodwork with gloss finish.A fantastic opportunity to own a very nearly new boat with significant savings against the list price!
Longitude 64 Brokerage
For Sale: AZIMUT 50, 2007 - 615 000 Euros - Location: Turkey
This Azimut 50 is in As New Condition. This is the 2 cabin version of this very popular yacht. This Azimut 50 was purchased in 2007 by the current owner and has only 200 hours (80 hours of which were for sea delivery from Savona, Italy). She was never chartered and always well maintained by the current owner. Since it was purchased in 2007, the current owner added a Zodiac tender in 2008 and a new Yamaha outboard in 2010. No expenses were spared in equipment and options at the time of purchase. Hull maintenance and engines servicing were done every year. The Twin diesel were serviced in May 2010 and will be serviced again in May 2011. A mooring is available in a first class Marina. This Azimut 50 is located on the Mediterranean, in Western Turkey..
Longitude 64 Brokerage
DESIGN
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01 Tony Castro Tony Castro unveils designs for 35 metre superyacht 02 Newcruise Newcruise unveils superyacht project Rebel 03 Guido de Groot Guido de Groot Design has unveiled a new project, the Selene 128
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04 Sunrise Sunrise Yachts introduce new 50 metre Espen Oeino design
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DESIGN
To spend leisure time with family and friends, as well as to explore the sea in an adventurous manner are demands that the new explorer should meet.
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Strand-Craft and the designer of the SC 122 and SC 166 projects, Eduard Gray, have selected NedShip Group as their preferred shipyard, able to built these designs to the highest possible standards. The success of the project does not only rely on the extraordinary look of these yachts, but also on the use of advanced light weight composite materials as Epoxy and Carbon.
Pearl Motor Yachts, one of the UKs leading luxury yacht builders, has announced a special collaboration with a world renowned British interior designer. Kelly Hoppen MBE is one of the most in-demand interior designers in the country. Kelly has been brought on board to design the luxury interior of the flagship Pearl 75, which will be launched in early 2012.
Superyacht explorer
Custom
For advertising and promotional opportunities online and in our magazines: Latitude 26 Media Agency - www.latitude26.ch Crans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652 Skype: latitude26.ch
Luxury Niche media specialists - Connect your business to affluent and targeted readers online, in print, in social networks or on ipad across the world. We manage The Yachting Network and The Realty Network as well as 10 niche magazines in the luxury yachting and luxury real estate markets. Your message will reach high net worth individuals.
Welcome to Latitude 26 Luxury Niche Media and Vertical Markets Agency We specialize in coupled online and offline luxury marketing strategy and social media marketing campaigns.
Stay current with the yacht brokerage and yacht charter industry and subscribe to LONGITUDE64 12 issues a year with listings of yachts proposed for Brokerage or Charter. With a subscription you save up to 25% of the cover price and never miss an issue. Dont miss this great opportunity. Go on our website and fill in the form. We offer a printed version, an electronic version and an ipad version.
You can purchase subscriptions directly on our website or through the following online stores: Amazon.com, Issuu.com, Scribd.com. Our ipad version can be downloaded from our website.
LONGITUDE64
YA C H T B R O K E R A G E &
C H A R T E R
YACHT BROKERAGE SOLUTION Manage listings and leads social networks integration
YACHT CHARTER SOLUTION Manage listings and reservations social networks integration
DOCKS AND SLIPS MANAGEMENT Manage boat slips sale and rental social networks integration
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Phone USA: +1 (305) 394-9652 Phone UK: +44 (0)20 7078-4226 Phone CH: +41(0)27 483-1220