I Distributed 15 questionnaires to my target audience of males between 16 and 24 interested in hip hop music. 1.

Are you : Male- aged 16-24 and interested in hip hop? (Circle Yes/No) 100% of respondents answered Yes What artists do you currently listen to? The artists they mainly listened to was Snoop Dogg, Drake, Eminem 2. What attracts you to hip hop music? The lyrics of the songs The image of the hip hop genre The artists Other (specify below) 33% was attracted to hip hop music because of the image 27% was attracted because of the artists 40% was attracted because of the lyrics 3. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than 1 1-2 2-3 3-4 More than 4 47% of people were willing to pay between 1 - 2 20% of people were willing to pay between 2 - 3 27% of people were willing to pay less than a 1 Only 1 person was willing to pay between 3 - 4 4. Do you currently buy/read music magazines? YES (If yes, please go on to ANSWER question 5) NO (If No please go on to answer question 6) None of my respondents read music magazines 5. Specify which music magazine(s) you buy and /or read. 6. Why dont you buy and or read music magazines?(tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify) Around 67% of respondents did not read music magazines because they said they dont seem to be aimed to people like me.
7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Exclusive news and interviews Cheap price other (please specify) Respondents mainly said that free gifts and exclusive news and interviews would encourage them to buy music magazines

8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

A 14%

B 34%

C 34%

D 34%

9. What would you like to see on the cover of a music magazine? What type of images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree (5 is top score) or disagree(0 is bottom score) 0 1 2 3 4 5 a) Several images b) one main image of key artist c) Bright colours d) Darker colours e) Other-please specify Respondents wanted bright colours and one main image of the key artist

10. What contents would you like to see in this hip hop music magazine? To what extent do you agree or disagree that the following would be good content for this music magazine 0 1 2 3 General info about the music scene Artists Gossip Latest news Fashion Other (please specify)

75% of the target audience wanted content on artists

11. What would you like to see in a double page spread article that would feature in this magazine: 0 Interview with a hip hop artist Article about hip hop scene General article about main hip hop developments Bright colours Darker colours Other-please specify 1 2 3 4 5

Again around 75% of the target audience wanted articles with hip hop artists

Overall Summary of Results

To conclude from the results from my questionnaire my target audience want key content on artists as 75% said they would like an interview with hip hop artists in a double page spread. They would like to see front covers which are similar to the 2 below from Vibe magazine and XXL magazine

They would like the magazine to be cheap between 1 2 They would also like to see exclusive interviews and free gifts in the magazine The main artists I should be referring to are: Snoop Dogg, Drake Eminem