The Abundance Formula Final

Contents
1mystory.....................................................................................................................................................3 1.1beingpartoftheproblem...................................................................................................................6 1.2didn'tknowwhattodo.......................................................................................................................8 1.3trappedininaction..............................................................................................................................9 1.4quickestpathtocash..........................................................................................................................9 1.5findjoyinasmile..............................................................................................................................10 1.6burntheboats...................................................................................................................................11 1.7nowayout........................................................................................................................................11 2selfassessment........................................................................................................................................14 2.1think..................................................................................................................................................15 2.2gettoknowyourself.........................................................................................................................17 3goalsandplanning...................................................................................................................................19 3.1setgoalsbasedonselfassessment ..................................................................................................19 . 3.2vision.................................................................................................................................................20 3.3wheredoyouwanttobe..................................................................................................................22 3.4redefinesuccess................................................................................................................................23 3.5planning.............................................................................................................................................24 4takingaction.............................................................................................................................................26 4.1personalmissionstatement..............................................................................................................27 4.2actionlists.........................................................................................................................................28 4.3scheduletoact..................................................................................................................................32 4.4theepicdownfall?.............................................................................................................................33 4.5todolists...........................................................................................................................................34 4.6what'sworking?................................................................................................................................36 4.7onepath............................................................................................................................................39 4.8don'tgiveup.....................................................................................................................................40 4.9inspiration.........................................................................................................................................42 4.10journaling........................................................................................................................................43 4.11stopbuyingstuff.............................................................................................................................44
1 JasonDrohnTheAbundanceFormula.com
4.12eatingright......................................................................................................................................45 4.13exercise...........................................................................................................................................46 5surroundings............................................................................................................................................47 5.1nomorenegative..............................................................................................................................47 5.2friends...............................................................................................................................................48 5.3family ................................................................................................................................................49 . 5.4mindset.............................................................................................................................................50 LimitingMindset.................................................................................................................................50 AbundanceMentality.........................................................................................................................51 5.5negativeattitude...............................................................................................................................53 5.6bearoundpeoplethatarebetterthanyou......................................................................................54 5.7shopatthestoresyoufeelgoodat..................................................................................................55 5.8Giving................................................................................................................................................56 6education.................................................................................................................................................58 6.1reinvest.............................................................................................................................................58 6.2thinkingroom....................................................................................................................................59 6.3mentalfuel........................................................................................................................................59 6.4practiceyourcraft.............................................................................................................................60 7closing......................................................................................................................................................61
1 my story
Theyear2009didn'thappeninmymind.Frankly,Idon'tremembermuchofit.Iremember instanceswhereIwassittingonthefrontporch,staringatmyneighborshouse,wonderinghow Iwasevergoingtogetoutofthehole. Irememberwaitingformydogstocomeinfromoutside,lookingatthestarsandaskingmyself howIwasgoingtocomeupwiththethousandsofdollarsthatbillcollectorswereblowingup myphonefor. Yousee,mywebdesignbusinesscollapsed.Ihadabout30customers,somesetupon recurringbillingandotherswerenot.InFebruary2009,allthenewstalkedaboutwas recessionandlayoffsandhowtheworldwasgoingtoimplode... Thesmallbusinessesthatweremyclientsweregoingoutofbusinessleftandright.They stoppedpayingtheirmonthlybills.Newbusiness?Allgone.Noonehadanymoneytospend. Iftheydid,theyweren'tgoingtospenditonawebsite! Idoremembertheday,keenly,thatIloggedintomybankaccountandtherewasnomore money.Ididn'thaveanyinvoicesgoingout.Ididn'thaveanycheckstoputinthebank.Itwas justallgone. Ihadfailed. Twostraightdayswerespentstaringoutmywindow... AllIcouldhelpthinkingwasthattheworldhadcometoanend.Ithadtohave,right? EVERYTHINGinmylifestopped.
Ihadnowheretogo... Ihadnomoneytogetanywhere...IhadnoclientswhohadmoneythatIcouldgosellanything to Whatfollowedwasabout6monthsofsheerhell. Iwasafraidofgoingoutsideforfearofabillcollectorshowingupatmydoor. EverywhereIlooked,IfeltthatpeopleknewIwasafailure...Thatmybusinesscrumbled beneathmyfeetandIdidn'thavemoneytodoanything! Therewasonetimemygirlfriendwenttothestoretofindsomethingfordinner.Shecame backandsaidherdebitcardwasdeclinedfor$1.98.Shefoundaboxofpastaandsomesauce for$.99eachandhadtocomebackhometogetthelast$2.00wehad. Iactuallygot52callsinonedayfrombillcollectors...Ihadtoturnmycellphoneoff... AndthenVerizonshutoffmyserviceforlackofpayment. Thatwasmy2009. That,myfriends,isnotwhyyou'rereadingthisebookthough...Tohearaboutmyshitty existence'way'backthen.NoristhatwhyI'mwritingforyoutoday. It'sthebeginningof2011rightnow.Sincethen,I'vehadthemostextraordinary,mind numbinglyamazinglifethatanyonecanpossiblyimagine. Now,I'mnottalkingaboutragstoriches,fancycarsandbighouses. I'mtalkingaboutsuccess. Morenotably,howsmallsuccessescanleadtobiggersuccessesandtherealizationofdreams andgoals. Thetailof2009andallof2010wasdedicatedtorebuildingandreinventing. IchallengedEVERYTHINGIknewandlearnedalotofnewstuff.Ibrokeoutofmycomfort zone.Ilivedeverydayasifitwasmylast.Iworkedmyassoff,sometimes20hoursaday.I learnedALOTandtestedalot. ThatreinventionledtomesteppingupasanInternetmarketingconsultantanddoingSEOand stuffforhighendclients. ItalsoledtotheClientCrushercourse(http://clientcrusher.com).
ThepreviouscouplepagesgaveyouaprettygoodunderstandingofwhereIwasimmediately aftermyworldfellapart. Sincethen,here'ssomeofthestuffI'vebeenpriveledgedto: MadefriendswithsomeofthetopInternetmarketersand'thinkers'intheworld. Havegottenclosertomygirlfriendof5yearsthanI'veeverbeenbefore(it'samazing whatsuddenpovertycandotoarelationship...) Amabletohaveaclientlistofpeoplemostconsultantswoulddiefor...Allpayinglots everymonthtoworkwithme. Attendedsomeofthemostamazingconferencesandeventsinthecountry. Launchedmyfirstsuccessfuldigitalproduct. Beenlistedwithsomeofthetopaffiliatesintheworldonproductlaunches. Makeover$6,000amonthinaffiliateincomewithoutspendinganymoneyfortraffic Haveover110websites,25orsoofwhichmakememoneydaily.
I'mnottellingyouthistopointoutallthethingsIhave(orhavestarted)thatyoudon't.I'mnot tryingtodothatatall. Ijustwantyoutobeawarethatin2009,Ididn'thaveanything.Nofriends.Nomoney.No clients.Fewwebsiteproperties(andtheonesIdidhavemadeverylittlemoney)... Ishutdown. Irememberthinkingthattheonlythingthatwouldsavemeistime. AllIhadtodowasgetthroughthisminute. Thishour. Thisday. Because... Oneday,Iwouldmakeit.I'dhaveeverythingIwanted.I'dbesuccessful.I'dhavemycompany andIwouldbeabletochoosewhoIwantedtoworkwithandwhoIdidn't.Andmygirlfriend (wife)wouldbeabletoaffordanewpurseorgoodfood... Shewouldn'thavetoworryaboutpayingherstudentloansorwonderwhatweweregoingto havefordinnerorthatwedidn'thaveenoughmoneyforhertogoouttolunchwithher friends...
Inthisebook,Iwanttosharewithyoumyexactblueprint,orformula,forgettingtowhereIam sothatyoucanmodelitanduseittobreakthroughanyandallbarriersthatcomeyourway... ...Soyoucanstarttakingactionandmakingincrediblemoney. ...Soyoucanfinallygetoutofdebt. ...Soyoucanbuildanincrediblerelationshipwithyourpartneroryoursignificantother. ...SoyoucanBREAKOUTofthehohumdailylifestylethatyou'recaughtupinandfinally SUCCEED! ThisguideisgoingtoteachyouhowtotakeactionandachieveANYTHING.Bottomline. Areyoureadytogetstarted?
1.1 being part of the problem

Standinginthebasementofmygrandma'shouse,lookingconfusedandreallyjustwantingto goplayMegaManonthefirstgenerationNintendomyparentsjustboughtme,Istood listeningtomydadexplainhowhewantedmetohelphim.
Mydad.Heworkedhistailofftohelpsupportmy3brothers,mymomandI.Hismainjobwasata chemicalcompanythatmanufacturedalotofthesolventsandliquidsthatyoucanbuyatastore. ThingslikeWD40orwindshieldwiperfluid.Hewasaplantmanager,soheknewathingortwoabout leadershipandpositivethinking.Thatjobrequiredabout60hoursaweekworthoftimeandhehada littleparttimegigthatheworkedonenightaweek.Onweekends,hepickedupsideprojectsthat wouldbringinalittleextramoney. Guesswhowashislittlehelperbuddy?Yep.Me. Iwastheoldestofthebunch,soofcourseIgotropedintoalotofweirddrywallprojectsorpaintingor powerwashing... Mebeingonly7,kindofdespiseditbecausemyfriendswereoutsideplayingwhileIwasworkingaround thehouse... Needlesstosay,Ilearnedalot.IhadtolearnwhatallthetoolswerenamedsoIcouldgetthemwhen heasked.Ilearnedallabouthomerepair...Somuchsothatnow,aroundmyownhouse,Iwilltrytofix somethingandjustkinda'knowwhattodo'withoutreally'knowinghowtodoit.'
It'saweirdfeelingforsure.Lastyear,weremodeledourbathroomandatthestartoftheproject,Ihad noideawhattodo.Iknewwewouldneedpaintandspacklingandsandpaper.Ididn'tknowexactly whatcamenextthough...ButasIwasworking,itjust'felt'righttome. Thebathroomfantastic.Nothingrevolutionarybutitwasadrasticfacelift,whichiswhatwewere lookingfor. Anyway,workingwithmydad... ThefirsttimeIhelpedhimwithaproject,hekneltdownbesidemeandtaughtmeaboutanticipation. "Chip(mynickname),IwantyoutowatchwhatI'mdoing,andtrytofigureoutwhatI'mgoingtoneed next.Onceyoufigureitout,gogetitandwaituntilI'mready." Atfirst,Iwaslike"Whatever!I'mjustgoingtohangoutonmybucketandthinkaboutmyNintendo. Afterabitofhangingout,wonderingwhatIwasdoinginmygrandma'sbasementwhenshehadcookies upstairsinthecupboard,mydadkneltdownbesidemetoofferlesson#2. "Chip,Iwanttoexplainsomethingtoyouthat'sevenmoreimportantthanyouanticipatingwhatI'm goingtoneednext.It'saboutproblemsandsolutions." "See,asyouknow,Iworkwithguysalldaylongwhoareonthepathtonowherequick.Someofthem areconvictedfelons.Somearehighschooldropouts.Somebadmouththeirgirlfriendsandwivesand mistreattheirkids..." "Therearetwowaystogoaboutlife.Youcaneitherbepartoftheproblemorpartofthesolution. Beingpartoftheproblemwilllandinyoujailorunemployedorworse.Beingthesolutionmeansyou havetotakeactionandactivelyhelpotherpeoplesucceed.Onlythenwillyousucceedyourself." "Takethisdrywallforinstance.You'retooyoungtobesandingandapplyingspackle,butyoucanget metools.Bygettingmetools,you'repartofthesolutionbecausewe'llbeabletofinishfasterandget outofherequicker.Idon'tlikeworkinganymorethanyoudobutIdoitsowecanaffordourlifestyle. AllIneedisforyoutobepartofthesolution..." So,Istartedtowatchhimwork... He'sspacklingthewall.It'sdrying. What'sthenextstepafterspackling??? Sanding.That'sright. Ok,what'shegoingtoneedtodotosand? Sandpaper! Andhe'susingthatweirdblocklookingthingtomakesureit'sstraight... 7 JasonDrohnTheAbundanceFormula.com
Igooverandpickupthesander... Mydad,watchingthewholethingoutofthecornerofhiseye,turnedaroundandstartedsmiling! "That'sitChip.YouanticipatedthatI'dbesandingnextandthat'sgoingtosavemelotsoftimeand we'regoingtobeabletogetoutofheresoonersoyoucangoplayyourvideogames!" Thatmademesmile! ItwastimeslikethosethatIthoughtaboutwhenhepassedaway.MydadandIweren'tphenomenally close,buthetaughtmesomeincrediblyimportantlessonsearlyonthathavehelpedalotinmylife. It'sweirdhowsomethingsosmallas'beingpartofthesolution'canimpactyoulifeinsuchanincredible way... In2009,lookingoutthewindowasmybusinesscrumbled,Irememberedthislittlestory...Aboutme sittingonthebucketsoreadytogoplayvideogamesorraidmygrandma'scookiejar. ...Andaboutmydadtalkingaboutbeingpartofthesolutionandanticipatedaction.
1.2 didn't know what to do

Sittingthere,Ihadnoideawhattodo.Truly,Ihadnoideas.Iwasusuallyprettygoodatgettingmyself outofthesebindsbutIdidn'thaveanything... Iwasstumped. Icouldn'tcontinuedoingwebsitesforsmallbusinessesbecauseSOMANYsmallbusinessesweregoing under(hence,mypredicament). Ihadtodosomethingthough. That'stheonlywaytogetanywhereinlife!Action... Istartedwatchingsomeoftheproductlaunchesonlineandtheseguysgeneratingsickamountsofcash. IfiguredIneededtostartafewwebsitesandsellthemormakemoneywithaffiliateproducts. IfoundanichewebsitecoursecalledNicheProfitwhichtalkedaboutbuildingnichewebsitesthat generatedlittlebitsofmoney..$500.$1000.Istartedregisteringdomainnamesandthrowingthemon thehostingaccountthatIhadthroughmybrokencompany. Istarted30or40websites.I'ddoleadcapturepagesandafewarticlesandmoveontothenext. Thetopicswereallovertheplace...Powerpointpresentations.Creatingbusinessslogans.Settingup socialmediaaccounts.Ijustneededonetomakesomecash. Youknowwhathappened?Nothing. 8 JasonDrohnTheAbundanceFormula.com
Nada. Noneofthewebsitesweregettinganytraffic! AndbecauseIwasallovertheplaceandcreatingallthesenewwebproperties,Ididn'thaveanytimeto writearticles.Ididn'tgodeepwithanything! Ididn'tfocusonanyonetopic.Ijustthrewabunchofshitatthewallandhopeditstuck. Noneofitdid. Lookingback,therewasoneimportanttakeaway.IDIDsomething.Iwastrying.Ididn'tspendmytime wiselyandIfailedateverythingIstarted,butIstartedsomething...Lotsofthingsactually.
1.3 trapped in inaction

Mostofthetimewhentragedystrikes,peoplearetrappedbyinaction.Theydon'tknowwhattodoso theydonothing.Theycomplainandtelleveryoneabouttheirstruggles. That'sthewrongthingtodo.Takethattimethatyou'dbecomplainingandDOsomething.Itdoesn't matterifit'stherightthingornot.Ifit'snotright,learnfromitandmoveon. But,ifit'sworking,keepgoingdeeper! Don'tlettheworldaroundyoudictatewhatyoucanandcan'tdo!
1.4 quickest path to cash

ThereisaveryimportantconceptthatIwanttosharewithyouthathasmademealotofmoneylong term,butIwishIwouldhavethoughtofinmydownyear. Thatconceptis'QuickestPathToCash.'I'llreferenceitasQPCthroughouttherestofthisebook. Whenyou'rebrainstormingyournextmove,writeallyouroptionsdown.Maybeit'sstartinga membershipwebsite,doingconsulting,writingabookorwritingablogpost... Lookatthatsheetofpaper. Askyourself,"Startingrightnow,whichoptionismyQuickestPathToCash?" Whenyoucomeupwithyouranswer,that'swhatyouneedtodo.
Backin2009,IhadafewwebsitesthatIletsitbecauseIwaslookingformybigwin...Iwasstartingsite aftersite,leavingthesetwowebsitessiteunattended.Thewebsitesarehttp://marketinghackz.com andhttp://nethackz.com. IwassobusylookingforthebigcashthatItotallydisregardedthegemsthatIhad. Lookingback,ifIwouldhavebeenthinkingabout'QPC,'IwouldhaverealizedthatifIstartedposting affiliatereviews,I'dstartbankingsomeprettyseriousmoney. Thesitesarebothabout4yearsoldandhassomeprettyseriousGooglerankingsandtraffic... In2010,Ifinallyfiguredoutthepowerofthosesites...Andtheyrepresentalotofmyaffiliateincome now. ButifIwouldhavefiguredoutmyownQPCandwouldhavetakenactionattheheartofmydepression, I'dbethatmuchfartheraheadandwewouldn'thavehadtoliveinsuchpoverty.
1.5 find joy in a smile

Duringthedepthsofmyboutwithfailure,IfoundacoupleTonyRobbinstapesonline.Hesaidtwo thingsthathadaprofoundimpactinmylife...Well,hesaidalotofthingsthatimpactedme,butthese twoIremembervividly... Thefirst,"Findjoyinasmile." Atthetime,Iwaslike,"Dude,I'mfriggin'broke.Billcollectorsarecallingmyass.Ican'taffordtoeat. Andyou'retellingmetofindjoyinasmile?!" Ididn'thavethecapacitytoappreciatethatstatementatthetime. Butslowly,itstartedtoregister. I'dseeacatlayingaroundatmyneighborshouse.I'dsmiletomyself.Likereallysmile.Becauseitwas suchabeautifulmomentintheturmoilthatistheeconomyandtheworld. I'dthinkofTony'squote... OrI'dwatcharandomstrangerhelpanelderlywomanwithhergrocerieswhenIwaswalkingoutwith myboxofpastaandsauce...AndI'dsmile. Tony'squoteagain.
Today,IhavetosaythatIhaveanincredibleappreciationforsomuchinmylife.Ilovemyfriends.I loveyouforreadingthisbook.IlovemyClientCrushermembers.Ilovemyclients.Iwoulddoanything tohelpthemwinandtohelpthemsucceed. PaymentornopaymentIdon'tcare.ThemoreIhelpothers,themoreIfeeltruesatisfactionwithmy life. Theweirdthingisthatmybankaccounthasgrownindirectproportiontodoinggoodforeveryoneelse, whichisawesome.
1.6 burn the boats

TheotherthingTonyRobbinssaidinoneofhisvideosonlinewas: "Ifyou'regoingtotaketheisland,you'vegottoburntheboats" Don'tdoanythinghalfassed.Ifyou'regoingtodoit,doitright.Makeitapriority.Don'tallowyourself tofail. Learnfromeverything! Ifyoutrysomethinganditdoesn'twork,AWESOME!Now,youknowwhatnottodonexttime. Screwupenoughandyou'llhaveawealthofinformationbecauseyou'llknowallofthewaysitDOESN'T workandyou'llbethatmuchclosertofindingsomethingthatworks! Unfortunately,IhadtogobrokebeforeIrealizedthisimportantconcept... Youdon'thaveto. Justknowthatfailureisthesurestpathtosuccessthatyoulleverfind.
1.7 no way out

Ifyou'reatapointrightnowthatyoudon'tthinktheresawayout,Iassureyouthatthereis. Ifyou'regirlfriendjustbrokeupwithyouandyouwantherbackbadenough,you'llgetherback. Ifyou'rebrokeandneedawaytoraisesomemoney,youwill.Youneedtofocusonitlikeyou'venever focusedonanythingbeforeinyourlife. Ifyou'veboughteight'makemoneyonline'coursesinarowandhaven'thadANYsuccess,youwill. 11 JasonDrohnTheAbundanceFormula.com
Inallthesecases,itispossibletoturnthewholesituationupsidedownthroughaverysimple,very precisesequenceofactions. NOTE:Isaid'actions.'Nothing,andIdomeannothing,isgoingtohappenunlessyouDOsomething. WhenIwaslittle,Ihateddecisions.MymomwouldtellmeIcouldchooseonetoy...Ihimmedand hawedoverwhichoneIwanted.IhateddecisionsbecauseitmeantthatIwasgoingtobe'without'one ortheother... AsIgrewup,Itookanewviewondecisions.IdecidedthataslongasIchoseoneofthembasedona solidrationaleandbasedonmymorals,Icouldn'tlose. IfIchosepoorly,I'dlearnfromtheexperience. IfIchosewisely,I'dlearnfromthataswell(andenjoywhateverthechoicewas...). Takingactionissimilar... DOSOMETHING. Itdoesn'tmatterwhatyoudo,aslongasyoudoit. Sometimes,this'Ready,Fire,Aim'approachsneaksupandbitesyouintheass...Forexample,inmylast digitalcourse,Iforgottodoafewthingslikenumberthepagesoftheebook,whichreallyupsetsome people. Thereweresomemispellingsinthetextandinthepowerpoints...Icanguaranteethattherearesome issuesinthisdocumentaswell. Butitgotdone! IthinkIdeliveredanimpressivecourseforavery,verygoodprice.IamproudofitandIthinkit'soneof thebestclientgettingcoursesoutthere...It'snotperfect.Itneverwillbe.Therewillalwaysbelittle mistakesandblundersinit. Thereason?IammuchmoreeffectiveifIonlyworryaboutgetting99%toperfect.Byobsessingover thelast1%,thesmalldetailsthattrulydon'tmatter,Iwon'thaveANYtimetodevotetocontinuingmy owneducationandhelpingotherswiththeirs... Thebottomlineisthatifyoutakeactionandlearnfromit,youcancorrectinthefuture.Youcanalways gobackandfixmistakesbutyoucanteverreclaimlosttime. Allittakesisalittlebit...Asmalldeviationinwhatyoudoorhowyouact.Thatsmalldeviationis enoughtoalteryourlifedrastically,forthebetterorfortheworse.
WhatIwanttoshowyouinthefollowingpagesishowtobreakoutofthecycleyou'rein,soyoucan reachoutandgrabwhatyou'retrulymeantfor...Whetherthatiscashoranexgirlfriendorbusiness success. Itdoesn'tmatter. Thepiecesareallthesame. Theprocessisidentical. Thesecretisinapplyingit...AndDOINGSOMETHING!
2 self assessment
Beforeyoucandoanythinginlife...Beforeyoucanachieveanything...You'vegottobeveryclear aboutwhoyouareandwhatyoudo. Now,I'mnottalkingaboutyourjob...Oryourrolemodels...Orhowyoufillyourfreetime. I'mtalkingaboutwhoyouareatyourcore. Thinkaboutyourpassions?Whatbringsyoujoy? Isitspendingtimewithyourkids?Orrescuinganimalsfromtheshelter?Orsurprisingthoseless fortunateforabagofgroceriesontheirpatiothedaybeforeChristmas? I'mnottalkingaboutallthesuperficialstufflikeshoppingorspendingmoneyorsittingdownwatching thebiggestflatscreenTVontheblock... Orevensexordrinkingordrugs... Whatwarmsyourbellywithgoodfeelings?Whatdoyouexperiencethatisstrongenoughtobringa smiletoyourface? IusedtoworkatagrocerystorewhenIwas16.BesidesmyInternetmarketingcareerandhelping offlinebusinesses,itwasprobablythebestjobI'veeverhad. Anyway,Iwasacashierandacartpusher.EverySunday,whenIwasonregister,Iwouldhaveapretty regularstreamofshoppers.PeopleIhad'checkedout'inthepast... Itwasfunnybecausemylinewasalwayslongerthantheothercashiers,butitwasok.Ithelpedmyday gobyalittlefaster. Amongtheregularswasamotheranddaughter.Themotherwasabout50andthedaughterwas probably30orso.Ineversawthemwithouteachother. Oneday,themothertoldmethatthereasontheyalwayscamethroughmylinewasbecauseher daughterlikedme.Notintheweird'30yearoldlikesa16yearold'way..ShethoughtIwaspleasant andlikedtalking. See,thedaughterwaslegallyblind.Shealwayshadherhandontheshoppingcartandneverlefther mother'sside. Butyouknowwhat?ShewasthehappiestpersonI'veevermet.Beingblind,shediscoveredwhoshe wasathercore.Shewasabletofindjoyinthesmallestthingsbecausethesmallestthingswerewhat matteredtoher.
Tothisday,ifIfindthatI'mhavingabadday,IALWAYSlookbackonthatmomentandthink,"How muchdoIhavetobethankfulfor?Icansee.I'mhealthy.Icanmakemyownchoicesandlivemylife thewayIwantto...WhatmakesmethinkthatIamALLOWEDtofeelbadaboutmyselformysituation? NoneofthataffectswhoItrulyamsowhyworryaboutit?" Thatbringsmetomynextquestion...Whatdoyouenjoydoing? Playingbasketball?Hangingoutwithfriends?Learningnewthings?Meetingnewpeople? Me...ILOVEgoodconversations.GivemeagoodconversationandacupofcoffeeandI'matpeace withtheworld. Orpets.Iloveanimals.Wild.Domesticated.Doesn'tmatter.I'llrescueeveryoneofthemwhenI figureouthow. Iloveworkingout.Sure,therearetheobvioushealthbenefitsthatgoalongwithliftingweightsbutdo youknowwhyI'maddictedtoit?Becauseitgivesmetimetothink...Toprocess. Attheendoftheday,IenjoyknowingthatIdidsomething.Thisbook.Thatcourse.Thisrelationship. Thatemail.Thoseareallsuccessesinmybook.Idon'tdoanythingformoneyanymore,eventhough twoyearsagoIhadnone.Idothingstoadvancemyownpersonaldevelopment. Thefunnything?WhenIstartedcountingmydayslikethat,Istartedmakingalotmoremoneybecause IstoppedspinningmywheelsandIstarteddoingsomething!
2.1 think
When'sthelasttimeyouthought?Imeanreally'thought!' Likeyousetasidetimeinyourbusydayandstoppedreacting... Myguessisit'sbeenalongtime. AlmosteveryoneIknow(includingthosethatIloveverydearly)donothingbutreact. Fromonethingtothenext,everythingtheydo...Everyactiontheytake...Isbasedonreaction. Theyreactbecausetheircarbroke.Theyreactbecausetheygotacollectionletterinthemail.They reactbecausethey'rekidwaslatetopickthemup. TheyneversitdownandTHINKaboutanything!Thereisn'teveranynewinformationprocessed! WhenIwaslittle,Iusedtoalwaysmakefunofmygrandpabeausehe'djustsitinhischairandlookout thewindow. 15 JasonDrohnTheAbundanceFormula.com
Hewasabrilliantman,inhisownright.Atleastthat'swhatIrememberhimasbeing.Wecalledhim PupPupbuthisrealnicknamewasSkip. Puppupwasprettyintroverted.Hemarchedtothebeatofhisowndrummer.He'dtakeallday mowingthelawnifthat'swhathefeltlikedoing... WhatIdidn'trealizebackthenwasthathis'thinking'waswhatmadehimgreat.Bysittingdownand ponderingthoughtsandmentalimagesandexperiencesandconversations,hewasabletoextrapolate anincredibleamountofinformationbecauseheformedtheneuralnetworksinhismindthatallowed thoughtstolinkuptogether. MyfriendRonHermanoftensays,"There'snomorenewinformation,justoldideasuncovered." Howtrue! Thebeautyofwhat'sgoingonontheInternetrightnowisthateverydaypeopleareabletoeasypublish theirowntakeonoldinformation! It'soneofthecardinalrulesofbloggers...Keepingupwithnewsisazerosumgame.Therewillalways besitesouttherethatwilldoitbetterthanyou. Butbyputtingyourowntwistonwhateveritisyou'rewritingabout,you'reabletomakeityourown. You'reabletospeakyourvoiceandestablishyourselfasacrediblesourceBECAUSEofyourviewpoint! Quitefrankly,thisebookisn'tanythingnew.ThestepsthatI'moutliningaresimplymytakeonbreaking throughbarriers.They'rethingsthatworkedforme.I'mhopingthatIcanpresentitinaclear,concise enoughwaythatthey'llhelpyouaswell! Butit'sjustmytake.It'stheculminationofmyexperiences,mythoughtsandagooddealofTHINKING! Personally,Ineedmorealonetimetoprocessthanothers.It'sasymptomofbeingme.Youmighthave adequatetimeinthecarridefromtheoffice.Oryoumightneedtositdownandponderyourweek everyFridayafternoon. Iwantyoutoknowthatthat'sok!Youaredoingyourselfadisservicebyconstantlyreactingtoyour environment.Tellyourwifeoryourhusband,"Honey,Ineedsomealonetime.IhavesomethingsI wanttothinkabout." Sure,itsoundsweird,butit'stheonlywaytotrulyliveinthemomentandlivelifeforallit'strulyworth. Theflipsideisthatifyoudontsetasidetimetothink,youliveyourlifereacting;bouncingfromone problemtoanother...Fromonesituationtoanother...Andthenyou'rebreathingyourlastinsome hospitalsomewhere,wonderingwherethattimewent?Wheredidyourlifego?Whatdidyoudo? Theanswer...unfortunately...wouldbe'reactingtoeverythingelsearoundyou.' Nonewideas.Nonewthoughts... 16 JasonDrohnTheAbundanceFormula.com
Justreactions. Livinglifeonsomeoneelse'spath. Idon'twantthattobeyou.Iwantyoutoliveacomplete,fulllifewhereyoufindjoyineverything aroundyouandlivelifetothefullestasyourownpersonforgingyourownpath.
2.2 get to know yourself

Asyoustarttothinkandstarttoaskyourselfverydeepquestionslike,"WhoamIatmycore?WhatdoI enjoy?"Afunnythingstartshappening.Youstarttoputtogetherapictureofwhoyoutrulyare. Atfirst,youmightnotlikethatpicture.Youmightverywelldiscoverthatmoneyplaysamuchbigger roleinyourlifethanitshould.Orthatthings,possessions,arewhatdrivesyou.Orthatyouconstantly needtocompareyourselftoyourfriendsandseehowyourank. Ifthat'syou,'CONGRATULATIONS!!' You'regettingcloser. Thefirststepinanybreakthroughisbeingabletoadmittoyourselfthatyoumessedup.Orthatyou've gotsomeverybadbehaviorsthatneedtobefixed.Orthattherearethingsaboutyourselfthatyou don'tlike. Weallfeelthatway.Ifeltthatway.Thepersonthatdownloadedthisebookbeforeyoufeelsthatway. Thefolkswhoattendchurchwithyoufeelthatway. Forthoseofyouthatlikethepictureofwhoyouare,myguessisthatyoualreadyhadanideaofwho youwereandwhatyoustoodfor.You'vebeenactivelyimprovingyourstanceonlifeforawhilenow. Thoseofuswhorepressourtruefeelingsaboutourselvesaregenerallytheoneswhothinkit'seasierto dismissthemthandealwiththem. Now,whowouldIbeinwritingthisifIdidn'tsharewithyoumyownselfimage,afterweeksoftryingto figureitout... Mindyou,thisrealizationcameatthedarkestpartofmylife...Thepartyoureadaboutabove.No money.Lotsofbills.Nojob.Verylittleworkingforme... JasonDrohn'sSelfAssessment(2009): TheGood
Agoodguy.Nice.Alwayssmiling.Introverted.Afraidtoaskformoney.Semiworriedabout whatotherpeoplethought.Intenselydevotedtofamily Lovedpets.Lovedanimals.Enjoyedcoffee.Lovedtechnology.Believedthattechnologywould saveme.Lovedconversations. Constantlearning.Alwayslookedformentorsthroughaudiobooksandvideosessions. Alwaysoptimisitc.KnewthatI'd'makeit'oneday
TheBad AshamedbecauseIwasafailure.Didn'tknowhowIwasgoingtopaybills.Afraidtogooutside becauseIwasafraidthecopsorbillcollectorswouldgetme.Dependedonmymomtofeed me. DesperatebecauseIcouldn'tfigureouthowtomakemoneyonline.Triedtostartabout38 projectshopingthatoneworked(nonedid).Nofocus. IncessantlyblastingaffiliatelinksonlinebecauseIthoughtitwaseasymoney. Startinglotsofstuffbutnotdoinganyverywell. Overweightandnotdoinganythingaboutit.Depressed.Miserable.Wonderingwhythiscould happentome.ConvincedthatitwasKarmasomehowpayingmebackforsomething. ThoughtIdeservedtheshitIwasbeingdealt.
Overall,Iwasafriggin'mess. Iwasashamed,desperate,lackedfocusandmiserable. Lookingback,thatseasyformetosaytomyself.It'salittleroughadmittingittoyoubutIthinkitwill reallyhelpyouadmitsomeofthesesamefeelingsinyourownselfassessment. Ashamed.Desperate.ThosearereallystrongwordsandIdon'tusethemcarelessly.It'sjusthowIfelt. Now! Nowthatyouknowthatit'soktofeelthatway,it'stimetofigureouthowtobreakthrough!Tocrush thosefeelingsofinadequacyandregretandtostarttakingaction....RightNow! Thestepsthatfollow...Arepowerful.Don'tdisregardoneofthem.Ifyouwanttobreakoutofthe lifestyleyourecurrentlyexperiencingandarelookingtotakeyourlifetothenextleveltolivewith greatnesscontinuereading.Thefollowingstrategieswillgetyouwhereyouwanttogo... Butfirst,weneedtofigureoutwherethatis.:0)
3 goals and planning

Whatfollowsisyourplanonbreakingdownbarriersandlivingthelifethatyouaretrulymeanttolive. Toexperiencethesuccessthatyoucanonlydreamabout.Tohavesuchahighlevelofjoyinyourlife thatyouwon'twanttosleep...
3.1 set goals based on self assessment

Thefirstthingyouneedtodo,nomatterhowshittyyoufeelorhavebeenfeeling,istosetgoalsfor yourself. Findanoldnotebookoranemptyonethatyourkidsaren'tgoingtobeusinganytimesoon.Takea permanentmarkerandtitlethenotebook.Itcanbesomethingassimpleas'Goals'butIurgeyoutouse awordthatissynonomouswith'goals.' Verysimply,theword'goal'isalmostclicheanymore.You'vesetgoalsforyourselfinthepast,right? Maybeyoumadeitagoalofyourstopayoffyourcarearly.Ortolose15poundsbysummer.Didyou acheivethatgoal?Maybeyes.Maybeno.Butit'sok,right?It'sjusta'Goal.' SeewhatImean?Idon'tliketheword'goal'becauseinourfastpacedworld,goalsareeasytoleave unacheived. Mygoalnotebookwasactuallytitled,"Destinations." Mywayofthinkingisthatadestinationissomethingthatyouactuallyhit.Ifyou'replanningforatrip, youhitthedestination.Ifyou'recelebratingThanksgivingatGrandma's,yourdestinationisherhouse! Andyougetthere! That'swhatIwasthinkingatthetime,anyway. Ialsoincludedtheyear.So,mynotebookwas'Destinations2009.'I'vesincedoneonefor2010and 2011. Anyway,inthisnotebook,Iwantyoutowritedownyourgoals. Now,thereisaspecificprocessIusewhenIamgoalplanning.Isetlongtermgoalsandshortterm goals.Often,theshorttermgoalsareconsideredmilestones.Thosemilestonesleaduptolongterm goals. Forinstance,Ihadalotofdebt.So,inmyDestinationsBook,mylongtermgoalwasto'Payoffallbad debt."
Myshorttermgoalswastheindividualbillsthemselves.ThingslikeCapitalOneandWashington Mutual.StudentLoans.Youcanthinkofthemasmilestonesinaccomplishingthelarger'Payoffallbad debt'goal. Othergoalsweretopayoffmymom'shouse,buyanH2formeandanewJeepGrandCherokeeformy girlfriend,andtowritetwobooks:abusinessbookandafantasybook(becauseIlovetheworldbuilding ofbookslikeTheLordOfTheRings...). Now,makesurethatyourgoalsarenotmonetaryinnature.Iwanttomake$100,000orIwillmake $1Million.Theyreokgoalsbuttheyrelackingbecauseyouhaventqualifiedit. Ifyouwanttobuya$500,000house,writethisdowninstead: Iwanttomoveintoahousewith4bedrooms,3baths,abigkitchenwithcounterspaceoneitherside oftheroom,andaspaciouslivingroomwithtwofireplaces,ofwhichIwillpaycash. Seehowyouactuallyenvisionwhatthatlookslikeinyourmind?Seehowitmakesyouquantifythat goal? Anotherthingthatisnecessaryinplanningoutgoalsisadeadline.Putitonatimeline.Iwanttomove intothepreviouslystatedhouse,byNov1,2011.OrbyApril20,2012. Dontworryaboutbeingrealisticbecauseyouwillstartmovinginthedirectionyouneedtoinorderto accomplishyourgoals. Youwillstartbehavingandmakingchoicesasyouwouldifyouwerealreadyinpossessionofthemoney requiredtobuythathouse. **Disclaimer:Thisiscriticalintheprocessofbreakingdownyourbarrierandacheivingsuccess!Getup fromyourcomputerorputdownyourebookreader,findanotebook,andwritedownyour 'destinations.'**
3.2 vision
Nowthatyouhaveyourgoalswrittendown,Iwantyoutoreadeachoneofthemaloud.Afteryouread eachone,closeyoureyesandthinkaboutwhatthatwilllooklike. Imaginewalkingthroughyournewhouse.Whatdoestheentrywaylooklike?Howdidyou decorateit?Aretherepicturesonthewalls?Ormaybethepaintingthatyoursistermadefor youforyourhousewarminggift?Isthereacarpetcoveringthehardwoodfloorforpeopleto taketheirshoesoffon?
Walkingintothekitchen,noticethecolorofthecountertops.Howisthesinkset?Istherea windowoverit?Imaginewherethecoffeepotisandwheretherefrigeratorislocated. Turningaround,youseethelivingroom.Imaginethegiantleathersofathatyouandyour husbandcurluponwhenyouwatchthefootballgame.Andthedogshangingoutunderneath yourfeetasyourcatpercheshimselfontheendtable,observingtheactivityofthehouse Doyouseehowpowerfulthatis? SeehowitisWAYmorefocusedthan,Iwanttobuya$500,000house. IvealwaysknownthatIvewantedtoteachpeoplehowtodostuff.Itsmypassion.Ilovegoingin, learningsomethingnew,andbreakingitdownintothesimplestofelementsThentransferringthat knowledgetoothers. Iremembersittingontheporch,eyesclosed,thinkingaboutthisfutureinteractionIwasgoingtohave withthestudentsofthecollegeIgraduatedfrom. Iwasgoingtobeinfrontofthem,presentingonwhatittakestobuildbusinesses.Like,TRULYwhatit takes. Iwasgoingtogivemylittlespeechandthenpull23$100billsoutofmypocket.Oneforeachstudentin theclass.Andsay: Imgivingyoueach$100.Youcandowhatyouwantwithit.Itsyourstokeep.But,ifyou wanttotravelthisroadwithmeandletmeteachyouhowtobuildabusinessItsgoingto costyouexactly$100. Forthat$100,yougettojoinmyteamandseewhatitsliketobuildabusinessfromtheinside out,sothatyoucanthengooutandbuildyourownbusiness.Onefreeofbossesandtime commitmentsanddoingthingsbecauseyouhaveto Ifyoujoinme,youllbedoingthingsthatyouwanttoandchangingtheworldintheprocess. Atthetime,Ididnthave$2300thatIcouldgiveaway.Ididntevenhave$2.But,Ihadtheideaandit helpedmesolidifymyvision.Thatvisionofhelpingpeopletraveltheirpath Iwantyoutohavesimilarvisionsofwhatyouwilldowithyourlife.Yourbusiness.Whatyoure passionateabout.Assoonasyoucanputyourselfinthatplace,youllbeabletobeginworkingtoward it.
3.3 where do you want to be

Thetruepowerofgoalsisinfiguringoutwhereyouwanttobeinayear.Orthreeyears.Orfive.And constantlyworkingtowardgettingthere. Youllfindthough,thatgoalschange.Theytakeonalifeoftheirown.Asyouplotoutthepathof whereyouwanttobe,youllfindthattherearethingsthatwillpopupwhichalteryourdestination. Forinstance,mylastcourse,ClientCrusher,spawnedanewpartnershipforaprojectcalledOffline Ninja. OfflineNinjaisgoingtobeahighticketitemthatImreallyexcitedabout,butitwasntinmyoriginallist ofgoals.Ididnteverthinkthatmyinformationwouldgatherthesupporttolaunchahuge,gurulike product. Butitdid. ClientCrusherwasmoreofanactivityatfirst.Theactivityprovedtobeworthwhilebecauseofsome awesomepeopleandsomegreatfeedback.Thatfeedbackledtoacourse,andsoon.Thecourseledto thebiggerticketproduct,OfflineNinja. Meanwhile,theprojectsthatIhadinmytimelinearesitting,whichIfeelbadaboutbutIveneverhad anopportunitylikethis! Mypathhaschanged,forthebetter. Asyoullseewhenyoustartimplementingthisstuff,yourpathwillchange.ThereissomethingSO powerfulaboutfocusthatitisunmatchedbyanyotherforce.Whenyoufindafocusedperson,youll know. Theyarecalmerthannormalpeople.Theyarequicktoturndownanythingthedeviatesfromthat focus.Thatallusivenessmakesthemattractivetootherswhoareopentoit. Nottomention,whenyouhaveaveryclearpathlaidoutforyourself,youwillALWAYSbeabletocheck yourself.Everynewidea,everynewthought,everynewopportunitycanbeweighedaccrordingtoyour path. Itslikehavingapersonalmissionstatement(whichwellgooverinthenextsection).Youcanweigh everythingaccordingtothatmissionstatement.IsitsomethingIagreewith?Willitgetmetowhere Imgoing?Willitdetractfrommydesiredoutcome?Theseareallinternaldialoguesthatyouwillbegin tohaveonceyoupickyourdestination
3.4 redefine success

ThefirstthingthatIalwaysdowhenIhaveagoalplanningsessionistoredefinesuccess. ItsaverysimplemindtweakthatIlearnedfrommygoodfriendTravisSago. Whenhefirsttaughtme,itwasinrelationtoacourseIwasputtingtogetherandhowtostructurethe followupsequence.(likeIsaid,thisbookisnoholdsbarred) Sincehetaughtittome,IvebecomeawarethateverythingIvebeenabletoaccomplishisbecauseof thissimple,littletweakandIambecomingmoreandmoresuspectingthatthatswhysomanyofthe greatpeopleinhistoryhavebeenbankrupt,poorandlostBecausetheydidntundertandthatbig successesaresimplyaresultofsmallsuccesses. Whenyourebroke,eitherofmindorspirit,eventhesmallest,mosttrivialsuccessismonumental.It mightbethatyourfavoritebrandofcoffeeisonsale,andsomethingyoucanfinallyafford.Orthatan awesometrainingcoursehasa30day$1trialthatyoucanusetoscoopupalltheinformationand cancelbeforeyougetbilledagain.OrhavingaFacebookconversationwithsomeoneyouvelikedfora longtime Thosethingsaremonumental!Theyreinsignificantinmostpeopleseyes.Theytakeitwithagrainof salt.But,forthosewhoaredownontheirluckandtryingdesperatelytoregaintheirfootingonlife, theymakeallthedifferenceintheworld. Whydoyouthinksomanykidssquandertheirinheritance?Orsomanylotterywinnersspendendlessly untiltheyarerightbackattheirpreviouspositioninlife?Itsbecausetheydontknowsuccess.They arentintimatelyfamiliarwithhardship Whenyourerich,youdontthinkthatway.Youthinkthatsuccessismakingafewmillionayear.Or havingthemostgorgeousspouseintheworld.Ordrivingthefanciest,mostexpensivecars. Frankly,noneofthatstuffmatters.Ifyoucantfindsuccessinstartingaforumthreadthattakesofflike wildfire,orinanemailthatssentthankingyouforyourwork,thenyouwonteverknowwhatbig successesSHOULDfeellike. Now,inredefiningsuccess,thestrategyisprettysimple.Takewhatyouthinksuccessis,andchunkit downintothesmallestofactions. (Thenextchapterisgoingtobeallaboutactionsandhowtobreakdownyouractionsintodoablesteps, that,whencompleted,aresmallsuccessesImerelywanttointroducethislineofthinkingheresoyou canseeitinthelightImtryingtoportray.) Ifyouwanttomoveintoa$500,000house,therearesmallactionsyoucantakethatareachievable.In achievingthem,yougetyourfirsttasteofsuccess.
Forinstance: 1. 2. 3. 4. Goonlineandfindthegeneralareathatyouwanttolivein. Takeridesinthatareasoyoucanseewhattheneighborhoodislike. Comparepricesofhomesinthatareaandtakespecialnoteofwhattheyresellingfor. Callarealtorandhaveaconversationaboutthearea
Eachofthoseactions,whencompletedwillgiveyousmallsuccessesthatbuildoneachother. LikeIsaid,inthenextchapterImgoingtoteachyouabouttakingaction,butjustknowthattheresult oftakingactionishavingsmallsuccesses:0)
3.5 planning
Thefinalstageingoalsettingisplanning. Ifyoutakeamacrolookatyourgoals,youwillfindthattheyprobablyfollowapattern.Forinstance, minewerethingslike: Payoffmybills Buy2newcars Getabiggerhousesowecouldstartafamily
Iquantifiedthem,ofcourse,butthatwasthegistofit. Well,whatIdidwasdrawalittleflowchartconnectingupmygoals. So,beforeIbought2newcars,Idhavetopayoffmybills.AndIwantedtoreplaceouroldJeepwith2 carsBEFOREIboughtanewhouse(becausethehouseweliveinisfineforwhatweneeditfornow) So,thatwouldlooklikethis: Itwasimportantformetoplanthemoutthiswaybecausethenitgavemefocusonaccomplishingone goal,thenanother,thenanotherIwasfocused.Iwasntrunningaround,callingarealtorandgetting excitedaboutanewhousewayBEFOREIpaidoffmybills. IwasabletoputaclearperspectiveonwhatIneededtobedoingandwhen. 24 JasonDrohnTheAbundanceFormula.com Payoffbills BuyCars BuyNew House
Now,thereareprobablysomethingsthatcanandshouldhappenatthesametime.Thatsok.Itmight looksomethinglikethis: BuyCars Andthatsok!Itshouldbeaseasyorascomplexasyouthinkitshouldbe.Itsgoingtochangeover timeasnewthingsgetaddedorthingsgettakenawayTheimportantthingisthatitsdone!Youwill alwaysbeabletoreferbacktoit,compareyourselftoit,andtweakitasyouseefit. ANDCONGRATS! Congratsonyourfirstsuccess.Iliterallymeanthat.Takeaminuteandthinkaboutwhatyouvejust doneandhowitsgoingtoshapeyourlife. Letitsinkin. Youvejustdonewhen99%ofthepeopleintheworldwishtheycould! YouveDONEsomething.Younowhaveaplanofaction.Youvegotamapthatyoucanforevertweak andcompareyouractionsto. Iamseriouslysittingherewritingthisandecstaticforyoubecauseyouhavejusttakenthebiggeststep inbreakingthroughyourbarrierOfrealizingthelifeyouwant. 25 JasonDrohnTheAbundanceFormula.com StartA Business Payoffbills BuyNew House
4 taking action
Ivegottoadmit,thischapterisgoingtobethehardestforyou.Takingaction. Itssoeasytositbyidlyandwishthatyoucouldhavesuccess.Orthatyoucouldownabusinessthat basicallyprintsmoney.Watchingotherpeopletaketheirturnatthespeedbag Somanypeoplearetrappedbyinaction.TheywanttomakesuretheyhavealltheinformationOr theyrewaitingfortherighttime.Ortheyresobusy. Believeme.Iknow. Ireadareallygoodarticleoncethattalkedabouttakingaction.Iforgetwhowroteit,butitwasonline andittalkedabouthowbeingperfectisntareality Thewriterwasexplaininghowitseasytocontinuallyputsomethingoffbecauseitstoodifficultor becauseofnothavingenoughtime. Hethenwentintoarantaboutnothingiseverperfect.Youllneverhave100%oftheinformationyou needtogetstarted.Youllneverknow100%oftheprocess.Mostofthetimeitssimplybecausethings change.Youregoingtohavetoadaptasitgoes.Thatspartoflife.Adapting. Itseasytostartsomethingandget80%or90%ofthewaythere.YOUWILLNEVERACHIEVE100%!Its afactoflife.Thingschangesofast. ImagineifIdidntputouttheinitialClientCrusherbookbecauseIneededtothinkaboutitmoreor becauseitwasnteditedbyaprofessional. Imagineifthisbookwasnteverpublishedbecauseitwasntperfect. Iknowitwonteverbeperfect!Thereareideasthatitcontainsthatcouldusemorefleshingout.There areboundtobemisspellings.Thepagesmightnotbenumbered.Thelogomightlookalittleblurry. Theformatofthecopycouldbealittlebitmoreonpoint. But,allthatstuffwouldmeanthatIwoulddelaytherelease,hopelesslytryingtoperfectsomethingthat couldchangealotofpeopleslives! ThinkaboutApple.TheiriPodswerereleasedandtherewerebugs.Thetechnologywasntasgood backthenasitisnow.Buttheylaunchedthemanyway. Theycommittedtoalwaysmakingthembetterandbetter,hencetherevisionsandthenewer,faster models SomeofitisthatApplewantsmoreoftheircustomersmoney.Someofitisthattheyconstantlywant toincreasethequalityoftheirproduct.Iftheydidntlaunchbecausetheywerewaitingfortheperfect mp3device,theywouldntbeanywhereclosetotherevenuetargetsthattheyrehittingnow! 26 JasonDrohnTheAbundanceFormula.com
Theywouldnthavesinglehandedlybuiltthemarketformp3devices.Theywouldnthavehadtheir incrediblesuccesswiththeiPhonesoriPads. Theydstillbesellingdesktops,laptopsandsoftware TakingactionanddoingsomethingisNEVERperfect.Itcantbe.Itsimpossible.Buttakingactionand tweakingresultsisabsolutelypossible.Itshowfortunesaremade.Itshowsuccesshappens.Mostof allthough,itshowwe,ashumans,grow.
4.1 personal mission statement

So,thefirstthingweneedtoworkonisyourpersonalmissionstatement.Yourpersonalmission statementisverymuchlikeacorporatemissionstatementinthefactthatitshouldhelpyoufocusall yourenergyondoingsomething.Itshouldalsohelpyoumeasureupeverythingelsetowhetherornot itsagooddecisionforyou. HereswhatImean.Mypersonalmissionstatementisalongthelinesofhelpingpeopleandbusinesses succeedandsurroundingmyselfwithpeoplesmarterthanme IfIaminvitedtoaneventfilledwiththetopmindsinInternetmarketingorbusiness,Ishouldlookat thatinvitationmorecloselybecauseitalignswithmypersonalmissionstatement. IfIamaskedtocowriteabookonseductionanddating,Idturnitdownbecauseitdoesntlookatall likemypersonalmissionstatement.(nottomention,Iknownothingaboutthatparticulartopic) Youseehowthatworks? Lifeisactuallyfareasierwhenyouhaveastatementlikethatpreparedbecauseittakesallofthe decisionmakingoutoftheequation.Iteitheralignsoritdoesnt.Bottomline. ItsabitlikeonSemsameStreet.Rememberthegame,Whichoftheseisnotliketheother?If somethingdoesntfit,youjustdontdoit!Oryoutakeitout! Itsthateasy. Heressomesuggestionsincreatingamissionstatement(fromStephenCoverys sitehttps://www.stephencovey.com/missionstatements.php): Writedownyourrolesasyounowseethem.Areyousatisfiedwiththemirrorimageofyour life? Startacollectionofnotes,quotes,andideasyoumaywanttouseasresourcematerialin writingyourpersonalmissionstatement.
Identifyaprojectyouwillbefacinginthenearfutureandapplytheprincipleofmentalcreation. Writedowntheresultsyoudesireandwhatstepswillleadyoutothoseresults.
StephenCoveyiswhereIfirstheardoftheideaofpersonalmissionstatements. Theideaistowriteaqualitystatementthatdefines: Whoyouare Whatyourrolesare Whatyouwanttoaccomplish Whereyouwanttobe
Thatstatementcanbe20wordsor200,itdoesntmatter.Theonlyrequirementisthatituniquelyfits you. Now,Ivechangedmineinthe2yearssinceIoriginallywroteitbecauseofnewoutlooksand experiences.Ithinkthatsok.Itsapartofgrowingandevolving.Justkeepitmemorizedsothatyou canconstantlycheckyourselfagainstit.
4.2 action lists

Youvecomealongway!Youknowyouhave.Ijustwantedtotakeaminuteandpatyouontheback forit. Thisjourneyisnteasy.Itrequiressomeseriousselfexaminationandtheresultscanbescary.Soscary, infact,thatmostpeopleavoiditliketheplague.Theywouldratherjustkeeplivingtheirlives,forever ignoranttowhatsgoingoninsidethem. Now,iswhereyoustarttoseesuccessinitsmostquintessentialform. Thisisadifficultsection.Iwantyoutoknowthatitsalsothemostimportanttobreakingfree.What Imabouttotellyouhasliterallymadepeoplemillionsuponmillionsofdollars.Itsledtotheworlds greatestinventionsandthegreatestachievementsinourtime And,Ihaveneverseenitspelledout. Whythatis,Idontknow.ThewayIseeit,itsthemostcrucialcomponentofanyonelookingto advance.Itsthebiggestreasonpeoplefail.Anditstherootofeverysuccessknowntoman Itstakingaction. NotjustanyactionthoughSmall,microactionsthatleaduptobiggerachievements. Witheachofthosemicroactions,comeswithitaminisuccessasitsachieved. 28 JasonDrohnTheAbundanceFormula.com
ThatswhyIintroducedtheideaofredefiningsuccessearlierSothatyoucouldletthatstirinyour mindalittlebitbeforewegothere. ThebasisofactionisassmallandastrivialisatodolistOraslargeasaproject.Ineithercase,the actionrequiresstepsthatneedtobeperformedinsequence. WhatIwanttoteachyouishowtobuildthatsequenceofsteps. Now,justsowereclear,youmightnottotallyunderstandwhatisinvolvedinbreakingoneofyourgoals downintomicroactions.Thatsok.Letsfigurethatoneoutfirst. Oneofmygoalsistoopenupanonprofit. IvejustaddedittomyDestinationsnotebook. Thatnonprofit,Imthinking,isgoingtoberelatedtopets,namelydogsandcats.Ihaveaninnateneed tosaveeverylivingthingontheplanet.Ivegot4dogsthathaveeitherbeenabandoned,rescuedor adopted. Thatsmything.Mydogsarelikemykids,seeingashowIdonthaveanyofthoseyet. Now,mindyou,Ihavenoideahowtostartanonprofit.Frankly,Idontevenknowwhatnonprofits do. Thinkaboutit.WeknowoftheRedCrossandWalksandothercharityorganizationsButdoweknow whattheydowiththemoney?Orhowtheycollectthemoney?Orhowtheyraisethemoney?Orwhat thestructureofthecompanylookslike? Youmight,butIdont! So,inapproachingtheideaofstartinganonprofit,IconsiderthatImgoingtoneedsometimetodo researchsoImalittlelessclueless. Icanresearchonline. Imsuretherearebooksandstuffouttherethatwillhelpclarifymythinking. IconsultwithacouplenonprofitssoIcangetameetingwiththeirCEOs Iknowanonprofitdevelopmentmanager(marketer).IcantakeherouttolunchandseewhatIcan findout. Afterthosesteps,Icanthenlookatactuallyformingthenonprofititself.HerearesomethingsthatIll needtodo: Filea501c3 FigureoutwhosgoingtobeontheBoardofDirectors 29 JasonDrohnTheAbundanceFormula.com
Figureoutwhatthenonprofitisgoingtodo(aka.Whoitsgoingtohelp) SeewhatIneedtodointermsofgettingsomeinitialfunding Getlogosandawebsitemade Seeaboutgettingsomepresscoverageinmylocalarea
Those(Ithink)wouldbethefirstactionstepsinactuallystartinganonprofit.BUT,thosecouldchange dependingoncostsinvolvedandwhatmyresearchyields. Theideaistobreakthebigthing,startinganonprofit,downintomanageabletasks. CanIemailtheDevelopmentDirectorofoneofthenonprofitsIhelpandoffertotakehertolunch? Yep. Ifsheaccepts,Igettopickherbrain. Thatsaminisuccess!Hooray!!! Isitpossiblethatthatconversationwilldeterminetheactionstepsinformingthenonprofit? Absolutely!PerhapssheknowssomethingIdont. Doyouseehowanybigprojectcanbebrokendownintosmalleractions? Thesamecanbedoneforbuyingahouse.Orbuildinganinformationproduct.Orwritingabook.Or patchinguparelationship.OrtravelingtoChina. Theyareall,simply,thesumoftheirmicroactions! Alright,nowthatIvesufficientlyconfusedyou,letsnaildownandActionList. TheseareactionsthatIwillneedtotaketoformmynonprofit. (Noticethattheyarequantifiable,asintime,location,andconversationmedium.) NonProfitActionList Stage1:Research 1. Spend1hourresearchinghowtosetupanonprofitonline,fromauthoritysites 2. PostamessageonFacebookandLinkedinaskingifanyonehasgoodresourcesthatIcan learnmorefrom. 3. LookforebooksonAmazon/Kindle/iPadaboutstartinganonprofit 4. CallHughandseeifhesgotanynonprofitsintheanimalworldthathecanintroduce metoonTuesday. 5. EmailMelissaandseeifshecanjoinmeforlunchsoIcanaskherquestionsaboutwhat ittakestomarketanonprofitandraisemoney.Specificallyaskabouteventsand fundraisers.Askherforcontactsineventmanagementandcatering. 30 JasonDrohnTheAbundanceFormula.com
6. CallJohnandseeifIcanschedulesometimetotalkaboutwhatisneeded,fromalegal standpoint,tostartandoperateanonprofit. Stage2:Setup 1. Filea501c3onLegalZoom.com 2. AskJohn,MelissaandHughtotheboardofdirectors.Askthemiftheyknowofanyone elsewhosagoodfit. 3. Getintouchwith3localorganizationsandaskthemwhattheyneedintermsof equipment,supplies,ormoney. 4. Schedulefirstfundraisingevent,attheendofMarch,withMelissashelp,paidor unpaid,whereIcanraiseawareness.Getmediainvolved. 5. Schedule6hourstodesignalogoandgetasiteupforthetimebeing.Itwillbe perfectedbeforerolloutbyathirdpartyorganization. Stage3:Rollout 1. 2. 3.
Canyouseehowcrystalclearthatactionlistis?Itisliterallybeggingtobecheckedoff.Thethinkingis alldone.Allthatsleftissimplyperformingthoseactions. IfIhaveateamoranassistant,IcanmeetwiththemandfigureoutwhattheycandoandwhatIneed todo.IfImdoingitmyself,Ijustscheduletimeandgodownthelist! OhAndthankyouforhumoringme.Itrulyhavenoideahowtostartanonprofit,butthisisthe actionlistIllbeusingtogetonestarted:0) Iwantedyoutoseethethoughtprocessandwhatwasneededtocreateone,forrealNotsomething conjuredupforsakeofexample. Thisprocesscanbeappliedtoanything!Believeme.Itmightbesomethinglikegettingyourchildto respectyou.Orgettingyourexboyfriendback.Eachinvolveactionsteps. Ifitsyourex,thefirstcoupleactionsmightbewritingalettertothem.Then,aphonecall.Orperhaps goingoutandhavingfunwithyourfriends! Gettingyourchildtorespectyoumightbe:takingthemtoamovie,establishingnewcommonground, doingsomethingtheyliketodo,helpingthemwithcleaningtheirroom Now,whatsnextisschedulingit. YoucanhavetomostkillerActionListintheworld,butifyoudontphysicallyscheduleatimewhere youpromiseyourselfyoulldoit,itwontgetdone.
4.3 schedule to act

Now,youvegotyourgoalsandyouractionlist.Youredoinganawesomejob.Hasanyonetoldyou thatyet? Thelastpart,beforeyoustartachievingyourgoals,istoschedulethem! Now,IdontmeanscheduleyourgoalsImeanscheduletheactionsthatwilldeliveryourgoalstoyou! Goingbacktothenonprofitactionlist,Ineedtosetasidetimeinmyscheduletotakethatactionlist andDOsomeofthetasks. So,whatIdo,isopenupGoogleCalendar(http://google.com/calendar). IseethatnextThursdayIhaveanopeninginthemorning,at9AM.Now,knowingthatIprefertowork onstufflikethisinthemorning,Ischeduleit. IgivemyselftwohourstoimplementActions#1,#2,#3,#4. Thoseare: 1. Spend1hourresearchinghowtosetupanonprofitonline,fromauthoritysites 2. PostamessageonFacebookandLinkedinaskingifanyonehasgoodresourcesthatIcan learnmorefrom. 3. LookforebooksonAmazon/Kindle/iPadaboutstartinganonprofit 4. CallHughandseeifhesgotanynonprofitsintheanimalworldthathecanintroduce metoonTuesday. Inlookingattheactionlist,IseethatIhave2additionalactionsthatneedtobeperformed,soI schedulethemtoo. ThefollowingMonday,Ihave11AMopen,soIblockoffanhour.InthenotesectionofGoogle Calendar,Iwritethefollowing: 1. EmailMelissaandseeifshecanjoinmeforlunchsoIcanaskherquestionsaboutwhatit takestomarketanonprofitandraisemoney.Specificallyaskabouteventsandfundraisers. Askherforcontactsineventmanagementandcatering. 2. CallJohnandseeifIcanschedulesometimetotalkaboutwhatisneeded,fromalegal standpoint,tostartandoperateanonprofit. Afteralittlewhile,mycalendarwillsyncupwithmyphone,soIwonthaveanychoicebuttoperform theactionlist! Now,allthatsleftiskeepingtomycalendar! Youstillarentoutofthewoodsyet.YOUNEEDTOREADTHENEXTSECTIONRIGHTNOW! 32 JasonDrohnTheAbundanceFormula.com
4.4 the epic downfall?
WARNING:Alright.YouregoodupuntilthispointYouveplannedyourgoals.Youvebroken
themdownintoactionstepsBUTyoumightstillfail. LetssayyouscheduledyouractionlistnextWednesday.Everythingismovingalonghunkydory(sp?). Wednesdaymorningrollsaround.Yougetoffthephonewithyourmom,whoscomplainingaboutthe propertytaxes.Yourkidjusthityouupfor$30togototheschooldance Yourphonegoesoff. Youpickitupandtheresalittlereadoutthatsays,ActionList:SetUpANonProfit. Whatdoyoudo?Worryaboutthechaosgoingonaroundyou?Orfollowthroughwithyourwordand actuallysitdownfortwohoursandDOtheactions?! Thisiswheremostpeoplefalloffthewagon.Theyhavebrilliantideasandambitions.Theyhavewell thoughtoutactionlists.TheirbuzzergoesofftostartDOINGsomethingandtheydont. Theyretoobusy.Theydonthaveenoughtime.Theyvegottagoputoutthisfireorcallthatperson Noneofthatstuffgetsyouclosertoyourgoals. Youmightaswellthrowthisbookout(orsendittothedigitallabrynthofdeathknownastherecycle bin) Dontgiveitasecondthought. Yourgoals? Notattainable. Yourdreams? Foreveroutofreach. Why? Becauseyouhavedecidedthattakingcareoftermporaryproblems,likethrowinganotherloadof laundryinthewasherortryingtofindthatformyouhadtofilloutforyoursonwasmoreimportant thanthegoalthatyouwanttoachieve Forgiveme.Imbeinghardwithyou.ButIwantittoserveitspoint. ItsSOOOOOeasytopushoffsomethingassmallasanactionlist. 33 JasonDrohnTheAbundanceFormula.com
Afterall,thesearejustlittleactionsTheywontserveanymajorfunction,right? Completely.Utterly.Totally.Wrong! Theselittleactionsarethebasisofyourgoalsanddreams.Theyshouldberevered.Bydoingthem,you areplacingyourselfonthepathwaytosuccess,fortune,esteemWhateveritisyouwant. Itstartswithanaction. Dontputitoff. Notforoneminute. Notforonesecond. Themostimportantthingyoudoinyourlifeisonthatlittleactionlistbecauseitwilldefineyou.Itwill grow.Onethingleadstoanother,andanother,andbeforeyouknowityouaremakingdecisionsfroma completelydifferentstationinlife Allbasedonastupid,littleactionlist. Powerful? Youbet. Iwantyoutosucceed.Ireallydo.Inwhateveryouwantinlife.Foryoutocomethisfarinthisbookisa tremendousaccomplishmentandIdhatetoseeyoubackdownnow Takewhatsyours.Knowthatyoudeservethebesttheworldhastooffer.Itsassimpleasthat. Takeaction.
4.5 to do lists
Sometimes,actionsarelargerthantheyappearatfirst. Forinstance,inmynonprofitactionlist,inthesecondstage,oneofthemistogetalogoandwebsite done. Forme,thatisaprettysingularactionbecauseitssomethingIdooften. Mostpeoplewouldneedtobreakthatdownintosmallerstepsthough.Ortheymightneedto designateelementsofthatactiontodifferentpeopleorteammembers. Letslookatthatalittledeeper. 34 JasonDrohnTheAbundanceFormula.com
TheactionisLogoandWebsiteDesign. Thatmightlooksomethinglikethis: Pickthecolorsofthelogo Have5logosdesignedandchooseoneofthem FindwebsitesthatIdlikethenonprofitonetolooklike Choosewebsitecolors Choosewebsitelayout Getquotesfromwebdesigner Chooseaquote Setupinitialmeeting Paywebdesignerdownpayment Setupfollowupmeetings Dofinaltweaking Givefinalpayment
Seehoweasyitistojustsimplycheckthoseoffnow? Also,seehowthetodolistmakesthegenerallycomplexprocessofgettingawebsitedesigndone relativelyeasy! Now,allthatsleftinordertocompletethatactionissimplytoworkthroughthetodolist! Thebeautyoftodolistsisthatyoucanactuallyworkthroughmultipleactionsatthesametimeifyoure sendingworktoathirdpartyorifyouhavestaffthatsdoingit. Ifyouredoingityourself,youcanbatchtaskssothatyouremakingtwoorthreecallsinsequence, ratherthandoingthemindividually. Iknowthatforme,itseasiertogetmymindinoneplace,suchaswritingcontentormakingphone calls,andhaveitstaythereforlongerperiodsoftime. IfIstartmovingbetweendoingonethingandthenanother,typingandtalkingandansweringquestions, IgetterriblyboggeddownandIdontgetmuchaccomplishedatall. Forinstance,whenIdoworkforacoursethatImcreating,I: Startwithamindmap Movetodoingupallthepowerpointsandcontent. Taketwoorthreedaysanddonothingbutrecord Thensavetheminrawformat. Doallediting Encodethemall Uploadthemall 35 JasonDrohnTheAbundanceFormula.com
Dontworryifthatsaforeignlanguagetoyou.Ipromiseitwontbeonthetest! Batchingstuffhelpsmegetitdonequicklyandefficiently.Italsoletsmesubmergemyselfinatopicand notcomeoutuntilitsdone.ThatswhereIgetmybestideasanddomybestworkwhenIvebeen workingonsomethingforafewhours. Thisbookforexample,isaproductofmysubmerging. IdontwritethisthingunlessIhaveatleast3or4hoursofuninterruptedtime,whichusuallymeansthe weekends. Why?BecauseitisforcingmetofocusIcantbeasdeepasIam,withthethoughtsrunningaroundin myhead,andansweringquestionsaboutInternetmarketingorpickingupclients Iwouldntbeabletocommunicateonanylevelnearlyascompellingasthis.
4.6 what's working?

Afteryoustartimplementingyouractionlists(andyourtodolists),Iwantyoutoaskyourselfavery simple,selfexaminingquestion. Whatsworkingnow? Forthoseofyouwhoarelookingformoney,whatismakingyoumoney?Rightnow? Forthoselookingtogettheirexboyfriendback.Whatisworkingonhim?Whatareyoudoingthats gettinghisattention? Ifyouretryingtocorrectyourdisrespectfulteenager,whatsworking?Haveyoudonesomethingthats temporarilysnappedhimoutofhisfunk? Inanycase,thinkabouttheanswer Oftentimes,welookforamagicbullet.Somethingthatfixestheproblemimmediately Inmostcases,thatmagicbulletdoesntexist. Changeisaprocess.OnethatyouMUSTbepatientwith. Thechangefrombeingbroketonothavingtoworryaboutyourbillswilltaketime. Yourexboyfriend?Helltaketimetocomeback. Thereisaprocesstherethatmustbedealtwith.
Thejoythough,oftentimescomesinthatprocess!Inthoseminisuccesses.Onesmile.Onesale.One signup.Onetelephonecall.Thoseareallthingsthatcanbeexpandedon. We,ashumans,tendtobealittleidioticattimes.Whensomethingstartsworking,we,forsome reason,thinkthatitsnotworkingfastenoughorgoodenoughorwhatever,andgooutsearchingfora newsolution. Perhapstheonlyissueisthatyouhaventdoneenoughofwhatsworking! Honestly! Iwanttotellyoualittlestory. BackwhenIfirststartedoutonline,Ihadablog.Iwasenchantedbythisthingcalledanebookand howpeoplewouldpaylike$20foritanddownloadittotheircomputer. Well,Iwroteone,didalittlebitofsalescopy,andputabuynowbuttononit. Now,whenmostpeopledothat,theythinkthattheyllbeinstantlyfilthyrich,butIwassmarterthan that.Iknewthattrafficwouldbeslowgoing,soIstartedaGoogleAdwordscampaign. Theebookwasabouthowtobuyandselldomainnames,otherwiseknownasDomaining.Itwasa good,entrylevelbookabouthowtofindideasfordomainnames,etc. Anyway,IsetupanAdwordscampaigntargetingallthehotbuttonkeywordslikedomaining, domainingebook,buyandselldomains,etc. Isetupacampaigntostartat$10aday.Forthat,Icouldgetabout30clicksbackthen Andwouldntyouknowit!Isoldafew. Infact,Iwasspendingabout$250amonthonadvertisingandIwasmakingabout$600 Forthemathmajorsintheroom,thatsaprofitof$350 Now,keepinmind,thiswasabout5yearsago.Wellbeforethedigitalproductboomandthemake moneyonlineera.AndLONGbeforethepushbuttonmillions! Lookingatthislittle,measlyebook,making$350amonthwithalittlebitofadvertisingexpense,youd think,Geez,justincreaseyouradbudgetandkeeptesting! Afterall,ifIhadaclientinthesameposition,thatswhatIdtellhim! IfIcouldgiveyou$1andyougaveme$2back,IdbeacompletemoronifIdidntcompletelycleanout mybankaccountsandgiveyoueverypennyIhad Well,youknowwhatIdid?Isoldthesite!
IfiguredIhadnttouchedininawhileandIwasntcomfortablespendinganymorethan$10adayon advertisingsoIsoldit!!! Acompletelyviablebusiness.Atestedandworkingproduct.OnethatspunoffcashWAYbeforethebig Internetproduct/ebookboom AndIsoldit. (CanyoutellImstillbeatingmyselfupoverit?!) Now,ifIwouldhaveexaminedthesiteandtherevenue,IwouldhaveseenthatEVERYTHINGwas working.Thesalescopy.Thetrafficsource.Theebook.Itwasallthere! Iwouldhaverampeduptraffictothemoonandcollectedmoneyfromthebacksideofit. ButIsoldit. Oftentimes,thethingsthatareworkinginyourlifearealreadythere,yourejustnotconsciousofthem. Theonlywaytoactuallybecomeawareistotemporarilysetasideyourgrief,yourturmoil,your strugglingandask,Whatsworkingrightnow? Whatsgoingrightinmylife? Itdoesntmatterhowmuchheartbreakordistressyourein,thereISsomethingthatisgoingright. Itmightbeaconversationwithafriend. ItmightbehandingtheboyoutsideWalmartwhoscollectingmoneyforcancerresearchyourlast dollar. ItmightbethatgoodfeelingthatyouhavebeingoverlyfriendlywiththecashieratDollarGeneral. Concentrateonwhatthatfeelslike.Whatdoesthesmilefeellike?Whatgoesoninyourmindasyou freelygiveawayyourlastdollar? Letthosememoriesseepintoyourconsciousness Eventually,thosememoriesandthosethoughtsaregoingtobethefuelofyoursuccess. Itwontbeaboutmaking$1,000inaday.Orfinallygettingyourexback.Orsuccessfullystartingyour ownbusiness. ItWILLbeaboutthejourney.Thepeopleyouvemet.Thethingsthatyouvetakenpleasurein.The giftsthatyouvegiven. Itsthestrangestthingintheworld,butIpromiseyouitworks. Thetaskiseasy. 38 JasonDrohnTheAbundanceFormula.com
Concentrateonwhatworksanddomoreofit. Period.
4.7 one path

ThereissomethingwerefertointheInternetmarketingindustrycalledshinyobjectsyndrome. Ifyouhaveit,dontworry.Iamhopingtobreakyououtofitinthenext1000wordsorso. ShinyObjectSyndromeisverysimply,theneedtoacquireanynewdevice,course,orgadgetthat promisestooffervalue. Forsomepeople,itsApplesproducts.Forothers,itsInternetmarketingcourses.Stillothers,itsa differentdatepartnereverynight. Sometimesitsaphase.Sometimesitsawayoflife. Theproblemaboutchasingshinyobjectsisyoureforeverbouncingbetweenanynumberofthings. Thereisnotfocus. Rememberinthelastsectionwhenwetalkedaboutbatching?Thereasonbatchingworksisbecauseit forcesfocus.Itforcesyoutomaintainsustainedenergyononetaskorononethought. IfIwastryingtowritethisbook,bouncingbetweenemailandstatsprogramsandjumpingonandoff thephone,whatwouldthequalityofthisdocumentbe? Moot,right?(Ithinkthatsaword:0)) Now,anotherexample.Hundredsofthousandsofpeopleayeartrytomakemoneyonline.Doyou knowhowmanysucceed? Lessthan11%makemoneyatall. Lessthan.1%makemorethanacouplehundreddollarsamonth. Farlessthanthatareabletoquittheirjobsfortheirmarketingcareer. Whyisthat?Isitthatthemarketissaturated?Nope.Arethenewbiesdoingitcorrectly?Usually.So, whatswrong? Focus. ThemakemoneyClickbankproductvendorshavegottenintoacyclewheretheyreleaseanewproduct everymonthorsothatpromisestodeliverapushbuttonsystemforaffiliateriches. 39 JasonDrohnTheAbundanceFormula.com
Thenewbiesbuyit. Theyimplementitforafewweeksandnothinghappens Rightaboutthattime,theresanewproductlaunchedthatissimilartowhattheyalreadybought,but differentenoughtobringinnewcustomers.Theybuyit.Theyfail. Anotherproductintroduced Yougetthepoint. Whathappensisthenewbiegoesin,haseithernoorlacklustersuccess,buysabunchofstuff,andexits themarkettellingalltheirbuddiesthatitdoesntwork. Itsnotthataffiliatemarketingdoesntwork.OrthattheClickbankvendorsaresellingcrap(although sometimestheyare) Itsthatthenewbiesdidntgiveanyofthemodelslongenoughtomature! Shinyobjectsyndrome,Ibelieve,iswhymostpeoplefailatalotofthings.Relationships.School. Money. Onewaytocombatthatistofigureoutwhatsworkinganddomoreofit! Ifyourehavingsuccess,whychangeanything?!ItssomethingIveneverunderstood,eventhoughIve donemorethanmyfairshareoftheshinyobjectthing Simplyrampitup!Scaleit!Domoreofit!Hirepeopletodoitforyou! Focus!
4.8 don't give up

Dontevergiveup.Nomatterhowbadthingsinyourlifeare,dontgiveup.Dowhatyouneedtodoto paythebills,butdonteveryfeeldefeated!Yourebetterthanthat.Youvedaredtodreamandbelieve thatyourebetterthanyourcurrentstation Andyouare!Dontletanyonetellyouotherwise. OneofthereasonsIputsomuchimportanceondoingmoreofwhatsworkingisbecauseitforcesyou tofocusonthegoodthingsthataregoingonaroundyou. Ifyouremindiscloudedwithallthethingsthatarehappeninginyourlife,youwonteverbeabletosee thepositivesthataregoingonallaroundyou.
Worseyet,byfocusingonthenegative,youmightloseyourwilltosucceedaltogetherresortingto somethingotherthanyouinnermostgoalsandideals. LookatThomasEdison: WhenThomasEdisonwasinterviewedbyayoungreporterwhoboldlyaskedMr.Edisonifhe feltlikeafailureandifhethoughtheshouldjustgiveupbynow.Perplexed,Edisonreplied, "Youngman,whywouldIfeellikeafailure?AndwhywouldIevergiveup?Inowknow definitivelyover9,000waysthatanelectriclightbulbwillnotwork.Successisalmostinmy grasp."Andshortlyafterthat,andover10,000attempts,Edisoninventedthelightbulb. Granted,wearentinventinganythingnearlyasgrandandworldchangingasthelightbuild(well,you mightbe:0))butourgoalsandourdreamsareourstokeepandaccomplish. Ihaveheardmoremultimillionairesandubersuccessfulpeoplesaythattheywereinchesawayfrom givingup,onlytodecidethattheyweregoingtostickitout Theirloanswerecomingdue.Theirbusinesseswerefallingapart.Therecustomersstarteddryingup. Buttheydecided,afteralongandgruelingprocess,tostickitout.Forbetterorworse. Shortlyafter,theirtruesuccessesstartedpilingup! Successisneversudden.Fromthepublicperspective,whenwehearofanewhiphopstarandshesall overthenewsintheblinkofaneye,itsnotthatshewasputthereinstantly!Itsprobablythat: A. Shehasahiphopfatherwhoownsarecordlabel B. Shehasworkedherwayup,buildingminisuccessonminisuccessuntilithitcriticalmassand thentherewasworldwideadoption Thebeautyisintheprocess.Wealllovetohearaboutpeopleslifeandtheirbackground.Weenjoy hearingabouthowsomecelebritygrewuponthestreets,hadaterriblehomelife,andmadeittobean iconinourownculture. ThosestoriesareupliftingbecausewecanALLrelatetotheminsomewayoranother.Thevillainisthe streetsorpovertyorabrokenhome.Theheroistheactorswillpowertoincreasetheirqualityoflife andenduredespair,deperationandfaceimmeasurableodds Onlytowinthedayandhavethefameandglorybestoweduponhimattheend Itstheclassictale,repeatedoverandoverintheatersandcinemasallovertheworld. Thinkaboutthosetales. Theleadcharacter: Nevergaveup Stoodforhisbeliefs 41 JasonDrohnTheAbundanceFormula.com
Lookedadversityinthefaceandsaid,Doyourworst!(takenfromthemovie,TheCountof MonteCristoIlovethatmovie.) Defiedalloddsandadversity
Andweasaculturelovethosestories!Wellloveyourstoo Justdontevergiveupsothatyoucantellus:0)
4.9 inspiration
Whenyoufeellikeyouhavenothing,youwillfindinspirationintheweirdestofplaces. Forinstance,themovieIjusttalkedabout,TheCountOfMonteCristo,Ilovedthispassage: Lifeisastorm,myyoungfriend.Youwillbaskinthesunlightonemoment,beshatteredonthe rocksthenext.Whatmakesyouamaniswhatyoudowhenthatstormcomes.Youmustlook intothatstormandshoutasyoudidinRome.Doyourworst,forIwilldomine!Thenthefates willknowyouasweknowyou:asAlbertMondego,theman! Ihadwatchedthatmovieamilliontimesbutneverpulledthatpassageoutorletitaffectmelikeitdid whenIwasbroken. AnotherthingIdoisrereadbooks.Ihaveacollectionofbooksthathaveservedasmyfavorites.Every fewyears,Itrytocrackthemopenagainandgothroughthem. Thereasonissimple.Everyreadingoffersnewunderstanding. ThethingsthatIpassedovertwoyearsagowithoutsomuchasathought,nowcomealivewithmeaning becauseIhavenewexperiencesornewthoughts. ThethingsthatIthoughtwereimportantafewyearsago,arealmostinconsequentialnow! Itsreallyprettycrazy Thereadingischangedbywhatiscurrentlyheldinyourmind. ThefirsttimeIreadThinkandGrowRichbyNapoleonHill,Ipickedoutlineafterlineaboutbeingbroke andhowtogetpastit. IjustrereaditafewmonthsagoandIcouldntevenfindthepassagesthatsoaffectedme.Rather,new oneslitupmymindandhadadrasticallydifferentmeaning. Itsmagical.
OnethingIwouldhighlyrecommendisopeningupanEvernoteaccount(http://evernote.com)or grabbinganoldnotebookandtearingoutalltheusedpages.Keepitasyourinspirationnotebook whereyoucollectpassagesandthoughtsthataffectyoupositively. Theymightbepicturesifyoureavisualperson.Itmightbebequotesorsayings.Itdoesntmatter,as longasyoufindituplifting. WordshaveastrangewayoftransportingyoutoanalternateplaneofexistenceSomewherefaraway fromyourcurrentlocationwheretheworldisperfectandanythingispossible. Letyourinspirationnotebookreflectthat. Inbuildingonthat,letstalkforaminuteaboutamundanetask,butsomethingthatIreallywantyouto doJournaling.
4.10 journaling
Ifyoureaguyreadingthisbook,callityourjournal.Itssomehowmoremanly. Ifyourealady,thiswouldbeyourdiary.:0) Thistaskissimple,anditmaybecombinedwithyourinspirationnotebook.Iwouldntadvisethat though. Yourinspirationbookshouldbesomethingyoucanopenupandalmostinstantlyfeelbetter.Itshould providesemiimmediategratification,nomatterhowbadyourdayisgoing. YourjournalIstocollectyourdaysactivitiesandthoughts. Becauseweareinterestedinactionsthatwillbreakyououtofyourrut,Itendtothinkofmyjournal moreinawayofrecordingactions. ThefourquestionsIaskmyselfare: A. B. C. D. WhatdidIdo? WhatamIdoing? WhatwillIbedoing? Whataremybottlenecks?
WhatthesequestionsforceyoutodoistoDOSOMETHINGandreportwhatyouvedone.Itsalmostas ifyoureinschool,beinggradedonyourperformance.Ifyoudosomething,yougetanA.Ifyoudont, youfail.
Initsmostprimitiveform,thesequestionsaregoingtoevokeageneralresponsethatyoucanwritein yourjournal.ButTheyforceyoutocheckyourselfagainstwhatyouvedone. Itsdefinitelyoktoaddtothecontentofthejournalentry.Maybeyouwanttowriteabouthowyoufelt orwhatyouremotionswerethatdayOrhowpeoplereactedOrtalkaboutyourfirstsuccessOr thejointventurepartneryouranintoItdoesntmatterwhatyouwrite,aslongasyouwrite something!Everyday!
4.11 stop buying stuff

ThisissomethingthatIfeelprettystronglyabout,butpeoplemightgetalittledisturbedStopbuying stuff!Nomoreinformationproducts.Nomoregadgets.Nonewmoviesorgames.Stopspending money. Firstofall,ifyourebroke,youshouldntbebuyingthisstuffanyway.Bydefinition,ifyourebrokethen youdonthaveanymoney.Iknowtherearethingslikecreditandallthoseotherbuynow,paylater devices,butyourejustdiggingyourholedeeper. Secondly,bycontinuallyaddingthingstoyourlife,youareaddingtoyourdistraction.Youwouldnt believehowGOODitfeelstototallycleanoutyourcloset,removingallbutyourtop7outfitsNot combinationsofoutfits7topsand7bottoms.With2pairsofshoes.Thatsit. Nodistraction. Noclutter. Nospentmentalenergy. Allthatsleftpurefocus Now,yoursituationmightnotberootedinmoney.Thatdoesntmatterthough.Ireallythinkthatalot ofspendingisdonetoserveasadistractiontolifeingeneral.Shoppingtosomepeoplemakesthem happy. Ithelpseasetheirmind.Ithelpsthemdealwiththerealityoftheirlife.Atwhatcostthough?More junk?Moreclothes?Somethingelsetothinkabout?Somethingelsetopayfor? Remember,backatthebeginningofthebookwhenwetalkedaboutselfexamination?Thisiswhere thatcomesin!Beingtruetoyourselfandthosearoundyou Ireallywantyoutobeintimatelyawareofwhatyouredoingandwhyyouredoingit.Isitareaction? Isitaneed?Areyouthinkingforyourself?
Youshouldbe.Dontletmarketersmakechoicesforyou(ComingfromapersonwhoLOVES marketing:0))Dontendlesslychasethenewest,hottestthing.Getthingsstraightinyourlife,focus ontheneeds,andthenyoucancatertoyourwants.
4.12 eating right

Waitaminute!Thisisntadietbook Well,itcouldbeIguess?!TherulesofAbundancecanbeappliedtodietingjustaswellasbusinessor relationshipsorparenting Thisisactuallygoingtobeaquicksectionthough.ItssomethingthatIjustrecentlydiscovered Eatingrightisnotonlyagoodpracticeintermsofbodyweightandoverallhealth,butcanalsoaidin mentalactivity Asyoucanimagine,certainnutrientsandvitaminsarecrucialtohealthybrainfunctionsThatsnot whatImtalkingabout. WhatImtalkingaboutisthecorrelationofovereatingtolazinessandlackofworkandfocus! Backinmydarkdays,wecouldntaffordanythingmorethanspaghettiandsauce.Thatsnotanoverly healthydinner.Ifyourereadingthisandwanttoeathealthier,writeitdownonyouractionlistas somethingyoucanworktowards Recentlythough,ChelseyandIstarteddoingalotofsuperhealthydinners,supplementedby multivitamins,proteinshakesandmealreplacementbars. Atfirst,Ijustwantedtotryitandseewhatmyproductivitylookedlike.ItalsohelpedthatIwantedto loseabout40lbs! IfoundthatifIhadlunchmybrainshutdownSoIdecidedtostart: Drinkingaproteinshakeinthemorningforbreakfast Eatingamealreplacementbarat10:30AMor11AM Eatinganothermealreplacementbarbetween2PM3PM Eatingahealthydinnerat5PM6PM (possible)smartsnackat9PM
WhatIvefoundisthatbykeepingthesemealstoabout200400calories,Imabletokeepaprettyhigh brainfunctionthroughouttheday.Itdoesntmatterifits8AMor4PM,Imgoodtotackleanything. Before,Iwasreadytogetoutoftheofficeat2PMandIwasterriblyinefficientoverallafterlunch! Ieatsomethingevery3hoursorso,allthewayupuntilabout8PM.Thelatermealsaremoreheavyin proteinsothatexcesscarbsdontconverttofatwhenImsleepting. 45 JasonDrohnTheAbundanceFormula.com
Itakeonecheatdayaweek,whichisusuallySaturday.So,ifyoureplanningontakingmeouttodinner, Saturdayisagooddaytodoit!! Theothersideofthissmallermealsevery3hoursisthatitkeepsyourinsulinlevelsprettyconstant. Now,Imnotadoctororanutritionistbyanymeans,butIfindthatIhaveanice,steadysupplyof energydayinanddayout.Asopposedtoeatingtwoorthreebigmealswheremyinsulinlevelsspiked andthendiedoff. Sobasically,smallmealseverythreehours.Payattentiontoyourenergy,productivityandfocus.And watchexcesspoundsfalloff.Itslikemagic,really!
4.13 exercise
Theothersideofthediet/fitnesscoin?Exercise. Ivebeenliftingalongtime.WhenIwasyounger,Iwasprettyheavyintopowerlifting.At17,Icould bench470lbs.whichwasprettyawesome. Well,asIgotolder,thatmusclestartedtoshift:0)Anditforcedmebackintothegymforsome maintenance. Now,therearelotsofbooksonthemarketthatwillshowyouhowtoworkoutandexercise.Thisisnt oneofthem. IwillhighlyencourageyoutodosomesortofactivitythatyouenjoydoingNotonlybecauseitsgood foryouanditllhelpyouremainphysicallyfit,butitwillalsogiveyoualonetimethatyoucanuseto clearyourhead. Youllfindthatyoullhaveyourbestideasandbrainstormingsessionswhenyoureactuallyupmoving around. Itmightbeaquickmorningwalk.Ordrivingtothegymtoworkout.Orplayingcatchwithyourdogs Somethingawayfromthehustleandbustle,outside Activityspursinnovation.Italsohelpsyoufeelbetteraboutyourselfand(coupledwithdieting)will shedpoundsprettyquick.Bothofwhichwillimproveyourselfesteemandyourownpersonal productivity. Now,whenyouenvisionyourselfdeliveringthekeynoteatyourindustryconference,youllbeableto pictureyourself30lbslighter!Thatsaprettygoodfeeling,huh?
5 surroundings
Thelastchapterwasfocusedheavilyoninternalfeelings,actionsandreflection. Now,allthatstuffisgood,butitisnteverythingyouneedtoknow. ThereisaverypowerfulinfluenceinyourlifethatyouhavenocontroloverThatswhatweregoing totalkaboutinthischapter. Thatinfluenceisyoursurroundings.Thepeopleyouhangoutwith.Themediathatyouconsume.The externalpressuresthatareforceduponyou. Takeaminuteandthinkaboutthelast24hours.Howmanytimeshaveyouheardthatsomeonewas broke?Orthatsomeonelosttheirjob? Howmanytimesdidyouwitnessneglectorroadrageorsomeonegivinganotherpersonanexcuse? Thoseareallnegativeinfluencesthatyoushouldnthavetoputupwith. Iwantyoutotreatyourmindlikeavault.Beverycautiousaboutwhatyouletin.Imnotsayingclose yourselfofftotheworld,butbeveryawareofwhatsgoingonaroundyouandhowitsmakingyoufeel. Inthecomingpages,Iamgoingtoteachyouhowtofilterwhatscomingintoyourmindandactandlive thewayyouwanttolive,regardlessofyourpositioninlife. Thefactofthematteris,ifyouactlikewhoyouWANTtobeanddothethingsthatthepersonyou WANTtobedo,youllendupbeingthepersonyouWANTTOBE
5.1 no more negative

Backin2009,duringmydarkdaysperiod,Iwasprettycaughtupinthemedia.See,Iveneverbeenvery politicalbutIfoundmyselfwatchingalotofCNNandFoxNewsduringtheObamaelection. Asyouknow,thatwasaboutthesametimethatoureconomywascollapsing.Thestockmarketwasat aseverelowandeverywhereyoulookedyouheardstoriesoflayoffsandbusinessesclosingtheirdoors. Allthatnegativenewsfueledme,andnotinagoodway. WhathappenedwasthatIstartedtofeedintothemedia.Istartedusingtheeconomyasmyexcuse. Businessesalloverthecountryarefailingbecauseofpooreconomicconditions,itonlymakessense thatminefailstoo Inreality,theeconomywasjustanexcuse. 47 JasonDrohnTheAbundanceFormula.com
Ifyoutakeacloserlook,thereweremanybusinessesthatthrived!Mostofthemwereheadedupby goodmanagementorhadsolid,innovationalprinciplesatwork. Oneday,Igotfedupwithit.ItoldmyselfthatIwasntgoingtoletanythingelseentermymindthat wasnegative. Istoppedwatchingthenews.Istoppedtalkingtopeoplewhowerenegative.Ididntreadthepaper.I focusedONLYonaccomplishingmygoals. IfthemediaIwasconsumingwasntsolelydevotedtorelaxationorachievingmydestinations,Ichanged thechannel. Whatfollowedwasaprofoundshiftinperspective. ThefartherIgotawayfromnegativeinfluences,themoreminisuccessesIhad.Thoseminisuccesses startedbuildingupintomajorsuccesses. Istartedthinkingmorepositivelyabouttheeconomyandthetimeswewerelivingin.Istartedfeeling betteraboutmyself. AsIwritethis,IcanhonestlysaythatIdonteverwatchthenews.Itrymybesttostayawayfromany negativeinfluences,whetherthatbefriends,acquaintences,anythingIreadortelevisionprogramming. Itrynottogiveexcuses IcansaythattheabsenceofnegativemediahasaffectedmesodramaticallythatwhenIhearother peopleconversate,Ipickupthenegativevibesandlanguagealmostimmediately.Whereas,beforeI mightagreewithitortakepartintheconversationNow,Ijustdismissit. Whenyoutakeallthenegativityoutofyourlife,youstarttorecognizeyoursurroundings.Youstartto listentoyourconversations. Ifthereisanythingwithanegativeconnotationorifyoufindyourselfgivingexcuses,stop.Dismissthem fromyourmind.Dontagreewiththepersonyouarespeakingtosimplytoagreeandkeepthe conversationmovingforward.Askthemwhattheymeanbywhattheyjustsaid.Trytofigureoutthe reasonthattheyrestuckinthenegativemindset.Noticehowitsaffectingtheirlifeandwhattheyhave goingonaroundthem. Doyourbesttoavoidnegativityinallapsects.Thinkpurelyofthepositiveandyouwillstartlivingthat way.
5.2 friends
IamverycarefulaboutthefriendsIkeepclosetoanymore.AsIsaidinthepreviouschapter,Istay awayfromnegativity,butthatdoesntnecessarilyqualifythekindsoffriendsyouwanttokeep. EversinceIshiftedmymindsetfromnegativityandfeelinglimited,Istartedattractingadifferentcaliber offriendstome. Allofasudden,withinacouplemonths,Istartedtalkingtopeoplewhoweremoresuccessfulthanme, livingforgoalsanddreams. Thinkaboutthefriendshipsyouhavenow.Whataretheirpurpose? Everyfriendshiphasapurpose.Sometimesitstocoplainaboutwork.Sometimesitsbecauseof alteriormotiveslikedatingorsex.SometimesitstogoshoppingorgototheFridaynightfootball game. Thinkaboutwhoyouhavearoundyou.Whyareyoufriendswiththem?DoyouTRULYenjoytheir company?Isitsomeoneyoucanjusthangoutwith?Ordoyouhavetobedoingsomething? Ithinkitsimportanttoquantifyfriendshipsbecauseeachonewasbuiltbecauseofsomething. Ifthatsomethingisnegative,endit. Thefriendsyoukeeparemoreinfluentialinyourlifethanyouknow. IfyoufriendisendlesslycomplainingabouthoweverythingisSOexpensiveatthestore,andhesalways broke,andhebarelyhasenoughtopayhisbills,itstimetofigureouthowtogetoutofthat relationship. Why?Becausebyyoulisteningtoallthis,youllstarttousethatsameexcuseinyourlifeWhenyou shouldbespendingyourtimetryingtocomeupwithasolution! Thelongeryousitandlistentohim,themorebrainwashedyouwillbecome.Ipromiseyou.
5.3 family
Whilewereonthisnegativitykick,Iwanttothrowinanexceptionallychallengingone.Family. Iamveryclosetomyfamily.Weareallprettytight.MybrothersandmymomandItalkafewtimesa week.Thatsjusthowweare. Luckily,myfamilyisprettypositive.Wearegoodinfluencesoneachother.Ihavehelpedanumberof peoplebreakoutwhohavehadverynegativefamilysituationsthough.
So,whatdoyoudowhenyourfamilyisasourceofnegativity?Youcantjuststoptalkingtothem.You cantignorethem.Sowhatthen? Theansweristocoachthem. Youregoingtohavetositthemdownandtellthem,pointblank,thatyoudontwantanymore negativityinyourlife.YouwantthemtodotheirbesttoNOTCOMPLAIN,NOTTALKBADABOUT SOMEONEELSE,ANDNOTTALKABOUTHOWBROKETHEYARE. Thatisntasmallfeat. Heresthedealthough,theyaregoingtoaskyouwhy.Whyareyoubeinglikethis? Thatsaperfecttimeforyoutoteachthemaboutyournewsuccessexperiments.Ifyoucanhelpthem adoptthesamestrategiesthatIlayoutinthisbook,theyaregoingtobeabletoimprovethequalityof theirlifeaswell! Itsawin/winsituationbutitwillbehardatfirst.Iknowitwill.Itsgottogetdonethough. Ifyourebestfriendandbiggestsourceofnegativityandstressisyourmother,youregoingtohaveto handleit.
5.4 mindset
YouveheardmetalkalittleaboutlimitingmindsetandIwanttoexplainthattoyou. Therearetoomajormindsetsalimitingmindsetandanabundancemindset. Therearecountlessbookswrittenaboutmindsetsandalthoughimportant,Ithinkactionismore paramounttosuccess. Ireallyfeelthatpeoplegettrappedintheabundancemindsetmentalitybecauseitseasy.Then,when nothinghappens,theystartwonderingaboutthevalidityoftheconcept. Themissingingredientisaction. Thatswhatthisebookisallabout.Takingaction.Withoutaction,nogoalsordreamsareever accomplished,nomatterhowabundantyouthinkyourlifeshouldbe. Sonow,letstalkaboutlimitingmindset. Limiting Mindset
Limitingmindsetiswhereyoutellyourselfthatsomethingisnotpossible.Then,usually,youfollowthat upwithanexcuse. Forexample,Icouldhavesaid, TheresnowayImgoingtomake$100adayinaffiliateincome.Idonthaveagoodemaillist. Iwonteverbeabletobuythatnewcar,Ionlymake$400aweek. Werenevergoingtobeabletogoonatriplikethat,Illneverbeabletoaffordit. Infact,youdontevenneedanexcuse! Icantbuythathouse Wewonteverbeabletogoskydiving Theywillneverlikeme.Theyretoosuccessful ImnevergoingtogettogotoDisneyWorld Doyouseehowallthosestatementsarelimitingyourconsciousandsubconsciousmind?Theyare tellingyouthatyoucantdosomething. Assoonasyoupickupthedistinction,youaregoingtohearthosestatementsallaroundyou.Your boss.Yourfamily.Yourfriends.Everywhere. SomeoneisALWAYSgoingtobesayingthattheycantdosomethingorthattheycantbuysomethingor thattheycantgosomewhere Itssimplynottrue. Youcandowhateveryouwant! Abundance Mentality Theoppositeofalimitingmindsetisabundancementality. AsImentionedearlier,peopleusetheabundancementalityasacrutch.Theythinkthatiftheyadopt thismentalityandseethemselvesinpossessionof$1Milliondollars,theywillbe,almostovernight. Whattheyforgetaboutisaction. Action,ormorenotablytakingaction,isthefuelthatmakestheabundancementalitywork. Now,whenthinkingabundantly,nogoalistoohigh.Nosuccessisunachievable.Noobstacleistoo hardtoovercome.
Whetheryoupickeditupornot,honingandtrainingyourabundancementalitywaswhatwedidinthe settinggoalssection. IintentionallymaskedthenotionbecauseIwantedyoutostepthroughtheprocessIusedinbreaking outofmycycle. Backthen,theideaofdoingsomethingasgrandasstartinganonprofitorgoingtoconferencesor payingcashforahousewasjustsimpleTOOBIG. But,IknewthatifIsetmygoalstosomethingIcouldachieve,andbrokethosegoalsdownintomicro actionsandtodos,Idhaveaneasiertimeachievingthem. WhatIwantyoutoknowisthatnothingisimpossibleaslongasyousetgoalsandtakeaction. LifehasthisfunnywayofpresentingtoyouwhatyouneedtoaccomplishyourgoalsASLONGASYOU ARETAKINGACTION.Itsabituncanny. Ihaveseenitonbothsidesofthecoin,whenIneededsomeoneorsomething,andwhenotherpeople haveneededsomethingfromme. Usually,throughaweirdseriesofevents,thesolutionpresentsitself. Forinstance,oneofmygoalshasalwaysbeentopartnerwithsomeonemoreconnectedtomeonea productlaunch.Ihavenoproblembeingtheworkhorseandcreatingcontentandallofthebackend stuff,butIlackconnections. Lowandbehold,shortlyaftermyClientCrusherrelease,oneofmycustomerscalledmeandsaid,Look, Iloveyourcourse.WhydontyouandIgettogetherandcreateonethatIvebeenthinkingof.Ivegot alltheaffiliatepartnersthatwewillneed Obviously,Itooktheopportunity! Anotherinstance,whereIwasneeded,wasformynowfriend,AllanaPratt.Shehadalltheseweb elementsputtogether.Afewebooks.Spotsontelevisionandradio.Shejustneededthedriveandan ideathatshecouldhangherhaton. Aftermeetingherandafewphonecalls,wecameupwithanideaforateleseminarseriesthatshes runningwith.ImexcitedbecauseIwasabletohelpherconnectthedotsandcoachherthroughthe business/makemoneyaspectsofitandIknowthatshesgoingtohavealotofsuccessbecauseofthat coaching. Asyoucansee,theworldhasamysticalwayofpresentingyouwiththepathaslongasyouareactively doingsomethingtoaccomplishyourgoals. Inorderfortheworldtoknowwhatyouwant,youhavetomakeitknown.Youvegottoopenupyour mouthandputyourselfoutthere.Youvegottomeetpeopleandtalkaboutyourgoalsandyour ambitions. 52 JasonDrohnTheAbundanceFormula.com
Ifyouaretooafraidtotalkaboutthatstuff,orpresentthatstuffinanyway,youneedtofigureouthow totakemicrostepsinthatdirection.MaybeitsaFacebookstatusupdate.Oranemailtoafriend.The mediumdoesntmatter.Youhavetobewillingtoputyourselfouttherejustalittlebitandseewhat happens. Youcantjustsitinyourroomanddreamthatonedayyourlifewillbedifferent.Youvegottogoout anddosomethingaboutit!
5.5 negative attitude

EversinceIwaslittle,mydadalwaystaughtmethathavingapositiveattitudewasparamountto success. Infact,hegavemethisdrawingandIhungituponmydoorwhenIwasabout10yearsold:
ItsfunnybecausetheironyofthisimageisthatIwasdays,maybeseconds,awayfromgivinguptotally andIjustcouldntbringmyselftoit. Icouldntthrowinthetowel. IknewthatIwouldbeabletoaccomplishgreatthings.IknewthatIwouldbeabletomakeadifference inpeopleslives.IknewthatIhadenoughknowledgeandexperiencetomakepeoplealotofmoneyin business Ijustdidnthavethecorrectmindsettoseeitforward. Mydadalwaysmademeexaminesituationsandbringthepositiveoutofthem.Backthen,alossina basketballgamewouldbetough,buthedmakemeseethatIhada89%freethrowpercentage.Orthat Igot12rebounds. Hedmakemeseethatfailureinadifferentlight. Today,IknowthatIwentthrough2009sothatIcouldtrulyappreciatewhatwascoming.Iwouldbe abletoappreciatewealthandfriendsandsuccessfulbusiness.Idbeabletogivebacktothecommunity andconcentratelessonmoneyandmoneygettingandmoreondeliveringvalueandresults. Ialsoknowthatnomatterwhathappens,Iamabletoshineapositivelightonit. Therearetwosidestoeverycoin.Oneisusuallymoreapparentthantheother.
5.6 be around people that are better than you

Everyday,Imakeaconsciousefforttobearoundandtotalktopeoplethataresmarterorbetterthan meinsomeway. MikeHillhasagreatvideoonhisblogaboutAreyounetworkingupornetworkingdown? Thatsabittoobusinessyforthisapplication,butthinkaboutit.Areyouconstantlysurrounding yourselfwithpeoplewhoaresmarterthanyou?Moreconnectedthanyou?Moresuccessfulthanyou? Morecompassionatethanyou?Moreexperiencedthanyou? Ifnot,youshouldbe. Whathappensisthatwhenyouarearoundpeoplewhochallengeyou,spiritually,emotionallyor intellectually,youstartactingandbehavingthatway.Youstarttothinkaboutthingslikethem.You starttounderstandtheirpointofview. Moreimportantly,youstarttoexpandyourownthinking.
Oneofmyfavoritethingstodoistalkandbecomefriendswithpeopleincompletelydifferentverticals. Forinstance,Ihavefriendswhoarecertifiedtherapists,policeofficers,paramedics,firefighters, doctors,realestateagentsandCEOsofforprofitandnonprofitcompanies. Someofthemareclients.SomearepeoplethatIdcalltogoouttolunch.Attheendoftheday though,theyareallmyfriends. Thesepeoplearevery,verygoodatwhattheydo.Theyforcemetothinkintermsoftheirbusiness, whichhelpsmeexpandmine. I,inturn,forcethemintothinkingaboutwhatIdoandtheystarttoadoptsomeofthoseprinciples. Ineithercase,thevariedknowledgeandexperiencesforcesmetogrowinwaysthatarentdetermined. ItforcesmetothinkofnewthingsandmakenewconnectionsinmymindConnectionsthatveryfew otherpeoplepossess. Tome,thatsoneofthemostfascinatingthingsaboutlifeandfriendship.Connectingwithpeoplecan sendyourworldspinninginamuchdifferent,muchbetterdirection. OnethingIdowanttopointoutthoughisthatyoushouldalwaysbecheckingyourpersonalmission statementagainstthedirectionthatyourlifeisgoing.Ifitssomethingthatservesyou,letitride.If not,dismissit. Thatsthebeautyofthepersonalmissionstatement.Itcanalwaysserveasapointofbalanceinyour lifewhereyoucanreferbacktowhatyouwant.
5.7 shop at the stores you feel good at

Ihopethisdoesntsoundtrivial,butthiswasabigproponentinbreakingoutofmydowntroddencycle. Asyouvereadinthischapter,itsimportanttobearoundpeoplewhobelieveinyouandwhoarebetter orsmarterthanyouinsomeway. Ialsothinkthatyouarewhoyouassociatewith,onagenerallevel.Whereyoushop.Whereyougoand getyourhaircut.Whereyougoeatdinner. ThereisanareainmycitythatismoreaffluentthanwhereIcurrentlylive.Ithinkthatthereare sectionslikethatineverycity InthismoreaffluentsectionthereisagrocerystorenamedWegmansthatChelseyandIreallylike. Whenwewerebroke,wecouldntshoptherebecauseitisabitmoreexpensivethanWalmartorsome oftheonescloser.Nottomention,itsabout20minutesawayandwecouldntreallyaffordthegasto getthere. 55 JasonDrohnTheAbundanceFormula.com
Well,littlebylittle,wewouldgetsomecashfreedupandweddoourweeklyshoppingatthisnicer grocerystore.Itwasatreat.Amicrosuccess. Then,astimesgotbetterandbetter,westartedmakingitaweeklyhabittodothebulkofourgrocery shoppingthere. Now,Wegmansisalittlebitmoreexpensive,buttheatmosphereisamazing.Ifyouveneverheardofit, theyvebeenintheTop100bestplacestoworkforforsomethinglike8years.Thisyear,theywere#3 (justsawthemagazinewhilestandinginlinethisweekend) AtWegmans,peoplegoshoppingandgrazetheproduce.Theysayexcusemeiftheypulltheircartout infrontofyou.Theysaypleaseandthankyoutotheclerks.TheWegmansemployeesareexceptional. Theyrealwayspleasantandtheyseemtrulyhappytohelpyouwithyourgrocerybuyingexperience. ImabitpartialtoWegmansactuallybecauseitwasmyfirstjob,whenIwas16.Ipushedcartsanddid somecashregisterstuff.Tothisday,itsstillmyfavoritejob(asinworkingforsomeoneelse). Thereasonweshopthereisbecausewefeelgoodaboutit.Welikethepleasantnessofthepeoplewho areshoppingandworking.Weenjoytheatmosphere.Theplaceisfilledwithpeopleinnicerclothes whoshopwiththeirfamilies Nottomention,whereitslocatediswherewedliketolivesomeday.Nothingsuperrichorsuper fancy,butanareawhereyoucanleaveyourdoorsunlockedandnotfearforyoursafety.Where everyoneelseworksandhasgoalsandislivingtowardachievingsomething Istonglyencourageyoutofindsomewherethatyoufeelgoodaboutbeing.Itmightbeastore.Itmight beacoffeeshop.Learntoappreciateit.Rewardyourselfwiththeexperiencewhenyoucanandrevel initwhenyoucandoitmoreoften. Thatsmicrosuccessinitsrawestform.
5.8 Giving
Thereissomethingfunnythathappenswhenyougiveawayyourlastfewbuckstoaworthwhilecause. Nomatterhowbrokeyouare,youfeelgoodaboutyourself. AnthonyRobbinstalksaboutthisinoneofhisCDs.Whenyoudonatetocharityortohelpkidsfight cancer,yourmindautomaticallytakesyoutoaplaceofabundance.Youfeellikenomatterhowbadoff youare,youarestillabletohelpsomeoneelseintheirtimeofneed. ChelseyandIareanimallovers,asyoualreadyknow.
Withalloftheabandonedanimalsandpeoplewhoareforcedtomovefromhomestoapartments, sheltershaveseenaninfluxofanimals. Sowecalledtheanimalshelterthatwegotourpuppiesfromandaskedwhattheyneeded,moneyor supplies. Thereanswerwassupplies.Theyneededbleach,laundrydetergentandsomeotherstuff. Sowewenttothestoreandboughtabout$30worthofsuppliesandranthemdowntotheshelter. Now,$30isntmuchbutitsallwehadatthetime. Everymonth,wedidthesamething.Itmadeusfeelgoodbecausewewerehelpingacausethatreally neededit. Whathappenedthoughwasthatwestartedseeingashiftinourminds.Westartedhavingmore successandwereabletogivemore.WestartedgivingtopeoplestandingoutsideofWalmart.We starteddonatingmoreatthecheckoutofthegrocerystore.Notfortaxbenefitsoranythingelse,but becausewewerebeingblessedwithsuccessandwantedtogivewherewecould. Dontunderestimategivingtoworthwhilecauses.Noticehowitmakesyoufeel.Noticewhatkindof differenceitmakesinyourlife.
6 education
EducationisthelastandmostimportantcontinuingsuccesselementintheAbundanceFormula.Iam anavidbelieverincontinuingonyourpathandgainingknowledge,whichyouthenputintoaction. Ialsobelievethatthebestuseofyourincreasingrevenueistoreinvestinknowledge. Youalreadyknowhowtoputaplantoaction.Whatsleftisexpandingthatplan,andformulatingnew planstoachievemoreandmoresuccess. Yourmindisabeautifulthing.Useit.Feedit.Donteverletitgotowaste.Ideasandgoalsand thoughtsandemotionsareallpowerfulthings.Continuetolearnandyouwillcontinuetogrow.
6.1 reinvest
OneofthereasonsIlovehomestudycoursesandebooksandvideotrainingcentersisthatIcanlearn fromsomeofthegreatestmindsintheworld,withouthavingtoleavethehouse. Ithinkthatwayaboutbooksaswell. Imagine,having5or6hoursoftimedevotedtoyou,bysomeonelikeAnthonyRobbinsorDr.Robert CialdiniorStevenCoveryorDr.WillianCohen. Iloveknowledge.IlovetheideathatIcangettoknowsomeonebythewordsthattheyarewritingand thethoughtsthataregoingthroughtheirhead. Oftentimes,whenreading,IputasmuchifnotmorementalenergyintowhattheauthoristhinkingasI doinreadingwhatsonthepage. Booksrepresentthetransferringofknowledgeandexperiencefromonepersontoanother.Bookstores aretrulymagicalplaces,inmyeyes. Ifyoureinterestedinasubject,makeanotetoresearchit.Writeitdownonyourtodolist.Puta selectionofbooksinyourAmazonWishList.Evenifyoudonthavemoneynow,writethosetitlesdown andbuyoneortwobooksasyougetsomecashfreedup. Ifdigitalcoursesorvideoismoretoyourliking,findsomepeoplewhoaredoingaudioandvideoand followthem.Saveforthem.Takenotesasyoulistentothemorreadthem. TherearesomethingsthatIpersonallyliketodo: Writenotesinhttp://evernote.com Writenotesonpaperandscanthemintomycomputer 58 JasonDrohnTheAbundanceFormula.com
PutlittlepostitsonthepagesIwanttoespeciallyreference BreakoutthehighlighterandmarkpassagesthatIlike
Aftergoingthroughacourseorabook,writedownalittleactionplanonwhatstepsyouaregoingto implement. Itdoesntneedtobeanythingbig.Justtakeactiononsomething!
6.2 thinking room

Thismightbeabitabstractforyourneeds,butIwantyoutothinkaboutitforabit. Iliketositinonechairinmyofficeforthesolepurposeofthinking.Ideally,onewouldhaveaseparate roomaltogetherforthinkingImnotatthatpointyet. Thepointofthethinkingroomisto,well,think!Devoidofalldistraction.Whereitsjustyouanda tablet.Nothingonthewalls.Nobeepingorbuzzingofacomputer.Nothing. Justyouandyourthoughts. Now,thismightsoundhorrifyingtosomepeople.Toothers,itmightsoundpeaceful.Really,itsjusta placethatyoucanusetodownloadalloftheinformationthatyouvetakeninsothatyoucanorganize itinyourbrain. Itsimportanttodothisactivityatleastonceaweek. Lifecatchesusupandweresoofteninaplacewhereallwedoisreact.Thethinkingroomhelpsusact, planandputouractionlistsintomotion. Thinkofitasquiettimethatyourbrainneedstoformulateitsnextmove.Ivefoundthatitscrucialto successandallowsyoutoenvisionyourpathandwhereyourlifeisgoing.Someofmybestideashave beenformulatedduringthisquiettime!
6.3 mental fuel

Thebottomlinewithreinvestingineducation,gainingknowledgeandmeetingnewandinteresting peopleisthatitincreasesyourmentalfuel. Yourbrainformsnewpathwaysthatituses.Youstarttoseecommonalitiesbetweennotsocommon thoughts.Youstarttobridgegapsinthinking,notbecauseofthesingularpieceofgainingnew
knowledge,butbecauseofthenewknowledgeincombinationwiththingsyoualreadyknow,or experiencesyouvealreadyhad. Ilovelearningbecauseitgivesmefuelfornewideasandthoughts.Itdoesntmatterwhatgenreitis.It couldbeaboutpsychology,homerepair,remodeling,technology,programmingAllthatstuffgivesme abetterideaofmarketingorbusinessbuildingingeneral.Ithelpsmebemoreeffectiveformyclients andformyself. Now,thedarksideofhavingallthatmentalfuelisthatyoullstarttobescatterbrained:0)Thatswhere wereturntoourgoalsandourpersonalmissionstatementandchecktomakesureourthoughtsand ouractionsareconsistenttowhatwesaidwewantedtoaccomplish. Iftheyare,rollwiththem.Ifnot,dismissthemorwritethemdowninatobecompletedlaterlist!
6.4 practice your craft

ThelastthingIwanttoleaveyouwithistheencouragementtopracticeyourcraft.Dowhatyouare passionateabout. Passionisoneofthosethingsthatradiatesfromourbodiesandignitesthosearoundus. ThinkaboutbrilliantmotivationalspeakerslikeLesBrownandGregReed.Isitthattheirwordsaretruly motivational?Orthatwhattheyaresayingreallystrikesachordwithus?Sometimes. Moretimesthannot,though;itsbecauseoftheirpassion. Putsomeoneonstagewhoisanexpertinaprofessionwecarenothingabout.Letthemdotheirthing. Iftheyarepassionateandshowcasingthatpassion,chancesare,wellgetexcitedaboutwhatitisthat theyresaying! ThebottomlineisDOwhatmakesyouhappy.Doittothebestofyourability.DontletANYONEstand inyourwayofdoingthethingthatyoulove. Then,andonlythen,willyoufindthatyouaretrulyreachingthegoalsandthedreamsthatyousetout for. Practiceyourcraft.Takeaction.Adapt.Grow. Thatswhatlifeisabout. Peoplewillseeyouandwatchyouandwanttobeassociatedwithyoubecauseyouaresomeonewho theywanttogettoknow!! 60 JasonDrohnTheAbundanceFormula.com
7 closing
Iwanttotakeaminuteandthankyouforreadingthisbook. Itmeansalottomeandinfinishingit,younowhaveallthetoolsyouneedtobreakoutofyourcycle. Believeinyourself.Believethatanythoughtthatyouhaveispossible. Breakyourgoalsandyourdreamsdownintoactionplansandtodolists. Achieveminisuccesses. Neverstoplearning. Getinfrontofpeoplewhoarebetterandsmarterthanyou. Givetothoselessfortunate(andnomatterhowbaditseems,therearepeoplelessfortunate) Dowhatmakesyouhappy. Liveyourlifethewayyouwanttoliveit. Youdeservethebest! Yourfriend, Jason:0)

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Contents

1.1 being part of the problem

1.2 didn't know what to do

1.3 trapped in inaction

1.4 quickest path to cash

1.5 find joy in a smile

1.6 burn the boats

1.7 no way out

WhatIwanttoshowyouinthefollowingpagesishowtobreakoutofthecycleyou'rein,soyoucan reachoutandgrabwhatyou'retrulymeantfor...Whetherthatiscashoranexgirlfriendorbusiness success. Itdoesn'tmatter. Thepiecesareallthesame. Theprocessisidentical. Thesecretisinapplyingit...AndDOINGSOMETHING!

Justreactions. Livinglifeonsomeoneelse'spath. Idon'twantthattobeyou.Iwantyoutoliveacomplete,fulllifewhereyoufindjoyineverything aroundyouandlivelifetothefullestasyourownpersonforgingyourownpath.

2.2 get to know yourself

3 goals and planning

3.1 set goals based on self assessment

3.3 where do you want to be

3.4 redefine success

Forinstance: 1. 2. 3. 4. Goonlineandfindthegeneralareathatyouwanttolivein. Takeridesinthatareasoyoucanseewhattheneighborhoodislike. Comparepricesofhomesinthatareaandtakespecialnoteofwhattheyresellingfor. Callarealtorandhaveaconversationaboutthearea

Eachofthoseactions,whencompletedwillgiveyousmallsuccessesthatbuildoneachother. LikeIsaid,inthenextchapterImgoingtoteachyouabouttakingaction,butjustknowthattheresult oftakingactionishavingsmallsuccesses:0)

4.1 personal mission statement

StephenCoveyiswhereIfirstheardoftheideaofpersonalmissionstatements. Theideaistowriteaqualitystatementthatdefines: Whoyouare Whatyourrolesare Whatyouwanttoaccomplish Whereyouwanttobe

Thatstatementcanbe20wordsor200,itdoesntmatter.Theonlyrequirementisthatituniquelyfits you. Now,Ivechangedmineinthe2yearssinceIoriginallywroteitbecauseofnewoutlooksand experiences.Ithinkthatsok.Itsapartofgrowingandevolving.Justkeepitmemorizedsothatyou canconstantlycheckyourselfagainstit.

4.2 action lists

Figureoutwhatthenonprofitisgoingtodo(aka.Whoitsgoingtohelp) SeewhatIneedtodointermsofgettingsomeinitialfunding Getlogosandawebsitemade Seeaboutgettingsomepresscoverageinmylocalarea

4.3 schedule to act

4.4 the epic downfall?

4.6 what's working?

4.7 one path

4.8 don't give up

Lookedadversityinthefaceandsaid,Doyourworst!(takenfromthemovie,TheCountof MonteCristoIlovethatmovie.) Defiedalloddsandadversity

WhatthesequestionsforceyoutodoistoDOSOMETHINGandreportwhatyouvedone.Itsalmostas ifyoureinschool,beinggradedonyourperformance.Ifyoudosomething,yougetanA.Ifyoudont, youfail.

4.11 stop buying stuff

Youshouldbe.Dontletmarketersmakechoicesforyou(ComingfromapersonwhoLOVES marketing:0))Dontendlesslychasethenewest,hottestthing.Getthingsstraightinyourlife,focus ontheneeds,andthenyoucancatertoyourwants.

4.12 eating right

5.1 no more negative

5.5 negative attitude

5.6 be around people that are better than you

5.7 shop at the stores you feel good at

Aftergoingthroughacourseorabook,writedownalittleactionplanonwhatstepsyouaregoingto implement. Itdoesntneedtobeanythingbig.Justtakeactiononsomething!

6.2 thinking room

6.3 mental fuel

6.4 practice your craft

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