Fall 21 MKT 465.

4 Final Exam P2

 Negative marking for not following the max page limit= 3 pages/student
 Answer format: typed (MS doc), Font 12, line spacing: 1
 Marks: 25; Time: 50 minutes

Students MUST MENTION the assigned brand, growth strategies (Q1A) and factors (Q1B) &
IMC tools (Q2) listed against their Names in the beginning of both the answers to avoid negative
marking (-5)
Question 1: 10 marks: Answer A and B (4+6=10 marks: 1.5 page max including half page for
selected option’s product visual/s)
Your brand (that you set in your mid-term exam) is currently operating successfully in Bangladesh Market and
needs to undergo a growth strategy to sustain.
Q1 A: Suggest your two product development alternatives keeping the local NWDs (brand name logos
are not required to be developed for both the alternatives) for your brand in the market (following the
extension strategies listed against your name in the table: check page 2 or 3)
Extension Strategies Options: (check page 2 or 3 to know yours and all suggested strategies shall
remain within the same industry as your midterm exam.)
A1: Multibranding: Current Product Line at current price range.
A2: New Brand: New product Line at current price rage
A3: Multibranding: Current Product line but High end entry.
A4: New Brand: New product Line but high end entry.
A5: Multibranding: Current Product line but High end entry.
A6: New Brand: New product Line but high end entry.

Q1B: Table a two factor analysis on your suggested alternatives with justifications (factors are listed
against your name in the table: check page 2 or 3) and propose one final alternative for your brand in your
market and develop a Brand Name Logo mentioning your naming array applied for your proposed brand.
Mention your scale

Factors: (analyze only listed 3 factors from the followings and check page 2 or 3 to know
yours)
F1: Salience F4: Compelling
F2: Favorability F5: Consistency
F3: Uniqueness F6: Relevance
 Question 2: Marks: 15; Page limit: max 1.5 pages:1 page for the ad and half page for detailing
Develop ONE Interactive IMC Static Content for your new brand integrating the tools mentioned against
your name (check page 2 or 3) to certain positive customer responses in your new market. The storytelling of your
ad must reflect your mentioned USPs (in Q1 A), Brand name logo (Q1B) and IMC tools and media mentioned
against your name
 Q2
Q1 A : A Sales promo key, PR activity/type of DM and
Name Product Line Q1 B: F Media (support/social)CRM= Cause Related Marketing
(A1, A6) Sales Promo (sampling), CRM, Outdoor Furniture
Frozen Curry with Rice Range
Md. Raquib Jalil (F1, F3)
(A1, A4) Sales Promo (cross ruff coupon), CRM, Alternative
Frozen Pie Range
Taspia Ahmed Tisha (F2, F5)
(A2, A3) Sales Promo (instant premium) , CRM, Mobile billboard
Packet Pop Corn Range
Md. Al Amin Akando Antor (F4, F5)
(A2, A4) Sales Promo ( bonus pack) , CRM, Transit
Baked Munchies Range
Hrittik Mondal (F5, F6)
(A2, A6) Sales Promo ( bonus pack) , SEO PR on Instagram
(F4, F5)
Md Shohan Frozen Pasta Range
(A4, A5) Sales Promo(instant premium), SEO PR on Snap
(F2, F5)
Syed Cyrus Tarannoor Energy Cereal Bar Range
(A1, A2) Sales Promo (bounce back Coupon), Affiliated Marketing on
Marinated Meat Range FaceBook
A. M. Mehedee Hasan (F1, F2)
(A3, A4) Sales Promo ( self-liquidating premium), Referral Marketing on
Md. Shahriar Hossain Organic Spice Mix Range (F2, F5) Instagram
(A3, A5) Sales Promo (contest), CRM, Alternative support Media
Habibul Bashar Faysal Packaged Deshi Dessert Range (F2, F5)
(A1, A5) Sales Promo (sampling), CRM, Transit Support Media
Md. Sarwar Hossen Ready to drink/mix Tea Mix Range
(F2, F3)
Room Fragrance Oil and Diffuser
(A6, A3) Sales Promo (cross ruff coupon), SEO PR on Snap
Md. Ashiq- Uz- Zaman Range (F1, F3)
(A1, A4) Sales Promo (instant premium) , CRM, Mobile billboard
Pocket Face Mist Range
Nusrat Sultana Afroj (F2, F5)
(A2, A5) Sales Promo ( bonus pack) , Referral Marketing on SNAP
Nail Color Range
Kazi Jannatul Ferdous (F2, F5)
(A2, A6) Sales Promo (contest), CRM, Transit Support Media
Fabric Care and Fragrance Range
Sayma Humaira Ahmed (F2, F6)
(A2, A3) Sales Promo (sampling), CRM, Outdoor Furniture
Lip Color Range
Jannat E Nur Wahida Jesy (F2, F5)
(A4, A5) Sales Promo (cross ruff coupon), CRM, Transit
Travel Toiletries Kit Range
Abdullah Al Shoaib (F2, F5)
(A1, A6) Sales Promo ( bonus pack) , SEO PR on FB
Active Wear and Accessories
Farhadul Islam (F1, F2)
Skaters Fashionwear and (A3, A4) Sales Promo(instant premium), Affiliated Marketing on Snap
Adib Raiyan Haque Accessories (F2, F5)
Bikers Fashionwear and Accessories
(A3, A5) Sales Promo (bounce back Coupon), CRM, Outdoor Furni
Alif M. A. Rahim Range (F2, F5)
(A1, A6) Sales Promo ( self-liquidating premium), CRM, Transit
Organic Lip Care Range
Anik Kumar Ghosh (F2, F3)
Organic Mosquito Repellent and(A1, A3) Sales Promo (contest), Referral Marketing on Snap
Nabila Nawri Nijhum after bite range (F1, F3)
 (A1, A4) Sales Promo (sampling), CRM, Transit Support Media
Ahmed Muttaquee Organic Face Balm Range (F2, F5)
(A2, A5) Sales Promo (cross ruff coupon), CRM, Mobile billboard
Organic Hair Mist Range
Earthy Zaman (F4, F5)
(A2, A4) Sales Promo (sampling), CRM, Outdoor Furniture
Organic Face Sheet Mask Range
Md. Faisal Khan (F1, F6)
(A2, A6) Sales Promo (cross ruff coupon), CRM, Alternative
Organic Face Serum Range
Nameeha Suhana Nadeem (F4, F5)
(A4, A5) Sales Promo (instant premium) , CRM, Mobile billboard
Organic Personal Care Oil Range
M Iftekharul Islam (F1, F5)
(A1, A2) Sales Promo ( bonus pack) , CRM, Transit
Organic Facial Scrub Range
Zarin Tasneem (F1, F2)
(A3, A4) Sales Promo ( bonus pack) , SEO PR on Instagram
Organic Vitamin Gummy Range
Sumaya Ahmed (F2, F5)
(A3, A5) Sales Promo(instant premium), SEO PR on Snap
Afia Nazmul Contemporary Fashion Lungi Range(F2, F5)
Chowdhury Mohammed (A1, A5) Sales Promo (bounce back Coupon), Affiliated Marketing on
Travel Wear and Accessories Range FaceBook
Muin (F2, F3)
(A1, A3) Sales Promo ( self-liquidating premium), Referral Marketing on
Fashion Flip-flop Range Instagram
Effat Mustarin Adrita (F1, F3)
(A1, A4) Sales Promo (contest), CRM, Alternative support Media
Flavored Water with Vitamin Range
Abdullah Ibn Masud (F2, F5)
(A2, A5) Sales Promo (sampling), CRM, Transit Support Media
Sparkling PH Balanced Water Range
SHAFAT MOSTOFA RAHIM (F4, F5)
Handpainted Ceramic Tableware (A1, A4) Sales Promo (cross ruff coupon), SEO PR on Snap
Arka Barua Range (F2, F5)
(A2, A5) Sales Promo (instant premium) , CRM, Mobile billboard
Build the Soft Toy and Gift Range
Sadman Shahriar Omio (F4, F5)
(A2, A4) Sales Promo ( bonus pack) , Referral Marketing on SNAP
Md Mehraz Karim Gourmet Gelato Range (F1, F6)
(A2, A6) Sales Promo (contest), CRM, Transit Support Media
Gourmet Chocolate Range
Munif Rahman Khan (F4, F5)
(A4, A5) Sales Promo (sampling), CRM, Outdoor Furniture
Organic Milk Shake Range
Raisa Islam (F1, F5)
(A1, A2) Sales Promo (cross ruff coupon), CRM, Transit
Flavored Sugar Free Yogurt Range
Asif Siddiki (F1, F2)
(A3, A4) Sales Promo ( self-liquidating premium), Referral Marketing on
Exotic Cheese Range Instagram
Jubair Saroar Iqbal (F2, F5)

Midterm Exam Table

Name Product Category/Line Parent Brand

Md. Raquib Jalil Frozen Curry with Rice Range Golden Harvest
Taspia Ahmed Tisha Frozen Pie Range Golden Harvest
Md. Al Amin Akando Antor Packet Pop Corn Range Golden Harvest
Hrittik Mondal Baked Munchies Range Golden Harvest
Md Shohan Frozen Pasta Range Golden Harvest
Syed Cyrus Tarannoor Energy Cereal Bar Range Golden Harvest
A. M. Mehedee Hasan Marinated Meat Range Golden Harvest
Md. Shahriar Hossain Organic Spice Mix Range Golden Harvest
Habibul Bashar Faysal Packaged Deshi Dessert Range Golden Harvest
Md. Sarwar Hossen Ready to drink/mix Tea Mix Range Ispahani Mirzapore
Md. Ashiq- Uz- Zaman Room Fragrance Oil and Diffuser Range Square Toiletries
Nusrat Sultana Afroj Pocket Face Mist Range Square Toiletries
Kazi Jannatul Ferdous Nail Color Range Square Toiletries
Sayma Humaira Ahmed Fabric Care and Fragrance Range Square Toiletries
Jannat E Nur Wahida Jesy Lip Color Range Square Toiletries
Abdullah Al Shoaib Travel Toiletries Kit Range Square Toiletries
Farhadul Islam Active Wear and Accessories KLUBHAUS
Adib Raiyan Haque Skaters Fashionwear and Accessories KLUBHAUS
Alif M. A. Rahim Bikers Fashionwear and Accessories Range KLUBHAUS
Anik Kumar Ghosh Organic Lip Care Range Aarong Earth
Nabila Nawri Nijhum Organic Mosquito Repellent and after bite range
Aarong Earth
Ahmed Muttaquee Organic Face Balm Range Aarong Earth
Earthy Zaman Organic Hair Mist Range Aarong Earth
Md. Faisal Khan Organic Face Sheet Mask Range Aarong Earth
Nameeha Suhana Nadeem Organic Face Serum Range Aarong Earth
M Iftekharul Islam Organic Personal Care Oil Range Aarong Earth
Zarin Tasneem Organic Facial Scrub Range Aarong Earth
Sumaya Ahmed Organic Vitamin Gummy Range Aarong Earth
Afia Nazmul Contemporary Fashion Lungi Range Taaga
Chowdhury Mohammed Muin Travel Wear and Accessories Range Taaga
Effat Mustarin Adrita Fashion Flip-flop Range Taaga
Abdullah Ibn Masud Flavored Water with Vitamin Range MUM
SHAFAT MOSTOFA RAHIM Sparkling PH Balanced Water Range MUM
Arka Barua Handpainted Ceramic Tableware Range Monno Ceramic
Sadman Shahriar Omio Build the Soft Toy and Gift Range Ecstasy
Md Mehraz Karim Gourmet Gelato Range Aarong Dairy
Munif Rahman Khan Gourmet Chocolate Range Aarong Dairy
Raisa Islam Organic Milk Shake Range Aarong Dairy
Asif Siddiki Flavored Sugar Free Yogurt Range Aarong Dairy
Jubair Saroar Iqbal Exotic Cheese Range Aarong Dairy