MARKETING Y PUBLICIDAD Secuenciación

BLOCKS Language Contents Year planning and resources Activities with Assistant
Vocabulary & Grammar
- Socialising (useful language / key phrases)
BLOCK 1 Speaking TELEPHONING
- Telephoning (useful language / key phrases) Market Leader (Pre-Intermediate) Market Leader (Pre-Intermediate)
First term ( 25 - Unit 1 Skills (Telephoning: making contact) (p.11) 2.1 Small talk A5-6
sessions) Grammar -Unit 8 skills (telephoning exchanging information) Market Leader (Intermediate)
Business Grammar and Practice. Intermediate. p.79 -Extra: 2.1 Small talk A5-6
COLLINS
-Past simple, p.perfect, etc Market Leader (Intermediate) Market Leader (Intermediate)
Business -Articles -Unit 2 Skills (Telephoning: making arrangements) - Unit 4 (Socialising: Introductions & networking) (p41)
Communication: -Comparisons -Unit 8 skills Getting information on the telephone. - Working across cultures 1: Socialising (page 30)
Telephoning & -Noun combinations P.79
emailing Writing Extra: 1.2 Telephoning A3-4 Working across cultures: International conference
Email- asking for & giving information; placing calls page 90-91
an order Market Leader (Pre-Intermediate)
Vocabulary 3.1 Telephoning A9-10
Photocopies homework:
10 Branding Trade Goals 3
15 Product, Services & Service - Unit 11 – Trading – Placing an order pg 55
9.Product Marketing Market Leader (Pre-Intermediate) Product life cycle (pg 34)
6.Planning -Unit 8 Marketing Pg 74-78 Sales promotion ( (p.88)
BLOCK 2 9.Marketing Strategy Market Leader (Intermediate) Merchandising (p.60)
12. Selling -Unit 1 Brands On line shopping (66); internet (84)I
First term (15 4. Marketing -Unit 5 Advertising Logos (p. 94)
sessions) 56. Marketing, Market people, Markets; -Unit 12 Products Swot analysis (p. 12)
Marketing Planning - Unit 9 International Markets Type of promotion (p 37)
Marketing, 32.Promotion & Advertising Market Leader (Pre-Intermediate) Goals 3
Advertising, 37. Types of Promotion Unit 12. Products (114-115 y 117) Advertising ss (p. 48,49,50)
Products; 38. Internet selling Unit 12 Skills Presenting a Product Workbook (p 40-41)
International
markets, Language Contents Trade Goals 3
Vocabulary & Grammar - Unit 11 - Trading
Conditionals,
Passive Extra Photocopies
Dealing with complaints Professional English in Use:
 MARKETING Y PUBLICIDAD Secuenciación

Market Leader (Intermediate) AUXILIARES

Vocabulary - Unit 3 –Change (pg 22-25 Prefixes to describe companies) Oral Presentations:
BLOCK 3 - Words and expressions to describe - Unit 4 Organisation
company structure
Body language, stress, intonation, structuring, useful
Second term (35 - Company departments
sessions) - Job titles Market Leader (Pre-Intermediate) language, key phrases…
- Expressions for talking about job - Unit 2 - Companies p.14-15
Companies & application and the recruitment Market Leader (Intermediate)
Applying for a Job; process Extra vocabulary photocopies companies -Unit 5 Skills (Starting and structuring presentations)
organization & - Describing people, traits & skills Page 49
Human Resources Market Leader (Intermediate)
Speaking - Unit 1. Career moves 6-9 Market Leader (Pre-Intermediate)
- Interview skills (useful language and
- Unit 8 Human Resources p.74 1.2 Presentations A3-4
key phrases)
- Unit 11: pg. 104-105 Character Adjectives;107-108 (relative Extra:
Writing clauses) - 2.2 Presentations ML Intermediate A 7-8
-Personal Profile; CV; Cover Letter - ML Inter.Unit 4 Case-study (InStep’s relocation)
Market Leader (Intermediate)
Unit 7: grammar (Modal verbs)
Grammar 10. Case Study: Ashley Cooper pg 102-103
-Relative clauses Job Recruitment:
Extra vocabulary photocopies jobs
-Modal verbs - How to make excellent Video CVs
-Verb patterns - Interview drills
-ing forms and infinitives Market Leader (Pre-Intermediate) - Europass CVs
Unit 1. Career moves p.6-9
1.1 Business skills: Interviews A1-2

Extra:4.2 Interviews ML Intermediate A15-16

 MARKETING Y PUBLICIDAD Secuenciación

BLOCKS Language Contents Year planning and resources Activities with Assistant
Vocabulary & Grammar
Market Leader (Pre-Intermediate) Market Leader (Intermediate)
BLOCK 4 Speaking - Unit 3 Selling pg 23-24, 26 - Unit 7 Cultures pg.66
- Product presentation; AD; Pitching - Market Leader (Pre-Intermediate) - Unit 11 Leadership pg. 104-106
Third term (15 Meetings (useful language and key - Unit 7 New Business (p.67-69) (Dealing with numbers p.71)
sessions) phrases) Goals 2: Trends Market Leader (Pre-Intermediate)
Working Across culture: Preparing to do business
Money matters, Grammar Market Leader (Intermediate) internationally pg.120
graphs & trends Business Grammar and Practice. - Unit 6 Money
Intermediate. COLLINS - Unit 6 Skills (Dealing with figures) Leadership styles (pg 20 Test your professional
-Conditionals - Unit 6 Case-study Make your pitch English Management)
-Future Reading extra: English (text_bank_u07 The place of
-Passives English)
Block 5 Working across cultures:
• International meetings (p.60)
Writing
Third term • Doing business internationally (p.90)
Meeting minutes, market research
(20 sessions)
report, product survey
Marketing +
Vocabulary
Meetings
- Economic; Banking; Financial terms
- Facts, Numbers & Figures;
Years, decimals, currencies, fractions
- Marketing and Advertising