QSA 0294 (Business Studies)

Marketing Plan and Presentation

(10% + 15%)
SUMMARY
Your team is a marketing department in a company. Your department is assigned by marketing
senior manager to come out with a marketing plan. This marketing plan is a written document that
specifies the resources, objectives, marketing strategy, implementation and control efforts and
organization can use in marketing a specific product. When the deadline of this task is due, your
team is required to present your plan in front of all CEOs for approval.

REQUIREMENTS:
The students need to form a team of 5 members.
The team needs to generate the idea about a product or a product-line and produce a
marketing plan for the product(s).
The team must get approval from the lecturer with regard to the product before they
proceed with the marketing plan.
At the end of the semester, each team member needs to do an in-class oral presentation of
the marketing plan.
The team may refer to the text book for reference. The team can also search for more
information from the library, online sources or other relevant resources. THE ABILITY
TO COMBINE AS MUCH AS BUSINESS CONCEPTS IN THE ASSIGNMENT
WILL INCREASE THE CHANCES TO GET HIGHER MARKS.
Marks will be given for oral presentation (15%) and the written report (10%).
In-class presentation will be held on 8th,9th and 11th January 2019 and the written part of
this assignment is due on Monday, 7th January 2019, 5PM.

WARNING! Any students found cheating; which includes plagiarism and free riding, will
automatically get ZERO (0) mark for the assignment.
 THE SCORE SHEET FOR MARKETING PLAN
(This score sheet must be inserted at the last page of marketing plan)

NO TOPICS RUBRIC MARKS

SCALE
1. MARKETING PLAN RUBRIC
0 = No evidence 0 1 2 3 4 TOTAL:
40 MARKS
1 = Little evidence with major flaws
2 = Adequate minimum standards
3 = Research well done, few minor omission, meet standards
4 = Research well done, exceed minimum standard

2. COVER PAGE
All information present, including: 0 1 2 3 4 2 MARKS
 QSA 0294: Business Studies
 Marketing Plan of …(product)…..
 Company’s logo
 Group number…….
 Members’ name and matric numbers.
 Lecturer’s name
 Date of submission

3. TABLE OF CONTENTS
 Include each major section 0 1 2 3 4 1 MARK
 Include page numbers
 Organized and neat
4. 1.0 INTRODUCTION
Give complete information on the business. 0 1 2 3 4 5 MARKS
1.1 Name and address (contact no, websites, etc)
1.2 Owner(s) of business (state the type of business
ownership)
1.3 Name of marketing department’s personnel.
1.4 Brief background/historical information of the company
 1.5 Product/service
 Background of the product/ service
 How the product/service can solve the society's
problem.
 List and discuss characteristics of the product/service
that customer may find important

5. EXECUTIVE SUMMARY
Half page synopsis of the entire marketing plan and justifications 0 1 2 3 4 3 MARKS
why it will succeed. (a paragraph only)

6. 2.0 ENVIRONMENTAL ANALYSIS

Information about the company's current environmental situation 0 1 2 3 4 5 MARKS
that will affect the marketing strategies of the organization.
Assessment of marketing environment factors
This is the analysis of external marketing factors (marketing
environments) such as
 Economic forces
 Socio-cultural forces
 Political forces
 Competitive forces
 Legal and Regulatory forces
 Technological forces.
Note: The students need to explain only three (3) of the above
factors which are relevant to your business/product.

7. 3.0 SWOT ANALYSIS

Assessment on the product's: 0 1 2 3 4 5 MARKS
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats
Note: Provide at least three (3) important examples to every of
the above elements.
8. 4.0 MARKETING OBJECTIVES
Specification of the product's marketing objectives: 0 1 2 3 4 2 MARKS
Qualitative/quantitative measures of what are to be
accomplished after the implementation of this plan.
List the objectives of your marketing strategies here.

9. 5.0 MARKETING STRATEGIES

Outlines of how the business will achieve the product’s objectives 0 1 2 3 4 5 MARKS
as mentioned in item 8.
Complete discussion on:
5.1 Target Market(s)
Identify and define your target customers, the reasons of
choosing them and market approach will be used.
5.2 Elements of the marketing mix:
 Product
 Price
 Physical Distribution/marketing channels
 Promotion
(this is the most essential part of the plan, please discuss
thoroughly and relate it to as much as possible business
concepts)

10. 6.0 MARKETING IMPLEMENTATION

Outline of how the firm will implement its marketing strategies. 0 1 2 3 4 5 MARKS
Complete discussion on:
Implementation Time table
 Department organizational chart and explanation of
functions and roles of every position
 This is where you schedule the implementation of the
marketing activities for 4 quarters (Gantt chart).
 Schedule the implementation time table for one (1) year,
on quarterly basis.
 State the person/position who will be responsible for each
activity.
11. 7.0 CASH BUDGET
To prepare a quarterly cash budget for all revenues and expenses 0 1 2 3 4 3 MARKS
for sales, collections, purchases and expenses of the product.
(refer to sample of ‘cash budget’ in chapter on mastering financial
management).
12. PROJECT OVERALL & ATTRACTIVENESS
 Contents 0 1 2 3 4 2 MARKS
 Appendices
 References (at least 3 references)
 Originality of the work
 Creativity and Implementable
 Contribution to the Muslim’s world
 Attractiveness –final hard copy submitted to Lecturer
 Cohesiveness

13. FORMAT
 Use Times New Roman font 0 1 2 3 4 1 MARK
 Topic headings must be 14pt. font.
 All headings should be in bold
 Text must be 12 pt. font.
 Topic headings must be centered.
 1 ½ space between line
 Attach this scoresheet at the last page of this marketing
plan.

14. TIMELINESS
Hard copy submitted on time (7th January 2019, 5 PM) 0 1 2 3 4 1 MARK