Fast Food in Canada Euro Monitor, Aug 2011)

FAST FOOD IN CANADA
Euromonitor International August 2011
FAST FOOD IN CANADA
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LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 5 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Fast Food by Category: Units/Outlets 2005-2010 ........................................ 5 Fast Food by Category: Number of Transactions 2005-2010....................... 6 Fast Food by Category: Foodservice Value 2005-2010 ............................... 7 Fast Food by Category: % Units/Outlets Growth 2005-2010........................ 8 Fast Food by Category: % Transaction Growth 2005-2010 ......................... 9 Fast Food by Category: % Foodservice Value Growth 2005-2010 .............. 9 Sales of Bakery Products Fast Food by Type 2007-2010 .......................... 10 Global Brand Owner Shares of Chained Fast Food 2006-2010 ................. 10 Brand Shares of Chained Fast Food 2007-2010 ........................................ 11 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015 .......... 12 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015 .................................................................................................. 13 Forecast Sales in Fast Food by Category: Foodservice Value 20102015 ........................................................................................................... 14 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015 .................................................................................................. 15 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015 .................................................................................................. 16 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015 ..................................................................................... 17
Euromonitor International
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FAST FOOD IN CANADA

HEADLINES
In 2010, fast food restaurant sales grow by 2% to C$20 billion, while transaction volume and the number of outlets grow by less than 1% Recessionary effects are still being felt, while in many provinces the HST hit spending on meals away from home Convenience stores fast food shows the best performance in value terms, growing by 6% in current terms Tim Hortons holds the top share in value terms, outpacing even McDonalds Over the forecast period the average fast food restaurant is projected to see a CAGR in terms of foodservice value sales of 5%
TRENDS
In 2010, fast food restaurants in Canada saw an increase of 2% in current value, to C$20 billion. Transaction volume and outlet growth saw positive growth as well, representing an improvement on the previous year. Although fast food establishments did not suffer to the same extent as, for example, full-service restaurants during the recession, as fast food is a value option for those still seeking to dine out, the recession did not leave fast food entirely unscathed. Nonetheless, 2010 saw increased consumer traffic, new menu items appeared, and plans for new outlet openings came to life once again. Chained fast food saw a stronger performance than independents in 2010, with an increase in terms of current value of almost 3%, while independents saw a decrease of almost 3% in terms of current value. The large chained operators that define the fast food marketplace in Canada have more resources at their disposal to withstand the effects of the weak recovery in consumer spending, and have been able to implement strategies such as promotions and discounts to generate consumer traffic. In 2010, the number of chained fast food establishments stood at over 22,000, while independents numbered close to 12,000 outlets. Many fast food establishments noted that the recession and only slow recovery did not have a dramatic negative effect on sales. However, the adoption of Harmonized Sales Tax (HST) in a number of jurisdictions, such as British Columbia and Ontario (the latter being the largest market in Canada), had a negative effect on sales immediately after the new tax took effect. Although the effect had worn off somewhat by the end of 2010, the recovery in consumer spending on meals away from home, including fast food, was somewhat delayed by the new taxes that added significantly to the final bill. Similarly to other consumer foodservice categories in Canada, fast food preferences saw some changes over the review period, with ethnic cuisine gaining on the wave of immigration and increased interest among Canadians in non-traditional meal varieties. Asian fast food establishments realised value growth of 2% in 2010, and the number of Asian fast food outlets grew by 2%. Additionally, Latin American fast food picked up in terms of growth in 2010, with a 4% increase in value and a 2% increase in the number of outlets. At the same time, mirroring a somewhat slow trend in other categories of the Canadian foodservice market was the weak performance of Middle Eastern fast food. These establishments are perhaps the most well established in Canada and are particularly prominent in Quebec, due to strong immigration trends from the former French colonies of the Middle East. However, these
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outlets have been giving way somewhat to cuisine from Asia-Pacific, as well as other international cuisine, such as Ethiopian. Bakery fast food realised growth of just over 3% in value in 2010, although the number of outlets was flat, while the number of transactions increased by just 1%. The chief driver in bakery fast food is Canada-based Tim Hortons. The operator, however, curtailed its expansion plans somewhat in 2009 and 2010, due to the weak operating environment, which was reflected in flat growth in the number of outlets for bakery fast food as a whole. The strength and popularity of Tim Hortons in Canada also stands behind the fact that bakery fast food remains the largest fast food category in the country in terms of value, volume of transactions and outlets. The traditional North American type of fast food, burger fast food, realised healthy growth in value in 2010, with a 4% increase in terms of current value, as well as 1% increases in transactions and the number of outlets. While burger fast food saw a slight drop in the number of outlets in 2009, due to the recession, all in all these establishments fared relatively well through the recession and the slow recovery in 2010, as they remained popular for cheap quick meals away from home. Also, the introduction of healthier meals, as well as ethnic varieties, helped to maintain consumer flow through tough times. Fish food fast food saw a modest rise in value in 2010, after a dip experienced in 2009.On the other hand, chicken fast food sales remained flat in 2010. This was, however, still an improvement on the decline seen in 2009. In addition to the general slowdown due to the weak economy, chicken fast food saw some setbacks due to health and wellness trends (ie the move away from deep fried foods) and the search for more flavour variety. Convenience stores fast food made a comeback in 2010 in terms of value. In 2009, this category saw a decline of 1%, while in 2010 it grew by 6%, while the number of outlets grew by 5%. Economic recovery and strong emphasis by convenience store operators on foodservice options as a way to generate revenues in view of slow sales of the traditional convenience store products like tobacco and soft drinks. In 2010, ice cream fast food segment saw a decrease in value of 4% in current terms, and the number of outlets of this type declined in 2010 by a similar amount, 4%. Overall, consumption of ice cream in Canada is declining, which is notable in both retail and foodservice. However, the opportunity exists in premium and super-premium ice cream segments, which did see and continue to see good growth. Over the review period, the numbers of chained and independent establishments fluctuated; as did the ratio between the two types. In 2009 chained establishments on the whole saw a stronger performance while independents suffered stronger declines. This is not surprising as chained operators have more resources at their disposal to offer promotions and discounts on meals to drive consumer traffic as well as to support new product and meal introductions even during the weak economic times. In 2010 independents were bouncing back in terms of outlet growth, on the expectations of economic recovery. In the fast food category the food versus drink split in terms of foodservice value sales amounted to 78% for food and 22% for drinks in 2010. Industry feedback indicates that drinks, and especially the upsells to larger sizes, are very high margin areas, and that training for staff in some chains is very heavily weighted in favour of focusing on the art of the upsell.
COMPETITIVE LANDSCAPE
Unlike many other markets globally, where McDonalds is the leader in fast food sales, in Canada fast food is led by the domestic company Tim Hortons. The iconic Canadian chain ranked first in terms of value sales, outlets and transaction volume in 2010. In value terms,
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the Tim Hortons chain accounted for a 26% share of sales in 2010. McDonalds achieved second place in terms of value share, with 15%, and Subway captured 6% of category sales. These positions of first second and third were in place for the duration of the review period, with all three gaining share at the expense of smaller chains. In 2010, Tim Hortons continued to put a strong focus on its popular Roll Up The Rim contest, which is claimed to be one of the largest instant reward programmes in North America. The contest encourages consumers to buy a cup of coffee at Tim Hortons, and then roll up the rim to see whether it is a winner. In 2010, the contest offered 31 million prizes, including 40 sports utility vehicles and C$10,000 in cash. Additionally, the operator relaunched an on-line version of the contest that allows customers to enter the Roll Up The Rim contest on the companys website for a chance to win free coffee for a year. Furthermore, to reinforce Tim Hortons claim to be offering healthier menu options, including breakfast on-the-go, in 2010, the company continued to work on new product introductions, such as new wraps. New breakfast options include freshly-prepared wraps featuring whole wheat tortillas and prepared with freshly made scrambled eggs, real cheddar cheese and savoury sauce, as well as bacon or sausage. Additionally, new breakfast menu options include whole grain oatmeal, which is low in fat and high in fibre. McDonalds Canada has continued to emphasise value strongly, and during the review period offered a range of promotions to drive customer traffic, such as free coffee. Additionally, to freshen up its menu McDonalds Canada brought its McRib sandwich to Canadian restaurants in for a limited time in the second half of 2010. The return of the McRib to Canadian restaurants was accompanied by a campaign on social media, such as Twitter and Facebook, in which fans of the sandwich were able to express their welcome for the menu item. Promotions and marketing campaigns advertising value became an important tool for foodservice operators to drive customer traffic in 2009 and 2010. Many market participants have stated that their number one marketing tool has been the coupon. For fast food establishments, the sentiment is that there has been a reduction in brand loyalty among Canadian consumers, save perhaps for Tim Hortons which remains a Canadian icon. Otherwise, the choice of dining establishment in fast food depends largely upon the consumers perception of getting a bargain. The two top marketing techniques for many establishments were mailed out flyers/local newspaper advertisements and the Yellow Pages, with advertised specials making up a significant proportion of sales. While many establishments have lightened up their menus due to the popularity of the health and wellness trend, in some cases, there remain popular menu items that are not healthy at all. There is always a subgroup of consumers who like to go out and splurge for their dining experiences, with little concern for health. In this regard there have been big marketing pushes for menu items such as KFCs Double Down sandwich.
PROSPECTS
Over the forecast period, the fast food category in Canada is projected to grow, and successful marketing strategies will continue to include value menus and food items that allow consumers to believe that they are getting a bargain. Throughout the forecast period, it will continue to be the case that chained establishments will be frequented more than independents, as consumers are still observing their budget restrictions and will continue to gravitate towards establishments that provide a known quantity and consistency, as well as better value. During the forecast period, sales at fast food restaurants are projected to see a CAGR of 5% in constant value, to reach a total of approximately C$26 billion at constant 2010 prices, while the number of outlets is projected to grow by an annual average of just under
FAST FOOD IN CANADA
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3%. Chained establishments are expected to continue to see stronger increases in all parameters value, transactions and outlets than independents. Chained operators will also continue to account for the lion share of sales, accounting for nearly 84% of value sales in 2015. Somewhat a continuation of the trend of the review period, interest in different meal varieties and ethnic cuisine will continue to help support sales of Asian and Latin American fast food establishments. Middle Eastern fast food will also see a slight recovery in sales over 20102015. All will see positive increases in value, transactions and the number of outlets. However, it is Asian fast food that will see the best performance, not the least on the strength of prevailing immigration trends that see the majority of newcomers to Canada coming from the Asia-Pacific region. Asian fast food is projected to see a CAGR in terms of constant value during the forecast period of just over 4%, while the number of outlets is projected to grow by an annual average of just under 2%. Latin American fast food is predicted to see a CAGR in terms of constant value of 2% during the forecast period, while Middle Eastern fast food will achieve a CAGR of 1% in terms of constant value. Bakery products fast food is projected to realise a CAGR in constant value of 5%, while the number of outlets is projected to grow by about 3% on average per year. Bakery fast food, led by Tim Hortons, will be helped by the tendency towards health and wellness, as these outlets usually boast healthier menu options, like soups and sandwiches. Additionally, the trend towards healthier beverages has been probed in these establishments. For example, Tim Hortons introduced smoothies at its outlets a move that is being monitored by other fast foodservice operators. If the move is successful, others are likely to follow the lead. The traditional burger fast food is still popular, and is projected to see healthy growth, with a CAGR of 5% in constant value during the forecast period, while the number of outlets is projected to grow by just over 4% annually. To tap into health and wellness trends, burger fast food operators currently offer a variety of healthier options, such as salads and wraps. However, despite health and wellness trends gaining strength, burgers and fries remains a popular quick meal. Chicken, fish and pizza fast food are expected to see a recovery sales in the forecast period. However, pizza fast food will continue to face strong competition from 100% delivery/takeaway and full-service options, as well as the strength of frozen pizza in retail, while chicken and fish fast food face competition not only from other options and operators, but also from the health and wellness trend, as these two categories usually feature deep fried varieties. Although the key operator KFC has added grilled chicken option to its selection of meals, its main focus remains on deep fried chicken. Also, meal variety will be one of the key challenges, as consumers, even those who frequent fast food outlets, nowadays seek more variety and more flavour selection. Attempts to increase revenue and recover losses from declining product categories will continue to force convenience store operators to expand their foodservice options. This trend, coupled with the projected recovery of the economy and consumer spending, will help to add value to convenience stores fast food. Over the forecast period, convenience stores fast food is projected to see a CAGR in terms of constant value of 5%. The expected focus on premium and super-premium quality ice cream, against the background of the economic recovery, is expected to help drive transaction volume and value through ice cream fast food, which is projected to see a CAGR of 4% in constant value between 2010 and 2015.
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CATEGORY DATA
Table 1 outlets 2005 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food 21,638 12,068 1,236 501 735 9,586 7,316 2,270 5,576 3,714 1,862 1,519 1,015 504 9,938 5,864 4,074 2006 22,107 11,933 1,323 550 773 9,711 7,584 2,127 5,502 3,683 1,819 1,511 1,005 506 10,057 6,027 4,030 2007 22,274 11,949 1,413 588 825 9,812 7,739 2,073 5,450 3,661 1,789 1,512 1,000 512 10,096 6,088 4,008 2008 22,145 11,950 1,533 657 876 9,780 7,767 2,013 5,472 3,673 1,799 1,502 992 510 9,862 5,919 3,943 2009 22,121 11,824 1,537 663 874 9,782 7,818 1,964 5,426 3,623 1,803 1,451 948 503 9,763 5,886 3,877 2010 22,241 11,956 1,562 681 881 9,784 7,843 1,941 5,458 3,661 1,797 1,504 982 522 10,275 6,069 4,206 Fast Food by Category: Units/Outlets 2005-2010
106 106 1,720 1,154 566 931 346 585 462 260 202 1,520 581 939 1,112 887
107 107 1,665 1,106 559 945 353 592 484 275 209 1,556 586 970 1,179 938
109 109 1,645 1,093 552 964 360 604 480 264 216 1,623 617 1,006 1,119 864
110 110 1,606 1,063 543 1,002 383 619 477 254 223 1,670 624 1,046 1,081 813
108 108 1,623 1,083 540 1,010 390 620 474 253 221 1,693 649 1,044 1,078 808
107 107 1,567 1,028 539 1,032 402 630 473 250 223 1,334 499 835 1,101 826
FAST FOOD IN CANADA
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- Independent Other Fast Food Fast Casual Dining Fast Food

Source:
225 781 33,706
241 829 34,040
255 869 34,223
268 906 34,095
270 932 33,945
275 956 34,197
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 2 Mn transactions
Fast Food by Category: Number of Transactions 2005-2010
2005 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food 3,152.3 697.2 72.5 32.4 40.1 1,831.6 1,588.5 243.0 1,046.7 881.5 165.2 115.9 89.4 26.5 324.1 274.5 49.7
2006 3,305.0 686.0 76.9 35.1 41.8 1,947.7 1,715.1 232.6 1,048.1 889.8 158.2 116.5 89.6 26.9 330.4 281.3 49.2
2007 3,407.2 676.4 80.0 37.0 43.0 2,034.2 1,812.3 221.9 1,048.4 894.2 154.2 117.0 89.8 27.2 335.8 287.1 48.6
2008 3,421.4 670.4 84.0 39.6 44.4 2,055.0 1,842.5 212.5 1,053.7 900.3 153.5 112.3 86.2 26.1 319.2 273.4 45.8
2009 3,448.3 634.0 82.0 39.3 42.7 2,071.0 1,875.8 195.3 1,054.7 908.3 146.4 107.6 82.8 24.9 310.3 268.3 42.0
2010 3,477.6 625.7 82.1 39.6 42.5 2,098.6 1,899.0 199.6 1,062.4 917.7 144.8 111.3 85.6 25.7 320.2 276.7 43.5
10.4 10.4 110.1 84.7 25.4 89.1 46.8 42.4 35.6 16.9 18.7
10.4 10.4 107.1 81.8 25.3 90.4 47.3 43.1 37.3 17.9 19.4
10.5 10.5 105.3 80.2 25.1 91.6 48.0 43.7 37.2 17.2 20.0
10.5 10.5 100.9 75.4 25.5 101.7 55.7 45.9 37.6 16.6 21.0
9.8 9.8 97.4 72.4 25.0 98.5 54.5 44.0 36.8 16.2 20.6
9.5 9.5 94.0 69.4 24.6 101.7 56.2 45.5 36.0 15.9 20.2
FAST FOOD IN CANADA
PASSPORT
Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
Source:
117.0 53.6 63.4 96.5 84.1 12.4 46.5 3,849.5
122.0 56.1 65.9 104.1 90.9 13.2 48.2 3,991.0
128.0 59.8 68.2 95.6 81.6 14.0 50.1 4,083.6
132.9 62.5 70.3 84.0 69.1 14.9 51.3 4,091.9
130.4 61.9 68.5 83.6 68.9 14.7 49.0 4,082.2
101.8 47.0 54.8 85.6 70.6 15.0 49.2 4,103.3
Table 3 C$ million
Fast Food by Category: Foodservice Value 2005-2010
2005 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin 13,997.2 3,614.7 458.9 206.9 251.9 6,550.4 5,500.1 1,050.4 6,097.4 5,166.9 930.5 994.3 792.8 201.4 786.1 600.6 185.5
2006 14,916.5 3,596.1 503.3 233.7 269.6 7,071.2 6,097.7 973.5 6,245.3 5,332.3 913.0 1,006.1 803.5 202.6 824.8 639.2 185.6
2007 15,571.0 3,596.6 546.8 259.3 287.4 7,452.5 6,530.1 922.4 6,423.3 5,524.2 899.1 1,018.2 814.6 203.7 845.8 662.1 183.7
2008 15,919.2 3,666.2 588.9 284.2 304.7 7,777.2 6,875.6 901.7 6,477.3 5,560.2 917.1 1,001.9 801.5 200.4 823.4 646.2 177.2
2009 16,541.0 3,591.8 588.9 285.7 303.2 8,181.2 7,320.1 861.1 6,596.5 5,690.9 905.6 990.6 796.2 194.4 820.4 652.1 168.4
2010 16,971.8 3,488.0 599.4 289.7 309.8 8,436.0 7,572.5 863.6 6,867.6 5,943.3 924.3 988.0 792.0 196.0 871.5 700.5 171.0
50.9 50.9 563.7 499.8 63.9 423.7 205.9 217.8
52.0 52.0 564.5 500.2 64.3 440.1 212.5 227.6
53.4 53.4 565.9 500.4 65.5 457.5 221.4 236.1
54.6 54.6 560.3 493.2 67.1 498.9 253.3 245.6
53.0 53.0 558.4 492.8 65.6 499.9 256.2 243.7
54.3 54.3 538.4 474.4 64.0 519.2 267.7 251.4
FAST FOOD IN CANADA
PASSPORT
American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
Source:
143.9 69.8 74.0 869.1 366.9 502.2 673.5 587.4 86.1 362.8 17,611.9
153.8 74.5 79.4 907.6 373.2 534.4 743.7 649.7 94.0 386.2 18,512.6
153.8 70.9 82.9 960.4 399.2 561.2 690.1 588.8 101.3 406.5 19,167.6
154.0 68.6 85.4 1,027.3 425.0 602.3 621.5 511.3 110.2 426.8 19,585.4
154.6 67.8 86.8 1,049.2 451.4 597.8 640.0 527.8 112.2 428.6 20,132.7
155.0 65.6 89.5 772.6 324.2 448.3 657.9 541.9 115.9 449.7 20,459.9
Table 4
Fast Food by Category: % Units/Outlets Growth 2005-2010
% Units/Outlets growth 2009/10 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food 0.5 1.1 1.6 2.7 0.8 0.0 0.3 -1.2 0.6 1.0 -0.3 3.7 3.6 3.8 5.2 3.1 8.5 -0.9 -0.9 -3.5 -5.1 -0.2 2.2 3.1 1.6 -0.2 -1.2 0.9 -21.2 -23.1 -20.0 2.1 2.2 2005-10 CAGR 0.6 -0.2 4.8 6.3 3.7 0.4 1.4 -3.1 -0.4 -0.3 -0.7 -0.2 -0.7 0.7 0.7 0.7 0.6 0.2 0.2 -1.8 -2.3 -1.0 2.1 3.0 1.5 0.5 -0.8 2.0 -2.6 -3.0 -2.3 -0.2 -1.4 2005/10 TOTAL 2.8 -0.9 26.4 35.9 19.9 2.1 7.2 -14.5 -2.1 -1.4 -3.5 -1.0 -3.3 3.6 3.4 3.5 3.2 0.9 0.9 -8.9 -10.9 -4.8 10.8 16.2 7.7 2.4 -3.8 10.4 -12.2 -14.1 -11.1 -1.0 -6.9
FAST FOOD IN CANADA
PASSPORT
- Independent Other Fast Food Fast Casual Dining Fast Food

Source:
1.9 2.6 0.7
4.1 4.1 0.3
22.2 22.4 1.5
Table 5
Fast Food by Category: % Transaction Growth 2005-2010
% transaction growth 2009/10 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
Source:
2005-10 CAGR 2.0 -2.1 2.5 4.1 1.2 2.8 3.6 -3.9 0.3 0.8 -2.6 -0.8 -0.9 -0.6 -0.2 0.2 -2.6 -1.8 -1.8 -3.1 -3.9 -0.6 2.7 3.8 1.4 0.2 -1.3 1.5 -2.8 -2.6 -2.9 -2.4 -3.4 3.9 1.1 1.3
2005/10 TOTAL 10.3 -10.3 13.3 22.1 6.1 14.6 19.5 -17.9 1.5 4.1 -12.4 -3.9 -4.2 -3.0 -1.2 0.8 -12.4 -8.9 -8.9 -14.6 -18.1 -2.8 14.1 20.3 7.3 1.2 -6.1 7.8 -13.1 -12.4 -13.6 -11.3 -16.0 21.0 5.7 6.6
0.8 -1.3 0.2 0.9 -0.5 1.3 1.2 2.2 0.7 1.0 -1.1 3.4 3.4 3.4 3.2 3.1 3.6 -2.9 -2.9 -3.5 -4.2 -1.6 3.3 3.3 3.3 -2.2 -2.2 -2.2 -22.0 -24.1 -20.0 2.4 2.4 2.4 0.4 0.5
Table 6 % value growth
Fast Food by Category: % Foodservice Value Growth 2005-2010
2009/10
2005-10 CAGR
2005/10 TOTAL
FAST FOOD IN CANADA
PASSPORT
10
Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
Source:
2.6 -2.9 1.8 1.4 2.2 3.1 3.4 0.3 4.1 4.4 2.1 -0.3 -0.5 0.8 6.2 7.4 1.6 2.3 2.3 -3.6 -3.7 -2.5 3.9 4.5 3.2 0.3 -3.3 3.1 -26.4 -28.2 -25.0 2.8 2.7 3.3 4.9 1.6
3.9 -0.7 5.5 7.0 4.2 5.2 6.6 -3.8 2.4 2.8 -0.1 -0.1 0.0 -0.5 2.1 3.1 -1.6 1.3 1.3 -0.9 -1.0 0.0 4.1 5.4 2.9 1.5 -1.3 3.9 -2.3 -2.4 -2.2 -0.5 -1.6 6.1 4.4 3.0
21.3 -3.5 30.6 40.0 23.0 28.8 37.7 -17.8 12.6 15.0 -0.7 -0.6 -0.1 -2.7 10.9 16.6 -7.8 6.6 6.6 -4.5 -5.1 0.2 22.5 30.0 15.4 7.8 -6.1 20.9 -11.1 -11.6 -10.7 -2.3 -7.7 34.7 24.0 16.2
Table 7 % value
Sales of Bakery Products Fast Food by Type 2007-2010
2007 Sandwich Specialists Sweet Bakery Goods Specialists Other Including Mixed Bakery Fast Food Total
Source:
2008 47.0 43.8 9.2 100.0
2009 46.0 43.0 11.0 100.0
2010 46.5 43.5 9.9 100.0
45.8 43.3 10.9 100.0
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 8 % value
Global Brand Owner Shares of Chained Fast Food 2006-2010
FAST FOOD IN CANADA
PASSPORT
11
Company Tim Horton's Inc McDonald's Corp Doctor's Associates Inc Yum! Brands Inc A&W Food Services of Canada Inc Wendy's/Arby's Group International Dairy Queen Inc Burger King Holdings Inc Alimentation CoucheTard Inc Quizno's Corp Pizza Pizza Ltd MTY Food Group Inc Cara Operations Ltd Chairman's Brand Corp PetroCanada Inc Seven & I Holdings Co, Ltd Mr Submarine Ltd Dunkin' Brands Inc Exxon Mobil Corp White Spot Ltd Kahala Corp New York Fries Inc Greco Inc Edo Japan Inc Yogen Fruz Canada Inc Manchu Wok Inc Husky Energy Inc Mary Brown's Inc Made In Japan Japanese Restaurants Ltd Lick's Concepts Inc Others Total
Source:
2006 26.2 17.8 6.8 5.5 4.1 2.9 2.1 1.8 1.6 1.9 0.6 1.5 1.5 0.6 0.8 0.9 0.6 0.4 0.4 0.3 0.4 0.4 0.2 0.4 0.3 0.3 0.2 0.2 0.2 19.2 100.0
2007 27.0 18.0 7.1 5.4 4.2 2.6 2.0 1.8 1.6 2.0 0.6 1.3 1.5 0.6 0.8 0.9 0.7 0.4 0.4 0.3 0.3 0.4 0.2 0.4 0.3 0.3 0.2 0.2 0.2 18.3 100.0
2008 28.6 16.7 7.2 5.2 4.5 3.8 2.5 2.0 1.7 1.7 2.2 0.6 1.3 1.1 0.6 0.7 0.9 0.6 0.4 0.4 0.3 0.3 0.3 0.3 0.4 0.3 0.2 0.3 0.2 0.2 14.3 100.0
2009 30.2 17.8 7.3 5.0 4.7 3.6 2.4 2.0 1.7 1.7 2.3 1.2 1.3 0.9 0.6 0.7 0.7 0.5 0.4 0.4 0.3 0.3 0.3 0.3 0.4 0.3 0.2 0.3 0.2 0.2 11.7 100.0
2010 31.0 18.6 7.5 4.9 4.8 3.5 2.3 1.9 1.8 1.6 1.5 1.3 1.2 0.7 0.7 0.6 0.6 0.5 0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.2 0.2 11.5 100.0
Table 9 % value Brand Tim Hortons McDonald's Subway McDonald's A&W KFC Dairy Queen Wendy's Quiznos Pizza Pizza KFC
Brand Shares of Chained Fast Food 2007-2010
Global Brand Owner Various franchisees Various franchisees Various franchisees McDonald's Restaurants of Canada Ltd Various franchisees Priszm Brandz Inc Various franchisees Various franchisees Various franchisees Various franchisees Various franchisees
2007 26.6 12.8 7.1 5.2 4.1 2.9 2.2 2.1 1.6 2.0 1.6
2008 28.3 12.0 7.2 4.7 4.5 2.8 2.2 2.1 1.7 2.1 1.5
2009 29.9 12.8 7.3 5.0 4.6 2.7 2.1 2.0 1.7 2.3 1.4
2010 30.7 13.4 7.5 5.2 4.7 2.6 2.1 1.9 1.6 1.5 1.4
FAST FOOD IN CANADA
PASSPORT
12
Burger King Wendy's Mac's Couche-Tard Burger King Petro-Canada Harvey's 7-Eleven Mr Sub Country Style Harvey's Coffee Time Taco Bell Taco Bell Esso Shop Triple Os Taco Time Tim Hortons Greco Pizza Donair Others Total
Source:
Various franchisees Wendy's Restaurants of Canada Inc Alimentation CoucheTard Inc Alimentation CoucheTard Inc Burger King Restaurants of Canada Inc PetroCanada Inc Various franchisees Various franchisees Various franchisees Various franchisees Cara Operations Ltd Various franchisees Various franchisees Priszm Brandz Inc Exxon Mobil Corp Various franchisees Various franchisees Tim Horton's Inc Grinners Food Systems Ltd
1.2 1.2 1.1 0.8 0.8 0.6 0.7 0.8 0.9 0.7 0.6 1.1 0.4 0.4 0.4 0.3 0.3 0.4 0.4 18.8 100.0
1.2 1.2 0.9 0.8 0.8 0.6 0.7 0.7 0.9 0.6 0.6 0.8 0.4 0.5 0.4 0.4 0.3 0.3 0.3 18.4 100.0
1.2 1.2 0.9 0.8 0.8 0.6 0.7 0.7 0.7 0.6 0.5 0.7 0.4 0.4 0.4 0.4 0.3 0.3 0.3 16.2 100.0
1.2 1.1 1.0 0.8 0.7 0.7 0.7 0.6 0.6 0.5 0.5 0.5 0.5 0.5 0.4 0.4 0.3 0.3 0.3 16.1 100.0
Table 10 outlets
Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015
2010 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent 22,241 11,956 1,562 681 881 9,784 7,843 1,941 5,458 3,661 1,797 1,504 982 522 10,275 6,069 4,206
2011 22,574 12,120 1,590 682 908 10,106 8,135 1,971 5,574 3,725 1,849 1,475 962 513 10,247 6,013 4,234
2012 23,290 12,285 1,609 702 907 10,399 8,386 2,013 5,845 3,911 1,934 1,477 966 511 10,390 6,166 4,224
2013 24,138 12,495 1,626 718 908 10,772 8,703 2,069 6,132 4,112 2,020 1,492 979 513 10,644 6,406 4,238
2014 24,867 12,743 1,670 750 920 11,182 9,051 2,131 6,414 4,315 2,099 1,513 997 516 10,755 6,455 4,300
2015 25,709 12,993 1,711 780 931 11,574 9,387 2,187 6,689 4,518 2,171 1,529 1,011 518 11,041 6,652 4,389
FAST FOOD IN CANADA
PASSPORT
13
Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
Source:
107 107 1,567 1,028 539 1,032 402 630 473 250 223 1,334 499 835 1,101 826 275 956 34,197
108 108 1,608 1,055 553 1,027 401 626 468 247 221 1,361 507 854 1,130 847 283 969 34,694
110 110 1,676 1,106 570 1,028 409 619 468 245 223 1,406 526 880 1,167 873 294 992 35,575
108 108 1,746 1,157 589 1,033 418 615 470 246 224 1,444 538 906 1,166 861 305 1,018 36,633
105 105 1,810 1,203 607 1,042 428 614 474 248 226 1,468 558 910 1,177 862 315 1,047 37,610
103 103 1,865 1,243 622 1,049 437 612 476 251 225 1,477 566 911 1,188 864 324 1,079 38,702
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 11 Mn transactions
Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015
2010 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken 3,477.6 625.7 82.1 39.6 42.5 2,098.6 1,899.0 199.6 1,062.4 917.7 144.8 111.3 85.6 25.7
2011 3,568.8 639.3 84.1 40.5 43.6 2,155.0 1,950.1 205.0 1,093.3 944.2 149.1 110.2 84.7 25.5
2012 3,703.1 646.8 87.1 42.0 45.1 2,213.1 2,015.1 198.0 1,145.4 989.3 156.1 110.7 85.0 25.7
2013 3,872.3 671.7 90.3 43.7 46.6 2,308.1 2,101.6 206.5 1,207.5 1,043.4 164.1 113.3 87.1 26.1
2014 4,051.6 701.9 94.5 45.7 48.8 2,403.8 2,187.5 216.3 1,279.1 1,105.4 173.7 115.8 89.2 26.5
2015 4,274.8 736.8 99.2 47.9 51.3 2,530.4 2,303.2 227.2 1,359.9 1,175.2 184.8 119.3 92.2 27.2
FAST FOOD IN CANADA
PASSPORT
14
Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
Source:
320.2 276.7 43.5
328.8 284.6 44.2
342.8 297.4 45.4
358.3 311.5 46.8
375.1 326.4 48.7
395.0 344.0 50.9
9.5 9.5 94.0 69.4 24.6 101.7 56.2 45.5 36.0 15.9 20.2 101.8 47.0 54.8 85.6 70.6 15.0 49.2 4,103.3
9.4 9.4 96.6 71.2 25.3 101.7 56.4 45.2 35.9 15.7 20.2 104.9 48.6 56.3 88.3 72.8 15.5 49.4 4,208.1
9.4 9.4 101.2 74.7 26.5 103.0 57.3 45.7 35.8 15.5 20.3 109.2 50.7 58.5 92.1 76.0 16.1 49.8 4,349.9
9.4 9.4 106.5 78.7 27.7 104.6 58.3 46.3 36.1 15.6 20.5 113.8 52.9 60.9 96.2 79.4 16.8 50.5 4,544.0
9.5 9.5 112.0 83.0 29.1 106.8 59.6 47.2 36.7 16.0 20.7 119.2 55.3 63.9 101.0 83.4 17.6 51.7 4,753.5
9.6 9.6 118.7 88.0 30.7 109.5 61.2 48.3 37.6 16.5 21.1 125.7 58.4 67.3 106.8 88.2 18.6 53.2 5,011.6
Table 12 C$ million
Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015
2010 Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food 16,971.8 3,488.0 599.4 289.7 309.8 8,436.0 7,572.5 863.6 6,867.6 5,943.3
2011 17,661.1 3,564.8 615.3 297.8 317.5 8,916.0 8,029.1 886.9 7,079.6 6,127.6
2012 18,430.2 3,690.9 637.8 309.5 328.3 9,278.9 8,358.3 920.6 7,437.8 6,440.1
2013 19,351.3 3,839.0 662.2 322.1 340.1 9,721.5 8,759.5 962.0 7,863.2 6,813.6
2014 20,380.6 4,018.8 694.3 338.2 356.1 10,215.4 9,206.2 1,009.1 8,341.8 7,229.2
2015 21,604.8 4,226.3 731.4 356.8 374.6 10,801.8 9,740.2 1,061.6 8,905.7 7,720.8
FAST FOOD IN CANADA
PASSPORT
15
- Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
Source:
924.3 988.0 792.0 196.0 871.5 700.5 171.0
952.0 982.9 788.0 194.8 895.1 721.5 173.6
997.7 993.1 796.7 196.4 936.8 758.3 178.4
1,049.6 1,010.4 811.0 199.3 985.0 800.7 184.3
1,112.6 1,030.6 828.1 202.5 1,037.9 845.5 192.4
1,184.9 1,058.6 851.3 207.4 1,099.8 897.9 201.9
54.3 54.3 538.4 474.4 64.0 519.2 267.7 251.4 155.0 65.6 89.5 772.6 324.2 448.3 657.9 541.9 115.9 449.7 20,459.9
53.7 53.7 534.9 469.1 65.8 519.2 269.1 250.2 155.9 65.9 90.0 795.2 334.3 460.9 678.1 558.7 119.4 463.9 21,225.9
53.5 53.5 562.0 493.0 69.0 527.1 274.5 252.7 157.3 66.6 90.8 828.6 349.3 479.3 708.2 583.9 124.3 480.5 22,121.1
53.9 53.9 593.0 520.5 72.5 536.7 280.2 256.5 159.4 67.5 91.9 864.8 365.4 499.5 740.3 610.7 129.5 494.4 23,190.3
54.4 54.4 626.0 549.7 76.3 549.6 288.1 261.6 162.1 68.8 93.4 908.8 384.4 524.4 778.5 642.5 136.0 512.7 24,399.4
55.0 55.0 664.6 583.8 80.9 564.8 296.7 268.1 165.1 69.9 95.2 960.3 407.1 553.3 823.9 680.4 143.5 528.1 25,831.1
Table 13
Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015
% Units/Outlets growth 2010-15 CAGR Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food 2.9 1.7 1.8 2.8 1.1 3.4 3.7 2.4 2010/15 TOTAL 15.6 8.7 9.5 14.5 5.7 18.3 19.7 12.7
FAST FOOD IN CANADA
PASSPORT
16
Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
Source:
4.2 4.3 3.9 0.3 0.6 -0.2 1.4 1.9 0.9 -0.8 -0.8 3.5 3.9 2.9 0.3 1.7 -0.6 0.1 0.1 0.2 2.1 2.6 1.8 1.5 0.9 3.3 2.5 2.5
22.6 23.4 20.8 1.7 3.0 -0.8 7.5 9.6 4.4 -3.7 -3.7 19.0 20.9 15.4 1.6 8.7 -2.9 0.6 0.4 0.9 10.7 13.4 9.1 7.9 4.6 17.8 12.9 13.2
Table 14
Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015
% transaction growth 2010-15 CAGR Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food 4.2 3.3 3.8 3.9 3.8 3.8 3.9 2.6 5.1 5.1 5.0 1.4 1.5 1.1 4.3 4.5 3.2 0.1 0.1 4.8 4.9 2010/15 TOTAL 22.9 17.8 20.8 20.9 20.6 20.6 21.3 13.8 28.0 28.1 27.7 7.2 7.7 5.7 23.3 24.4 17.0 0.7 0.7 26.2 26.9
FAST FOOD IN CANADA
PASSPORT
17
- Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Fast Food
Source:
4.5 1.5 1.7 1.2 0.8 0.8 0.9 4.3 4.5 4.2 4.5 4.6 4.3 1.6 4.1
24.4 7.6 8.8 6.2 4.2 4.0 4.4 23.5 24.4 22.8 24.8 25.0 23.7 8.2 22.1
Table 15
Forecast Sales in Fast Food by Category: % Foodservice Value Growth 20102015
% value growth 2010-15 CAGR Chained Fast Food Independent Fast Food Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food 4.9 3.9 4.1 4.3 3.9 5.1 5.2 4.2 5.3 5.4 5.1 1.4 1.5 1.1 4.8 5.1 3.4 0.3 0.3 4.3 4.2 4.8 1.7 2.1 1.3 1.3 1.3 1.3 4.4 4.7 4.3 4.6 4.7 4.4 2010/15 TOTAL 27.3 21.2 22.0 23.2 20.9 28.0 28.6 22.9 29.7 29.9 28.2 7.2 7.5 5.8 26.2 28.2 18.0 1.3 1.3 23.4 23.1 26.4 8.8 10.8 6.6 6.5 6.6 6.4 24.3 25.5 23.4 25.2 25.6 23.8
FAST FOOD IN CANADA
PASSPORT
18
Fast Casual Dining Fast Food

Source:
3.3 4.8
17.4 26.3

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FAST FOOD IN CANADA

Euromonitor International August 2011