Seattle, WA marinaferrerlopez@hotmail.com Twitter: @marinaferrerlo www.marinaferrerlo.

.com E DUCATIO N University of Washington Communication Department Seattle, WA Master of Communication in Digital Media (MCDM) - March 2012 Fulbright Scholarship Relevant

M ARIN A

F ERRER

L EZ P

2010 Courses:

Psychology of Digital Media, Website content and design, Experimental Research Methods, Strategic Research, Web Analytics, Usability Universidad Complutense de Madrid School of Communication Madrid, Spain PhD Candidate -2014 Thesis: Online identity on Social Networks and Advertising: How we define ourselves through online brands and the potential advertising and sociological implications Chair: Profesor Caridad Hernndez, Universidad Complutense de Madrid

Expected

Universidad Complutense de Madrid School of Communication Madrid, Spain Bachelors Degree with honours, Advertising & Public Relations 2004-2009 Universidad Complutense Student Award, highest GPA in the 2009 graduating class Erasmus Scholarship (European Exchange Program) Brighton, UK Sussex University 2008-2009 WO K R E XPERIENCE Metrics and Evaluation) Seattle, WA

IHME (Institute of Health 2011Digital Communication (Current position)

Developed and implemented a new Digital Media Strategy Established measurement tools and metrics for analysis of institutes online performance Improved Website and Social Media User experience thanks to Web Analytics, Surveys and
Focus Groups Amazon (Consultant Freelance) Social Media Research Consultant 2011 Seattle, WA

Project: Market Analysis about European Social Media Landscape Childrens Trust Foundation 2011 Digital Media Analyst (Internship) Seattle, WA

Designed the Digital Media Strategy, defining KPIs and Web & Social analytics
tools for measurement of digital performance Redesigned Foundations website content and users interface

Incr

eased foundations digital awareness by 73% on Twitter & 58% on Facebook (JuneSept.) and users engagement Musicarte Foundation (School of Musical Education) 2009 2010 Communication and Marketing Manager Madrid, Spain

Managed foundations Digital Media presence Managed Marketing Strategy for increasing enrollment (Graphic Designs, Direct Marketing,
Advertising)
Marina Ferrer Curriculum Vitae 1

Per Sonare Duet (Classic Music Group) 2009 2010 Product Manager Madrid, Spain PR: Negotiated public performance with festivals organizers, concert rooms, & theaters

Advertising: Branding and Graphic Design online and offline.

Inspiring Move (Interactive Advertising Agency) 2008 Digital Media Internship Spain Assisted in Social Media, Digital Marketing & Advertising campaigns

Madrid,

Conducted Competitive Marketing Research, Usability Tasks, SEO, and Web analytics
R ESEARCH E XPERIENCE

Research Scholarship 2008-2009 Universidad Complutense de Madrid (Top University in Spain) Madrid, Spain Scholarship to conduct a Research Project on Social Networks and their impact on human behavior and communication: literature review, methodology design, focus groups & observation, data collection & analysis Research Assistant (Volunteer) 2005-2007 Madrid, Spain Participated in all the steps of both videogames and children advertising research projects: literature review, methodology design, data collection, comprehensive analysis of findings, presentation and communication of research through academic papers and seminars Coordinated several conferences about Childhood and Media Impact (organizing peoples duties and tasks for the event, taking care of the speakers and supervising the overall performance)

Speaker at the conference Children and teenagers leisure time: Risks, tendencies and new proposals, 10th Communication Series of Universidad Complutense. March, 2007, Madrid, Spain A RTICLES Ferrer Lpez, M. (2009) Balls and Dolls. Padres y Maestros, 327, 28-32 Ferrer Lpez, M. (2007) Content analysis about toys advertisement during Christmas campaign: Characteristics and effects". Comunicar, 29, 135-142. Ferrer Lpez, M. y Ruiz San Romn, J. A. (2006). Use of Videogames in children from 7 to 12 years. An approximation by survey. Icono14, Revista de Comunicacin y Nuevas Tecnologas, 7, 1-15 Ferrer Lpez, M. (2005). Research trends in video clips industry proceedings of the VII University forum of research in communication: Proposals for a high quality communication, 215220. November, 2005, Madrid, Spain . M ETH DS O

Surveys, Content Analysis, In-depth Interviews, Focus Groups, Competitive Analysis, Observation, Usability Test, Heuristic Evaluation, Experiments and SPSS C O PUTER M S KILLS LS

Web Analytics: Analytics, Radian6, Adwords, TweetReach, SM2, Facebook & YouTube Insights & Compete Graphic Design & Multimedia:

Google

QuarkXpress, Indesign, Photoshop, Illustrator; Wordpress, Prezi, Protools, Microsoft Visio

L ANG AG S U E Spanish (native); English (fluent written/verbal); French (intermediate written/verbal)
Marina Ferrer Curriculum Vitae 2

O TH R E

IN E E T T R S S

Degree in Violoncello and Music Theory Associated Board of the Royal Schools of Music Cello player in several Spanish orchestras and choirs; performed around Spain, Czech Republic & Belgium Musicarte Foundation 2004 - 2010 Violoncello, Piano & Theory Teacher for Musicarte Summer Camps & Musicarte School during the academic year

Marina Ferrer Curriculum Vitae