“ONLINE REVIEWS: Its influence on the purchasing
decisions of Senior High Students at Rizal College of
Taal”
OBJECTIVE:
ONLINE REVIEWS: Its influence on the purchasing
decisions of Senior High Students at Rizal College of
Taal
STATEMENT OF THE PROBLEM
1. Which online platforms do students rely on most for
reviews?
2. What are the other factors do you consider in
purchasing the product?
2.1 - Ratings
2.2 - Promotion
2.3 - Price
2.4 - Quality
3. How do online reviews influence the purchasing
decisions of the Senior High School students at Rizal
College of Taal?
4. What are the strategies to determine if the online
review of a product is real or fake?
QUESTIONNAIRE:
1. Which online platforms do students rely on most for
reviews?
2. Shein - Reviews on Shein help students assess the fit, quality, and accuracy
of fashion items, making it easier to decide on trendy yet affordable clothing.
3. Food Panda - Students use Food Panda reviews to check the reliability of
food delivery, ensuring timely service and good food quality from restaurants in
their area.
4. Shopee - On Shopee, students depend on reviews to confirm the legitimacy of
sellers and the quality of products, particularly for affordable electronics and
accessories.
5. YouTube - YouTube reviews provide students with in-depth product
unboxings and tutorials, helping them understand the pros and cons of items
before purchasing.
6. Google Reviews - Students rely on Google Reviews for honest feedback about
local services, businesses, and restaurants, helping them make informed
choices based on real experiences.
7. Temo - Reviews on Temo assist students in finding reliable and budget-
friendly products, with feedback on quality and shipping times.
8. Facebook Marketplace -On Facebook Marketplace, students check reviews to
ensure the credibility of sellers, avoiding scams and ensuring the product
matches its description.
9. TikTok Shop - TikTok Shop reviews give students quick, relatable feedback
on trending items, making it easy to decide on purchases through real-time
user experiences.
10. Zalora - Reviews on Zalora help students determine the sizing, quality, and
authenticity of fashion items, allowing them to shop confidently for clothing and
accessories.
2. What are the other factors do you consider in
purchasing the product?
2.1 – Ratings
1. When the product has high ratings, which persuade me that the product is
reliable and worth it to buy.
2. It gives me a quick overview of how well the product performs without
reading all the reviews.
3. Mostly the product with high ratings suggests that most of the customers are
satisfied with the product.
4. Higher-rated products often have issues, which reduces the risk of
dissatisfaction.
5. It helps me decide when buying similar products.
2.2 – Promotion
1. Promotions can provide discounts or vouchers to buy the product at its
lower price.
2. Through promotion, some sellers are giving away free items.
3. Promotions like live selling are giving the product at the lowest price,
which persuades me to purchase the product while the deal is still available.
4. The unfamiliar product that is promoted by celebrities, which encourages
me to try new products.
5. They are offering points or rewards that can be used for future purchases.
2.3 – Price
1. price stability/ drops
2. price comparisons between different sellers.
3. financial situation
4. the cost of shipping, handling, or additional fees.
5. the affordability of the product.
2.4 – Quality
1. the durability and lifespan of the product.
2. the craftsmanship details.
3. the brand reputation
4. availability of guarantees.
5. customer service
3. What are some of the strategies for us to determine if
the online review of a product is real or fake?
1. Look for a detailed review, reviews that are not relatable may be too
general or trending, whereas real ones frequently include detailed
information about the product.
2. Check for a balance of positive and negative feedback, reviews that are
fake may be overly a scam, while real reviews typically mention both positive
and negative.
3. Analyze reviews from several platforms, reliability in comments across
several websites can be a sign of legitimacy.
4. Check reviewer profiles, real reviewers frequently exhibit a pattern of
conduct that can be identified and a history of several reviews.
5. Examine the language and tone of the review, genuine reviews typically
have a conversational tone, whereas fake reviews could utilize wordy or
excessively promotional language.
6. Seek for reviewer engagement, while fraudulent reviewers might not
communicate beyond their initial post.
7. Check review dates, be wary of reviews that are uploaded quickly in large
quantities, as this could be a sign of a fake review.
8. Employ review aggregators, sites that compile evaluations from several
sources might provide a more impartial perspective and assist in spotting
questionable trends.
9. Examine for unusual language, while real reviews frequently have a more
organic tone, fake reviews may employ excessively promotional or repetitious
language.
10. Compare reviews across platforms, compare online reviews from several
websites to determine whether comments are consistent or if there is a
noticeable difference.
4. How do online reviews influence the purchasing
decisions of the Senior High School students at Rizal
College of Taal?
1. Students are more likely to be attracted to brands with satisfied customers
such as those evident in online reviews.
2. Online reviews help students make decisions about product and services.
3. I trust online reviews from people who seem to know the product well.
4. Online reviews help me compare different products and find the best deal.
5. Senior High School students can be more confident about a product or
service knowing that others have had a good experience.
6. Negative online reviews can make you hesitate to buy a product, even if
you were interested before
7. Students may be attracted to products with very positive reviews, overlook
potential problems, or ignore negative reviews that do not match their initial
interest.
8. Students may encounter inaccurate or misleading reviews, which may lead
them to make poor purchasing decisions based on false information.
9. Focusing too much on negative online reviews can make me miss out on
good products.
10. Students might overly focus on star ratings rather than reading detailed
reviews
