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Impact of Online Reviews in Pakistan

This document contains a pre-interview form and questionnaire for conducting a qualitative in-person interview about online review platforms in Pakistan. The pre-interview form collects basic information about the interviewee such as name, age, gender, occupation, area of residence, and income level. The questionnaire then asks the interviewee 27 questions about their attitudes towards and usage of online reviews and review platforms when making purchasing decisions or recommendations. They are asked about the reliability and authenticity of reviews as well as which products and types of reviews they prefer.

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Mohammad Umer Inam
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43 views3 pages

Impact of Online Reviews in Pakistan

This document contains a pre-interview form and questionnaire for conducting a qualitative in-person interview about online review platforms in Pakistan. The pre-interview form collects basic information about the interviewee such as name, age, gender, occupation, area of residence, and income level. The questionnaire then asks the interviewee 27 questions about their attitudes towards and usage of online reviews and review platforms when making purchasing decisions or recommendations. They are asked about the reliability and authenticity of reviews as well as which products and types of reviews they prefer.

Uploaded by

Mohammad Umer Inam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Qualitative (In-Person) Interview

Pre-Interview Form
Name/Initials:
Age:
Gender:
Main Occupation:

LSM:

Area of Residence:

Personal Income:

Disclaimer (to be read to the interviewee): Online review platforms whether groups or
websites, are not a new thing for anyone. As students of IoBM, we are conducting this survey to
understand the impact of online review platforms in Pakistan. You have been selected for this
interview as your opinion is valuable for us. This interview requires some information about
yourself and your response to few questions about online review platforms.

Note: Your responses will be held strictly confidential.

QUESTIONNAIRE
1. Do you believe in the word of mouth you hear?

2. Who could be your reliable sources to ask for reviews for something?

3. How often do you ask for reviews?


4. How often do you read online reviews?

5. Can you name any 3 review platforms?

6. Why do you remember these 3? What is good or bad about these?

7. Which digital/online platforms would you refer to for reviews?

8. How real do you think are the reviews on the platforms?

9. How do you differentiate real reviews from paid ones?

10. Which products would you read reviews for?

11. Which products would you not read reviews for?

12. How often do you read reviews before buying? (Always, Sometimes, Rarely, Never)

13. Out of these 10, what would you read reviews for and for what you wouldn’t? (Answer

with yes and no, also tell one reason as a rapid answer)

A. Smartphones
B. Tech Accessories
C. Food/Restaurants
D. Sports Goods
E. Modern Arts & Crafts
F. Interior Decoration Items
G. Fashion Apparel
H. Electronic Appliances
I. Antique Furniture
J. Desi Arts & Crafts

14. What kind of reviews would you prefer and why?

A. Qualitative (written)

B. Qualitative (video)

C. Quantitative (Ratings and Stars)


15. Do you ever buy a product because of a review you read online?

16. Do ever stop yourself from buying a product due to a bad review?

17. How often do you shop online?

18. What kind of products would order and not order online?

19. What are the major reasons that you shop online?

20. What are the major reasons that you do not shop online?

21. Would an authentic review site change your attitude towards the items you currently do

not shop online?

22. Are you into arts & crafts? What type?

23. How many times would you have searched for a local business online in the past 3

months? What for?

24. Do you know an online platform which is only made with the purpose of customer

written reviews? Do you think there should be such a platform? What aspects were you

looking for?

25. Do you write reviews? On which platforms?

26. What would help you trust the online reviews more?

27. Anything you could add as to how these platforms should be? Any random thought about

this?

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