Tourism in India

Tourism plays a vibrant role in the economic development of a country. It is the second largest foreign exchange earner in India. The tourism industry employs a large number of people, both skilled and unskilled. It promotes national integration and international brotherhood. India has fascinated people from all over the world with her secularism and her culture. There are historical monuments, beaches, places of religious interests, hill resorts, etc. that attract tourists. Every region is identified with its handicraft, fairs, folk dances, music and its people. The Departments of Tourism promotes international and domestic tourism in the country. The Tourism Advisory Board recommends measures for promotion of tourist traffic in India. Indian tourism is adversely affected by terrorism, tours and pollution. Sincere efforts could help to further develop the Indian tourism industry. In 2005 The Indian Tourism Development Corporation (ITDC) stared a campaign called 'Incredible India' to encourage tourism in India. For a better growth, the department divided different places in different section like 'spiritual tourism,' 'spa tourism', 'ecotourism' and 'adventure tourism'. Things have now started looking bright for the Indian tourism.

India is considered as a safe destination compared to other countries Foreigners are visiting India for serious medical help as well as rejuvenation therapies and other specific purposes. We should raise it to 2-3 present in2012. People from advanced countries. domestic aviation has been opened to the private sector. including the United States and Europe. South Africa. Definition of Medical Tourism Medical Tourism may be defined as the ³provision of cost-effective medical care with due consideration toquality in collaboration with tourism industry for foreign patients who need specialized treatment and surgery´. While combining medical treatments with inexpensive vacation. and 25 present in 2020. . like India. nor enjoy whatever we have. medical treatment and savings. The main demand for medical tourism is generated from millions of Indians who live abroad. etc. Philippines. which is catching up at lightning speed across the world. the strengths in health care sector is doctors treat twice the number of patients in comparison to doctors in the west. Owing to India¶s prodigious population. The emergence of the medical tourism as a booming industry and the key management aspects that will help India establish as Health Care Destination. see a benefit in travelling to developing third world countries.Medical Tourism Health is wealth! Without sound health we cannot achieve anything in our life. Thailand. The ultimate concept of medical tourism is a tour to surrounding destination. The total expenditure on health by the Centre and States together is only 1 present of GDP. They are influenced by two important facts: India now has many world-class private hospitals and Indian doctors have experience in abundance. foreign investments are encouraged and a number of incentives are in place. In service sector the concept of Medical Tourism. though a growing number of foreigners are also keen on speedy and in expensive treatment.

seeking solitude. medical tourism expanded to much larger scale. patients took the waters at a shrine at bath ± a practice that continued for 2000 years . at Epidaurus. Medical Tourism is one such new area that is ripe with potential. the Alps and special tuberculosis sanatoriums. today we have reached the era where Hospitals are more like Spas and Spas more like hospitals. More than 5000 years ago. it was believed that souls return to the earth in a different form to right the wrongs of their past life in Hinduism. Puerto. half a million people travel across the globe for health purposes. From the eighteenth century. six hundred medical tourists came to Bangkok and Phulket medical centers in Thailand. organ transplantation and sex changes. however. pleasant demeanour and physical cleansing ± all part of Ayurveda ± serve as a tools for purifying the soul. Complicated surgeries and dental works.Rico. topped the list of the most popular procedures. relatively low-cost jet travel has taken the industry beyond the wealthy and desperate. while approximately one hundred and fifty thousand foreign patients visited India during that time. mostly wealthy people began travelling to tourist destinations like the Swiss lakes. In ancient Greece. kidney dialysis. In Romed Britain. . meditation. Later. Asklepios. In this digital era. In the 21st century.From Neolithic and Bronze age wherein people used to visit neighbouring countries for Minerals and Hot Springs. Cuba and others quickly became the most popular destinations for medical tourists. followed by India. pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing God. so future reincarnation will be necessary. natural and holistic remedies and eco friendly experiences. . Thailand. In this century. where professional and often specialized medical care was offered. mental and spiritual planes. Argentina. It was estimated that in 2002. Yoga. A three ± dimensional purification of the soul is necessary to discharge the sins of each birth ± in physical. People from developed and affluent countries are moving out of their own countries to other destinations.Historical Back Ground Medical tourism is thousands of years old service sector. wealthy Europeans travelled to Spas from Germany to the Nile.

According to recent study the industry¶s earning potential estimated at Rs. There is not much of a difference in the technology and skills of practitioner of India. Birla Heart Research Centre Christian Medical College Indraprastha Medical Corporation Institute Cardiovascular Diseases . 2. are as under: 1. which makes it further more competent. generation of employment. 7. 3. 5. The main reason for India emerging as a referred destination is the inherent advantage of its health care industry. AIIMS Apollo Hospital Tata Memorial Hospital B. Some of the famous hospitals.5000-10000 crores by2012. The demand for Indian health care services primarily comes from three types of consumers y Non-Residential Indians y Patients from countries with underdeveloped facilities y Patients from developed countries. contribution to state revenue and its associated regional development can be cited as the major economic benefits of tourism. 6.M. Generation of foreign exchange. which are renowned for their specialist services in India.Why Medical Tourism in India Medical Tourism is poised to be the next Indian success story after Information Technology. India offers a variety of services for overseas patients. 4. it offers additional attraction particularly for people travelling for cosmetic surgery and less Famous Hospitals in India India provides top-class healthcare facilities at considerably low cost as compared to the cost of other developed countries. Though tourism is not the primary need of these consumers. creation of income.

a quantum jump in outlays on schemes for development and promotion of AYUSH system of medicine has been achieved during Tenth Plan. which provide world-class treatment at low cost. ISM is considered to be one of the oldest organized systems of medicine for positive health and cure of human sickness. India offers world-class treatments and a leisure holiday at excellent locations at almost 50 percent less than the total sum the foreign patients would spent on treatment in their own country. reported that 1.50.1. peace and harmony with neighbouring countries like Pakistan. Yoga and Naturopathy. with the number rising by 15 present a year. So far so good.Medical Tourism In India India¶s health care sector is on the road to global fame. Islam and Jainism etc. The Indian Systems of Medicine include Ayurveda. African and West Asian countries. they appear to be a world apart from the over burden. Indians are known for their hospitality and warmth. During the ninth plan.A to plain lack of expertise in many Asian. With their toll free lines. About six hundred drugs of plant. interactive websites. Unani. Tamil Nadu and other states in India play a key role in medical tourism . Sikhism. Karnataka. who have sought medical treatment in Bangalore. Iran and Pakistan where treatment may not be available. Siddha and Homoeopathy together characterized under the department of AYUSH in the union health and family welfare ministry. Thus. Bangladesh and Ceylon etc. online quotes and time bound treatment access. Due to liberalisation of our economy and internalization of health care profession. The Indian Systems of Medicine were given importance in southern India.K. often badly managed and poorly funded public health system. It is the confluence of different religions: Hinduism. The states like Kerala. animal and mineral origin are described in it. Christianity. Foreigners are attracted to Indian Systems of Medicine (ISM) and tourism. It contains several chapters dealing at length with internal medicine. The most important and massive ancient compilation of the school of medicine is known as Charaka Samhita. China. India is the seat of spiritualism. Medical tourism in India is promoted as hightech healing destinations. According to study conducted by the Confederation of Indian Industry and Mc Kinsey consultants.000 foreigners visited India for treatment. Most patients are coming from poorer countries like Bangladesh. with an expenditure of more than Rs. India has entered the industry in only recent times. India¶s corporate hospitals are fully equipped with up market and efficiency. Around 1000 BC when Indian Systems of Medicine (ISM) were fully documented in Charaka Samhita and Sushruta Samhita. incorporating the Indian Systems of Medicine. Many opt to undergo surgery in India for reasons that range from long waiting times in Canada and U.000 crore. high costs and lack of insurance cover in the U.S. But traditional medicine was ignored when western medical knowledge and procedures were introduced into the country.India has an incomparibly rich heritage in ancient systems of medicine that make up a veritable treasure house of knowledge for both preventive and curative health care. The recent operations of children from Pakistan. have helped not only in boosting the state economy but more importantly fostering goodwill.

etc Political .the health of the economy. some of the factors in the SLEPT analysis can be placed under more than one of these headings. It helps managers to make better decisions. SLEPT analysis is one of these tools and which looks at changes in five areas: Social . Having carried out the analysis it must then take action to respond to the important changes that have been identified.trends in society Legal .legal restrictions and considerations Economic .SLEPT analysis and social factors In order to be able to understand its customers' requirements and respond to other changes. A SLEPT analysisis a tool that helps to analyse the environment. This understanding is important. . etc. Of course. Ethics guide companies in reacting to changes in the environment. Managers can use a number of different tools to understand the environment.government policy Technological . inflation.developments in computing. To create a SLEPT analysis the company needs to examine the key environmental factors that affect its business. it is important for a company to analyse its environment.

These factors have major impacts on how businesses operate and make decisions. interest rates affect a firm's cost of capital and therefore to what extent a business grows and expands. consumer law. career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates. exchange rates and the inflation rate.Social factors Social factors include the cultural aspects and include health consciousness. For example. age distribution. its costs. Economic factors Economic factors include economic growth. population growth rate. and the demand for its products. These factors can affect how a company operates. interest rates. and health and safety law. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy . companies may change various management strategies to adapt to these social trends (such as recruiting older workers) Legal factors Legal factors include discrimination law. antitrust law. employment law. an aging population may imply a smaller and lesswilling workforce (thus increasing the cost of labor). Furthermore. For example.

and lead to innovation. Political factors may also include goods and services which the government wants to provide or be provided (merit goods) and those that the government does not want to be provided (demerit goods or merit bads). trade restrictions. Furthermore. political factors include areas such as tax policy.Political factors Political factors are how and to what degree a government intervenes in the economy. minimum efficient production level and influence outsourcing decisions. . quality. automation. technology incentives and the rate of technological change. They can determine barriers to entry. Specifically. governments have great influence on the health. Furthermore. and political stability. education. tariffs. labour law. and infrastructure of a nation Technological factors Technological factors include technological aspects such as R&D activity. technological shifts can affect costs. environmental law.

followed by the cost advantage. and work in association with the government and the medical council to see to it that all hospitals keep up to those standards. and Singapore. 5. air line Operators. meditation. we have to create more information outlets in various markets. No strong government support or initiative to promote medical tourism. Lack of international accreditation. the quality of service is over biggest Usp. With regard to quality of the service. we have to work towards getting accreditation for various hospitals to build up perception of quality among foreign tourists. The road map ahead is simple. we stand shoulderto-shoulder with the best hospitals in the us.Challenges before Indian medial tourism 1. Indian healthcare industry should work more closely with the industry chambers and various government departments to spread the awareness and remove hurdles. we offer a unique basket of services to an individual that will be difficult to match in other countries. and hotels. However. Now. 7. Customer perception as an unhygienic country. allopathy and other medical facilities. . 2. 9. The $40 billion opportunity is there for all.hospitals. Conclusion There is an opportunity in medical tourism because Indian healthcare institutions in a position to offer quality medical services at one-tenth the cost compared to that in many countries in the west. and first. Under-investment in health infrastructure. Strong competition from countries like Thailand. India as unique as it offers holistic medicinal services with yoga. Lack of proper regulatory system for hospitals. Overseas medical care not covered by many insurance players. Finally. the Indian healthcare federation is working along with different industry chambers to promote medical tourism in the country. For Indian healthcare institutions. Malaysia. The biggest challenge is to position India as a favorable healthcare destination by setting high health standards for ourselves. Moreover. Competition is building up fast from countries like Thailand. ayurveda. Singapore and Australia. Second. 3. For medical tourists coming from abroad there is value proposition in terms of costs and quality. 6. 4. Indian healthcare institutions and Indian will lose out if we do no cat over the next 2 years. Lack of uniform pricing policies across hospitals. we have to act smart here. Poor coordination between the various players in the industry. 8.