Imagination is the foundation of Sipahh.

In 1997 Peter Baron, inventor of Sipahh, questioned the flavoured milk market - such a popular beverage but it was expensive, a mess to make and contained far too much sugar. Peter decided to create an alternative. His alternative would still use milk, but the design would be fun and there would be a wide variety of flavours. It had to be easy and enjoyable to use, have a great taste, and less sugar than other alternatives. It was quite a challenge but Peter had the ability and imagination required. So Peter started to design a straw and in October 2005 the first Sipahh Milk Flavouring straw was sold in Australia.

What is Sipahh? Sipahh is a milk flavouring straw that wakes up milk. It makes milk fun and helps ensure kids get the vital calcium they need in their diets. Simply Dip into cold milk, Sip, and say Ahh! How does it work? Every Sipahh milk flavouring straw is filled with special UniBeads that contain all the flavour and excitement that Sipahh delivers. As the milk is sipped through Sipahh, the UniBeads dissolve and turn boring white milk into a healthy snack that everyone can enjoy. Simple and fun! What flavours are there? Around the world, Sipahh is available in a range of delicious flavours including: Chocolate Strawberry Banana Vanilla Choc Mint Cookies & Cream Choc Banana Caramel Choc Honeycomb Honeycomb Toffee Apple

The flavours available will vary by country. We will be releasing some really exciting new flavours soon so watch this space!

How do I use Sipahh? Sipahh is used like any other straw, except it flavours milk. Your Sipahh milk flavouring straw is fine the way it is. You don't have to cut, chew, burn or do anything else too tricky to it. All you have to do is. . . Rip, Dip, Sip & Say Ahh! Rip off the wrapper. Dip your Sipahh milk flavouring straw into a glass of cold milk (it doesn't make a difference which end you dip in). Sip. It's the most important step to remember. Sip away to your heart's content and let Sipahh wake up milk before your very eyes. Say Ahh No you're not at the Doctor and it's not one of those ahh's with your tongue out anyway. Our ahh is a sigh of joy. As in:
y y y

Ahh, I never knew milk could be so good! Ahh, it's like there's a party in my mouth and everyone's invited! Ahh, that's the way ahh-ha, ahh-ha, I like it!

Many kids are not getting enough calcium Milk foods are a rich and readily absorbable source of calcium and milk drinking should be encouraged for the majority of children and adolescents. In many countries, there are concerns that the current intake of milk and milk foods is below recommendations and survey data indicates that many population groups fail to meet their Recommended Dietary Intake for calcium. The most recent Australian National Nutrition Survey (1) showed that 30 per cent of children and adolescents aged 2-18 years consumed less than one serve of milk products and dishes on the day of the survey. A further 51 per cent consumed between one and three serves and only 20 per cent consumed the recommended three or more serves. In other words according to this survey, 4 out of 5 Australian children may not consume enough dairy in their diet. Helps healthy bones Milk consumption in childhood and adolescents has been shown in a number of studies to have positive effects on achieving peak bone density prior to growth ceasing (2). Helping teens reach their peak is vital in ensuring good bone health later in life, by assisting bones bear up to aging related demineralisation.

Teenage girls need milk Encouraging milk consumption in adolescent girls is particularly important as survey results show they have low milk and calcium intakes, just when they need it the most. Support for milk in keeping a healthy weight There are also calls to strengthen the promotion of water and milk as the best drinks for children and adolescents following concerns at the rise in sweetened drink consumption, namely soft drinks, and links with an unhealthy diet. References and scientific support: 1. National Nutrition Survey: Foods Eaten, Australia, 1995. Australian Bureau of Statistics, Canberra 1998 2. Dietary Guidelines for Children and Adolescents in Australia. National Health and Medical Research Council, 2003

The nutritional information provided below relates to Sipahh product available in Australia and New Zealand. If you would like information about Sipahh in other countries please contact us at mort@sipahh.com.