A2 MEDIA STUDIES G325 SECTION B CRITICAL PERSPECTIVES COLLECTIVE IDENTITY THE REPRESENTATION OF YOUNG PEOPLE IN THE MEDIA

IDEOLOGY, REPRESENTATION & THE MEDIA

What is Ideology?
o The body of ideas reflecting the social needs and aspirations of an individual, group, class, or culture. o A set of beliefs that form the basis of a political, economic, or other system. Many theorists have spent much time thinking about and commenting on Ideology. Their ideas will often reflect their own political viewpoint. But, their theories can help us to understand how people are represented in a specific way and how our identities are often constructed around these wider ideals.

Why does the Media Represent Different Groups of People differently?

Task 1 - Creating arguments o What are your ideas about why the Media represent different collective groups differently? o In your group, come up with 1 argument (idea) about why the Media represent different groups in different ways. Write your argument down in the box below and be prepared to present it back to the rest of the class.

DOMINANT IDEOLOGY
Task 2 - What is Dominant Ideology? In the space below, explain what dominant ideology is. Are you part of the dominant ideology or do you belong to a collective group that is seen to be other to the dominant / ruling class?

Dominant Ideology is .

A2 MEDIA STUDIES G325 SECTION B CRITICAL PERSPECTIVES COLLECTIVE IDENTITY THE REPRESENTATION OF YOUNG PEOPLE IN THE MEDIA

INTRODUCTION TO MARXISM
You are going to watch a short YouTube clip that covers the main ideas of Marxism. Marxists have clear views about Capitalism and the Media as a product of a Capitalist society. They argue that representations of different collective groups of people are used as a way in which to maintain dominant ideology. Task 3 Intro to Marxism key Marxist ideas As you watch the clip, you will be introduced to some of the key terms and what they mean. The key terms are written in the grid below, try and listen out for what they mean and write it next to the correct term. KEY TERMS Conflict theory Modes of production Capitalist Ruling Class Subject Class Infrastructure Superstructure Ideological State Apparatus False Class Consciousness Repressive State Apparatus MEANING

MAINTAINING THE SOCIAL STATUS QUO

If we apply a Marxist critique to Media representation, we could say that the Media represent different groups of people differently in order to maintain the social status quo. This means that by representing different groups of people who aren t part of the dominant / ruling group in a negative way, the role and positions of these groups will always be kept as subordinate to the dominant collective group, thus protecting the values, beliefs and ideology of that group, keeping them in power.