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THEWEEK HEALTH JANUARY15.Z01Z 37

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INTERVIEW/Naveen Anand, senior vice-president, marketing, Amway India Enterprises Pvt Ltd

Bridging the gap

How IsAmway growIng Inthenutrition cat egory InIndia? Amway is catering to this category through its brand NUTRILITE. We work in partnership with Amway Business Own ers who are trained and imparted prod uct knowledge. As per the Euromonitor International Ltd; vitamins & dietary sup plements, world, retail value RSP 2010, Nutrilite is the world's no.1 selling vita minsand dietary supplements brand with more than 75 years of experience. The company owns more than 6,400 acres of certified organic farms spread across three countries. Nutrilite was launched in India in 2000 and since then, it has grown to become a ,1 ,OOO-crore brand. We have big plans for the future. We have already started advertising in the mass media and re cently launched the Nutrilite kids range of supplements. This would be followed by the Nutrilite healthy ageing and women's range of supplements. What does Amway have forchildren? Nutrilite has been offering quality sup plements specially formulated for kids since 1950. However, it was launched in India only in 2003. Since then, we have expanded our product range. It now in cludes: Nutrilite kids chewable calcium mag nesium Nutrilite kids chewable Iron Nutrilite kids chewable C Nutrilite kids chewable concentrated fruits and vegetables Besides these, it already has chewable multivitamin-mineral and drink powder in chocolate, mango and mixed fruit fla vours. Why dochildren need supplements tofortify theIrdiet? Children have growing bodies with changing needs. A healthy daily diet for kids should comprise a variety of food groups supplying protein, carbo hydrates, vitamins and minerals from fruits, vegetables, grains, dairy and oils. Moreover, children's need for nutrients and calories vary depending on their age, gender, body size and activity level.

MARKET LEADER: Naveen Anand with some of the Amway products

The parents can fill the nutrient gap by opting for a balanced diet along with sup plements. Nutrilite supplements are tasty and do not contain any artificial colour, flavour or preservatives. Atwhatage can thekIds starttaking sup plements? The supplements are meant for chil dren above age four. The specially for mulated Nutrilite kids drink powder is for kids above age two. Any tIps forparents tocommunicate theIm portance ofnutrItion totheIr children? As parents, we need to set the right example for our children. Doing exercise along with the children every day will set a right example for them to follow when they grow up. Also consume a healthy, wholesome and varied diet. How Important IsrIght nutrition foradults? Lifestyle challenges have forced us to depend on fast food that contains empty calories sans nutrition. People tend to skip breakfast, have a hurried lunch and take dinner while watching TV. All these lifestyle challenges create a nutritional gap in the body leading to health issues. Therefore, supplementation is very im portant for adults to fill this gap. Nutrilite has a range of supplements including the foundation range which is meant for all. We also have women-specific supple ments like Nutrilite Cal Mag D, Iron Folic, Bone Health and Salmon Omega 3.