Sustainable Supply Chains in Pakistan
Sustainable Supply Chains in Pakistan
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1. RESEARCH METHODOLOGY
1.1. Introduction to Chapter
3rd chapter of this study is about methodology. This chapter is another significant part of the
study. In this chapter, we stated researched methods we adopted, instruments we used, source of
data collected, collected data type, and also addressed that how we collected data. In this chapter
dependent variable and top management support, government pressure, supply chain agility and
consumer awareness are termed as independent variables and supply chain collaboration is
treated as moderator Though, according to literature, dependent and independent variables are
related positively. By considering the textile sector of Pakistan, and focusing on employees in
textile industries.
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1.3. Types of Study
There are two different kinds of research: quantitative and qualitative. Quantitative deals with
statistical and numerical techniques and tools for data analysis (Veal, 2005). The purpose and
goals of this research are quantitative and pertain to statistical or numerical methods of data
have different attributes and both are difference from each another. Exploratory research refers to
explore the less-investigated unexploited research areas. While, Explanatory research refers to do
study on the dimensions that are highly insufficient and less-investigated areas for more
clearance (Cooper, Schindler, & Sun, 2006). Hence, this study uses explanatory purpose for
examine the relationship between TMS, GP, CA, SCA, SCC and SSCM in Textile industry in
Pakistan.
There are two dimensions including correlational and causal. The correlational research design
recognizes upon the explaining and determining underlying relationship between variables that
have theoretical and conceptual linkage. Whereas, causal research design highlighted effect
and cause analysis between variables in addition to understanding the causal dimension of the
variables towards its impacts and results with specific steams and stages (Cooper et al., 2006).
Aim of current research is to determine the association between TMS, GP, CA, SCA, SCC and
SSCM in Textile industry in Pakistan. Hence, Correlational research design will suit due to
specific context to evaluate relationship between variables. So, we used Correlational Research
1.5. Population
The population is regarded as the entire collection of items, and individuals that investigated in
current study (Sekaran & Bougie, 2003). In current research we selected population including
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top managers, middle manager of textile mills of Punjab, Pakistan, we calculated our population
through website of textile mills and as well as well through direct email address of them.
hence exact sample size of the entire population is required for clarify the population’s findings.
The sample size for this research was selected by the thumb’s rule, as advised by Hair Jr,
Sarstedt, Hopkins, and Kuppelwieser (2014). Who proposed, to examine the size of sample by
multiplying the total items of the questionnaire by ten. Current study has 45 measurement items;
Therefore, this study used the methods of survey for data collection through questionnaire.
from the general population in order to draw conclusions the findings and results to the entire
determined possibility of being chosen. And four types of probability sampling: systematic
sampling, stratified random sampling, simple random sampling, and cluster sampling. Whereas,
non-probability sampling, the population elements have no idea what their chances are of being
and Convenience Sampling (Sekaran & Bougie, 2003). Convenience sampling is type of a non-
probability sampling that is more commonly utilized in social sciences. The purpose of
convenience sampling is to obtain data from individual who are readily available to the target
population (Saunders, Lewis, Thornhill, & Bristow, 2015). The absence of a sample selection in
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our investigation is the primary cause for using convenience sampling. We cannot have an
accurate picture of the research population in this situation because we aim to collect data from
employees of textile mills operated in Punjab, Pakistan. Therefore, this study selected a
analysis and structural equation modelling (SEM). Multiple regression is a type that is used for
model to explain the association between multiple IVs on DV. Multiple regression measures the
IVs and DV. Whereas, because a measurement model and a structural model were used, the
Structural Equation Model extends the implication of multiple regression analysis. Therefore,
this study used Partial Least Square (PLS) and Statistical Package for the Social Sciences
1.10. Measurements
Respondent data has been gathered by the scholars using the validated instruments given below
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“1: Laws and regulations and
standards relating to sustainable
development”
“2: Product market already has
relevant laws, regulations and
standards on sustainable
development”
Governance Pressure (Zhu, Sarkis, & Lai, 2007) “3: Relevant departments increase
supervise corporate to compliance
with laws, regulations and
standards of sustainable practices”
“4: Law enforcement increases the
penalties of corporate violation on
relevant laws, regulations
and standard”
Customer Awareness (Buerke, Straatmann, Lin-Hi, “1: What every single consumer
buys largely determines the extent
of a nations
& Müller, 2017; Obermiller environmental problems”
“2: The efforts of every single
& Spangenberg, 1998) consumer contribute significantly
to reducing
environmental pollution”
“3: When making a purchase,
every consumer is always
participating in the decision on
whether the environment is
preserved for the future”
“4: Every consumer supporting
socially responsible companies
fundamentally contributes
to the social conditions of society”
“5: Every single consumer can
significantly influence society by
purchasing products
from socially responsible
companies”
“6: Every consumer buying fairly
traded products (e.g., with a fair-
trade label), is
substantially contributing to a more
social society”
“7: The purchase behaviour of
every single consumer has a great
effect on the working
conditions for a company
employee”
“8: Whether companies always
treat their employees fairly strongly
depends on the
purchase decisions that every
single consumer makes daily”
“9: The buying behaviour of every
single consumer determines
whether companies treat
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other market participants (e.g.,
competitors, suppliers) fairly”
“1: Our supply chain is quick in
reducing manufacturing lead time”
“2: Our supply chain is quick in
reducing development cycle time”
“3: Our supply chain is quick in
increasing frequencies of new
Supply Chain Agility (Dubey et al., 2018) product introductions”
“4: Our supply chain is quick in
increasing levels of product
customization”
“5: Our supply chain draws up
contingency plans and develops
crisis management teams in
the organization”
“1: We and our key SC partners
inform each other in advance
of changing needs”
“2: We include our key SC partners
in our planning and goalsetting
activities”
“3: We and our key SC partners
jointly work out solutions for
main changes”
Supply Chain Collaboration (Chen, 2012) “4: We facilitate our key SC
partners’ ability to seek
technical, operational, and
financial assistance from us”
“5: We allocate benefits fairly to
our key SC partners”
“6: We are willing to make
adjustments with our SC partners”
“7: We regularly solve problems
jointly with our SC partners”
Sustainable Supply Chain (Paulraj, 2011) “1: Decrease in cost of material
purchased”
Management “2: Decrease in cost of energy
consumption”
“3: Decrease in fee for waste
discharge”
“4: Improvement in return on
investment”
“5: Reduction in air emission”
“6: Reduction in waste (water
and/or solid)”
“7: Decrease in consumption of
hazardous/harmful/toxic
materials”
“8: Decrease in frequency for
environmental accidents”
“9: Increase in energy saved due to
conservation and efficiency
improvements”
“10: Improvement in overall
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stakeholder welfare or betterment”
“11: Improvement in community
health and service”
“12: Reduction in environmental
impacts and risks to general
public”
“13: Improvement in occupational
health and safety of employees”
“14: Improved awareness and
protection of the claims and rights
of people in
community served”
successfully conduct the research study. This current chapter discussed the objectives and
approaches and data collection procedures. This chapter described research strategy, in addition,
data collection techniques were also stated. In addition, population and sample along with
sample size, sampling technique, measurement and research instrument used to measure the
concepts under studied (i.e., top management support, government pressure, supply chain
agility, consumer awareness and sustainable supply chain management and the moderating role
participants' reactions to the findings were affected. This chapter provides the knowledge in a
logical order. Information gathered through a questionnaire or survey served as the primary
source of data for this investigation. Data was analyzed for completeness and accuracy we used
SPSS v26 and SmartPls 4 for calculate Descriptive Statistics, Frequencies. PLS-SEM analysis,
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which incorporates measurement and evaluation of structural model. The measuring framework
presents the construct's validity and reliability. Data was coded, followed by data entry, and
subsequently appropriate statistical tests were run that made it possible to have the conclusions
Moreover, in this research, data analysis was performed into sections: the Respondents'
Personally Identifiable information is covered in the first section whereas the part two
investigates the respondents' answers to the question and response period. “SPSS v26 was used
Analysis, Frequencies, Cronbach’s Alpha, Validity and Reliability (the scholar can analyze the
connection between the independent & dependent variables using this statistical method.” It can
give model information, as well as the factors that contributed of each of the model's IVs, also
used SmartPLS for bootstrapping to calculate the moderating effect on IVs and DV. The findings
and results are reported in a direct way, and the methodology's systematic applications were
explained. Findings cover demographic information of respondents and variables under studied.
The relation between TMS, GP, CA, SCA and SSCM has been examined using SmartPls 4 and it
also used for testing moderation analysis for examine the impact of SCC into the association
informing respondents via Google Forms, WhatsApp, SMS, phone calls, and personal visits,
attempts have been made to enhance the rate of response. Due to these efforts, out of 450
questionnaires, we get back 406 responses. Therefore, this gives the response rate of 90.22%.
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2.3. Descriptive Analysis
2.3.1. Gender
The sample of respondents represents 263 (75.5%) were male and 96 (24.5%) were female
respondents (N = 392). We observed that most of the peoples were male who are working in
supply chain section. So, this is the reason that females were few in this study.
Table No. 1
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2.3.2. Age
The table represents that age of most of the candidates was Above 35 years with 133 (33.9%).
After that age of respondents was between 30-35 years with 113 (28.8%) out of total ratio of
respondents. Next, there was age group of 25-30 years with 82 (20.9%). Whereas, only 64
Table No. 2
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30-35 113 28.8 28.8 66.1
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(31.9). After that most of the people’s experience was between 10 to 15 years with ratio 36.9%
(145). Furthermore, after this ratio experience of some respondents were between 5 to 10 years
with ratio 16.9% (66). And only 56 respondent’s experience was between 1 to 5 years with ratio
14.3% (56).
Table No. 3
Working Experience
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2.3.4. Descriptive Statistics
The constructs of the data collected for the study are analyzed and characterized using
descriptive and inferential statistics. Descriptive Statistics used to calculate M, Std. D, values of
maximum and minimum, variance, dependent variables and independent variables. Table 4
presents the investigation's findings using descriptive statistics. Throughout this investigation, all
latent factors have also been assessed with 5-point Likert scales, with 1 denoting strongly
Table No. 4
Descriptive Statistics
Support
Collaboration
Chain Management
model, the screening of missing data and outliers are necessary to be examined to take the
assumptions of multivariate analysis instructions. A mean substitution value is provided for the
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missing value in a data set as the Likert scale (5-point) is used to measure the impact of latent
The applications used for the data analysis of the current study is “PLS-SEM” in which three
techniques have been used for the confirmation of the theory, and these techniques include PLS-
reliability and validity of construct of the tool chosen for the measurement of the study, to check
the acceptance and rejection of the hypotheses chosen for the study and finally the predictive
relevance of the research framework is tested and recommendations are drawn from results.
Prior to examining the convergent validity, the scholars observe the “cross-loading and factor
loadings” of all the agreed constructs of variables of this research for the purpose to pin out the
investigated first in the examination of the quality requirements, then perhaps the validity
However, the required tests that have taken place in “structural model” are; “The model's
predictive significance, significance level, and testing hypothesis with path coefficient and T-
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H1 develops whether TMS has significant and positive relationship with SSCM. The results
revealed that TMS has s significant impact on SSCM (β = 0.192, t = 3.295, p = 0.001). Hence,
H1 is supported.
H2: Government Pressure has significant and positive relationship with Sustainable Supply
Chain Management
H2 develops whether GP has significant and positive relationship with SSCM. The results
revealed that GP has a significant impact on SSCM (β = 0.120, t = 2.078, p = 0.038). Hence, H2
is supported.
H3: Supply Chain Agility has significant and positive relationship with Sustainable Supply
Chain Management.
H3 develops whether SCA has significant and positive relationship with SSCM. The results
revealed that SCA has a significant impact on SSCM (β = 0.355, t = 6.371, p = 0.000). Hence,
H3 is supported.
H4: Consumer Awareness has significant and positive relationship with Sustainable Supply
Chain Management.
H4 develops whether CA has significant and positive relationship with SSCM. The results
revealed that CA has a significant impact on SSCM (β = 0.120, t = 3.930, p = 0.000). Hence, H4
is supported.
Table No. 9
Direct Relationship
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GP -> SSCM 0.120 0.058 2.078 0.038
TMS ->
Fig No. 2
performed data analysis. This chapter deals with data analysis tools, techniques and results. Data
have been coded, data entered, and subsequently adequate statistical tests have been conducted
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which allow results to be presented in tables. The analysis of the data was separated into two
parts: the first portion dealt with the respondents' demographic profile, whereas the part 2
examined how they responded to the questions. “Data was analyzed with SPSS v26 and
statistic. Results of above-mentioned test showed satisfactory output. There was no issue of
3. REFERENCES
Altmann, J. (1974). Observational study of behavior: sampling methods. Behaviour, 49(3-4), 227-266.
Buerke, A., Straatmann, T., Lin-Hi, N., & Müller, K. (2017). Consumer awareness and sustainability-
focused value orientation as motivating factors of responsible consumer behavior. Review of
Managerial Science, 11(4), 959-991.
Chen, J. (2012). The role of supply chain collaboration in supply chain risk mitigation. Monash University,
Chu, S. H., Yang, H., Lee, M., & Park, S. (2017). The impact of institutional pressures on green supply
chain management and firm performance: Top management roles and social capital.
Sustainability, 9(5), 764.
Cooper, D. R., Schindler, P. S., & Sun, J. (2006). Business research methods (Vol. 9): Mcgraw-hill New
York.
Dubey, R., Altay, N., Gunasekaran, A., Blome, C., Papadopoulos, T., & Childe, S. J. (2018). Supply chain
agility, adaptability and alignment: empirical evidence from the Indian auto components
industry. International Journal of Operations & Production Management.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural
equation modeling (PLS-SEM): An emerging tool in business research. European business review.
Obermiller, C., & Spangenberg, E. R. (1998). Development of a scale to measure consumer skepticism
toward advertising. Journal of consumer psychology, 7(2), 159-186.
Paulraj, A. (2011). Understanding the relationships between internal resources and capabilities,
sustainable supply management and organizational sustainability. Journal of Supply Chain
Management, 47(1), 19-37.
Saunders, M. N., Lewis, P., Thornhill, A., & Bristow, A. (2015). Understanding research philosophy and
approaches to theory development.
Sekaran, U., & Bougie, R. (2003). Research Methods For Business, A Skill Building Approach, John Willey
& Sons. Inc. New York.
Veal, A. J. (2005). Business research methods: A managerial approach: Pearson Education
Australia/Addison Wesley.
Zhu, Q., Sarkis, J., & Lai, K.-h. (2007). Green supply chain management: pressures, practices and
performance within the Chinese automobile industry. Journal of cleaner production, 15(11-12),
1041-1052.
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APPENDIX
Drivers of Sustainable Supply Chain Management in Pakistan’s Textile Sector: Moderating
Role of Supply Chain Agility.
Dear Participants,
My Name is Kainat Altaf, Student of last semester of MS – Supply Chain Management. I am inviting you
to participate in this research by completing the following survey. The aim of this study to examine the
relationship between Top Management Support, Government Pressure, Supply Chain Agility, Consumer
Awareness, and Sustainable Supply Chain Management with effect of moderating role of Supply Chain
Collaboration. Thank you for taking your important time in assisting me with this research. The data
collected will remain confidential and used solely for academic purpose.
1. 20-25
2. 25-30
3. 30-35
4. Above 35
3: Gender
1. Male
2. Female
4: Job Designation
5: Working Experience
1. 1-5
2. 5-10
3. 10-15
4. Above 15
Section B: Questions
Please complete this section by ticking on
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Top Management Support - IV
Government Pressure - IV
Consumer Awareness - IV
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always participating in the decision on
whether the environment is preserved for the
future
4 Every consumer supporting socially
responsible companies fundamentally
contributes
to the social conditions of society
5 Every single consumer can significantly
influence society by purchasing products from
socially responsible companies
6 Every consumer buying fairly traded products
(e.g., with a fair-trade label), is substantially
contributing to a more social society
7 The purchase behaviour of every single
consumer has a great effect on the working
conditions for a company employee
8 Whether companies always treat their
employees fairly strongly depends on the
purchase decisions that every single consumer
makes daily
9 The buying behaviour of every single
consumer determines whether companies
treat other market participants (e.g.,
competitors, suppliers) fairly
Adopted and adapted from (Buerke, Straatmann, Lin-Hi, & Müller, 2017; Obermiller & Spangenberg, 1998)
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solutions for main changes
4 We facilitate our key SC partners’ ability to
seek
technical, operational, and financial assistance
from us
5 We allocate benefits fairly to our key SC
partners
6 We are willing to make adjustments with our
SC partners
7 We regularly solve problems jointly with our
SC partners
Adopted and adapted from (J. Chen, 2012)
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