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Innovative Bicycle Design Scenarios

Brompton bikes are renowned for their innovative design and increasing demand, prompting manufacturers to enhance portability and functionality. The document outlines a design project focused on creating a new way to transport the bike when folded, encouraging teams to consider the target user and their needs. Teams must present their ideas within a strict timeframe, emphasizing storytelling and user context in their designs.

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davidhalcarz
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34 views1 page

Innovative Bicycle Design Scenarios

Brompton bikes are renowned for their innovative design and increasing demand, prompting manufacturers to enhance portability and functionality. The document outlines a design project focused on creating a new way to transport the bike when folded, encouraging teams to consider the target user and their needs. Teams must present their ideas within a strict timeframe, emphasizing storytelling and user context in their designs.

Uploaded by

davidhalcarz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Portability

Brompton bikes are world famous for their Design by scenario


simple, innovative design and approach. These pictures tell a story. They all use a bicycle
Demand for this small fold-up bike has increased in a clever way. In order for you to gain as much
dramatically over the last five years but the from this project as possible you need to create
manufacturers are always looking for ways to the context for which you are designing.
improve its portability and functionality.
왘 Who is the product for?
How could you design it to be more portable 왘 What do they use it for?
when folded?
왘 When do they use it?
Could you change the way we transport it?
Could you covert it into a trolley to help carry By asking yourselves these questions you create
your shopping? a better, more realistic view of who you are
designing for. Your team’s objective is to come
up with a new way to use the bike or transport
it when folded that only uses the wheels and
other accessories that come with the bike.

How to present your ideas


You can draw your ideas, you can model, or even
create a short play or drama. Your team will have
a maximum of 3 minutes to present your ideas to
the rest of the group. The key point of this task
is that your team tells the story of who uses the
bike, creates a name, age, where they live, what they
do for a job, and most importantly decides how
they use the bike. You only have an hour so you
must be focussed.

Suggested timings
5 minutes Design brief.
15 minutes Group brainstorm.
15 minutes Group selection of
best idea and reasons
for choice.
20 minutes Practice of presentation.
Everyone in team must
play a par t.
5 minutes Feedback. What went well,
even better next time.

Portability

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