Will

Longhini

will.longhini@gmail.com (630) 544-9249

1637 Fordham Ct. Naperville, IL 60565 www.willlonghini.com

EDUCATION: Miami University, Farmer School of Business Oxford, OH Bachelor of Science in Business May 2011 Major: Marketing Concentration: Communication GPA 3.46/4.0

CLASSROOM EXPERIENCE: Ecommerce & The Internet Spring 2011 Internet Marketing Analysis Developed an e-marketing campaign for SoHi Grilled Sandwiches consistent with the brands business strategy, including social media components, a web-based customer experience and interface based on understandings of web design and layout. Created SEO and PPC campaigns utilizing Google AdWords and organic keyword copywriting, driving customer traffic to SoHis Facebook page, website and store, generating over 500 clicks and one million impressions during a two-week campaign. Strategy Works Fall 2010 Senior Capstone marketing challenge Tasked with working in a team of five creating a marketing strategy for the growth of tire pressure- monitoring systems in Auto Aftermarket Industry for Orange Electronic NA, adhering to a $50,000 budget. Determined segmentation variables, product positioning, and developed actionable tactics in aftermarket industry; forecasted demand, growth and profit potential in the Northeast US market, recommending Orange Electronic expand retail opportunities locally. Marketing Research Spring 2010 New product introduction research project Assigned to identify a specific need for marketing research assistance and provide research-based recommendations on introducing caffeinated bottled water into the beverage industry. Identified market potential of caffeinated water through primary and secondary research including leading focus groups, collecting surveys, and utilizing beverage industry trade journals. Proposed viable partnership strategy to implement caffeinated water into existing brand portfolio, projecting an increase in functional beverage market share by 7%.

WORK EXPERIENCE: Independent Social Media Consulting Present Developed social media campaigns on Foursquare and other social networks for local Naperville restaurants as well as collaborating on social marketing campaigns with Miami Universitys Social Media Director. Miami University Alumni Association September 2009 June 2011 Alumni Association Student Assistant Assisted in organizing annual reunion weekend, hosting thousands of returning Miami alumni. Sat on MUAA social media team, developing Facebook, Twitter and YouTube marketing efforts and monitoring social accounts.

EXTRACURRICULAR/LEADERSHIP ACTIVITIES: Miami University Student Foundation (MUSF) August 2007- May 2011 Executive Chair (May 10-May 11), Triathlon Co-Chair (May 09-May 10), General Member (Aug 07-May 09) Head of a student organization that hosts campus-wide programming, acts as liaisons between current students and alumni, honors the traditions of Miami University, and raises money for student scholarships. Developed MUSFs marketing strategy, coordinating promotional messaging across web, press releases and flyers, as well as developing and monitoring keywords for Facebook ads. Initiated social media campaigns to drive MUSF Facebook interactions: increased monthly active users 96%, post views 70% and post feedback 45% over the same period from the previous year.