Scribd
Upload
56 views3 pages

Vivo Pizza IFE and EFE Analysis Summary

Vivo Pizza's Internal Factor Evaluation (IFE) score of 3.18 highlights its strong internal strengths, including high-quality ingredients and strong local brand loyalty, while also revealing weaknesses such as limited technological capabilities and a smaller delivery network. The External Factor Evaluation (EFE) score of 4.21 indicates the company is effectively responding to external influences and capitalizing on opportunities, particularly with a strong preference for localized flavors in Malaysia. To enhance competitiveness, Vivo Pizza should address its weaknesses by investing in technology, expanding marketing, and diversifying its menu.

Uploaded by

amyeera farhana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
56 views3 pages

Vivo Pizza IFE and EFE Analysis Summary

Vivo Pizza's Internal Factor Evaluation (IFE) score of 3.18 highlights its strong internal strengths, including high-quality ingredients and strong local brand loyalty, while also revealing weaknesses such as limited technological capabilities and a smaller delivery network. The External Factor Evaluation (EFE) score of 4.21 indicates the company is effectively responding to external influences and capitalizing on opportunities, particularly with a strong preference for localized flavors in Malaysia. To enhance competitiveness, Vivo Pizza should address its weaknesses by investing in technology, expanding marketing, and diversifying its menu.

Uploaded by

amyeera farhana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

INTERNAL FACTOR EVALUATION (IFE):

Internal Factor Weight Rating Weighted Score

Strengths

1. High-quality ingredients and


0.08 4 0.32
customizable pizzas

2. Strong local brand loyalty 0.07 4 0.28

3. Affordable pricing compared


0.07 3 0.21
to global competitors

4. Strategic locations in urban


0.06 4 0.24
areas

5. Focus on localized flavors


0.08 4 0.32
catering to Malaysian tastes

6. Good customer service and


0.07 3 0.21
personalized attention

7. Efficient kitchen operations


0.06 3 0.18
ensuring consistent quality

8. Active use of digital


0.07 3 0.21
marketing and social media

Weaknesses

1. Limited budget for large-


0.08 2 0.16
scale marketing campaigns

2. Smaller delivery network


0.06 2 0.12
compared to competitors

3. Dependence on a few core


0.05 2 0.1
menu items
4. Lack of advanced
technological systems (e.g., 0.07 2 0.14
GPS tracking)
5. Limited economies of scale
0.07 2 0.14
compared to global players

6. Slower adaptation to market


0.06 2 0.12
trends like plant-based options
7. Relatively small footprint in
0.05 2 0.1
suburban and rural areas
8. Limited diversification in
product offerings (e.g., 0.06 2 0.12
desserts)

Vivo Pizza’s Internal Factor Evaluation (IFE) Matrix score of 3.18 indicates that the company
has a strong internal foundation, effectively leveraging its strengths such as high-quality ingredients,
localized flavors catering to Malaysian tastes, and strong customer loyalty. These factors position the
brand competitively in the local market. However, challenges such as limited technological capabilities,
a smaller delivery network compared to larger competitors, and underdeveloped product
diversification hinder its ability to fully capitalize on market opportunities. To enhance its position, Vivo
Pizza must address these weaknesses by investing in advanced technologies, expanding its marketing
reach, and diversifying its menu offerings to cater to evolving consumer preferences, ensuring
sustained growth and competitiveness.
EXTERNAL FACTOR EVALUATION (EFE):

Weighted
External Factor Weight Rating
Score
1. Growing Demand for Fast Food 0.08 3 0.24

2. Increasing Health Consciousness Among Consumers 0.07 2 0.14

3. Economic Recession or Economic Downturn 0.06 2 0.12

4. Government Regulations and Policies on Food Safety 0.05 3 0.15

5. Changes in Consumer Preferences 0.08 3 0.24

6. Technological Advancements in Food Delivery 0.07 3 0.21

7. Increasing Competition from Global Brands (e.g.,


0.09 2 0.18
Domino’s, Pizza Hut)

8. Rising Costs of Raw Materials (e.g., cheese, flour) 0.08 2 0.16

9. Availability of Affordable Labor in Malaysia 0.05 4 0.2

10. Increase in Online Ordering and Delivery Services 0.07 3 0.21

11. Rising Popularity of Plant-Based Diets 0.07 3 0.21

12. Environmental Concerns Over Packaging 0.06 2 0.12

13. Cultural Trends Towards Fusion Cuisine 0.06 3 0.18

14. Government Support for SMEs 0.05 4 0.2

15. Evolving Digital Marketing and Social Media Trends 0.06 3 0.18

16. Fluctuations in Exchange Rates (Impact on Imports) 0.05 2 0.1

17. Growing Tourism and Foreign Expatriate Population 0.06 3 0.18

18. Increased Health and Safety Protocols in the Post-


0.06 3 0.18
Pandemic Era

19. Strong Preference for Localized Flavors in Malaysia 0.07 4 0.28

20. Rising Demand for Delivery and Contactless Services 0.06 3 0.18

The EFE Matrix score for Vivo Pizza is 4.21, which lies within the range of 3.1 to 4.0, signifying
an exceptional reaction to external influences. A score within this range indicates that Vivo Pizza is
effectively responding to the external environment and capitalizing on available opportunities. The score
exceeds the average, indicating that the company possesses a robust comprehension of the issues
influencing its business and is responding adeptly.

You might also like