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INDUSTRIAL VISIT REPORT ON CHATEAU INDAGE SUBMITTED BY: DHRUV AGRAWAL FOURTH SEMESTER B.B.A

Shree Chanakya Education Society

\INDIRA COLLEGE OF COMMERCE AND SCIENCE UNIVERSITY OF PUNE

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2010-2011.

ACKNOWLEGMENT
First and for most I would like to express my gratitude and sincere regards to all those who have helped me in making project a success. First of all I would like to offer thanks to Mr. Amol shinde sir , Mr. abhijeet chawan sir, who guided me and provide valuable information aboutThe wine industry and about the wine industry project report without whom such an interactive aroject was inpossible.

My special thanks to HOD Mr. Prashant Kalshethi sir and all the faculty members of Indira College of commerce and science Wakad Pune, Who have directly and indirectly support me for the project.

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INDEX
SR.NO PARTICULIARS PAGE NO .

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1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Introduction Industry Profile Company Profile Product Profile Management Structure Objective Manufacturing Process Suppliers Customers Competitors Findings

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Recommendation

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Bibliography

INTRODUCTION
Indage Vintners Ltd.( Formerly Called Champagne Indage Ltd)pioneers of authentic wines in India ,Produce a rich variety of exquisite Red , White &
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Sparkling Wine. Presiding over 32 Labels. These delectable wines from the rich reservoir of Chateau Indage are highly acclaimed and relished amongst a spectrum of global tastes. There vineyards are spread over 2500 hectors with 20 varieties under cultivation and over 137 varietals under plantation. They have deployed the state-of the art technology at there manufacturing facility in Narayangaon. which has a production capacity 15 million liters and a bottling plant capacity of 15,000 bottles per hour, making it the largest wine production facility in India. That apart ,they have multiple manufacturing facilities across India,Which ensures minimal lead time and consistency in supplies .Indage Vintners ltd is also the first sparkling wine producing and exporting company of India .exporting to 69 countries across the globe. Thre range of exquisite wines like CHANTILLI,IVY,THE FLAMBOYANT MARQUISE DC ,POMPADOUR and many more have won several awards ranging form the international wine and spirit Competition (IWSC),held annually at London to wine style Asia from Singapore to national Level at the INDYs .it also holds the honour for being listed in world wine encyclopedia and is revered by wine critiques.

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HISTORY

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Champagne Vineyards ltd, formerly Champagne India Ltd (Now Indage Vintners Ltd) was setup in 1982 as a 100% export oriented unit in technical collaboration with Champagne Technologie of France for manufacture of wines. Champagne Indage Ltd was incorporated in 1985 and was converted to a public Ltd. Company in 1987. Champagne Vineyards ltd, was in the business of viticulture and production and export of wines while Champagne Indage ltd,(Now Indage Vintners Ltd) was involved in producing and selling wines in the domestic market and in the engineering and the hotel business till 1996. In January 1997,as part of the restructuring of the Indage Group, the hotels and the engineering division of Champagne Indage Ltd,( Now Indage Vintners Ltd) were hived off and the winery division of Champagne Vineyards ltd (Now Indage Vintners Ltd) was deboned and merged with Champagne Indage Ltd,( Now Indage Vintners Ltd) Champagne Indage Ltd,( Now Indage Vintners Ltd) commenced its journey in the field of Champagne and wines in India in 1988 by launching its flagship product Marquise De Pompadour , Champagne Indage Ltd,( Now Indage Vintners Ltd) has been able to develop and expand the hitherto non-existent domestic wine market. with a 75% market share in the premium Red And White Wine Categories and a virtual monopoly in the sparkling wine segment.

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PRODUCT PROFILE
The major products and services in this industry are:
y

Red wine Red Wine is made from the must (pulp) of red or black grapes that undergo fermentation together with the grape skins. White wine White wine is made by fermenting juice which is made by pressing crushed grapes to extract juice; the skins are removed and play no further role. Occasionally white wine is made from red grapes; this is done by extracting grapes juice with minimal contact with their skins. Sparkling wine Sparkling wine is a wine with significant levels of carbon dioxide. A classic example of a sparkling wine is Champagne. There are two levels of fermentation involved in making sparkling wine. It is the initiation of a secondary fermentation that distinguishes sparkling wine production and gives the wine bubbles. Vermouth wine - Vermouth is a fortified wine type. It can be red or white wine that has been flavoured by the addition of herbs and barks like cardamom, cinnamon, marjoram and chamomile. It is used primarily as premeal appetiser. Rose wine Rose wine is made from red grapes where the juice is allowed to stay in contact with the dark skins long enough to pick up a pink colour.

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INDUSTRY PROFILE
1. Champagne Indage Ltd. Is indias leading wine producing company with a 75% market share in the wine segment and also Asias largest producer of wines.

2. It produces White, Red, Sparkling and rosy wines of many varities.

3. Red table wine is the favourite among Indian wine consumers and accounts for an estimated 52% of all wine sales. White table wine being the second most preferred wine type, accounts for an estimated 40% of the volume sold by the industry. Sale of Rose wine, Sparkling wine and Vermouth wine together account for the remaining 8% of the wine market in India.

4. Apart from domestic market, the company exports wines to USA, Japan, UK, Switzerland, Germany and other Europian countries.

5. CIL has total wine production capacity of 6.5 Million ltrs across five countries.

6. CIL has portfolio of brands like Riviera, Chantilli, Ivy, Figueire, Vine Ballet, Vino etc.

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COMPANY PROFILE
COMPANY NAME :- Champagne Indage Ltd ( CIL)

YEAR OF ESTABLISHMENT :- 1982

QUALITY SYSTEM CERTIFICATION :1. ISO 9000 2. ISO 22000 PRODUCTION UNITS:1. A bottling capacity of 15000 bottles per hour. 2. Net production of 15 million liters per year.

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MANAGEMENT STRUCTURE

BOARD OF DIRECTORS CHAIRMAN VICE CHAIRMAN MANAGING DIRECTOR COMPANY SECRETARY

AUDITORS

BANKERS

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OBJECTIVES OF THE VISIT

y To learn the production process. y To get the overall knowledge of the production process. y We learnt various marketing techniques.

y To see better utilization of machine and man power.

y To get the knowledge about modern imported machineries. y To understand the marketing aspects related to a bevarages processing unit. y To gain practical experience.

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KEY COMPETITORS

Key Competitors

Sula Vineyards: Market Share 33%

Since its inception in the year 2000, Sula has rapidly established itself as Indias leading premium wine brand. Sula has expanded from the original 30 acre family estate to about 1500 acres (owned and contracted) under plantation, both in Nashik as well as in nearby Dindori, Indias upcoming wine region. In addition to having a wide national distribution network within India, Sula also exports its wine internationally, as well as importing and distributing wine from leading producers worldwide.
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Grover Vineyards: Market Share 11%

Grover Vineyards, north of Bangalore, was established in 1989 with a focus on delivering quality wine. Grover Vineyards has a successful French collaboration and exports 25% of its production every year. Grover Vineyards, is also the countrys only winery which has Michel Rolland the internationally acclaimed French winemaker, as its consultant. Grover Vineyards along with Michel Rolland introduced a breakthrough invention in wine bottling the Stelvin Cap (SCap). This cap seal, is not just the traditional cork seal but a prefect sterile seal, which cuts off any bacterial contact with the alcohol content of the wine and thus ensures that the wine is devoid of a musty wet odour. Vinsura: Market Share 3%

Vinsura wine, from Nashik, India are a brand product of Sankalp Winery Pvt Ltd, was formed in 2003 by a group of Indian horticulturists from Nashik, Maharashtra. The winery is located inside the Vinchur Wine Park. Some of the brands from the company are Vinsura Brut, Vinsura Zinfandel and Vinsura Rose. With the recent appointment of Gopal Jadhav as the companys Chief Operating Officer, the company is growing and has a small share in the market

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Vintage wines: Market Share 1%

Vintage Wines, located near Nashik, is known to produce high quality wine under the Reveilo label. Their production is reported to be small (near 100,000 cases).

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PRODUCTION PROCESS

BLACK GRAPES DESTEM AND CRUSH

ADD SO2 AND YEAST

FERMENTATION

FREE RUN JUICE SETTLING

MACERATION AND PUMPING OVER

PRESS WINE

RACKING

MALOLACTIC FERMENTATION

ELEVAGE

FINING

OAK MATURATION

BLENDING

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PRODUCTION PROCESS

Grape Harvest: Winemaking commences with the annual grape harvest which can be accomplished by mechanical Crushing:After the grapes are harvested they are crushed and de-stemmed. The objective of crushing is not necessarily to squeeze all the juice out of the grape, but to split the external skin and allow the juice to start its run. Crushing can happen in two ways by mechanical means with a heavy spiralled steel roller or in grape stomps.

Fermentation:It is during fermentation that the grapes sugars are converted to alcohol. The process of red wine fermentation typically takes place in stainless steel tanks, large vats and oak barrels. White wine fermentation often takes place in stainless steel tanks with lower heat levels that are closely monitored, with the oxygen level strictly guarded. During fermentation the enrichment may be added to the winemaking process to increase the alcohol levels or acidification may be added to the process if acidity is low. Occasionally, wine may undergo secondary fermentation to give bubbles to the wine.

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Maturation: The fermented wine is stored in oak barrels or steel tanks for weeks or months for maturation. Oak offers protection and impacts flavour. Steel tanks are becoming increasingly popular as they are inert, economical and easy to maintain.

Filtration: Filtration is the process of removing bigger solids like dead yeast cells and other particles, so that the wine is no longer cloudy, but bright and clear, as a consumer would expect.

Bottling: The wine bottle is slowly filled and topped with either nitrogen or carbon dioxide to displace any oxygen. The bottles are then capped with either a traditional cork or a modern screw cap. Finally, all the wine bottles are labelled and cased for distribution to the customers.

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FINDINGS

We get the overall knowledge of production process of different type Of wines.

y The importance of the quality in raw material, semi finished and finished goods. y We also saw the following procedure of wine making.

y How to satisfy customers. y The company should be liable to the society and take care of the quality of its products. y We get the knowledge of ingredients used in wine making. y It is essential for a company to take proper care of the health of its labourers in the factory, by providing them with mask, cap, apron etc.

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Recommendations
 Despite of countrys vast population consumption of wine remains extremely low so it is expected to increase the huge potential for growth of sales in coming years.  Various factors such as favourable govt policies ,increasing disposable income, amplified wine marketing of western culture are helping to drive indias wine consumption.  Policies by state level government are encouraging domestic wine producers to set up there own wineries in country,giving a boost to the domestic industry.  Wanting a shampagne that would be affordable to the average person.

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BIBLIOGRAPHY

WWW.VINEYARDS.COM WWW.CHAMPAGNEINDAGE.COM WWW.CHATEU.COM WWW.WIKIPEDIA.COM WWW.INDAGEGROUP.COM

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