Annotated Bibliography

Ashford, Nicholas Askounes, and Charles C. Caldart. Environmental Law, Policy, and Economics: Reclaiming the Environmental Agenda. Massachusetts: MIT Press, 2008. This book includes information about the nature and origins of environmental contamination of water. This book could be used to help us market our bottled water. Providing information to the customers about the contamination of water could help us to ensure them that our bottled water isn't contaminated and that it is pure and safe to drink. Barry, Jennifer. Green Marketing for 2010. Bottled Water Reporter, Nxt Book. 23 Feb. 2011 <http://www.nxtbook.com/ygsreprints/ygs/G12345_IBWA_DecJan0910/#/18>. This website discusses the operation of Going Green and making sure that bottles used are less toxic for the environment and marketing campaigns should be used to show the changes being made to help follow this standard. Recycling is one of the simplest and most widely available avenues for consumers and corporations to reduce their environmental footprints. Baskind, C. Five reasons not to drink water. 1 Jan. 2010 <http://lighterfootstep.com/2008/05/...>. This web site talks about five reasons not to drink bottled water. Using this web site might help us to improve our bottled water products so that there aren t reasons not to drink our bottled water. Bottled Water. Columbia University Water Center. 20 Feb. 2011 <http://water.columbia.edu/?id=learn_more&navid=bottled_water>. Provides an overview of the history of bottled water, from the days of the Roman Empire to the present. Discusses the beginnings of bottled water regulation, and the advertising and marketing efforts of major bottlers to distinguish themselves from their competition. Touches on some current controversies surrounding bottled water. Casabona, Bart. Pepsico s Aquafina Launches the Eco-Fina Bottle, the Lightest Weight Bottle in the Market. PepsiCo. 25 March 2009. <http://www.pepsico.com/PressRelease/...html>. This press release announces a plastic bottle, called the Eco-Fina and made for Pepsi, which contains 50% less plastic than previous bottles. In addition, new cardboard packaging is discussed for this bottle, which seeks to further reduce waste. Enhanced bottle aesthetics and an appeal to consumers environmental concerns are highlighted. Green, Jasmine. Biodegradable Plastic. Care 2 Make a Difference. 31 Jan. 2011 <http://www.care2.com/causes/environment/...>. This website discusses different options for biodegradable plastic, specifically options made from corn, hemp and feathers. Heil, D. P. Acid-Base Balance and Hydration Status Following Consumption of Mineral-Based Alkaline Bottled Water. Journal of the International Society of Sports Nutrition. 31 Jan. 2011 <http://www.ncbi.nlm.nih.gov/pubmed/20836884>. This article is a study of the effects of drinking mineral-rich alkaline water on healthy adults and their acid-base balance and hydration status.

Koch, Wendy. USDA Unveils New Green, Bio-Based Label. USA Today 19 Jan. 2011. This article describes a new USDA label available to products or packaging that are made up of biodegradable ingredients. Plummer, J. Is bottled water safe? 8 Dec. 2009 <http://www.articlesbase.com/wellness-articles...>. This web site offers information about how bottled water is not the safest type of water to drink. Some bottled water comes from public water sources where the water is treated. A water filter is the only way to ensure that the water you drink is clean and free of contaminants. This web site also offers information about what filtration systems are the best on the market. These filtration systems are the competitors and they can offer ideas. Rodwan, Jr., John G. Confronting Challenges. Bottled Water Reporter. 23 Feb. 2011 <http://www.bottledwater.org/public/...pdf>. This article has some great statistical information about bottled water and how well it is doing compared to previous years. Despite an uncharacteristically staid performance in 2008, bottled water remains a beverage industry phenomenon. It stands as the second-largest beverage type in the U.S. market and for many years also ranked as the most vigorously growing category. The bottled water industry has risen by twice as much since 1997 and it will continue to do so. Senior, Dorothy A. G., and Nicholas Dege, eds. Technology of Bottled Water. New Jersey: WileyBlackwell, 2005. Contains ten- to thirty-page sections written by various authors on topics ranging from types of bottled water to water treatment methods to safety and ethical concerns to bottling equipment and technology. Covers all types of water, including purified, mineral, sparkling, and carbonated. While much detailed information is presented, the book contains a definite pro-bottled water industry slant. Wynn, E., M. A. Krieg, J. M. Aeschlimann, and P. Burckhardt. Alkaline Mineral Water Lowers Bone Resorption Even in Calcium Sufficiency: Alkaline Mineral Water and Bone Metabolism. Centre of Bone Diseases. 31 Jan. 2011 <http://www.ncbi.nlm.nih.gov/pubmed/18926940>. This article is a study of the effects of the consumption of alkaline water on bone loss in women with a normal calcium intake.