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LUIZ CAVALCANTI

cavalcanti.lf@gmail.com
Miami Beach, FL 33141 SUMMARY Results oriented Business Management Professional with broad industry background including senior positions with Fortune 50 companies. Significant expertise in managing complex, multi-state projects while leveraging sales opportunities to increase revenue streams and productivity. Demonstrated success in surpassing goals while building top producing business relationships with customers and business partners. Considerable experience in Sales and Marketing plus Training and Development. Professional and diplomatic demeanor with ability to leverage experience to benefit companies being acquired and/or merged. Comprehensive understanding of business processes and organizational development in different cultures. PROFESSIONAL EXPERIENCE 305.807.9365

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Strategic Market Planning / Positioning Team Building and Management Business Relationship Builder Change Management Expert Total Quality Management MBA

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New Market Sales Development Key Account Retention Budget Preparation / Administration High Volume Contract Negotiations Trilingual – Verbal and written English, Spanish, Portuguese

APPLE, INC. - Miami Beach, FL 2009 – 2011 Predominantly a consumer electronics company, Apple set out to grow their market share of business customers by introducing business services within their chain of 300 retail stores Business Manager – Apple Store, Lincoln Road Senior management position charged with developing a culture for working with business customers within the retail division · Built a sales team focused on leveraging Apple Retail resources to drive business-to-business sales, resulting in 297% year-over-year revenue growth · Created and implemented strategies to increase awareness for business initiative and accountability for departmental results among store staff and management, increasing participation by 687% · Led and developed an extended team of 155 sales and technical associates to drive the new business market strategy, yielding a 400% increase in new business accounts · Designed training platform for extended business team and implemented monthly training schedules, markedly improving new team members’ B-to-B phone and external communication skills and driving quarterly incremental revenue of over $3M COX TARGET MEDIA - Largo, FL 2004 – 2009 Direct marketing subsidiary of Cox Enterprises. CTM is the largest franchised direct-mail company in the US Sales Manager – Valpak of Houston (2006 – 2009) Led and motivated a team of 16 Account Executives that met and exceeded goals for sales revenue, new account development, business retention, profitability, and management of selling costs · Led change management initiatives to turn around Houston sales office resulting in 200% increase in profitability, and eventual sale of business unit · Recruited, interviewed, hired and trained over 40 new Account Executives yielding increased competition and new bench strength for growth · Delivered regular training sessions resulting in 15% increase in client retention, 109% increase in new account sales, and decreased errors and adjustments · Developed weekly and monthly forecasting models to gauge and surpass annual budgets and revenue projections at division level · Managed contracts and client relationships, including fielding and resolving client contractual and operational issues

LUIZ CAVALCANTI
Franchise Development Consultant – Franchise Ops (2005 – 2006) Provided on-site and remote support to franchise network in planning, building, expanding and developing local franchise office sales and operations management · Leveraged company resources in providing on-site and remote liaison services to franchise network, assisting in areas of profitability, productivity, operational efficiency and organizational development · Identified areas for improvement, recommended courses of action and implemented plans to improve business results while adhering to brand strategies and implementing proven best practices · Identified Key Account opportunities for Franchisee markets, coordinated account strategy and research, and assisted Account Executives on sales calls · Developed operating budgets and business plans for franchise sales force and market expansion. Coached Franchisees in leadership development Director, Business Development (2004 – 2005) Corporate liason position focused on identifying and developing relationships between key CTM franchisees and major franchised companies located in their markets · Developed marketing partnerships with senior officers of Fortune 500 franchised companies, resulting in 6 new partnerships in less than a year · Worked closely with major quick-serve and fast-casual restaurant chains’ marketing departments to implement regional and national brand strategies and advertising campaigns · Partnered with marketing and training departments to develop and deliver branding initiatives to franchise network of 160 Valpak franchisees VERIZON INFORMATION SERVICES - Dallas, TX 2001 – 2003 Directory publishing division of the then newly formed Verizon Communications. Generated $4.3B in annual revenues and operated sales divisions in 46 states (Now SuperMedia, Inc.) Special Projects Manager Sales representative on corporate projects and initiatives, including design / implementation of several major projects resulting in positive changes to compensation strategy, compensation systems, reporting systems, policies, methods and procedures · Instrumental in regional transition of division sales support business model, centralizing account management functions, resulting in annual payroll savings of over $4.8 million · Interviewed and evaluated 285 candidates, leading to the hire of 60 supervisory positions across sales offices to aid in new systems implementations · Trained over 1,300 sales, management and division support employees on new CRM system · Coordinated and conducted over 20 systems, sales and policy audits resulting in several major changes to company policy and reporting structures for Sarbanes-Oxley Compliance · Spearheaded a clean up effort of aging queries on unfulfilled web products for VIS Internet Operations Division and identified gaps in fulfillment and query processes, saving the company over $1.3 million AT&T YELLOW PAGES - Ft. Lauderdale, FL Directory publishing division of BellSouth Corporation now, AT&T 1997–2001

Senior Account Executive Senior level outside sales position focused on developing major accounts and growing new business · Generated a 30% increase in annual revenues of over $1M, controlling losses to 20% or less and increasing market penetration by 10% annually through business development · Won 1998 Salesperson of the Year Award for highest sales volume into Guia Export publication · Participated in several Quality Action and Quality Support Teams which recommended cost-cutting and revenue generating measures to Senior Management EDUCATION /LANGUAGES MBA, International Business –University of Miami - Coral Gables, FL B.A., Communication – Rutgers University, New Brunswick, NJ Languages: Fluent and literate in English, Portuguese and Spanish