Grow With Us Assets Management Report
Grow With Us Assets Management Report
ON
GROW WITH US
ASSETS MANAGEMENT CO. PVT. LTD.
CERTIFICATE
This is to certify that the research project report title “GROW WITH US”
ASSETS MANAGEMENT CO. PVT. LTD. submitted by “VAISHNAVI
AGNIHOTRI” in the partial fulfillment of the requirement of Master of Business
Administration Degree (Batch 2023-2025) as per the requirement of the MBA
curriculum from DR. A.P.J. Abdul Kalam Technical University, Lucknow
embodies the bonafide work done by him/her under my supervision.
KRISHNA KUMAR
MBA-I Semester
ACKNOWLEDGEMENTS
KRISHNA KUMAR
MBA-I Semester
Table of content
1. INTRODUCTION 1 – 3
i. What is Assets Management Company? 1
ii. Assets Management Company Roadmap 2
iii. Scope and Understanding of A.M.C. 2
iv. Project Deliverables 3
2. CHALLENGES THAT WE CAN FACE 4 – 9
i. Importance of Grow with us co. 4
ii. Objective of Grow with us co. 5
iii. Need of Grow with us co. 6
iv. Source of idea for start Grow with us co. 7
3. STRATEGIES & COMPETITOR ANALYSIS 8 – 11
i. Uses of Grow with us co. 8
ii. Competitors analysis 9
iii. SWOT Analysis 10
iv. Strategies 11
4. MARKET ANALYSIS 12 – 13
i. Market research 12
ii. Target Market for Grow with us co. 13
5. PORTFOLIO & PLANNINGS OF “GROW WITH US” 14 – 18
i. Improvement Plans 14
ii. Assets Management Types 15
iii. Innovation Planning for “Grow with us” 18
6. BIBLIOGRAPHY 22
INTRODUCTION:
1.1 What is Grow with us co.:
“Grow with us” Asset Management Company is a firm that invests pooled funds
from clients, putting the capital to work through different investments including
stocks, bonds, real estate, master limited partnerships, and more. Along with high-net-
worth individual (HNWI) portfolios, AMCs manage hedge funds and pension plans, and
—to better serve smaller investors—create pooled structures such as mutual funds,
index funds, or exchange-traded funds (ETFs), which they can manage in a single
centralized portfolio.
“Grow with us” Assets management co. is a institution that collect the financial
assets of persons, interested entities and clients and direct these assets towards where
they are required. They invest in stocks, bonds, real estate, government securities and
private equity etc. and often provide high returns to the investors an AMC pooled these
resources from. Grow with us also manage hedge funds and mutual funds by virtue of a
centralized portfolio to better serve small investors.
Grow with us co. manage private and public assets and charge fees in calculating
a percentage of the client’s total assets under management criteria.
Grow with us co. is the practice of increasing total wealth overtime by acquiring,
maintaining and trading investments that have the potential to grow in value.
Grow with us co. assets management professionals perform this service for
others. They may also be called portfolio managers or financial advisors.
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1.2 Grow with us co. Roadmap
2
1.4 Project Deliverables
The outcomes of completing the project include:
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2. CHALLENGES THAT WE CAN FACE
2.1 Importance of Grow with us co.
Many businesses realize how much they have to lose in terms of productivity if
they don’t update how they track and manage their assets. Asset management is more
than counting pieces of equipment and typing them into an Excel spread-sheet.
Knowing more in-depth and detailed data about an asset’s value over its entire lifecycle
is helping companies of all sizes save money spent per asset and enables companies to
get the most out of each asset.
By knowing exactly where your assets are at all times, who has them, and their
condition, you eliminate costly problems and instances of duplicate purchases or last-
minute maintenance needs. And having that data available to employees 24/7, no
matter where they physically are, enhances accountability and efficiency in keeping
track of valuable company assets
1. Enables a firm to account for all of its assets
The process makes it easy for organizations to keep track of their assets, whether
liquid or fixed. Firm owners will know where assets are located, how they are being put
to use, and whether there have been changes made to them. Consequently, the recovery
of assets can be done more efficiently, hence, leading to higher returns.
Since assets are checked on a regular basis, the process of asset management
ensures that the financial statements record them properly.
Instances exist where lost, damaged, or stolen assets are erroneously recorded
on the books. With a strategic asset management plan, the firm’s owners will be aware
of the assets that have been lost and will eliminate them in the books.
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2.2 Objective of grow with us co.
“GROW WITH US” Asset management Co. Pvt. Ltd.
objectives are the long-term goals that affect an organisation’s
asset management system or activity. ISO 55000 defines asset
management objectives as the results an organisation’s asset
management system should deliver. The goals can either be
qualitative or quantitative. Some of the most common types of
asset management objectives include:
1. Economic objectives
These goals aim to achieve improved financial performance, fiscal stability and
safeguard the organisation’s investment. External aspects like inflation and internal
factors like staff efficiency can affect your organisation’s economic goals. The goals help
you invest in quality infrastructure and optimise the lifecycle costs of your assets.
2. Social goals
These objectives relate to community and cultural factors like population
growth, age and gender distribution, and staff attitudes. For instance, you can develop
a goal to create a succession plan for retirees within your organisation. This helps to
establish a mind-set of sustainability while protecting the community and the
organisation’s property.
3. Technological objectives
These goals aim at maximising the full potential of technological resources like
software or hardware to improve an organisation’s effectiveness and efficiency. For
example, you can develop a plan to equip your staff with the state of the art technology
by investing in asset management software or establishing a database for asset records.
4. Environmental goals
Environmental objectives aim at reducing your organisation’s impact on the
environment. For example, you can create a goal to prevent assets like vehicles from
polluting onsite water sources. Examples of environmental asset management
objectives include:
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2.3 NEED OF GROW WITH US CO.
1. Improve efficiency and identify waste
Asset management goals should focus on
ensuring that each asset is being utilized to its full
potential. An asset that is overproducing or one asset
that is lying idle are both harmful for your business.
One is deteriorating quickly and the other is consuming
storage and maintenance costs while not providing
output.
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2.4 Source of idea to start Grow with us co.
1. Financial literacy:
It is very important source of idea to start Grow with us co. because a
strong foundation of financial literacy can help support various life goals, such as saving
for education or retirement, using debt responsibly and running a business. Key aspects
to financial literacy include knowing how and where to invest money, how to create
budget for personal spending and saving money for investment, plan for retirement
and track personal spending.
FINANCIAL AWARENESS
FINANCIAL KNOWLEDGE
FINANCIAL
LITERACY FINANCIAL CULTURE
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3. STRATEGIES AND MARKET ANALYSIS
3.1 Uses of “Grow with us co.”
Keeping track of the assets of the company is an important task that can save
companies money and time. Asset Management is the process of maximizing the assets
of the best returns to stakeholders. More often than not, it involves assets recovery as
well, businesses have a wide range of assets that include fixed and liquid assets. It is
important for a business to be able to manage its assets, and use them to get the
maximum possible returns.
Allows the company to keep track of all assets. Assets management allows the
organization to keep track of all their assets. It can tell where the assets are located,
how they are used, and when changes were made to them. The data from the assets
management solution can ensure that asset recovery will lead to better returns.
Manage assets from different locations in an accurate and effective manner. The
company can easily create an inventory report that might be required by some insurers
or lease financiers.
Proper assets management can help optimize your operations that include the
planning, resources use, and in the implementation of the management program.
It brings more efficient operation. Assets management allows an organization to
understand the capabilities of its assets, and how they can be operated in the most
effective manner.
You can save money on maintenance. During the operational phase of the life cycle of
the assets, a company can face under maintenance or over maintenance problems.
Maintenance is a business expenses that can cut into the profits of the company.
Overdoing it can bring significant costs. On the other hand, under-maintenance can lead
to reduce the productivity.
The main business of an Grow with us co. is to hold and manage securities for
investment purposes, but they typically offer investors a variety of funds and
investments services, which include portfolio management, recordkeeping, custodial,
legal, accounting and tax management services.
Assets recovery is automatically reflected in an assets management system. Once
assets are scrapped or sold, the said assets will be removed from the records and books
of the business.
Allocation Monitoring
of Assets Investment
USES OF
“GROW
WITH
US CO.”
Analysis of
financial Financial
statement Advisory
Services
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3.2 COMPETITOR ANALYSIS
A competitor analysis report is an
important part of the due diligence process for
investors, along with other considerations like
market analysis, firm performance and growth
prospects. The competitor analysis becomes
trickier when the potential acquisition
candidate has distinct businesses in two or
more markets.
Helps you identify your services unique value proposition and what makes you
product different from the competitor’s which can inform future marketing
efforts.
Enables you to identify what your competitor is doing right. This information is
critical for staying relevant and ensuring both your product and your marketing
campaigns are outperforming industry standards.
Tells you where your competitors are falling short which helps you identify areas
of opportunities in the marketplace, and test out new, unique marketing, and test
out new, unique marketing strategies they haven’t taken advantage of.
Provide you with a benchmark against which can measure your growth.
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3.3 S.W.O.T. Analysis
S Investment Experience
T Less emotional decision making
R Tax loss harvesting
E
Extensive land and natural resources
N
Infrastructure facilities
G
Effective legal system
T
Handling large number of client’s
H
S Innovation to keep up with new trends
New to the market
New resources and assets E
Investment costs are not minimized A
Conflict of interest K
Slow bureaucratic processes N
The use of internet banking depends on the availability of the internet E
S
Can only target specific customers
S
O Effective regulatory framework
P Protection of investment
P
Guaranteed remittance- Capital and Dividends
O
R Ubiquity of digital services
T Opportunity of standardize and integrate
U Goal-based investing
N Complement traditional advisors
I
Large assets base per client / mandate
T
Emerging markets with high potential
Y
Increased competitive pressure
Global economic recession T
Client’s satisfaction H
Dividend Yield R
E
High fee negotiating power of client’s
A
Frequent change in policies
T
S
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3.4 Strategies
3. Preventive maintenance:
This is most popular and used practice for maintenance activity in the
organization. This activity is part of the planned maintenance activity. It is effective as it
is scheduled in advance. Its main focus is to avoid any potential problems that can
cause a problem in the future.
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4. Market Research
“Grow with us co.” Firm’s need to make well timed investment decisions on
behalf of their client are that will grow their portfolio. Analysis plays a pivotal role in
researching potential investment options, conducting research on opportunities and
determining when best to buy and sell assets.
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4.2 Target market for Grow with us co.
The target market audience for the AMP is potentially wide ranging with different
elements of the plan of interest to different stakeholders, as described below.
3. Money in motion:
There are times when clients receive money in a windfall, such as selling a
business or receiving and inheritance. Since they usually don’t have this amount of
money to manage, they feel overwhelmed and unsure what to do with it.
Many times, individuals who come into a large sum of money react impulsive and
spend it elaborately. As a financial advisor, it is our job to advice people on intelligently
using this money. You can help them weigh their options, which may include buying a
home, opening a business, or paying off loans.
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5. IMPROVEMENTS PLANNING FOR “GROW WITH US CO.”
5.1 Improvement Plan
An assets management improvement plan is a strategic plan that provides for
monitoring and control of the assets management improvement activities. It provides
the link between the assets management strategy and the annual operations plans and
budgets. This plan will ensure that acceptable progress is made on improving asset
management processes and procedures and that progress can be verified and
quantified. It is a straight forward plan that will ensure good assets management (and
project management) practices are applied to this very important activity. It provides a
monitoring and control mechanism to ensure the overall process stays on track (on
plan). The asset management improvement plan should ensure asset management
progresses at an acceptable pace and moves in the “right” direction that is
“improvement” is embedded in the process.
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5.2 Assets management Types:
1. EQUITIES:
Equities are the same as stocks, which are shares in a company. That means
if you buy stocks, you’re buying equities. You may also get “equity” when you join a new
company as an employee. That means you’re a partial owner of shares in your
company. Because equities don’t pay a fixed interest rate, they don’t offer guaranteed
income. In other words, equities inherently come with risk. If you have more questions
about equities or investing in general, a financial advisor can help you plan your
investments. Equities are simple share in the ownership offers equities, its selling
partial ownership in the company. One the other hand, when a company issues bonds,
its taking loans from buyers.
Benefits of equity
investments” Reward
Potential
Dividend Payments
Diversifications
High Returns
Protection by S.E.B.I.
There are three major types of bonds are Corporate, Municipal and Treasury Bonds.
3. MONEY MARKET:
Money Market funds are fixed income mutual funds that invest in debt
securities characterized by short maturities and minimal credit risk. Money Funds are
debt funds that lend to companies for a period of up to 1 year. These funds are designed
in a manner that allows the fund manager to generate higher returns while keeping risk
under control through adjustment of keeping risk under control through adjustment of
lending duration.
4. GOVERNMENT SECURITIES:
Treasury Bills
Cash Management Bills
Dated Government Securities
State Development Loans
Capital Indexed Bonds
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5. TAX SAVING SCHEMES:
You can minimise your tax burden by investing in the tax saving schemes offered
by government and private organisations. By investing in these schemes you will
become eligible to avail tax deductions and exceptions under various Sections of the
ITD.
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5.3 Innovation Planning for “Grow with us”
Before using Securities Lends and Borrowing Mechanism, we should know very
well about SHORT-SELLING. So, first of all we will discuss about Short-Selling.
SHORT-SELLING OF SHARES:
Short Selling occurs when an investor sells all the shares that he does not
own at the time of a trade. In short, a trader buys share from the owner with the help of
brokerage or fees and sell them at current market price with the hope that price will
surge.
When the stock price falls, the seller buys the shares and books a profit.
However, short selling comes with a high risk to reward ratio and traders can
either book profit from short selling or incur huge losses from it.
For Instances:
Let’s say a GP Co. stock is trading at 500 rupee share. However A does not
have share of GP Co. and A thinks the price of GP Co. Go down, and then A borrows 100
shares from B and sells them to C for ₹50,000. The Price suddenly declines to ₹350 a
share, at which point A purchase 100 shares to replace borrowed and A pays borrowed
fees to B.
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The regulations were originally formed by S.E.B.I. in May 1997 and last modified
in Nov. 2012. All market participants including retail (expect Qualified Foreign
Investors) in the Indian Securities market have been permitted to lend/borrow
securities but only through Authorized Intermediary.
Introducing the first-of-its kind securities lending and borrowing service that
helps to streamline the process of loan execution! Our solution is tailored to give you
full control over the cost, risk and time involved in lending and borrowing securities.
With our intuitive platform, you can easily manage your transactions and get real-time
visibility into your portfolio's performance. Our customers have reported increased
efficiency and faster time to market for their projects. Try it today and experience the
power of our revolutionary product!
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able to maximize their profits from this type of transaction while minimizing any risks
associated with it.
Create a secure online platform for financial institutions and brokerages to lend
and borrow securities. The platform should include secure payment processing, secure
data storage, and be easy to use. This platform could appeal to both large and small
investors who need access to short-term liquidity.
Create a digital platform to provide a secure and efficient way for individuals and
organizations to lend and borrow securities. A platform that simplifies the process of
micro-lending, allowing users to quickly and securely lend their securities at
competitive rates with minimal effort.
Tired of not being able to access the securities you need? Our securities lending
and borrowing mechanism provides a fast, reliable, and cost-effective way to get access
to the securities you need. Our platform allows users to instantly borrow and lend
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portfolio more profitable!
Tax saving schemes refers to those investments that give you tax benefits on the
money that you invest. These devices are meant to save or reduce the tax liability of an
individual or organisation.
Taxes saving schemes are the investment products which help in saving taxes.
The tax saving schemes is aimed at providing the tax benefits to investors. There are
various types of tax saving schemes by which you can save your taxes by investing in
the.
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BENEFITS FOR LENDERS:
Lenders can supplement their income from inactive portfolios by charging a fee
to lend the stock, which various depending on demand and time value.
Lenders are entitled to all corporate actions, such as dividends and bonuses that
occur throughout the lending period.
In the Cash category, SLB allows borrowers to pay their obligations in the event
of a delivery deficit and avoid an auction (seller shortage)
If there is a price differential between the Cash and Derivatives markets, SLB
provides borrowers with an arbitrage opportunity.
Under the derivatives segment. SLB allows borrowers to pay obligations arising
from the physical settlement.
BOTTOMLINE
SLBM is thus a smart option for investors to supplement their income by leasing
their idle assets for a charge and for a certain period of time. Traders, on the other
hand, can borrow stocks in order to take advantage of arbitrage opportunities or meet
their stock exchange obligations.
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