Consulting Proposal
Complete PowerPoint template and toolkit for creating high-
quality, best-practice consulting-style project proposals
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Objectives of this template
The Consulting Proposal template includes an extensive library of ready-to-use best-practice slides, a useful guide, and a real-life
case example developed by ex-McKinsey, BCG, and Bain consultants to help you:
Create a complete, best-practice, well-structured Get a tried-and-tested best-practice guide on structuring
consulting proposal consulting proposals with hands-on examples and
practical how-tos
Find ready-to-use slide layouts and designs for all the Access tips and tricks on creating business cases for
relevant components of a proposal from situation slides to proposals, as well as a checklist and helpful frameworks to
project timelines and fee structures, as used by top take your proposal to the next level
management consultants
Find inspiration for how to set up a proposal based on a
winning, full-length real-life consulting proposal
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This proposal storyline follows the proven structure for consulting
proposals used by McKinsey, BCG, and Bain
1 Executive summary
2 Background & context Situation
Core of your proposal
Keep it short and compelling 3 What is the problem? Complication
following a situation-
complication-resolution storyline
4 Objectives & proposed solution Resolution
Approach
Deliverables
Project approach Scope
5
Proposal details & details Project plan & timeline
Include all the details that are Project team/organization
important and relevant for your
potential client to decide on the Risks & mitigations
proposed project
6 Costing/pricing
7 Why [your firm]?
8 Next steps & appendix
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This template includes everything you need to create your own high-
quality, well-structured consulting proposal
Included with this toolkit:
Fully editable slides with best-practice
layouts
Complete storyline based on a proven
and tested proposals
Best-practice hands-on guide and
helpful checklist
Full real-life example for inspiration and
guidance
Free support from our senior ex-
242 PowerPoint slides McKinsey, BCG and Bain consultants
1 Excel sheet Free access to future updates
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The Consulting Proposal template is structured in five main parts
Part 1 Part 2 Part 3 Part 4 Part 5
Best-practice hands-on Structured consulting A full-length, Guide to business Consulting frameworks
guide to proposals proposal template real-life proposal cases for proposals and tips and tricks
See more details of each section in following pages
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Part 1: Get a tried-and-tested best-practice guide on structuring
consulting proposals with hands-on examples and practical tips
A best-practice guide with hands-on tips and examples on how to creating
proposals following the structure used by McKinsey, Bain, and BCG :
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Part 2: The full consulting proposal template with structured sections
and multiple versions of slides for you to choose from
110 fully editable template slides in a complete and structured storyline with action titles, ready -to-use graphs,
suggested formatting and more:
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Part 3: A full-length, real client proposal for you to draw inspiration from
and see a proposal presentation ‘in action’
61-page real-life (sanitized) case example of a proposal for an innovation project in the Construction and
Building Materials industry:
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Part 4: A useful guide on creating business cases for proposals
including where to find numbers, how to estimate impact etc.
A hands-on guide to creating business cases for …as well as a small Excel file with ready-to-use
proposals… calculations for different types of impact
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Part 5: A selection of common consulting frameworks and tips and
tricks to take your presentation to the next level
Common management consulting frameworks and Frameworks included:
best-practice, tried-and-tested tips and tricks:
• Profitability framework
• McKinsey’s 7S Model
• BCG Growth-Share Matrix
• GE/McKinsey Matrix
• McKinsey’s Three Horizons of Growth
• McKinsey’s Seven Degrees of Freedom for Growth
• BCG’s Growth/Transformation framework
• Business Model Canvas
• Issue tree
• Objective, scope, and advantage
• Michael Porter’s five criteria for a good strategy
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