Reach and Submissions: Two Key Concepts: App Store Report - February 2011

This monthly report is provided courtesy of WIP, and is based on the
entries from the WIP App Store Catalog (http://www.wipconnector.

com/appstores), the leading resource listing app stores for mobile
developers.
Every month, the WIP App Store Report notes the current
number of app stores in our database; last month we reported
how during 2010, the number had ballooned from 32 to 110.
That growth tells some of the story of the huge opportunity
that opened up for mobile developers during the year, but that
growth also carries a cost.
Each app store has its own submission requirements and
processes, asking for dierent types of information and placing
dierent restrictions and requirements around it. For example,
dierent app stores have dierent maximum lengths for titles
or descriptions, while requirements for the format and size of
screenshots dier widely from store to store. Thibaut Rouneau
from WIP has blogged about these issues before, and we recently
began tracking this type of submission information in the cata-
log.
The upshot of this situation is the large amount of time that it
takes mobile developers to submit their apps to each store -- as
high in 40 minutes in some cases. Multiplied out over 100 stores,
and its clear that developers could spend hours and hours sub-
mitting to various stores. But where are their energies justied?
Its important, therefore, to understand the concept of reach
-- how many potential customers each store has -- and use it to
help prioritize submission targets. Unfortunately, determining
reach isnt always straightforward. For instance, a mobile opera-
tor may claim to have 100 million subscribers, and therefore the
reach of its app store is 100 million users, but this population
needs to be segmented. How many of those 100 million have
compatible devices? How many of those have data plans? How
many of those actually use a carrier deck or app store? And so on.
For third-party app stores and aggregators, the gure can be
even more nebulous. For instance, MobiHand says it runs 150
stores on various web sites around the globe -- but what sort of
actionable audience does that generate? Cellmania provides app
store and content deck backend services for more than a dozen
operators worldwide across several continents; collecting useful
information on its potential reach would be very dicult. And
then for other app store providers whose oerings span the web
and mobile networks, such as GetJar, reach is just as dicult to
calculate.
It should be noted that these calculations of reach -- how ever
they are generated -- should just be one of the criteria used to
prioritize submissions. Obviously reach is pointless if it cannot be
adequately translated into downloads and revenues; conversely
if a small app store is great at driving downloads, through recom-
mendations or a niche focus, for example, it may take a higher
priority.
To get an idea of a stores reach, the App Store Catalog lists a few
useful gures, including install base and potential install base.
These numbers can be used to create a rough priority of submis-
sion, but that list should be rened over time based on sustained
results.
The other side of this issue is the diculty of submission. As
noted, we have begun to collect submission requirement
information in the Catalog in an eort to allow developers to be
better prepared for submissions and to cut down on some of the
time it takes (watch this space for a better tool). But as long as
app store operators see t to require dierent information and
disagree on the optimal size of screenshots and other items, the
problem will remain.
What makes this issue even more troubling is that for many app
stores, this should not be a point of competitive dierentia-
tion, so there is no reason not to settle on a standardized set of
requirements for basic information. Indeed, it can be argued
that the dierences actually make the stores less competitive,
particularly when other, larger stores and aggregators oer
much bigger reach with a single submission. Add in the spectre
of something like WAC -- which could oer developers more than
30 operator stores with a single submission -- and it seems clear
that something needs to change here to make things easier for
developers sooner rather than later.
To hear more on this topic, check out our WIPJam@MWC on Feb. 17
in Barcelona, in particular Thibauts session on Tips and Tricks for
Successful App Submission.
www.wipconnector.com February 2011
App Store Report - February 2011
Reach and Submissions: Two Key Concepts
CURRENT COUNT
APP STORES
113
http://www.wipconnector.com Copyright 2010 WP Connector.
Acer Alive Adult App Store, MiKandi Airtel App Central AllBinary Application Store
Parent company
Launched 2010-11-25 2009-12-09 2010-02-10 2010-07-01
Worldwide ndia All
Undisclosed ~ 6 Million (Nov '09) 100+/3 billion
Undisclosed ~ 6 Million (Nov '09) Undisclosed 50+/200,000
DownIoads Undisclosed Undisclosed 13 million (June 2010) 2 million
Apps in store Undisclosed Undisclosed 71 000 (June 2010) 9
Apps categories All Games
Apps pricing Free and paid Free and paid apps. Free and Paid Free/Paid
On device portaI Undisclosed Yes Yes Undisclosed
Undisclosed NA
Undisclosed
OS supported Undisclosed Android All
Undisclosed All Android devices 780 Phones To Many To List
Revenue share Undisclosed TBA Undisclosed
Joining fee Undisclosed Free for a limited time, Undisclosed 0
App signing fee Undisclosed No Undisclosed NA
Submission fee Undisclosed no Undisclosed
Undisclosed mmediate Undisclosed
Undisclosed One time Undisclosed NA
Appstore name
Acer MiKandi Bharti Airtel AllBinary
RegionaI
avaiIabiIity
UK, taly at launch (Dec
2010)
PotentiaI device
base
121.7 million subscribers
(March 2010)
ActuaI device
base
Music, video, e-books and
magazines, games, apps
Entertainment, Fun &
Games, Erotic Library, Porn
Stars, Adult News, Social
Networking,
End user
payment method
Powered by Virtual Currency to
support both paid apps and in-app
purchases.
Deducted from bill or from
airtime
Runtimes
supported
Dalvik, native Java (tbc) J2ME/Android/J2SE/MeeGo
Android/Windows/Linux/Solar
is/Mac/MeeGo
Devices
supported
100 through developer
payment processor
1 USD and 1 dollar per 20
GB
Promised time
to market
A few weeks. Will be shorter
when out of Beta
RegionaI
submission
process
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Amazon Appstore AndAppStore Android Market AndroidPit
Amazon Funky Android Ltd. Google
2011-01-04 2008-10-10 2009-10-22 2010-07-08
US launch then worldwide Worldwide Worldwide Worldwide
US launch then worldwide ~ 46 Million (August 2010) ~ 46 Million (August 2010) ~ 46 Million (August 2010)
Undisclosed ~ 46 Million (August 2010) ~ 46 Million (August 2010) Undisclosed
Not Yet Launched 600 000 (June 2010) 2.5 Billion (Dec 2010) Undisclosed
Not Yet Launched 851 (June 16, 2010) 200,000 (Dec 2010) Undisclosed
All All All All
Free and Paid Free and Paid Free and Paid
Where amazon exists Yes, and web portal
Credit Card, Paypal Paypal Google Checkout Undisclosed
Android 1.6 and above Android Android Android
All Android Devices All Android devices All Android devices Android
100% 70% Undisclosed
$99 free in the first year 0 $25 Undisclosed
No 0 No Undisclosed
No 0 No Undisclosed
Undisclosed mmediate mmediate Undisclosed
One time, English only One time One time Undisclosed
AndroidPit
Free and Paid and
Advertising
Web Portal, Mobile Website,
on device application
Web Portal, on device
application
Dalvik, native Dalvik, native Dalvik, native Dalvik, native
70% of the sale price of the
app or 20% of the list price
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
android.pdassi.de Androlib Appbackr Appboy
2010-04-26 2010-01-11 2010-10-20 2010-02-15
Germany As per Android Market Worldwide Wherever apps are sold
Unknown ~ 46 Million (August 2010) Undisclosed
Unknown ~ 46 Million (August 2010) Undisclosed Undisclosed
Undisclosed 1,058,504,359 (July 2010) Undisclosed Undisclosed
Undisclosed 18000 (Jan 2010) >100 150,000
All All All Undisclosed
Free and Paid Free and Paid Paid Undisclosed
Mobile website Web Portal Web Portal
Undisclosed As per Android Market Undisclosed Undisclosed
Objective C Undisclosed
Android Android
All Android devices All Android devices Undisclosed
30 As per Android Market Link through to other sites
Free As per Android Market Free Undisclosed
Undisclosed As per Android Market Free Undisclosed
Free As per Android Market Free Undisclosed
2-3 Business days As per Android Market Undisclosed Undisclosed
Undisclosed As per Android Market Undisclosed Undisclosed
pdassi Androlib Appbackr Appboy
~120,000,000 iPhone + iPod
Touch + iPad(Sept 2010)
iPhone app
Dalvik, native Dalvik, native
iOS
Android, iOS, Palm,
BlackBerry
iPhone, iPod Touch, iPad
Dependant on wholesale
price
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
AppBrain AppCentral Appcity AppComments.com
2010-03-02 2009-09-11 2010-05-01 2010-03-02
Worldwide All Worldwide
~ 46 Million (August 2010) 340 Million as per Apple App Store
~ 46 Million (August 2010) 340 Million as per Apple App Store
Undisclosed Undisclosed Undisclosed as per Apple App Store
Undisclosed Undisclosed as per Apple App Store
All All as per Apple App Store
Free and Paid Free and Paid Free and Paid as per Apple App Store
Web Portal, Mobile Website Web Portal, Mobile Website
as per Android Market Undisclosed as per Apple App Store
Objective C All Objective C
Android 1.6 or newer
Android 7505 phones
as per Android Market 70% Undisclosed as per Apple App Store
as per Android Market Free Undisclosed as per Apple App Store
as per Android Market Undisclosed as per Apple App Store
as per Android Market One time Undisclosed as per Apple App Store
AppTornado GmbH Ondeego AppCity AppComments
N. America/Europe,
expanding soon
~120,000,000 iPhone + iPod
Touch + iPad (Aug 2010)
~120,000,000 iPhone + iPod
199669 iphone apps, 8751
ovi apps, 28611 android
apps, 6206 blackberry apps
Business, Productivity,
Enterprise Apps
Dalvik, native
BlackBerry, iPhone, Android,
and WinMo coming soon
iPhone, Android, Blackberry,
Java (J2ME), Symbian,
Windows Mobile, Palm,
Flash Lite
iPhone OS
iPhone iPhone
~3 days Ondeego Approval
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Appitalism Appoke Appolicious Appsfire
Mobile Streams
2010-09-16 2010-05-25 2010-03-29 2010-03-02
Worldwide Worldwide Worldwide
~ 11.6 Million (April 2010)
Undisclosed Not launched yet
Undisclosed Undisclosed as per Apple App Store Undisclosed
10m plus content items 820 as per Apple App Store Undisclosed
All as per Apple App Store All
Undisclosed as per Apple App Store Free and Paid
Undisclosed On device application Web, on device application Web Portal, PC application
Credit or debit cards Undisclosed as per Apple App Store
Web Portal Objective C Objective C
Android OS
15,000 plus mobile devices All Android devices
Undisclosed as per Apple App Store
Undisclosed Free as per Apple App Store
Less then 1-month mmediate as per Apple App Store as per Apple App Store
One-time Undisclosed as per Apple App Store
Appoke Appolicious Appsfire
USA, Canada, Europe, Latin
America, Asia Pacific, Middle
East and Africa
15000 plus devices
supported
~120,000,000 iPhone + iPod
touch + iPad(Aug 2010)
~120,000,000 iPhone + iPod
~120,000,000 iPhone + iPod
~120,000,000 iPhone + iPod
eBooks Business Education
Entertainment Games Health
Lifestyle Music/Ringtones
Multimedia Navigation News
Photos & Video Productivity
Reference
Monthly subscription or Per
Download or Free using App
Rewards
as per iPhone App Store
Dalvik, native
iOS, Android, webOS,
BlackBerry, Windows Mobile,
Symbian, J2ME, Google Apps,
Facebook Apps, Twitter Apps
iPhone OS iPhone OS
iPhone, iPod Touch iPhone
Negotiable percentage of gross
revenues
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
AppsLib AppShup AppStoreHQ.com AppUp Center
ntel
2010-08-02 2010-03-09 2009-12-18 2010-01-07
All ndia North America US, Canada
Undisclosed Undisclosed
Undisclosed Undisclosed Undisclosed
Undisclosed Undisclosed undisclosed Just launched
2000+ 24 ~100
All n/a same as iTunes App Store
Free and Paid Free same as iTunes App Store Free to undisclosed
Web Portal No No
Paypal Undisclosed Credit card
JSON/XML Objective- C Atom SDK C / C++
Android n/a on device - SMS only Mac OS X
Android Tablets All
70% Undisclosed
Free Undisclosed Free
Free Undisclosed Free Free
Undisclosed
Undisclosed Undisclosed TBD
AppsLib SMS GupShup Mobilmeme
26 million SMS GupShup
users
All iPhone / iPod Touch
(~60MM)
All iPhone / iPod Touch
(~60MM)
Web mirror of iTunes App
Store
Entertainment, Finance,
Games, Health, Home &
Family, Productivity,
Reference, Social Utilities
Yes through downloadable
client
Same as iPhone appstore
Dalvik, native
Windows with Moblin soon to
come
All iPhone / iPod Touch All Atom based netbooks
Up to 70% in addition there is
a mechanism to compensate
component developers
whose components are
featured in an app
Free for limited time then $99
a year
Undisclosed (all apps are
tested)
Dashboard to see status of
application
Automatic for apps published
in iTunes
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Appvisor App Warehouse AT&T AppCenter AutoLinQ
AT&T Continental Automotive
2010-06-21 2010-10-14 2010-01-07 2010-03-09
Worldwide Worldwide USA Undisclosed
Undisclosed N/A Undisclosed
Undisclosed N/A Undisclosed Undisclosed
Undisclosed N/A Not launched yet 0
Undisclosed Less then 50 Not launched yet 0
All LBS applications TBD TBD
Free N/A TBD TBD
On device portal, Web portal Web Portal Yes Undisclosed
N/A N/A TBD Undisclosed
Objective C BREW
All supported by BREW Android
N/A 60/40 70 Undisclosed
Undisclosed Free or $795 a year Undisclosed
Undisclosed Free TBD Undisclosed
Undisclosed N/A TBD Undisclosed
Swisscom Navteq
90 percent of its Quick
Messaging Devices by 2011
Dalvik, native
iOs Android &; iPhone
iPhone, iPod Touch, iPad Android &; iPhone
All manufacturers supporting
BREW
TBD - compatible
cars/devices
Free, must include Navteq
data as part of the app
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
bbNATON Blackberry App World BloomWorlds BoostApps
2010-07-07 2009-04-01 12/19/10 2009-09-30
Worldwide USA USA
20,000,000 ~ 35 Million (Sept 2010) ~ 46 Million (August 2010) 6 million
1,600,000 ~ 35 Million (Sept 2010) Undisclosed 6 million
4,000,000 1.5 Million a day (Sept 2010) Undisclosed 100,000
500 17 000 (Dec 2010) Undisclosed 200
Various Family-friendly All
Free & Paid Free , paid Free, Paid Free
web and on device Yes Web Portal, Mobile Website
Undisclosed Undisclosed Ad supported apps
Undisclosed Java, Blackberry Widgets Java ME
Android Motorola P2K2
Undisclosed All Android Devices
Undisclosed 70% Undisclosed 100
Undisclosed No Undisclosed Free
Undisclosed No Undisclosed Free
Undisclosed $200 for 10 applications Undisclosed Free
Undisclosed Undisclosed Undisclosed 1 week
Undisclosed One time Undisclosed
Motek Mobile BlackBerry BloomWorlds BoostApps
http://bit.ly/4yv5YB for more
details.
Business, Entertainment,
Finance, Games, Health &
Wellness, M & Social
Networking, Maps &
Navigation, Music & Audio,
News, Photo & Video,
Productivity,
PayPal, Credit Card, Carrier
Billing
Dalvik, native
BlackBerry
BlackBerry devices running
software v4.2 or higher, with a
trackball or touch screen
All BlackBerry devices: Bold,
Curve, Storm etc.
All Motorola iDEN series
Multi
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Camangi Market Cellmania Chomp Clickgamer
Chomp
2009-12-04 1999-07-22 2010-03-29 2010-07-16
USA Worldwide Worldwide Worldwide
Undisclosed 250 million Undisclosed
Undisclosed 250 million Undisclosed
Undisclosed as per Apple App Store Undisclosed
100 (June 2010) 20000 as per Apple App Store Undisclosed
All All as per Apple App Store Undisclosed
Free Free and Paid as per Apple App Store Undisclosed
Web Portal Web Portal
Free applications only Carrier billing, credit card as per Apple App Store Paypal, Credit Card
Objective C Undisclosed
Android
Free applications only as per Apple App Store 65% (55% for J2ME titles)
Free Free as per Apple App Store Undisclosed
Free as per Apple App Store Undisclosed
Free Free as per Apple App Store Undisclosed
mmediate 2 week target as per Apple App Store Undisclosed
One time Depends on region as per Apple App Store Undisclosed
Camangi Corporation Cellmania Chillingo
~120,000,000 iPhone + iPod
~120,000,000 iPhone + iPod
500 million mostly paid
downloads.
on device application, PC
application
Dalvik, native
javaME, android, RM,
Symbian, Windows Mobile
Android, RM, Symbian,
JavaME, Windows Mobile,
iphone
iPhone OS
iPhone, Java, Palm,
Symbian, Blackberry, Flash
Lite, Gp2X
6 to 10-inches Android
device
Java, Symbian, WinMobile,
iDEN, iPhone
iPhone, Java, Palm,
Symbian, Blackberry, Flash
Lite, Gp2X
Generally 70% of what
Cellmania gets
Free, except where operator
charges
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Crackberry Cydia Store djuzz Estore
Ericsson
2007-02-01 2009-03-06 2010-02-03 2010-02-15
Worldwide Worldwide Undisclosed
~25 million (Nov 09) 320 000 users per day 1 billion
~25 million (Nov 09) 1800 devices Undisclosed
Undisclosed Unknown 9 million Undisclosed
Undisclosed 30+ 5230 30 000
All None All All
Free and Paid Undisclosed
Web Portal web portal, mobile portal Web Portal
Undisclosed Paypal / Amazon Payment Credit Card, Operator Billing
Undisclosed Objective C J2ME MDP, Blackberry Java
Undisclosed
All Blackberry Devices Undisclosed
Undisclosed Undisclosed 70%
Undisclosed Free Free Undisclosed
Undisclosed Free N/A Undisclosed
Undisclosed Undisclosed 2-3 days Undisclosed
Undisclosed One time One time
Smartphone Experts Cydia djuzz
multi-submissions
80 Millions iPhone and
iTouch
>2 Millions jailbroken iPhone
and iTouch
Not explicit in the facts from
$1 to $12
Try and Buy, Ad-Funded,
Virtual tems, Freemium
Mobile/Web Portal,
Blackberry application
Depends on the developer. All
revenues generated by the app
goes to the developer.
OS X iPhone
Android, Windows Mobile,
Symbian
Undislosed
iPhone, iPod Touch
2ME, Symbian, Blackberry,
Android and Windows Mobile
100% of all revenues
generated by the app
(through in-app pricing
options available)
multi-submissions
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
FastApp Store Flypp GetJar Handango
2009-03-12 2009-12-14 2004-12-31 2000-12-13
Worldwide Worldwide Worldwide One time
350 million Undisclosed 2 Billion 2 billion
350 million Undisclosed 2 Billion 2 billion
Undisclosed Undisclosed 1 Billion+ (Sept 2010)
173,051 (June 2010) Undisclosed 73,866 (Sept 2010) 40,000
All All All All
Free and Paid Free and Paid Free Free and Paid
Web Portal Undisclosed
Free and Paid Undisclosed n/a PayPal
All Undisclosed All Native, Java, Web
Undisclosed
Undisclosed 2147 Devices (Sept 2010) 1700+ phones
100% Depends on operator n/a 80.00%
Free Undisclosed Free Depends on platform
Undisclosed Undisclosed 48 hours (2 business days) Undisclosed
Undisclosed Undisclosed One time / global access One time
FastApp nfosys GetJar Pocketgear
Over 100 million downloads
to date
Nokia, Android, Apple,
Blackberry
iPhone, Android, Blackberry,
Java (J2ME), Symbian,
Flash Lite
Android, BlackBerry, Palm,
Windows Mobile, Symbian
OS, Apple iPhone
Nokia, Android, Apple,
Blackberry
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Handmark.com Handster HouseOfPalm dea Application Store
dea Cellular
1999-11-03 2009-06-01 2010-03-01 2010-01-25
Worldwide Worldwide Worldwide ndia
Undisclosed Undisclosed Undisclosed 57 Million customers
Undisclosed Undisclosed Undisclosed Not Launched yet
Undisclosed 10M Undisclosed 0 (not launched yet)
Undisclosed 6000 1900 (March 2010) 0 (not launched yet)
All Not Launched Yet
Paid Paid Free and Paid Free to undisclosed
Web Portal Yes
Undisclosed as per Palm App Catalog Undisclosed
Native and Java Native and Java Java, Windows native
All
All manufacturers All Manufacturers
Undisclosed as per Palm App Catalog Undisclosed
Undisclosed Free as per Palm App Catalog Undisclosed
Undisclosed nstant as per Palm App Catalog Undisclosed
Undisclosed Undisclosed as per Palm App Catalog Undisclosed
Handmark Handster HouseOfPalm
Games, Entertainment,
Productivity, Themes,
Reference
Books, Education,
Entertainment, Food, Health
& Fitness, Navigation,
Productivity & Utilities
application
Credit Card, Paypal, premum
sms as per Dec 09
WebOs
Mac OS X, Symbian,
Android, BlackBerry, Palm,
WebOS, Windows Mobile
Windows Mobile, Symbian,
Android, Blackberry
Palm webOS
Palm Pre, Pixi
All manufacturers GPRS
phones
90-50% depending on
distribution channels
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
dea Widget nMarket iPhone App Store iPhoneApps360
Adobe Apple iPhoneApps360
2009-08-01 2010-11-30 2008-06-27 2009-01-01
Worldwide Worldwide
210 Million subscribers Undisclosed
Undisclosed
N/A Undisclosed 6.5 billion (Sept 2010) Undisclosed
N/A NA 150 000+
Undisclosed All All All
Free & Paid & advertising Free and Paid Free and Paid Free and Premium
Yes Web Portal Web Portal
Operator billing Undisclosed as per Apple App Store
Widget Undisclosed Objective C Objective C
Undisclosed Adobe AR
70% 70% as per Apple App Store
Free Currently Free $99, $299 for Enterprise as per Apple App Store
Free Undisclosed Free as per Apple App Store
Free Undisclosed Free as per Apple App Store
Undisclosed 10 days Undisclosed as per Apple App Store
Undisclosed Undisclosed as per Apple App Store
America Movil
Mexico and Telcel for now
more later
Worldwide, with country
specific stores for local
variants
~120,000,000 iPhone + iPod
~120,000,000 iPhone + iPod
Only Telcel and QVGA
QVGA for now
~120,000,000 iPhone + iPod
~120,000,000 iPhone + iPod
300 000 currently available
(Dec 2010)
Web, on device application,
PC application
Credit Card on iTunes
account
iOS iPhone OS
iPhone, iPod Touch, iPad Phone, iPod Touch, iPad
Under NDA! Need to click
thru on website
Multi submission
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
iWikiPhone Kero Mobile Kindle Appstore LePhone App Store
Amazon
2010-01-14 2009-05-01 2010-08-06 2010-04-29
Worldwide Worldwide Worldwide China
Undisclosed Undisclosed Undisclosed Undisclosed
100 000+ 260 2 Undisclosed
All Word games All
Free and Paid Undisclosed Undisclosed Undisclosed
Web Portal Web Portal On device portal On device, Web
as per Apple App Store Undisclosed Undisclosed Undisclosed
Objective C Flash Lite Java
Mac OS X Undisclosed Android
Kindle
as per Apple App Store 100 70% Undisclosed
Free Free Undisclosed Undisclosed
as per Apple App Store Free Undisclosed Undisclosed
as per Apple App Store Free Undisclosed Undisclosed
as per Apple App Store 1 week Undisclosed Undisclosed
One time Undisclosed Undisclosed Undisclosed
iWikiPhone Biskero Lenovo
~120,000,000 iPhone + iPod
All Flash Lite 2/3 based
mobile phones (1.2 billion)
games, media, music, social
networking communities,
news, sport news, blogs, city
information, RSS feeds and
more
Dalvik, native
Symbian
http://www.biskero.com/blog/
?page_id=45
Lenovo LePhone
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
LG Application Store M1 AppStore Maopao mCore Marketplace
LG M1
2009-07-13 2010-05-12 2010-11-30 2010-03-23
10 countries Singapore China Undisclosed
Undisclosed Undisclosed 479 Million users Undisclosed
1400 Undisclosed Undisclosed Undisclosed
All All undisclosed
Free to undisclosed Free and Paid Free and Paid undisclosed
Web Portal Web Portal On device application
Credit Card Carrier billing Undisclosed Undisclosed
.NET & native Java and native Undisclosed Undisclosed
Windows Mobile
LG Windows Mobile Devices All devices Undisclosed Undisclosed
Undisclosed Free Undisclosed Undisclosed
Undisclosed One-time Undisclosed Undisclosed
Sky-mobi Motricity
entertainment, games.
productivity, education,
business, finance, reference,
travel, navigation, healthcare,
lifestyle and utilities.
Web and on device portal on
some devices
Mac OS X, Blackberry OS,
Android, Symbian, Windows
Mobile, proprietary,
Android, Symbian
Symbian, BlackBerry,
Android, Windows Mobile
and Palm webOS
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
mjelly Mobango MobiHand Mobileapps.com
2010-03-20 2004-12-01 2010-03-02 2011-02-01
Worldwide One time Worldwide Worldwide
Undisclosed 4 Millions registered users Undisclosed Undisclosed
1 million 700 Millions (June 2010) Undisclosed Yet to be launched
100 Undisclosed Undisclosed
All All All
Free Free Free and Paid
Web Portal, Mobile Website No
n/a Free applications Credit Card Credit Card
Undisclosed All
All All manufacturers All
n/a Free applications 95% to Developers
Free Free Undisclosed Free
Undisclosed mmediate Undisclosed 30 Seconds
Undisclosed One time Undisclosed Undisclosed
mjelly Mauj Mobile MobiHand Mobileapps.com
Currently accepting
submissions
Themes, Videos, mages,
Tunes, Apps, Games
Free and Paid and
Advertising
PC discovery, access to
apps via mobile web
Yes (for BlackBerry and
Windows Mobile), via Web
for other platforms
Native, Java/J2ME, Flash
Lite
Symbian, Android, iphone,
Blackberry, Java
Android, Symbian,
and Palm
Palm, Symbian, Android
Android, Blackberry, Palm,
Windows, Symbian, Apple
Palm, Symbian, Android
60%-80%, depending on
point of sale
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Mobile Market Mobile2Day MobileRated
China Mobile Pocket Gear
2009-08-17 2009-12-09 2008-06-27 2006-10-02
China North America, Europe Worldwide
493 Million Subscribers Undisclosed 4,500 devices supported
Undisclosed Undisclosed 100 Million+
4000 at launch Undisclosed Undisclosed
All Undisclosed All
Free and Paid Undisclosed Free
Undisclosed Credit Card, Paypal n/a
JL, Java, native Java and native Java, Flash
Almost all
70% 60% less transaction fees n/a
Free Free Free
Undisclosed Free Free
Undisclosed Free Free
undisclosed Undisclosed 1 business day
One time Undisclosed one time
Mobileron Enterprise App
Store
Mobileron MobileRated
Germany (Available
worldwide)
Smartphones in the
enterprise - roughly 100M
globally and growing rapidly
Each enterprise manages
their own app store
Each enterprise has a
separate app store with
varying number of
applications depending on
their business
Dependent on specific
enterprise
enterprise
application
application
enterprise
Java or native depending on
platform
oPhone and Android
BlackBerry, iPhone,
Android (coming soon)
Windows Mobile, Blackberry,
Palm OS, Symbian OS
Android, Symbian, Windows,
and proprietary function
phones
devices from Nokia,
Samsung, LG, Dopod,
Lenovo, and Dell.
All for smartphone OS listed
above
Windows Mobile, Blackberry,
Palm OS, Symbian OS
enterprise
enterprise
enterprise
enterprise
enterprise
enterprise
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
MobileWorxs App Store Mobspot Mplayit mstore
2010-02-24 2010-03-15 2009-11-19 2009-09-11
EMEA Worldwide Worldwide
Undisclosed Undisclosed 15MM+ Undisclosed
29 Undisclosed 175 000+ 1000 (11/09/2009)
All All All
Capital purchase, lease Undisclosed Free and Paid Free and Paid
Web Portal Web Portal, Mobile Website
Undisclosed Undisclosed Undisclosed Credit Card, carrier billing
.net Undisclosed Undisclosed
Undisclosed All
Any with Microsoft OS Undisclosed All manufacturers
Undisclosed Undisclosed 100% Undisclosed
Undisclosed Undisclosed Free Undisclosed
Undisclosed Undisclosed One time Undisclosed
MobileWorxs Mobspot Mplayit Telefonica / Movistar
Spain, later all countries
where Telefonica operates
~120,000,000 iPhone + iPod
Consumer, Government,
Logistics, Utilities, Field
Service, New
Over air or device docking
station
Web Portal, future on device
application
Java, Objective C, Dalvik
Windows Mobile, CE, XP,
Vista, 7
Mac OS X, Blackberry OS,
Android
iPhone, iPod Touch,
Blackberry, Android devices
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
My Hub Netfront Widgets neXva NokiaTouch.me
Access
2010-02-03 2009-10-05 2010-03-01 2009-08-16
UK Worldwide Worldwide All
1 Million devices 3500 devices in database 200 Million
1 Million devices Undisclosed 50 000 (Sept 2010)
Just launched Undisclosed Undisclosed Undisclosed
450 5000 232
All All All All
Free Free and Paid Free
On selected devices Web Portal
Undisclosed Free applications Paypal n/a
Undisclosed
All Undisclosed
All manufacturers Undisclosed Undisclosed
Undisclosed Free applications 70 n/a
Undisclosed Free Undisclosed Free
Undisclosed mmediate 3 days Undisclosed
Undisclosed One time One time Undisclosed
Carphone Warehouse neXva inc NokiaTouch.me
~ 75 Million UK mobile
phones (2009)
Unknown Carphone
warehouse base
Undisclosed (subset of
Getjar catalogue)
Free and Paid (contrary to
Getjar)
application to come in the
future.
OTA from mobile site or via
web site
Java or native depending on
platform
NetFront Widgets
Native Symbian+ Maemo,
Java, Flash, Widget, Mobile
Web
Windows Mobile 5.0 / 6.0
and S60
S60 , S40, Maemo
Samsung, Japanese
handsets
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Nokia Ovi Store OpenAppMkt Optus Application Store Orange App Shop
Nokia Orange
2009-05-26 2010-07-30 2009-11-17 2009-12-09
Worldwide Worldwide Australia Europe
200 Million Undisclosed Undisclosed
Undisclosed Launch (17/11/2009) Undisclosed
30000 (Jan 2011) <100 1000 (17/11/2009) 5,000 (Dec 2009)
All All All
Free and Paid Free and Paid free to undisclosed <10
On device portal On some devices
Undisclosed Carrier billing
HTML, JavaScript Java, Native, .NET Native, Java
iOS4
80.00% Undisclosed %70
Fees vary Free Undisclosed Free
No Free Undisclosed Free
OpenAppMkt Optus
~100,000,000 iPhone + iPod
Touch + iPad (June 2010
3 Million downloads a day
(Nov 2010)
Applications, Games, Audio
& Video, Personalisation
Ships embedded on most
Nokia devices from Q4 2009
SM Card, Credit Card,
Operator billing, 99 operators
Credit Card or Orange
Monthly Bill (SM Card)
Symbian, Maemo, Java, Flash,
Widget, Mobile Web, Qt
S60 , S40, Maemo
Symbian, Android,
Blackberry, Windows
Android, BlackBerry,
Windows Mobile, Symbian
120 devices are supported,
70+ are Symbian devices
Phone + iPod Touch Any device but iPhone
All (only Sony Ericsson and
Nokia with App Shop on
device clilent)
60% (Oct 1
st
2010)
C50 fee to register as a
publisher
Multi-submission
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Palm Gear Palm App Catalog Phoload Play Now Arena
Pocket Gear Palm Sony Ericsson
2010-09-02 2009-09-24 2008-09-03 2009-08-03
Worldwide Worldwide 69 markets (Dec 2009)
Undisclosed Undisclosed 25 million
Undisclosed > 8 Million (November 2009) Undisclosed Undisclosed
Undisclosed 1000 (January 2009) Undisclosed Undisclosed
All All All
Undisclosed free to undisclosed Undisclosed Free and Paid
Web Portal Web Portal, mobile portal
Credit Card, Paypal Credit Card Undisclosed
Undisclosed Web Undisclosed
Palm Web OS All
Palm All Most Sony Ericsson devices
60% less transaction fees 70% developer 30% Palm Undisclosed 70% developer
Free Free Free
Free Free for now Free
Free Free Depends on platform
Undisclosed Undisclosed mmediate Undisclosed
Phoload
US to start with announced in
Europe for 2010
Estimated 1 Million
(November 2009)
Estimated 1 Million
(November 2009)
Entertainment, Music, Social
Networking, News, Weather,
Sports, Finance, Productivity,
Games, Food, Business,
Books, Reference, Lifestyle,
Trave,Navigation
Yes , also web portal
discovery
application
premium SMS and credit
card
Java ME, Flash,, native,
XPERA panels, Dalvik
Palm WebOS
Symbian, Windows Mobile,
proprietary, Android
Pre and Pixi
$99 fee for open source
developers
Depends on the certification
program
Free for now but $50 fee for
being on the device portal
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Pocket Gear Premier App Shop
Pocket Gear Premier App Shop
2001-01-31 2008-06-27 2010-03-01 2010-01-07
Worldwide Worldwide Worldwide Worldwide
Undisclosed 100,000,000+ 5.7 million Undisclosed
Varies by operator 140 000+ 6
Varies by operator All None
Varies by operator Free and Paid Free and Paid Paid
On device application
Varies by operator Credit Card, Paypal Undisclosed Credit Card
Brew, Java, Flash Java and native Undisclosed Objective C
Mac OS X
Undisclosed 2000+
Undisclosed 60% less transaction fees Undisclosed Undisclosed
Free Undisclosed Undisclosed
$75 per device/PD Undisclosed Undisclosed
0 Free Undisclosed Undisclosed
One-time Undisclosed Undisclosed Undisclosed
Qualcomm BREW/Plaza
Retail
PreCentral.net webOS App
Gallery
Qualcomm PreCentral.net
>250 million Brew-enabled
devices
~120,000,000 iPhone + iPod
>250 million Brew-enabled
devices
620,000+ newsletter
subscribers, Customers from
200+ countries
445 (homebrew apps)
Games, Themes, Software
and Entertainment
On-device portal or
application
application
On device application, PC
application
Brew, Java, Android with
planned support for Android,
Symbian, and LiMo
Windows Mobile, Blackberry
and Palm OS
Palm webOS
Pre, Pixi iPhone, iPod Touch
Free, but charges for some
required tools
Varies dependant on OS, fee
not charged by Pocket Gear
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
R-World RM Gear Samsung Applications Store SHOP4APPS
Reliance Communication Pocket Gear Samsung Motorola
2010-02-10 2008-09-27 2009-09-14 2010-01-21
ndia Worldwide
Undisclosed ~34.1 Million (April 2010) Undisclosed
Not launched yet Undisclosed Undisclosed 0 (not launched yet)
Undisclosed Undisclosed 0 (not launched yet)
All not launched yet
Free Free and Paid Free and Paid Free and Paid
Undisclosed Web Portal Yes
Undisclosed Credit Card, Paypal PayPal, Credit Card Undisclosed
Undisclosed Java and native
Undisclosed Blackberry Open Mobile
Undisclosed Most Samsung devices
Undisclosed 60% less transaction fees 70% Undisclosed
Undisclosed Free $1 registration fee Free
Undisclosed Free Fees vary Free
Undisclosed Free Free Free
Undisclosed Undisclosed Undisclosed China only for now
7 countries, 30 more to
follow.
China (launching soon in
Brazil, Argentina and Mexico)
Undisclosed Ophone base
Undisclosed Ophone base
300 native applications on
launch, 2000 expected by the
end of 2009.
games, social networking,
sports, entertainment and
productivity
Games, Entertainment,
Health/Life, E-Book,
Productivity, Reference,
Social Networking, Utilities
Samsung Omnia and
Samsung Omnia HD 8910
BlackBerry MDS Runtime
(Ending Dec 09 and integrated
intoJava), Blackberry Widgets
Ophone SDK
Symbian, Windows Mobile,
Bada
All BlackBerry devices: Bold,
Curve, Storm etc.
Motorola Ophones and
potentially all Ophones
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
SlideMe Softwareload Storeoid Symbian Gear
General Mobile Pocket Gear
2008-04-11 2010-04-12 2010-03-02 2008-06-27
Worldwide Worldwide Worldwide
Undisclosed Undisclosed Undisclosed 2
1500 15,000 15 (June 2010) Undisclosed
All All All All
Free and Paid Free and Paid Free Free and Paid
Undisclosed Undisclosed Credit Card, Paypal
Undisclosed Native
Android Android
Undisclosed Android
95% Undisclosed Undisclosed 60% less transaction fees
Free Undisclosed Undisclosed Free
mmediate Undisclosed Undisclosed Undisclosed
SlideMe Deutsche Telekom
UK, Germany, Switzerland,
Austria
application
application
Dependent on payment
method used
Dalvik, native Dalvik, native
Java, BlackBerry, PalmOS,
Symbian and Windows
Mobile
Symbian OS
Most Android devices
beyond mobile
Symbian devices
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Symbian Horizon T Store TM App Store TM Store
2009-09-15 2009-09-09 2010-06-21 2010-11-02
Worldwide South Korea Brazil taly
Undisclosed Undisclosed 44 million Undisclosed
Undisclosed Undisclosed 44 million Undisclosed
61 6500+ Undisclosed 1000+
None All Undisclosed All
Free and paid Free and Paid Undisclosed Free and Paid
Web Portal Web Portal Web Portal
Varies for each App Store Undisclosed ntegrated billing Carrier billing
Native Undisclosed Undisclosed Objective C, Java
Undisclosed Java
Varies for each App Store 70% Undisclosed Undisclosed
Free Undisclosed Undisclosed
Free Undisclosed Undisclosed Undisclosed
One time Undisclosed Undisclosed Undisclosed
Symbian Foundation SK Telecom Qualcomm Telecom talia
application
Symbian OS
Java to Symbian, Android,
Windows Mobile and
Blackberry
Nokia, Sony Ericsson,
Samsung
Java to Symbian, Android,
Windows Mobile and
Blackberry
Email
premierpublisher@qualcomm.com
Symbian Signed Charges
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
TomTom App Store (TBC) Turkcell Uygulamala Pazari VCAST Apps Storefront Vodafone 360 Shop
Verizon Wireless
2010-04-29 2008-10-07 2009-09-15 2009-09-24
Worldwide One-time US Worldwide
Undisclosed 40+ Million subscribers 60 million registered users Undisclosed
Undisclosed TBD Undisclosed Undisclosed
Undisclosed 1200 (August 2010) 250 8500
Undisclosed
Undisclosed 3C to 20C Free to undisclosed undisclosed
Undisclosed Yes and web
Undisclosed Carrier billing Carrier billing
Java, Native Java and native
Undisclosed Limo, Android
TOMTOM All All manufacturers 100 phones
Undisclosed TBD 70% Undisclosed
Undisclosed TBD Free Free
Undisclosed TBD Yes, but plan to eliminate Free
Undisclosed As per platform Yes, but plan to eliminate Free
Undisclosed TBD 2 weeks Undisclosed
Undisclosed One-time One time Undisclosed
TomTom Turkcell Vodafone
Professional, Finance, Hobbys,
Sport, Music, Multimedia & Fun,
Health, Travel, Dictionaries,
Religion, Commnuication.
Documents, Utilities, Security,
DB development tools,
Educational
Entertainment,
Personalization and
Productivity
Address Book,
Communication, Maps,
Photos, Games
Yes with downloaded store
application
application
Verizon Operator Billing, Use a
credit card or Handango Account
WebKit JL, Dalvik, Native
Android, Symbian,
Blackberry
Windows Mobile, Blackberry
and BREW, Android 2.2
(Froyo)
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
web2go whiteapp
T-Mobile USA Microsoft
2009-11-02 2009-10-05 2010-03-02 2009-10-06
USA Worldwide Worldwide Worldwide
30+ million customers All devices 3 billion+ Undisclosed
Undisclosed 3 billion+ Undisclosed
Undisclosed 22 Undisclosed 20,000 (Nov '09)
Unknown n/a TBD All
Free TBD Free and Paid
Web Portal TBD On device application
OTC, MRC, ad revenue Depends on platform TBD Credit Card, carrier billing
All Undisclosed .NET & native
All Undisclosed
Undisclosed Undisclosed All Windows Mobile devices
Undisclosed TBD 70%
Free Free TBD $99 registration fee
Free TBD $99 certification fee
Free Depends on platform TBD Free
TBD Undisclosed
One time Depends on platform TBD Undisclosed
Wholesale Applications
Community
Windows Marketplace for
Mobile
putTout
Wholesale Applications
Community
Undisclosed number of
agencies / clients
Free to $29.99, in app
advertising
application
Native, .NET, J2ME, Dalvik,
Sidekick
Windows Mobile,
BlackBerry, Android
Windows Mobile 7.0, 6.5, 6.1
and 6.0
All, mainly iPhone
70% of app charge, 100% of
ad revenue
Depends on platform as
resigning needed
Once fully registered - 5-10
days
Depends on skinning +
validation process
Parent company
Launched
DownIoads
Apps in store
Apps categories
Apps pricing
On device portaI
OS supported
Revenue share
Joining fee
App signing fee
Submission fee
Appstore name
RegionaI
avaiIabiIity
PotentiaI device
base
ActuaI device
base
End user
payment method
Runtimes
supported
Devices
supported
Promised time
to market
RegionaI
submission
process
Wo Store WP7 Market Place zanox Application Store
China Unicorn Microsoft
2010-11-17 2010-10-21 2009-06-03
China All Worldwide
170 million Undisclosed
170 million Undisclosed Undisclosed
Undisclosed 1000 (Nov '10) 15
All All
Free and Paid Free and Paid Free
On device portal
Carrier Billing Undisclosed n/a
Undisclosed WP7 Undisclosed
Undisclosed Windows Phone 7 Undisclosed
70% 70% Defined by developer
Free Free for first 5 apps Free
Free Free
Variable Undisclosed
N/A Undisclosed Undisclosed
zanox
zanox client base includes
approx. 1 million publishers
and 2000 advertisers
Applications for Advertisers,
Applications for Publishers,
Widgets, Tools and
Software, Software as a
Service
Web Portal, Mobile portal,
Client
Any device capable of calling
zanox Web Services
Silverlight, XNA, and the
.NET Compact Framework
Free for first 5 apps
(additional are $19.99USD)
approval usually within 1-2
days of submission

Reach and Submissions: Two Key Concepts: App Store Report - February 2011

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This monthly report is provided courtesy of WIP, and is based on the

entries from the WIP App Store Catalog (http://www.wipconnector.

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