EDLYN ONG
HM601
STRATEGIC MANAGEMENT – TASK PERFORMANCE
I. Company Background
History. It must include the organization's current mission, vision, objectives, and
policies.
HISTORY OF COCA COLA
Coca-Cola was founded in 1886 by Dr. John Stith Pemberton in Atlanta, Georgia. Initially sold at Jacobs'
Pharmacy, the soft drink quickly gained popularity, leading to rapid expansion. By the early 20th century,
the company had established bottling operations worldwide. Today, Coca-Cola is one of the world's
most recognized brands, operating in over 200 countries.
MISSION
"To refresh the world in mind, body, and spirit. To inspire moments of optimism and happiness through
our brands and actions. To create value and make a difference."
VISION
"Our vision is to craft the brands and drinks that people love, to refresh them in body and spirit. And
done in ways that create a more sustainable business and better-shared future that makes a difference
in people's lives, communities, and our planet."
OBJECTIVES
Coca-Cola aims to achieve sustainable growth and profitability while enhancing brand value and market
presence. The company is committed to social and environmental responsibility, fostering innovation in
beverage production and packaging, and strengthening global partnerships and community
engagement.
POLICIES
Coca-Cola follows stringent policies on sustainability, ethical sourcing, and corporate governance. It
upholds high standards in quality assurance, environmental impact, and human rights compliance across
its supply chain.
Coca-Cola has a clear commitment to sustainability, aiming to minimize its environmental impact
through water conservation, recycling, and renewable energy initiatives. The company is also focused on
increasing diversity and supporting communities through charitable efforts and social responsibility
programs.
II. Corporate Social Responsibility
The sustainable practice of the selected company related to the “Triple Bottom
Line”
(TBL).
People: Coca-Cola has invested heavily in community welfare, promoting equality, providing
access to clean water, and creating job opportunities in local markets. Their partnerships with
global organizations help combat social challenges and improve living standards worldwide. The
company also focuses on improving employee welfare and creating a diverse, inclusive
workforce.
Planet: Coca-Cola has made substantial strides in environmental sustainability. Its initiatives
include reducing carbon emissions, water stewardship, and increasing the recyclability of its
packaging. The company has set ambitious goals to reduce its carbon footprint and use more
sustainable materials for packaging. Through projects like “World Without Waste,” Coca-Cola
works to recycle the equivalent of every bottle or can it sell globally by 2030.
Profit: Coca-Cola drives its profitability through innovation, brand loyalty, and global market
penetration. The company’s focus on sustainability aligns with consumer demand for eco-
conscious brands, which, in turn, contributes to financial growth.
III. Corporate Governance
A brief assessment of the corporate governance initiatives of the selected
company.
Coca-Cola has a robust corporate governance structure designed to ensure ethical management and
transparency. The company operates with a strong commitment to integrity, ethics, and accountability
across all levels. Coca-Cola's board of directors consists of highly experienced professionals who bring
diverse expertise to the table. They oversee strategic decisions and monitor company performance,
ensuring adherence to sustainability and corporate social responsibility initiatives.
Moreover, Coca-Cola adheres to rigorous corporate governance standards, maintaining a
comprehensive set of policies regarding ethics, anti-corruption, and compliance. Regular audits, clear
executive accountability, and shareholder engagement are key pillars that define Coca-Cola's approach
to governance.
IV. Management Lessons Learned
It must discuss the takeaways from the research.
The research on Coca-Cola highlights key management lessons, including the importance of aligning
sustainability with business goals, as seen in their water stewardship and waste reduction strategies.
Coca-Cola’s global success is also driven by its adaptability, tailoring sustainability practices to different
markets. The company’s long-term vision, particularly its “World Without Waste” initiative, emphasizes
the value of setting clear, measurable goals for continuous improvement. Additionally, Coca-Cola’s
effective communication and transparency with stakeholders foster trust and loyalty, offering a model
for integrating sustainability into both business operations and corporate values.
V. Bibliography
a. This section must present all the references to accomplish the strategic management
paper. The entire paper must follow the official writing style of the American
Psychological Association (APA).
b. Refer to this link for APA style guidelines:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction
.h tml
The Coca-Cola company: Refresh the world. Make a difference. (n.d.). The Coca-Cola Company.
https://www.coca-colacompany.com/
Subramanian, G. (2015, February 10). Corporate Governance 2.0. Harvard Business
Review. https://hbr.org/2015/03/corporate-governance-2-0
https://www.scribd.com/document/718041740/Case-Analysis-of-Coca-Colas-Sustainability
