Coca Cola Company

Group Members:
• SHAYAN KHAN
• TALHA KHALID
• RABIK KHAN
 INTRODUCTION
• The Coca-Cola Company

• Worlds Largest

• Global Presence
 HISTORY
• The Coca-Cola Company

• Founded: 1886 under Dr.John Stith

• Entry to Pakistan: 1953

• CSR (CORPORATE SOCIAL RESPONSIBILITY) INITIATIVES
Focuses on community, education, sustainability, adapts to trends.

• CULTURE INTEGRATION & MARKETING

Actively engages with Pakistani culture through marketing, aligns with local values.
 PRODUCT DEVELOPMENT PROCESS
• Innovation as Key Strategy

Coca-Cola emphasizes innovation as a primary corporate strategy for overall improvement.

• Model Foundations

Risk analysis, investment plan, marketing plan, and technical feasibility.

• Diversification Strategy

Coca-Cola employs a diversification strategy, introducing new products for new markets

to sustain continuous growth.

• MISSION STATEMENT
To refresh the world and inspire optimism through our brands, actions, and values.

• VISION STATEMENT
Refreshing the world with optimism, happiness, value, and impact.

• CORE VALUES
Integrity, quality, diversity, inclusion, and sustainability.
 MARKETING PLANS
• Brand Positioning

Coca-Cola globally emphasizes happiness and refreshment, fostering emotional connections

• Product Portfolio

Coca-Cola innovates with diverse flavors and packaging to maintain appeal.

• Health and Wellness Focus

Coca-Cola responds to health trends with low-calorie options and transparent labeling.
 MARKETING MIX
• Product

• Price

• Promotion

• Distribution
 SUPPLY CHAIN MANAGEMENT
• Unique Supply Chain
Coca-Cola has a distinctive supply chain contributing to its global success.

• Tactical & Strategic Decisions

The supply chain employs both tactical and strategic decisions to navigate
the dynamic market environment.

• Root-Cause Analysis
Coca-Cola's supply chain department utilizes root-cause analysis to ensure
efficient product supply to consumers.
Quality Control Plans

• Ingredients and Raw Materials • Hygiene and Sanitation

Inspection Practices

• Production Process Controls • Microbiological Testing

• Quality Assurance Testing • Supply Chain Traceability

• Packaging Quality • Employee Training

 SWOT ANALYSIS
2) WEAKNESSES
1) STRENGTHS
 Dependency on Carbonated Drinks
 Brand Recognition
 Perceived Unhealthiness
 Global Presence
 Negative Environmental Impact
 Marketing and Advertising

 Diverse Product Portfolio

 Distribution Network
SWOT ANALYSIS
4) THREATS
3) OPPORTUNITIES
 Intense Competition
 Health and Wellness Trends
 Economic Fluctuations
 Diversification
 Health and Sugar Regulations
 Digital Marketing
 Water Scarcity Issues
 Conclusion

The supply chain management used by the Coca-Cola

Company has helped it to achieve its number one global
status in soft drink manufacturing and distribution. Its
evolution from a modest start to a beverage giant reflects
modern consumerism. Despite criticisms regarding its impact
on the environment and public health, Coca-Cola's
adaptability and brand loyalty showcase its resilience. As
debates on sustainability and corporate responsibility
intensify, Coca-Cola embodies the complexities of
contemporary capitalism.
 THANK YOU!

"Stay Bubbly and Refreshed, Just Like a Coke!"