ILETO JELE ANNE BSBA-3A

LABITAD JHEA FEL B.

COCA-COLA PHILIPPINES

SWOT MATRIX OF COCA-COLA PHILIPPINES

 Coca-Cola is one of the iconic brands of all time. They used its competitive advantages
to become the world’s second largest beverage manufacturer. Coca cola owns and
market four of the world’s top non-alcoholic brands: Coca-Cola, Diet coke, Fanta and
sprite and these sold in more than 200 countries. Coca-Cola makes their branded
beverage products available to consumers throughout the world through our network of
Company-owned or controlled bottling and distribution operations as well as
independent bottling partners, distributors, wholesalers and retailers the world’s largest
beverage distribution system.
 Coca Cola Philippines’ goal is to use their Company’s assets, brands financial strength,
unrivaled distribution system, global reach, and the talent and strong commitment of
Coca-Cola’s management and associates, to become more competitive and to
accelerate growth in a manner that creates value for their shareowners.

 STRENGTH
 Coca Cola Philippines’ strength is their Brand Awareness, Coca-Cola is one of the most
widely recognized brands across the world and its signature logo, the classic red and
white colors, and also their world-famous jingle resonate with costumers of all ages.
Coca-Cola’s longevity in the industry makes their ownership to become one of the
leading brands in the soft drinks market.
 They launched its new global campaign “Taste the Feeling” reaching brand equity not
just here in local market but also in all over the world.

 WEAKNESSES
 Coca-Cola Philippines’ weaknesses are their water management and their Health issues.
Water management is one of the global issues directly associated with the business.
Coca-Cola Philippines has acknowledged this and told their investors that water is a
scarce natural resource in many parts of the world, and its supply is a major challenge
 for their company. This happens not in Coca-Cola Philippines but also in other major
multi-national companies are actively working to improve water availability, quality and
sustainability, for the better operations and for the benefit of the communities that they
operate.
 Coca-Cola is basically rich in sugar, especially in sucrose which cause dental caries when
consumed regularly. Aside from that, obesity is a product of the high calorie content. In
the developing world, these are big health problems.

 OPPORTUNITIES
 Coca-Cola Philippines will improve their Brand Diversification and will continue to
develop their products other than beverages hat will fil the needs of different market
segments here in the Philippines.

 THREATS
 Coca-Cola Philippines has a direct competitor that is offering the same product. Pepsi
Philippines and RC Cola have both established a presence in the Philippine soft drink
market, and they could be able to compete with Coca-Cola Philippines' product line.
 Coca-Cola Philippines also has an indirect competitor that offers nutritious selection.
The high sugar content, which poses a challenge to soda makers as Filipinos grow more
health-conscious about their beverage consumption.

Strengths Weaknesses
 Market leader in the non-alcoholic  Absence in other food and beverage
beverages sector segments
 Innovative marketing campaigns  Insensitivity towards water
management
 Vast brand portfolio  Health concerns associated with
carbonated drinks
 Strong distribution network
 Loyal customer base
Opportunities Threats
 Product diversification  Competition with PepsiCo
 Acquisition of niche competitors  Indirect competitions
 Penetration in markets of developing  Increasing taxes on sodas and sugary
nations soft drinks
 Major opportunity in bottled water e-
commerce and delivery segment
PESTEL ANALYSIS OF COCA-COLA PHILIPPINES
  Coca-Cola is a multinational soft drink conglomerate that services consumers all over
the world. To supply customers with their soda, they follow strict regulations, adhere to
customer demands, and use the best technology available.

 POLITICAL
 Political research explores the present and future effects of political pressures. Non-
alcoholic drinks are regulated by the FDA, and the government plays a part in the
production process. When in terms of legislation, the government has the right to
impose potential penalties on businesses that refuse to satisfy their standard rule
requirements. The changes in laws and regulations like accounting standards, taxation
requirements, environmental laws and foreign jurisdictions might affect the book of the
company as well as their entry in foreign country.

 ECONOMIC
 The local, national, and even global economies will have a huge effect on the company's
activities and transactions. It is also influenced by various taxation regimes, exchange
rates, monetary problems, foreign trade, and industrial influences. Because of rising
disposable incomes, the Philippine soft drinks industry grew faster in 2016. Despite the
disposable income levels among Philippine customers, unit price remained an important
factor affecting soft drink buying decisions. However, growth in the soft drinks industry
as a whole is predicted to decline over the projected period. Coca-Cola has also been
continuously upgrading its products and adding new recipes to satisfy the demands of
its consumers. However, it is making no effort to develop nutritious alternative drinks to
cater to health-conscious customers.

 SOCIAL
 The changes in culture, such as evolving habits and consumer preferences, have an
effect on organizations. Consumers aged 37 to 55 are now getting more concerned with
diet. There is a sizable group of people in their forties and fifties, known as baby
boomers. Many people are getting more concerned about growing their lifespan as they
become older. This will continue to have an effect on the non-alcoholic beverage market
by rising overall consumption as well as demand for healthier drinks. Coca-Cola's sales
have been affected by a decline in demand for carbonated beverages.
 TECHONOLOGICAL
  Technology is the main subject of the research, and both modern and existing technical
methods are respected. This opens up opportunities for new products and quality
improvements in terms of sales and development. As the engineering advances. New
products are added to the industry. The promotion in engineering has led to the creative
activity of red coke in 1985 but consumers still prefer the traditional gustatory sensation
of the original coke.

 ENVIRONMENTAL
 Environmental research addresses environmental problems on a state, national, and
global scale. According to the Coca-Cola Company's records, all of the facilities are
strictly regulated in accordance with the government's environmental laws.

 LEGAL
 The legal element is concerned with the impact of national and international laws. The
Coca-Cola Company receives all rights applicable to the design of their operation, and all
inventions and product innovations are still subject to the patented process.

Political
 Political contributions made in
compliance with laws and regulations
 Changes in political scenario of a
country
Social
 Cultural shift from carbonated drinks
to healthy beverages
 Coca-Cola’s attempts towards
Women’s Economic Empowerment
Legal
 Laws and Government regulations on
food and beverages
 Regulations and taxes on the
ingredients of products
Economical
 Impact of economic crisis
Technological
 Use of technology in production
 Digital technology to analyze the
opportunities
Environmental
 Sustainability goals for 2020
 Enduring water quality and availability

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