MAISON SUCRE BUSINESS PLAN
I. MANAGEMENT AND ORGANIZATION
A. Company Name: Maison Sucre
B. Logo:
C. Address: 221 Noynoyin puting kahoy Rosario Batangas
Business Type: Café
D. Vision Statement:
Maison Sucre aims to be the leading provider of high-quality, artisanal pastries that bring
joy and indulgence to our customers. We are committed to using premium ingredients and
innovative techniques to create delightful and memorable baked goods.
E. Mission Statement:
Maison Sucre is dedicated to crafting exquisite pastries with a balance of tradition and
creativity. Our mission is to provide a variety of baked goods that cater to different tastes
while maintaining the highest standards of quality, freshness, and customer satisfaction.
Business Goals
Establish a strong brand presence in the local pastry market.
Achieve profitability within the first year.
Expand product offerings and distribution channels.
F. Key Personnel:
Owner/Manager
G. Work Force and Support Personnel:
Pastry Chef
Assistant Baker
Cashier
Delivery Staff
H. Organizational Chart
Duties and Responsibilities:
1. Owner/Manager – Oversees and manages the business operations, ensuring
quality control and customer satisfaction. Responsible for decision-making and
business growth.
2. Pastry Chef – Leads the kitchen operations, develops new pastry recipes, and
ensures consistent product quality.
3. Assistant Baker – Helps in pastry preparation, baking, and maintaining cleanliness
in the kitchen.
4. Cashier – Handles sales transactions, customer service, and inventory
management.
5. Delivery Staff – Ensures timely and safe delivery of products to customers.
I. Capitalization:
PHP (Insert Capital Amount Here)
J. Compensation and Incentives:
Employees’ Salaries:
Pastry Chef – PHP (12,000) monthly
Assistant Baker – PHP (10,000) monthly
Cashier – PHP (9,000) monthly
Delivery Staff – PHP (9,000) monthly
Incentives:
13th Month Pay
Performance Bonuses
Employee Discounts on Products
II. PRODUCT PLAN
A. Purpose of the Product:
Maison Sucre specializes in crafting artisanal pastries, offering a variety of premium baked
goods. Our goal is to provide customers with freshly baked treats that combine traditional
flavors with modern twists, ensuring a delightful experience with every bite.
B. Product’s Unique Features:
1. Handcrafted pastries made with high-quality, locally sourced
ingredients.
2. A diverse selection, including croissants, chee Cake, donuts, and
specialty cakes.
3. Customization options for special occasions and corporate events.
4. Unique flavor combinations and seasonal offerings.
5. Eco-friendly packaging to support sustainability.
C. Material and Equipment Requirements and Sources of Supply:
D. Production Process and Controls:
1. Sourcing and quality-checking ingredients.
2. Preparing dough and pastry mixtures.
3.
4. Baking and decorating pastries.
5. Packaging and labeling products.
6. Quality control inspection before sale.
7. Delivery and customer distribution.
This business plan outlines the foundation of Maison Surce, ensuring quality, innovation,
and customer satisfaction in every pastry we create.
BUSINESS-PLAN-MAISON-SOURCE
EXECUTIVE SUMMARY
Maison Sucre is a new pastry shop concept catering to pastry lovers, families, and coffee
enthusiasts in 221 Noynoyin putingkahoy Rosario Batangas. Our business plan outlines
how we will establish ourselves in a competitive market by offering artisanal, high-quality
pastries with a unique blend of classic and modern flavors.
We will focus on strong brand identity, aesthetically pleasing and delicious pastries, and a
cozy, welcoming shop ambiance. Our financial projections indicate productivity and
profitability within a year, based on a realistic assessment of market demand and
operational costs.
A key factor In our success will be our marketing strategy, which includes social media
engagement, collaborations with local cafés, and participation in food fairs. The
management team brings expertise in pastry making, customer service, and business
management, ensuring a sustainable and profitable business.
We are excited to launch Maison Sucre and bring high-quality pastries to our community.
MISSION
The mission of Maison Sucre is to craft exceptional, freshly baked pastries that bring
warmth and joy to our customers. We are committed to using premium ingredients,
ensuring every product is made with care and passion.
We continuously innovate by introducing new flavors and creative pastry designs, while
maintaining excellent customer service in a welcoming and cozy environment. Our goal is
to create pastries that delight the senses and become part of life’s sweetest moments.
VISION
Maison Sucre envisions becoming a beloved neighborhood pastry shop, where people
gather to enjoy delightful treats and create lasting memories.
We aim to be recognized as the go-to destination for high-quality, handcrafted pastries—a
place known for creativity, authenticity, and outstanding customer experiences. More than
just a pastry shop, we strive to create a community space where people feel at home.
BUSINESS DESCRIPTION
Maison Sucre is a pastry shop specializing in handcrafted, high-quality pastries, including
croissants, Cheese Cake, cookiiescakes, and specialty bread. Our products blend
traditional techniques with innovative flavors, ensuring an unforgettable experience for
every customer.
SWOT ANALYSIS
STRENGTHS
• use the best ingredients, making your pastries taste amazing.
• offer pastries that people can’t easily find elsewhere.
• shop has a unique style that people remember.
• make customers feel special, so they keep coming back.
• Your shop is in a place where lots of people can see and visit it.
WEAKNESSES
• Your brand is still new compared to bigger bakeries.
• You need a lot of money to start and keep things running.
• Some customers might think your pastries are expensive.
• Some pastries might sell well now but not later.
• It can be hard to make sure every pastry is perfect, especially when busy.
OPPORTUNITIES
• There’s a growing love for high-quality desserts.
• You can sell to events or partner with cafes/restaurants.
• Selling pastries online can reach more customers.
• Limited-time flavors can attract new and returning customers.
• Working with coffee shops or other brands can help promote your pastries.
THREATS
•Bigger bakeries already have loyal customers.
•This can affect your profits.
• People might stop buying certain pastries over time.
•If money is tight, people may spend less on treats.
•A few negative comments online can hurt sales.
TARGET MARKET
PRIMARY TARGET MARKET:
Families and Parents: Families looking for high-quality pastries to enjoy together. Parents
appreciate Maison Surce’s fresh and premium ingredients, making it a go-to treat for family
bonding.
Groups of Friends and Social Gatherers: Young adults and friend groups who enjoy sweet
indulgences during meetups, celebrations, or casual hangouts.
SECONDARY TARGET MARKET:
Young Professionals (25-45): Busy professionals who seek premium, ready-to-go pastries
for breakfast, coffee breaks, or after-work snacks.
Students and Teenagers: Young consumers looking for trendy and Instagram-worthy
desserts that they can enjoy with their peers.
Health-Conscious Consumers: Those who prefer high-quality, natural ingredients and
may seek healthier pastry options like low-sugar or gluten-free alternatives.
Event Organizers and Catering Services: Businesses and individuals needing pastries for
special events such as birthdays, corporate meetings, or celebrations.
