Manufacturing of Analytical Electronic Weighing Balance with latest technology

Members: Tushar Raval Naitik Patel Parantap Vaidhya Denish Bhandari

Stream: MBA Pharmaceutical SEM 1 Institute: Centre For Mnagement Studies GNU

Company Name:CAPITAL NATIONAL INCORPORATION Corporate Office: Capital National Incorporation 410, 4thFloor , Atma House, Opp. Reserve Bank of India, Ashram Road, Ahmedabad-380009 Ph - +91 99 04 18 18 00 e mail : admin@capitalnational.com Contact Details : Contact Person : Mr. TusharRaval Designation : Chief Executive Officer Cell No : +91 8866513702 Url :www.capitalnational.com e mail : tusharraval@capitalnational.com Co-Owners : Mr. Naitik Patel, Mr. Denis Bhandari, Mr.ParantapVaidhya

It is our Pleasure to Introduce Capital National Incorporation as Ahmedabad based largest manufacturer of all types of Digital Electronic Weighing Balances & Standard Weights. Industry Type: Manufacturing of Electronic Precision Weighing Balance Mass Comparators Standard Weights

Industry Category: Mfg. of Engineering & Precision Instruments

Initial Requirements: Capital Investment: Minimum Rs.5.0 Cr. (Amount In Words : five Cr. Rupees Only) Office Space: 1600 to 2000 Sq. Feet on First Floor of Commercial Locations Loan Paid Duration: 04 to 05 Years (maximum)

Men Power : Receptionist 1 nos., Office Boy 2 nos., Accounts Head 1 nos., Accounts Assistance 1 nos., Internal Auditor 1 nos., Sales Team 10 nos., Service Team 5 nos., Customer Care Executive 1 nos., Admin Executive 1 nos., Production Manager 1 nos., Factory Engineers 9 nos., Store In-charge 1 nos., Computer Operator at Factory 1 nos., Office Boy at Factory 1 nos., Business Development Manager 3 nos., Calibration Engineers 2 nos., Transportation: Delivery Van MARUTI Omni 1 nos., Bikes 2 nos., Calibration Van Mahendra Utility 1 nos., Contractor: In-House Helper 2 nos., On-Site Helper 2 nos.,

Present Scenario: Only Two Firms Mettler Toledo-USA & Sartorious-Germany is manufacturing this Product in Present Market. Mass Comparator is Monopoly Product &Is Specially Designed for Nations Primary Standard Laboratories, R&D Centers, Pharmaceutical Industry and Chemical Industry. This is the Most Advance & Latest Technology in Legal Metrology. Pharmaceutical& Chemical Industry has to strictly follow National Standards in design by Government Body of Any Nation in their manufacturing Process.
According Financial Statement of Year 2008, MT Done Net Sale of $ 2,000 million.

Company Mission:Reliable& Accurate Weighing Step Company vision : Lrgest producer of Analytical electronic weighing balances in india. Why Company Prefer this Product: 1. It is the Monopoly Product in Present Market. 2. Only Two Competitors in Global Market. No Indian Manufacturer. 3. Very Advance Technology In Metrology with Accurate & Reliable Result.

Why Customer Prefer us: 1. Advance & Latest Technology in India 2. Indian Manufacturer 3. Quick After Sales-Service 4. Following National Standards. 5. High Quality product 6. Guide Line through Seminars/Training Programs-Information Booklets 7. Testing Laboratory

Product Range (In Brief) : Ultra Micro Precision Balances (Range : 0.0001 mg To 2.1 g) Micro Precision Balances (Range : 0.001 mg To 51 g) Precision Balances (Range : 0.01 mg To 310 g) R & D Balances (Range : 0.1 mg To 510 g) Analytical Balances (Range : 1 mg To 1100 g) Laboratory Balances (Range : 10 mg To 6100 g) OIML Standard Calibration Weight(s)

Service Range: In-house calibration Service Calibration Service with National Standard Traceability Annual Maintenance Contracts Capital Care, Capital Plus Care

Trademarks & Registrations: Capital National Inc. An ISO 9001 : 2000 Certified Company MSME Registered Company ISI Registered Logo - CNI NABL Accredited Laboratory Products Logo : Smartex , Accurex, Services Logo : Capital Care, Capital Plus Care

Production Plan/Operational Plan Centralize Production :Manufacturing Unit of Capital National Inc. is Located at :Capital National Inc. 435/8, Shivkrupa Industrial Estate, GIDC Odhav, Ahmedabad-380015 Contact Person : Mr. Parantapvaidhya e mail : parantap@capitalnational.com Cell : +91 98240 97708 Location Preferred due to Easy Availability of Material, Men Power, Easy Transportation & Less Transportation Cost.

Components/ Spares Required for Manufacturing of Mass-Comparators mentioned in Chart with Suppliers Details.

Sr.No

Items Required

Confirmed Price With Supplier (Rs) 5950 1525 1270 1000 680 1.2 150 45 350 75 1870 180 450 100 3500 75,000 92146.2

Supplier Name

Contact Details

1 2 3 4 5 6 7 8 10 11 12 13 14 15 16

Magnetic Coil Digital Display PCB-Programming Section Weighing Pan Windshield Led Lights Key Pads Overlay Stickers RS 232 Connector Transformer Power Supply (SMPS) Mains Cord Battery Shouldering Wires Balance Body OIML Standard Weights E1-100 g Total Price Per Unit

Shree Ganesh Trading Co. Siddhi Industries Sheth Brothers & Co. Aryan Steels Ganesh Glass Siddhi Industries Planet Graphics Planet Graphics Sheth Brothers & Co. Siddhi Industries Sheth Brothers & Co. Flexy Cables Patel Battery Flexy Cables Ganesh Glass Weightronics

Mr. Rajesh 9908435789 Mr. Ankit 9824097707 Mr. Ajmeri 9824058828 Mr. Mahesh - 9423785624 Mr. Hitesh 9998264731 Mr. Ankit 9824097707 Mr. Pinakin- 8638274727 Mr. Pinakin- 8638274727 Mr. Ajmeri 9824058828 Mr. Ankit 9824097707 Mr. Ajmeri 9824058828 Mr. Digant - 9836273475 Mr. Jayesh 8866700823 Mr. Digant 9836273475 Mr. Hitesh 9998264731 Mr. Lalit 9823758460

Various Stages Involved in Production Process are mentioned in Chart with Men Power Involved in each process.To Particular Person, Particular Job is assigned.

Manufacturing Process - Mass Comparators

Sr.No

Production & Assembling Stages

Cost of Operation (Rs)

Person Invovled

1 2 3 4 5 6 7 8 9 10 11

Magnet Coil & Mono Block Testing PCB-Programming Section Testing PCB & Magnetic Coil Assembling Transformer Testing & Assembling LED Lights & Digital Display Assebling with Programming Section Programming Sections & SMPS RS 232 Connector & Programming Mains Cord & Programming Battry& Programming Section Body & Windshield Assembling Complete Balance Testing Total Processing Cost per Unit

90 50 90 80 30 50 130 80 10 60 50 720 1

1 1 1 1 1 1 2 9

Every 3 years Period New Model of Our Product is Launched with Next Technology, New Features with High Quality & Accuracy. After 3 years Product is not appeared in Market.

After Such period If any Problem Arise from Customer, than we influence customer to Purchase Our New Product rather to use old one. Fast & Easy Available of Components from Supplier & Maintain Credit Limit Period just 15 days for all suppliers.

Marketing Plan
Marketing is Direct related to Sell of our product. One Best way for Marketing our Product is Personal Selling. After creating awareness by Advertising of our product in peoples mind, our sales team take an appointment & go for personal discussion with concerned customer. As this is the Engineering Product, during personal discussion sales person can show him demo. Competitive Price is beneficial Feature to enter in present market.

Advertising of Product Main purpose of Advertising of Our Product is to create awareness in Peoples mind regarding Our Product. Various Ways to Advertise Our Product:

1. Google AdSense / Sponsored Link It is the most Modern Idea for advertisement of Product. Now aday people are very advance & they dont waste their time in searching for any product. They just start search regarding their requirement in any search engines like Google, Bing, Yahoo etc.. Google is One of the best Search engine among them. We do agreement with Google India Pvt. Ltd. For advertising purpose of our product.

Google Advertisement Contract Details: Time Period 1 Year Contract Amount Rs. 1,00,000

According to Contract whenever any user type words like R & D Balance, Precision Balance, Mass Comparator, Laboratory Balance,Analytical Balance, Google must show our website as sponsored link in every search below search box.

We have to pay, when userclick on our link. So each time when any user type any balances spell that much time our website is shown to him by google. This is the best & easy way to reach directly to our customers & creating awareness regarding our product.

Price for this marketing way is so much high.

2. Information Booklet of Our Product Design the Information Booklet which includes all the details of our product & our contact details. Distribute it within all Pharmaceutical & Chemical Industry. Information Booklet includes Our Company Details, Our Contact Details, Our Valued Customers Names, Our Product Details, Specific Features of Product in Details, Technology Applied, Applications etc. Price for this marketing way is affordable by company.

3. Design Corporate broachers & Internet Marketing Design Our Companys corporate broachers Hard copy as well as Soft Copy. Hard Copy will be posted or Courier to Production Dept. Head, Purchase Dept. Head, Engineer Dept. Head of various Pharmaceutical Companies. Softcopy of Corporate broachers are used for Internet Marketing. Uploading it to B2B Portals like Trade India, Made for India etc. Send it through Email to various Pharmaceutical Companies.

4. Tele Marketing It is the applied traditional way for marketing our product. Now a days many companies use this way of marketing. Done by Admin department our Company.

After Sale-Service Strategy Providing One Year Warranty After first Sales. Initially we are not starting Services Stations at various cities, but we increase our service team. Providing attractive salary to them & increasing their moral by appraisal of the job. We design two Annual Maintenance Contract Capital Care, Capital Plus Care Capital Care - Including One P.M Service in Year, No Parts Cover, Service Provide. Capital Care - Contract Price Rs. 50,000.00 Capital Plus Care - One P.M Services, Calibration Certification Once in a year, All major Parts are covered, Service Provide. Capital Plus Care- Contract Price Rs. 1,00,000.00

Pricing comparison of related products of other companies:

Company name

Capital national incorporation

Mettler ToledoUSA 6,50,000

SartoriousGermany 5,50,000

Price(Rs.)

4,50,000

4. COST ESTIMATION: Standard Rate Lending Cost Total Processing Cost Total Components Cost Packaging Cost Corrugated Box Thermocol Sheets Storage Cost Raw material Per Unit Per Unit Per Year 100.00 250.00 25,000.00 (min) Finished Product Transportation Cost Miscellaneous Expense Salary & Wages R & D Expense ADVERTISING COST Per year
Google ad. , Information booklet, Brocher

Rs. 234.00 89571.20

Per Unit Per unit

Per year Per year

10000.00 (min) 15,000.00 (min)

Per Year

25,000.00

33,48,000.00 3,00,000