Personal Branding?
1. What is Personal Branding?
Definition: The practice of marketing yourself and your career as a brand.
Why it matters: Helps in job search, career growth, networking, and standing out in a competitive
market.
Discussion
What do you think personal branding means?
Can you name any individual with a strong personal brand?
2. Why Personal Branding is Important?
Employability: Recruiters search for candidates online before hiring.
Networking Opportunities: A strong brand attracts connections in your industry.
Credibility & Trust: Builds reputation and professional recognition.
Business & Entrepreneurship: Essential for startups, freelancing, and leadership.
3. Steps to Build a Strong Personal Brand
Step 1: Self-Discovery – Understanding Yourself
Identify strengths, skills, passions, and values.
Define your unique selling proposition (USP).
Exercise: Write down three words that describe you.
Step 2: Crafting Your Brand Story
Your journey, experiences, and achievements shape your brand.
How to create a compelling "About Me" statement.
Step 3: Online Presence & Social Media Strategy
LinkedIn, Twitter, Personal Website, Instagram (for creative fields).
Tips on writing a professional bio and using a consistent profile picture & theme.
How to post valuable content: articles, projects, achievements.
Exercise: Google yourself – What do you find? (If nothing, it’s time to build your brand!
Step 4: Networking & Building Relationships
Engaging with industry professionals, alumni, and mentors.
Importance of personal branding in job interviews and conferences.1
4. Common Mistakes in Personal Branding
Inconsistent online presence.
Negative digital footprint (inappropriate posts, poor communication).
Lack of engagement and networking.
Ignoring personal growth and upskilling.
