At its peak in the early 2000s, Nokia supplied 40% of the world's mobile phones, creating
Finland's first globally recognized consumer brand. At home, its impact was even greater.
According to the Research Institute of the Finnish Economy, it contributed a quarter of Finland's
growth between 1998 and 2007 - a period Finnish finance minister Alexander Stubb calls an
"economic miracle".
"Nokia was huge in Finland by all indicators, and when that was scaled down we were horrified
about the possible consequences," says Kari Kankaala, director of economic and urban
development for the city of Tampere. But as quickly as it emerged, Nokia's dominance of the
mobile phone market came crashing down, hitting Finland's economy hard and coinciding with
the longest recession in the country's history.
( Source: BBC News, published on 18th March 2016 )
Question 1
a) Based on the story of NOKIA above, what could have been done differently in order to
prevent the decline of the mobile business?
b) Critically examine and evaluate the strengths and weaknesses of NOKIA (mobile
business). Please suggest strategies to overcome the weaknesses.
Question 2
Put a DENT in the universe -Steve Jobs (Co-founder of Apple)
a) Based on the famous quote above by Steve Jobs, what would be the take away
for every entrepreneur?
b) High formal education is not a prerequisite to become a successful entrepreneur.
1|Page
Critically evaluate the statement.
Question 3
a) When you are given an option to choose between debt and equity financing, what would
be your preferred choice and why?
b) Illustrate Jeffery Timmon’s model of entrepreneurship through a diagram and critically
evaluate the model.
Question 4
a. When protecting the logo of your company or product, what would be the preferred
choice between trademark, copyright and patent?. Please justify your choice.
b. Discuss the pitfalls in the business plan that prevents entrepreneurs from
getting funds from investors.
Question B4
a. In your opinion, what are the ways for an organization to cultivate and develop
corporate entrepreneurial spirit among employees within the organization?
b. Discuss all the approaches available for entrepreneurs to exercise harvesting strategy.
--------------------------------------------------------------------------------------------------------------------
"ISLAMABAD: National carmaker Perusaham Otomobil Nasional Bhd (Proton) will
collaborate with a local panner to set up a manufacturing assembly plant in Pakistan, its first in
the South Asian region.
Malaysia High Commissioner to Pakistan Ikram Mohammad Ibrahim said an agreement was
inked by Proton and its local panner- A Ihaj Automotive- last year. 'Proton felt the potential for
its cars in Pakistan is huge, which led to its partnership with Alhaj Automotive to establish an
assembly plant near Karachi in Sindh province. 'This is significant because it will be Proton's
first (assembly) plant in South Asia as the population of Pakistan is 210 million," he told
Malaysian media at the high commission here-
2|Page
Prime Minister Tun Dr Mahathir Mohamad and his Pakistani counterpart Imran Khan are
expected to witness the symbolic groundbreaking ceremony of Proton's plant today."
(Bemama, 2019)
Question 5
Critically discuss the factors that Proton and its local partner, Alhaj Automotive will need to
establish in order to facilitate the technology transfer process.
QUESTION 6
If you want to be entrepreneur, you need to have the right personality and the right attitude(Patel,
2019).
Do you agree with above statement? Why? Relate your answer to the key characteristics of
successful entrepreneurs.
(25 marks)
Question 7
Expanding overseas can be beneficial for many businesses, but it comes with risks
(Anderson 2019).
From an entrepreneur’s perspective, compare and contrast the advantages and disadvantages of
exploring into foreign markets.
Question 8
Jason was previously an IT Technical support executive working a large public listed
company. Later, he left company. Later, he left the company and decided to nm a small
convenience shop. The shop has been in operation for over a year and Jason is now planning to
open a new branch in another business district beginning next month.
Unexpectedly, Jason had to make a sudden decision and must close down his small convenience
shop due to some issues.
Based on die scenario, evaluate Five (5) possible issues that could influence Jason to close his
convenience shop. You must examples to justify your answers.
3|Page
Question 9
Global ecommerce is growing at an unprecedented pace. In 2017, it reaches around $2.3 trillion
and is expected to hit $4.5 trillion in 2021 ( Statista, 2019)
Critically explain the factors that facilitated die high growth of electronic commerce and discuss
the benefits it has to entrepreneurship with relevant examples.
QUESTION 10
Entrepreneurship is the willingness to take risks and develop, organize and manage a business
venture in a competitive global marketplace that is constantly evolving.
Critically discuss with appropriate examples the key elements of entrepreneurship which will be
essential for their business growth and sustainability.
Question 11
Internal Environment is the conditions and factors within an organization that influence its
activities and choices
Critically discuss the components of internal environment factors for an organization which is
crucial prior to their business expansion plan.
Question 12
Financial capital is any economic resource measured in terms of money used by entrepreneurs
and businesses to buy what they need to make their products or to provide their services to the
4|Page
sector of the economy upon which their operation is based, i.e retail. corporate. Investment
banking. Etc.
Critically discuss with appropriate examples the varieties of Capital deployed in a business.
(Total 30 marks)
Queston 13
If you rounded up a group o! successful entrepreneurs and put them in a room together. you
might that they have things in common Including certain traits.
Critically discuss of the traits that make an entrepreneur successful in a selective business
of your choice.
--------------------------------------------------------------------------------------------------------------------
OLTSTION 14
One of the recent trends that has had a huge impact on the food industry is the low-carbohydrate
diet. Initially these products were supplied by small business owners because the market was
small- Ranchers saw beef sales skyrocket and potato farmers saw demand drop. As the craze
increased many large businesses entered the market and took sales away from the independent
entrepreneurs.
Another trend that has created problems and opportunities is the digital trash industry. With
obsolete TVs, cell phones, and other electronics, more than 1.5 billion pounds of electronics are
now recycled. Entrepreneurs have started digital recycling companies. As with the low car
industry, large companies have now entered the industry. Both Dell and Gateway have recycling
programs that may cut the revenue of the independent entrepreneurs.
(a) Critically discuss the uncontrollable factors which can be threat to the recycling business
entrepreneurs. Support your answers with relevant examples.
(15 marks)
(b) Critically discuss in what ways can businesses protect entrepreneurs from the effects of
5|Page
changes in consumer tastes and legislation?
(10 marks)
(Total 25 Marks)
OVESTION 15
A franchise (or franchising) is a method of distributing products or services involving a
franchisor, who establishes the brand's trademark or trade name and a business system. and a
franchisee, who pays a royalty and often an initial fee for the right to do business under the
franchisor's name and system. Technically, the contract binding the two parties is the
"franchise," but that term more commonly refers to the actual business that the franchisee
operates. The practice of creating and distributing the brand and franchise system is most often
referred to as franchising.
Critically discuss the advantages and privileges for the entrepreneur's venturing m a franchise
business. Support your answer with relevant examples.
(Total 25 Marks)
Question 16
An opportunity is a favorable set of circumstances that creates the need for a new product,
service or business idea". You have created a drone that enhance the existing home delivery
system Critically discuss the challenges in marketing a new product or service supported with
the relevant examples.
(Total 25 marks)
OVTSTIO.N 17
The term seed capital refers the type of financing used in the formation of a startup.
The primary purpose of seed funding is to essentially get a business up and running off the
6|Page
ground. Startups often struggle because lack of funding to develop their business.
Critically discuss with relevant examples any Three (3) sources of external financing for start-
ups to develop their business.
(Total 25 marks)
Question 18
a) When you are given an option to choose between debt and equity financing. what would
be your preferred choice and why?
(15 Marks)
b) Illustrate Jeffery Timmon's model of entrepreneurship through a diagram and critically
evaluate the model.
(15 Marks)
Question 19
a) Briefly list FOUR (4) the importance of having a clearly articulated business model. 4 marks
b) A successful business model does contain a set of valuable components. Explain the elements
that make up the strategic resources which are necessary in the development of a successful
business model.
Question 20
Discuss the different types of innovation and give an example of a product you know of for each
type.
Question 21
Define Franchise and describe at least THREE (3) advantages of forming a franchise business to
franchisee and franchisor.
7|Page
