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AIMS

To gain financial backing from lenders such as banks and venture capitalists.

Financiers want to see business plan because it shows that the entrepreneur has

comprehensively researched the business opportunity and has given reasons to support the venture. Help financier to make more objective judgement regardiog the firm's likely success rate
and itsQlility to repay any loan.

Use by othei3gakeholders to assess the potential gains from their investrnent in the

business.

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COflTEilTS OF TYPTAI BUSTNESS

PlAtl

THE BUSINESS

Name and address of the proposed business The type of business organization, such as sole trader or partnership A statement of quantifiable aims and objectives of proposed business. Cost of premises and other start up costs. Details of thd owners and their past business experiences.

THE PRODUCT

Details of the goods or services being offered The forecast level of demand with any supporting evidence showing why customers wilt pay for this product. How and where production willtake place Details of the suppliers of resources
Cost of production

Pricing strategies to be used.

THE MARKET

The size of the market as determined by the potential number of customers for the

product.
The nature of the market The recent growth of the market The expected growth rates in the foreseeable future An outline of both direct and indirect competitors, including their market share,

strengths and weaknesses.

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