TABLE OF CONTENTS

Academy Certificate Declaration Acknowledgement

PAGE NO.

CHAPTER 1: Problem Definition.1 Need of the Study..1 Scope of the Study.....1 Review of the Literature2 CHAPTER 2: Introduction about Industries....3 CHAPTER 3: Introduction about Particular Companies35 CHAPTER 4: Conceptual Framework of topic..49 CHAPTER 5: Research Methodology....57 Statement of objective.57 Research design...57 Data Collection Method...57 Sampling Plan..57 Area of Research..57 Time Period of Study...58 Limitation of the Study...58 CHAPTER 6: Analysis and Interpretation..59 CHAPTER 7: Findings/Conclusion/Recommendation...73 APPENDIX: Bibliography...I QuestionnaireII

STUDENTS DECLARATION
I hereby solemnly affirm, declare and state that report titled Market segmentation(On mobile phones according to the consumer preference and satisfaction) was done by me with due diligence and sincerity and this report based on that study is a genuine work by me and submitted to Gautam Buddh Technical University through Ghanshyam Binani Academy of Mangement Sciences , Mirzapur under the guidance and supervision of Mr. Javed Alam Sheikh Faculty GBAMS is my original work and not submitted for the award of any other degree, diploma, fellowship or other similar title or prizes.

DATE:

SHAILESH KUMAR MISHRA IVth sem MBA student GBAMS,MZP.(U.P)

Acknowledgement

In the successful completion of this project inspiration and guidance of many people was involved. A mere form of acknowledgement would be demeaning the status of this whole effort which has had the blessings and supervision of the eminent person around me. First of all I would like to thank whole heartedly Mr. Javed Alam Sheikh who was there to guide me at every step during the course of this project. He gave me tips for the improvement in project whenever required. Special thanks to Dr. Sheela Singh ,(Director, GBAMS) for providing eminent direction. Apart from this I feel indebted to all faculty members of GBAMS, especially who have helped, developed the right kind of attitude and scholastic excellence in me. Last but not the least; I am very thankful to my parents, friends and all those persons who made this research project possible, for their consistent guidance and constructive criticism.

A Research Report on
Study

of Consumer Behaviour Regarding Two Wheeler (Automobiles Industry)

SUBMITTED IN PARTIAL FULLFILMENT OF THE REQUIREMENT FOR THE AWARD

OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION OF GBTU , LUCKNOW

Under the Guidence of Mr. Javed Alam Sheikh

Submitted By Shailesh Kumar Mishra Sem.: IVth Semester Roll No.: 1007670040 Session: 2010-2012

GHANSHYAM BINANI ACADEMY OF MANAGEMENT SCIENCES, MIRZAPUR-231001(u.p.) (AFFILIATED TO GBTU, LUCKNOW AND APPROVED BY A.I.C.T.E, NEW DELHI)