HERO HONDA MOTORS LIMITED 34, Community Centre, Basant Lok, Vasant Vihar, New Delhi - 110057, India.

Tel: +91-11-26142451, 26144121 26143198 Corporate Profile Hero Honda Motors Ltd. is the world's largest manufacturer of two wheelers, based in India. The company is a joint venture between India's Hero Group and Honda Motor Company, Japan that began in 1984. In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and the World No.1 twowheeler company in terms of unit volume sales in a calendar year by a single company. Hero Honda has retained that coveted position till date. Today, every second motorcycle sold in the country is a Hero Honda bike. Every 30 seconds, someone in India buys Hero Honda's top-selling motorcycle Splendor. Fax: +91-11-26143321,

Vision The Hero Honda story began with a simple vision the vision of a mobile and an empowered India, powered by Hero Honda. This vision was driven by Hero Hondas commitment to customer, quality and excellence, and while doing so, maintaining the highest standards of ethics and societal responsibilities. Hero Honda believes that the fastest way to turn that dream into a reality is by remaining focused on that vision. Strategy Hero Hondas key strategy has been driven by innovation in every sphere of activity building a robust product portfolio across categories, exploring new markets, aggressively expanding the network and continuing to invest in brand building activities. Manufacturing Hero Honda bikes are manufactured across three globally benchmarked manufacturing facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state of Uttrakhand. Technology In the 1980s Hero Honda pioneered the introduction of fuel-efficient, environment friendly four-stroke motorcycles in the country. Today, Hero Honda continues to be technology pioneer. It became the first company to

launch the Fuel Injection (FI) technology in Indian motorcycles, with the launch of the Glamour FI in June 2006. Products Hero Honda's product range includes variety of motorcycles that have set the industry standards across all the market segments. The company also started manufacturing scooter in 2006. Hero Honda offers large no. of products and caters to wide variety of requirements across all the segments. Distribution The company's growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets. Hero Honda's extensive sales and service network now spans close to 4500 customer touch points. These comprise a mix of authorized dealerships, Service & Spare Parts outlets, and dealer-appointed outlets across the country. Brand The company has been continuously investing in brand building utilizing not only the new product launch and new campaign launch opportunities but also through innovative marketing initiatives revolving around cricket, entertainment and ground- level activation.

Hero Honda has been actively promoting various sports such as hockey, cricket and golf. Hero Honda was the title sponsor of the Hero Honda FIH Hockey World Cup that was played in Delhi during Feb-March 2010. Hero Honda also partners the Commonwealth Games Delhi 2010. 2009-10 Performance Total unit sales of 46,00,130 two-wheelers, growth of 23.6 per cent Total net operating income of Rs. 15860.51 Crores, growth of 28.1 per cent Net profit after tax at Rs. 2231.83 Crores, growth of 74.1 per cent Final dividend of 1500% or Rs. 30 per share on face value of each share of Rs. 2 EBIDTA margin for the year 17.4 per cent EPS of Rs. 111.77, growth of 74.1 per cent

BOARD OF DIRECTORS Name of the No. Directors 1 Mr. Brijmohan Lall Munjal 2 3 Mr. Pawan Munjal Mr. Toshiaki Nakagawa 4 5 6 Mr. Sumihisa Fukuda Technical Director Mr. Sunil Kant Munjal Non-Executive Director Mr. Suman Kant Munjal 7 8 9 Mr. Takashi Nagai Mr. Yuji Shiga Non-Executive Director Non-Executive Director Non-Executive Director Managing Director & C.E.O. Joint Managing Director Chairman & Whole-time Director Designation

Mr. Pradeep Dinodia Non-executive & Independent Director Non-executive & Independent Director

10 Gen. (Retd.) V. P. Malik 11 Mr. Analjit Singh 12 Dr. Pritam Singh

Non-executive & Independent Director Non-executive & Independent Director

13 Ms. Shobhana Bhartia 14. Mr. M. Damodaran 15. Mr. Ravi Nath

Non-executive & Independent Director

Non-executive & Independent Director Non-executive & Independent Director

16. Dr. Anand C. Burman Non-executive & Independent Director

SALES PERFORMANCE HERO HONDA REPORTS LEADERSHIP PERFORMANCE WITH 50 % NET PROFIT IN Q2, '08-09 DEFIES INDUSTRY TREND WITH TURNOVER (NET SALES & OTHER OPERATING INCOME), AT RS. 3202 CRORE; EBIDTA AT 13.58 PER CENT Aug'06 Total Sales Exports (incl in above) Aug'07 FY 06-07 12,82,860 FY 07-08 12,63,254

2,15,076 2,40,875

Highlights of Q2, FY'08-09 Total turnover(Net sales & Other Operating income)Rs 3202 crores, growth of 35.6 per cent Net profit after tax at Rs 306.30 crores, growth of 50 per cent EBIDTA margin for the quarter 13.58 per cent Total sales for Q2 stands at 9,72,095 units, growth of 28.5 per cent Total sales for H1 stands at 18,66,349, growth of 19.7 per cent Over 55 per cent share in domestic motorcycle market Launches first-of-its kind music video to celebrate 25 years of Hero Honda New Delhi, October 21, 2008: Hero Honda Motors Ltd (HHML), the world's largest two-wheeler company for seven consecutive years, today firmly reiterated its undisputed leadership in the domestic two-wheeler market with impressive bottom line growth for the second quarter (Q2) July to September - of this financial year (FY) 2008-09. Even as the industry continued to face tough market conditions on account of uncertainty over interest rates and overall credit squeeze, the company reported 50 per cent growth in profit after tax (PAT) at Rs 306.30 crore for the second quarter. Hero Honda's profit after tax in the corresponding period last fiscal (July - Sept, 2007-08) stood at Rs 204.33 crore. Total turnover (Net sales & Other Operating income) grew to Rs 3202 crore, a growth of 35.6 per cent over Rs 2361 crore recorded in the corresponding

period last fiscal. The company has recorded an EBIDTA margin of 13.58 per cent in the quarter. The EBIDTA margin in the previous quarter (April - June '08) was 12.20 per cent. The strong financial performance is in line with the company's better-thanindustry top line growth. After posting a growth 11.38 per cent in the first quarter, the company kicked off the second quarter with a 39.8 per cent growth in sales in the month of July, and followed up with 26.8 per cent growth in August and 22.4 per cent in September. Hero Honda consistently keeps growing its share in the domestic motorcycle market, and currently enjoys over 55 per cent share. Hero Honda's cumulative sales for the second quarter (Q2) this FY stands at 9,72,095 units - a growth of 28.5 per cent over Q2 last FY (2007-08). The cumulative sales for the first six months (H1) stands at 18, 66,339 units of two-wheelers compared to 15, 59,486 units sold in H1 in the last FY reflecting a consistent 19.7 per cent growth in cumulative sales. Dr. Brij Mohan Lall, Chairman, Hero Honda Motors Ltd, said "We are happy with our financial performance. It gives immense joy to see this kind of results in the 25th year of our company. I wish to thank all our stakeholders customers, associates, dealer friends, ancillaries and also our joint venture partners Honda Motors Co for their continuous support." Mr. Pawan Munjal, MD & CEO, Hero Honda Motors Ltd., said "Our

numbers speak for themselves. Even in this volatile and competitive environment, our top line continues to outpace the industry growth, our market share is at an all time high, and the financial balance sheet is a delight all the factors which form the hallmark of a resilient company with cutting-edge management. We will continue to keep innovating in bringing in technologically-superior products, in our network expansion, in brand building, in our financial management, and in our communication." "Going forward, we will have to keep a close watch on the commodity prices movement, and other factors such as inflation, interest rate scenario and availability of retail finance. These factors will play a crucial role in the industry growth in the subsequent quarters," he added. Hero Honda has already rolled out its festive season initiatives, with the launch of four new models the all-new "Passion Pro" and three refreshes of its existing models - new CBZ X-treme, a selfstart version of Splendor NXG and the refreshed Pleasure. During the coming months, the company will further augment its product portfolio with new launches across segments. Key Hero Honda brands continue to drive strong volumes across segments CD Deluxe in entry segment, Glamour, the new Splendor NXG, Splendor + and Passion Plus in deluxe segment, and Hunk, CBZ X-treme and Karizma in the premium segment.

Celebrating its 25th year, Hero Honda released an innovative music video in the month of September. Titled "Hero Honda Dhak Dhak Go", and involving as many as eight brand ambassadors of Hero Honda, the music video has been receiving rave reviews. Hero Honda recently won two very coveted awards - "The Most preferred Brand of two-wheelers" award at the recent CNBC Awaaz Consumer Awards 2008, and the "NDTV Profit Business Leadership Award".

HERO HONDA CLOSES CALENDAR YEAR 2007 WITH SALES OF OVER 33 LAKH BIKES HERO HONDA CONSOLIDATES MARKET LEADERSHIP WITH IMPRESSIVE GROWTH OF 15% IN MARCH08 HERO HONDA CONTINUES GROWTH MOMENTUM WITH 9.5 PER CENT INCREASE IN MAY SALES HERO HONDA CONTINUES TO CONSOLIDATE MARKET LEADERSHIP WITH 27 PER CENT GROWTH IN AUGUST SALES HERO HONDA NET PROFIT ZOOMS 31% TO Rs 275 CRORE IN Q3 (FY 2007-2008) HERO HONDA PASSES ON EXCISE DUTY CUT BENEFIT TO CUSTOMERS HERO HONDA POSTS RECORD 6 LAKH-PLUS UNITS IN RETAIL SALES IN OCTOBER 2008

HERO HONDAS POSITIVE PERFORMANCE CONTINUES IN NOV08 HERO HONDAS SEPTMEBER 08 SALES JUMP 22 PER CENT HERO HONDAS STRONG SALES PERFORMANCE CONTINUES INTO 2008 REPORTS 13% GROWTH IN CUMULATIVE SALES IN APR-NOV08