B.
Answer the following questions, providing examples or references to the
text where applicable:
1. Why is it essential for hospitality organizations to implement a strategic
approach? (300 words)
Answer:
It’s important for Hospitality Organizations to implement a strategic approach
in order to ensure a long-term sustainability and success in a highly dynamic and
complex environment influenced by factors such as changing customer expectations,
economic conditions, competition, and technological advancements. For example, a
fast food chains like McDonald and Jollibee, both companies rely on strategic
planning to maintain their market position by continuously improving their services,
they analyze market trends, allocate resources effectively, and sustain customer
loyalty.
Without a clear strategy, a business is at risk on losing their competitive edge
in the ever-changing hospitality industry they used strategic planning and expanding
into new markets. By aligning the organization’s internal strengths with external
opportunities, hospitality businesses can enhance customer satisfaction, improve
operational efficiency, and achieve a competitive advantage. By implementing
strategic management practices, the organizations can set a clear objective, develop
actionable plans and locate resources effectively. Strategic planning also enables
hospitality organization to predict potential challenges in the future, such as the
changing customers preferences, travel trends and economic frequent changing.
2. Which school do you believe is most applicable to the hospitality and tourism
industry? Justify your answer. (300 words)
Answer:
For us, the applicable school to the hospitality and tourism industry is learning
school. This school of thought will allow the organization to be innovative and
flexible, because Hospitality and Tourism Industry has a complex and broad field
which needs a continuous learning. For example, an industry maker must have the
knowledge to recognize the unpredictable behavior of guest, market trends, for an
industry to improve their service and offering to cope with the rapid change of the
industry.
The learning school promotes a culture of experimentation and feedback that is
relevant in the Hospitality and Tourism industry. By having feedbacks, an
organization can learn and emphasize the proper service delivery that will satisfy and
meet the customer's needs and wants. This process of learning can help the
organization and stay competitive.
C. Real-World Application:
Select a hospitality or tourism organization (e.g., a hotel chain, travel agency, or
amusement park). Research their mission, vision, and objectives. Then:
1. Evaluate how effectively their strategies align with their stated mission and
vision. (300 words)
No, the response is under 300 words. Here's an expanded version with more detail
while maintaining clarity:
Answer
Double M Hotel, a premium hospitality brand in Valencia City, Bukidnon, focuses on
delivering comfort, security, and high-quality service to business travelers and
tourists. Its mission revolves around providing a home-like experience with world-
class amenities, while its vision aims to establish itself as a top-tier hospitality
provider in the region. The hotel’s commitment to security is evident in its advanced
access control system for guest rooms and elevators, ensuring a safe and
comfortable stay.
The hotel's strategy includes offering well-appointed guest rooms, four diverse
restaurants, and a modern design inspired by the countryside. This aligns well with
its mission by creating a welcoming and stylish atmosphere for guests. Additionally,
its focus on personalized service supports its goal of making travelers feel at home.
However, despite its strong local reputation, Double M Hotel has a relatively limited
online presence, which may restrict its ability to attract international tourists and
expand its customer base. In today’s digital age, a robust online strategy is essential
for growth, particularly for hotels seeking to establish a global footprint.
2. Suggest one improvement in their strategy using insights from the strategic
management framework discussed in Chapter 1.
Answer
Using insights from the strategic management framework, Double M Hotel should
enhance its digital marketing efforts. The framework highlights the importance of
leveraging technology for competitive advantage, and in this case, an improved
online presence can significantly boost customer engagement. The hotel should
invest in an optimized website featuring virtual tours, seamless online booking, and
interactive guest reviews. Active engagement on social media platforms and
collaborations with online travel agencies (OTAs) such as Booking.com and Agoda
would increase its visibility. By strengthening its digital strategy, Double M Hotel can
align more effectively with its mission of providing exceptional hospitality while
expanding its reach and customer base. This strategic shift would ensure
sustainable growth and greater market competitiveness.
