Issue 017

November 2008
TheNicheReport.com

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16 FHASecure
What you need to know.
21 Managing
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 CONTENTS Issue 016 October 2008 NICHE REPORTS

PRIME & FHA pg 35

NONPRIME & ALT–A pg 37

16 FHASecure
leslie petersen
REVERSE MORTGAGES

HARD MONEY
pg 37

pg 38
www.mortgagecurrency.com
What you need to know. CONSTRUCTION/REHAB pg 41

COMMERCIAL pg 42

FOUNDER & PRESIDENT

Robert Pegg
robert@nichereportonline.com
CO-FOUNDER & PRESIDENT
David Pegg
david@nichereportonline.com
EDITORIAL / CONTENT MANAGER

13 Ethics: Perspective 27 Creating a 1800#

Kristen Moser
kristen@nichereportonline.com
of a Felon Call Capture Lead COPY EDITOR
Jerome Mayne Machine Stewart Mednick
member of the National Speakers stewart@nichereportonline.com
Tom ninness
Association & the Real Estate Vice President/Regional Production ACCOUNTING MANAGER
Educators Association Manager for Cherry Creek Mortgage Shawna Ingram
Strive to be honest, diligent and More contacts with less effort. shawna@nichereportonline.com
consistent.
29 Center Stage with
Netmore America
sales manager
Mark Moulton
mark@nichereportonline.com

21 Managing the Peaks

and Valleys
the niche report
A next generation mortgage
Production Mananger
Henry Suchman
henry@nichereportonline.com
banker.
Gretchen Underwood
Assistant Vice President of the Production Assistant
Commercial Banking Group Dawn Exner
dawn@nichereportonline.com
Tips to help you manage your cash
flow. DEPARTMENTS ADVISORY BOARD
Aaron Krowne
President and CEO, IEHI, Inc.

23 Diversification
Raymond Bartreau
09 NOTE FROM THE FOUNDER COLUMNISTS
Stewart Mednick
President of Best Rate Referrals 10 CALENDAR OF EVENTS CONTRIBUTING AUTHORS
When opportunities present Raymond Bartreau
themselves. 33 TIP OF THE MONTH Jerome Mayne
Tom Ninness
44 LENDER & RESOURCE Leslie Petersen
Gretchen Underwood
DIRECTORY
6 November 2008
Published monthly by BODA Publishing, LLC
PO Box 2618, Stafford, VA 22555
Phone: 540.657.2632 Fax: 703.991.2362
Email: info@nichereportonline.com www.TheNicheReport.com
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NOTE FROM THE FOUNDER

This evening I am driving over to a potential client’s house to discuss their options
for getting out of an oppressive mortgage that is slowly drowning them (and their
ARM hasn’t even recalculated yet). I know from talking with them over the phone
that they are underwater in their current mortgage and there is not even a one per-
cent chance they will qualify for a new mortgage. You may be asking yourself “then
why go over there if you know they won’t qualify?” My answer is that not only is
this the right thing to do, but these folks need sound advice and help figuring out
their options. I may be able to refer them to one of many reputable business part-
ners I have aligned myself with in this struggling market.

I mention this story because in this issue of TNR we have many articles related to
helping you, the loan originator, offer potential clients those different options. Leslie Petersen, who has
over 30 years experience in mortgage lending and also writes for MortgageCurrentcy.com, is back with
our feature article on FHASecure. The media and government are touting the new Hope for Homeown-
ers (H4H) program as the savior to this foreclosure mess, however, Leslie firmly disagrees and she will tell
you why. We also have Raymond Bartreau, President of Best Rate Referrals and a nationally recognized
marketing consultant, writing on the topic of building multiple relationships with reputable profession-
als who specialize in all of the following: credit repair, loan modification, short sales, debt settlement and
Bankruptcy Law.

I would like to take this opportunity to publicly thank VAMB, especially the Executive Director - Steve
Baugher. We recently attended the 20th Annual Convention held in Virginia Beach. He and VAMB made
us feel extremely welcomed and put on a great show. Steve/VAMB – Thank you, TNR looks forward to
next year’s convention and will be here to help VAMB in any way we can.

This month we are off to NAMB/West at the MGM Grand in Las Vegas Nevada (check out the TNR
calendar for dates and details). The vendor lineup looks very well-rounded and I invite anyone attending
to stop by and visit our booth, # 623. Look forward to seeing you there.

Keep up the fight,

Robert Pegg

TheNicheReport.com 9
 CALENDAR OF EVENTS

Upcoming Key Dates & Events: November & December

november 2008 November 16 December 5

S M T W T F S NAMB/West 2008 Conference at the MBA’s Commercial/Multifamily
1 MGM Grand in Las Vegas, NV. Visit Capital Markets Winter Conference at
www.namb.org for details. the Ritz Carlton in Washington DC.
2 3 4 5 6 7 8
Visit www.mbaa.org for details.
9 10 11 12 13 14 15
November 17 December 9
16 17 18 19 20 21 22
23 24 25 26 27 28 29 NAMB/West 2008 Conference at the Housing Forecast / Pending Home
MGM Grand in Las Vegas, NV. Visit Sales Index released by the NAR
30 www.namb.org for details.
December 2008 December 17
S M T W T F S November 18 Commercial Real Estate Market
1 2 3 4 5 6 NAMB/West 2008 Conference at the Forecast released by the NAR
7 8 9 10 11 12 13 MGM Grand in Las Vegas, NV. Visit
December 23
www.namb.org for details.
14 15 16 17 18 19 20 Existing-Home Sales released by the
21 22 23 24 25 26 27 3rd Quarter Metro Home Prices/State NAR
28 29 30 31 Resales released by
the NAR
November 6
MBA’s Residential Underwriting November 20
Conference at the Embassy Suites Commercial
Tampa - Downtown Convention Leading Indicator
Center in Tampa, FL. Visit www. released by the
mbaa.org for details. NAR

November 7 November 24
MBA’s Residential Underwriting October Existing-
Conference at the Embassy Suites Home Sales released
Tampa - Downtown Convention by the NAR
Center in Tampa, FL. Visit www.
mbaa.org for details.
December 4
Housing Forecast/Pending Home
MBA’s Commercial/
Sales Index released by the NAR
Multifamily Capital
Markets Winter
November 15 Conference at the
NAMB/West 2008 Conference at the Ritz Carlton in
MGM Grand in Las Vegas, NV. Visit Washington DC.
www.namb.org for details. Visit www.mbaa.org
for details.

10 November 2008
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 ethics: perspective of a felon
Strive to be honest, diligent and consistent
BY JEROME MAYNE
D
oes it come as a big surprise
that a convicted felon—
indeed, a white collar crim-
inal—would have developed some
thoughts about the topic of ethics?
Probably not. Since my conviction, I
have had plenty of time to ponder the
idea of ethics, and I’ve conducted some
research on my own about the subject. In doing so, I’ve
received tons of advice. I must say, I wish I’d had this
information at the beginning of my career.
In 1999 I began serving a 21 month federal prison
sentence for conspiracy to commit mail and wire fraud.
The crime involved four real estate investors submitting
fraudulent documentation in order to get approved for
residential home loans. I was their loan officer. After
the first few transactions, I knew in my heart that some
of the documents I accepted were fakes. Over a nine
month period I gradually started participating in the
profits.
I have been told by some people that my crime was
“fraud lite.” Some have said that I was unlucky; wrong
place at the wrong time. Well, there is no such thing as
fraud lite, and luck has nothing do with making the right
decisions. I committed a crime. I am not proud of it and
I’m certainly no hero for talking about it now.
However, there is an ethics lesson to be learned in all
of this.
Dictionary.com defines ethics as “a set of principles of
right conduct.”
My understanding of being ethical was that I base my
decision to do or not to do something on the feeling I get
in my stomach. If that’s the case, how does someone teach
“stomach feeling” to someone?
Perhaps this logic is what led me astray.
In a business’ Code of Ethics, one can’t possibly
account for every situation. For every principle of correct
conduct; for every “right” way to act in one situation,
there is a different situation that follows, that may require
yet a different “right” way to act.
I was traveling in my car with my boys, four and
seven years old. In the rear-view mirror I saw the older
one punch the younger one on the arm. The young one
howled, “aaahhhhhhhhooooooowwwww-auh!” I said,
“Hey! Don’t punch your brother.” Immediately, the
older one slapped his little brother in the arm. I said,
“Don’t slap your brother either.” This was followed by
a poke, which I followed with, “don’t poke.” A tickle
– “Don’t tickle.” Then just a touch. Finally, I said,
“keep your hands to yourself, period!” The instigator
was reduced to leveling a taunting glare at his younger
sibling.
This could have gone on for hours. I finally gave
them the ol’, “Don’t make me come back there!” (Which
of course made no sense since, I was driving.)
Doesn’t this example prove that there are simply
too many variable situations in the real world? Yes, but
through my experiences, I have learned that ethics isn’t
about situations. It is about people and their behavior.
Ethics doesn’t stand for “what to do.” It stands
for “how to behave.” Finally understanding this made
ethics less confusing for me. Not crystal clear, just less
confusing.
For employers and leaders, it is imperative that you
TheNicheReport.com 13
 have a set of principles of right conduct. But to simply
disseminate this information in printed format will
not be enough. Ethics are best conveyed by example.
Additionally, violations of ethical standards must be dealt
with and not overlooked, or the unethical behavior will
become business as usual.
If you are a member of an organization that adopts
a code of ethics, read the printed words and follow the
examples of the leadership. Pay attention to the feelings
in your stomach. They may not tell you exactly what to
do, but it may serve as a red flag. Remember, justifying
questionable behavior is nothing more than being
dishonest with yourself.
Here are my theories:
• Lead your ethics model by example.
• Follow your ethics model with honesty.
• Follow your instinct - it rarely tells you to do the
wrong thing, first.
Take this convicted felon’s experiences and words for
what they’re worth.. Strive to be honest, diligent, and
consistent. Society, your company, your family, and your
children need you to stay out of prison.
Jerome Mayne is a keynote speaker and author. He has
worked with dozens of companies and associations around the
country helping their people make the right decisions, when
the right decisions aren’t easy. He is a member of the National
Speakers Association as well as the Real Estate Educators
Association. He’s the author of the book, Life Saving Lessons
– The Diary of a White Collar Criminal and co-author of
Mortgage Fraud and Predatory Lending – what every agent
should know (Kaplan Publishing). Jerome can be reached at
jerome@jeromemayne.com. www.fraudcon.com
His books can be purchased online at
www.maynefelon.com/products.html © 2007, Jerome Mayne

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FHASecure
What you need to know
By leslie petersen

M y original “assignment” was to write about

how mortgage brokers can take advantage of FHA’s new
Hope for Homeowners (fondly nicknamed H4H by HUD) to help their clients who
are delinquent, underwater, or simply over their heads in mortgage debt. My assessment so far is
that H4H “isn’t worth the paper it’s written on.”
The better FHA option is FHASecure, an alternative program that works amazingly well for
FHA approved brokers and their homeowner clients who are currently in trouble. A huge glitch is
that the entire FHASecure program is currently scheduled to expire 12-31-08; whereas H4H is
ongoing until 9-30-11.
I strongly believe that FHASecure will be extended, mostly, because it looks so great
politically – not to mention that it’s actually working. However, I sure can’t guarantee
it.

Brief Overview, Hope for Homeowners (H4H)

Before I entirely dismiss it, it’s only fair for me to tell you a little
about Hope for Homeowners. H4H was legislated by the Home
Economic & Recovery Act, and is being highly publicized by
Washington as the program that will save the economy from
foreclosures. I beg to differ.
H4H became effective with HUD’s thirteen page
Mortgagee Letter 2008-29, October 1, 2008. The
parameters are quite complex and qualifying is
difficult. It may take some time for pricing
to settle down, but interest rates will likely
be the same or higher than those of delinquent FHASecure
loans. The Upfront MIP (UFMIP) is three percent and the
annual premium is a hefty one and a half percent.
The nationwide loan limit is generous at $550,440;
however, the maximum LTV including all payoffs, the
three percent UFMIP, and all costs of the loan – is only 90
percent. Lenders are expected to waive their fees and cut
their payoffs to make it work. There can be no secondary
financing remaining.
H4H borrowers must sign two additional promissory
notes and mortgages with HUD, both recorded, which
“share” (a) the current ten percent equity in the home
(remember, it’s 90 percent LTV), and (b) any potential
future appreciation. HUD will sometimes split some
of their portion of the future appreciation with 2nd
mortgage lenders, yet never with the 1st mortgage holders.
Needless to say, this doesn’t sit well with first mortgage
lenders.
I can’t fail to mention that per legislative mandate,
HUD won’t insure the new H4H loan if the borrower fails
to make the first mortgage payment; another ouch for the
lenders.
Personally, I don’t think H4H is all that great a deal
for homeowners or lenders, in trouble or not. My guess is
that some of the larger lenders will use the program, but
only as a last resort. Mortgage brokers most likely won’t
get involved in H4H loans at all, which brings us back to
FHASecure.
The FHASecure Program
FHASecure has been around since August 2007,
when it was established as a Presidential Initiative.
Originally, it only helped homeowners who were
delinquent as a direct result of a reset in their conventional
ARM loan. On July 14, 2008, FHASecure was expanded
to include all of the following:
• Eligibility –rate and term refinances of conventional
mortgages only
• Loan amounts – from 97.15 percent to 98.75 percent
of new value, up to the maximum allowable FHA loan
limits in the area
• Full borrower qualifying – with eligibility leniencies
• CLTV Options for Insufficient Equity – unlimited
CLTV to accommodate work-outs with current
lenders
• Non-delinquent FHASecure – standard FHA rates
and MIP for borrowers who need to get out of a
conventional loan yet are not currently delinquent
• Delinquent FHASecure – borrowers who are
currently delinquent on a conventional ARM loan
with many leniencies for prior and current mortgage
delinquencies
The point is to assist homeowners out of any
conventional mortgage that they need, and into a nice,
safe, FHA loan.
FHASecure - Maximum Loan Amounts
The maximum LTVs range from 97.15 percent
to 98.75 percent, exclusive of upfront MIP, up to the
maximum allowable statutory loan limit for the area.
Effective January first, 2009, the new maximum LTV is
expected to be 100 percent, inclusive of upfront MIP.
(Final calculations are still being hammered out by HUD
as of this writing.)
FHASecure - Qualifying
With the exception of credit “eligibility” leniencies
as allowed by the program, all FHASecure borrowers
must fully qualify for the new loan using FHA’s standard
underwriting guidelines. FHA only wants borrowers
who are truly able and willing to make their future house
payments; a homebuyer jumping from one bad situation
into another helps nobody.
FHASecure - Insufficient Equity - Delinquent or
Non-Delinquent
For homeowners who owe more than 100 percent of
the current value of their home, FHASecure encourages
“work-outs” with the current lender(s) by allowing
unlimited CLTVs for existing and for newly created
subordinate financing. Examples of “work-outs” include:
1. Existing secondary financing can be re-subordinated
or modified to add outstanding charges or to
otherwise accommodate the transaction.
2. A new second mortgage can be created by the
current lender (or other source) to
• cover payoff shortages and past due fees and
charges, sometimes including PITI arrearages; or
• cover all amounts that exceed FHA’s current
maximum loan limit for the area.
3. Funds for new financing can come from any
TheNicheReport.com 17
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 source, such as “rescue funds” which are becoming
increasingly available through non-profits, states, and
other government agencies.
There are restrictions on the terms of the secondary
financing that I haven’t covered (see ML 2008-13); even so,
lenders are becoming more and more willing to negotiate
as opposed to paying the costs of foreclosure. Although
clients must always negotiate directly with the lender, the
new FHASecure loan won’t come together without the
oversight and assistance of an educated and resourceful loan
originator.
Note: If the subordinate financing is a new loan as
opposed to re-subordination or modification of an existing
loan – the lender will price the new FHASecure mortgage
using “delinquent” pricing, regardless of whether or not the
loan is delinquent.
FHASecure Non-Delinquent
Non-delinquent FHASecure includes all conventional-
to-FHA rate and term refinances that are not currently
delinquent. What’s great is that interest rates along with
FHA’s upfront and annual mortgage insurances are the
same as regular 203(b) mortgages, with the exception in
rates noted above.
In addition to all of the CLTV options above, the
FHASecure non-delinquent has some credit underwriting
leniencies. For instance, ML 2008-13, page 7, suggests
that clients who kept their mortgage current yet let other
loans slide should be given favorable considerations.
Also, DE underwriters are encouraged to allow prior
mortgage delinquencies that were clearly caused by a reset.
No matter, the ultimate decision is still up to the DE
Underwriter and/or lender who often impose their own
credit standards or minimum credit scores.
FHASecure Delinquent
“FHASecure delinquent” is for refinancing
conventional ARM loans only, and only if they are currently
delinquent. (Prior delinquencies fall under “non-delinquent”
FHASecure.) The delinquency must either be (a) caused
by a reset, or (b) the result of extenuating circumstances.
Option (b) is not available for those refinancing from interest
only (IO) or from Option ARM loans.
FHA has very specific limitations on the amount of
times that the current loan can be delinquent, and for some
reason, they are much more tolerant when the loan is not
an IO or Option ARM. (Don’t ask me?) Originators and
brokers must examine the homeowner’s prior mortgage
credit history at the very first of the process to make sure
they qualify.
FHASecure “delinquents” have much higher pricing
than regular 203(b) mortgages. The Upfront MIP is three
percent, though the annual is only 0.55 percent.
Any future refinance of a delinquent FHASecure
must be full-qualifying, as they are not eligible for
streamlined refinances. However, you can always look to
these borrowers for future refinances at lower rates once
their credit history improves.
Bottom Line
Whenever I’m speaking to an industry group about
FHA mortgages, I always review FHASecure as one of the
many viable niche products available. It’s not unusual to
have one or two originators say that they are never able
to get FHASecure loan files through underwriting; while
others in the same room have successfully originated
FHASecure mortgages time and again. I’m pretty sure
that the first category lacks the education and/or patience
necessary to make this loan workable.
For a copy of HUD’s ML 2008-13, go to www.
hudclips.gov. Additional information and reference charts
are also available through my website.
In the end, FHASecure is not a save-all. It won’t help
all of your clients who are experiencing difficulties making
their payments, but still, HUD reports a total of 325,000
FHASecure mortgages made as of August 2008, only one
year since inception of the program. H4H does not come
close to replacing FHASecure. I’m not the only one who
will be highly disappointed and shocked if the program
isn’t extended.
Leslie Petersen with over 30 years
experience in mortgage lending, writes
www.MortgageCurrentcy.com, an
online newsletter on the changes in
Fannie/Freddie, FHA, VA and other
regulatory agencies--but with a twist.
For Originators, Underwriters and
Managers, she also interprets them in
plain English and shows them how to make the rules and
changes work for them--and get more of their loans approved.
Find her at leslie@MortgageCurrentcy.com.
TheNicheReport.com 19
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 MANAGING PEAKS AND VALLEYS
Tips to help you manage cash flow
BY Gretchen underwood
E
very small business owner can attest to the impor-
tance of cash flow. The amount of time it takes for
a dollar to pass through your business from raw
material purchases to the sale of finished goods to money
in the bank is a critical factor in determining success.
According to the latest edition of the PNC Economic
Outlook survey, business owners are more pessimistic
about their cash flow than they were six months ago:
Only 42 percent expect cash flow to increase over the next
six months, compared to 51 percent last fall.
Regardless of your current cash flow situation, it
is a good idea to occasionally take stock of the cash
management tools at your disposal. Below are tips to help
you and your commercial clients maximize cash flow and
make the most of your money:
Develop a Liquidity Plan: Does liquidity “just
happen” or do you have a plan in place to manage your
cash on hand? By creating a simple cash forecast to predict
when payments will come in and go out, you can anticipate
disruptions to your cash flow. Consider maintaining a line
of credit to avoid fluctuations. And if you have significant,
predictable payments that occur infrequently such as tax or
insurance payments, consider a reserve fund that you grow
on a consistent basis to neutralize the disruptions that these
disbursements may cause.
Take advantage of technologies: The innovative
banks offer a variety of technologies that can help
manage your cash flow. Traditional services like credit
card processing speed up your collections. Corporate
cards help to consolidate and track spending as well as
make fewer, better timed disbursements. Remote deposit
enables you to deposit checks from the convenience of
your office. Online payroll enables you to do your payroll
online anywhere that Internet access is available. And
automated (online) access to investment balances and lines
of credit help keep your cash balance within a target range.
Revisit your receivables strategy: Offering credit
discounts to your customers may be a competitive
requirement in your industry, but be sure to examine these
practices closely. How much financing are you providing
to your customers? Is every customer treated exactly the
same? Are slow payers getting a free ride while you are
searching for some liquidity relief of your own? When you
look closely at this element of your business model, you can
usually identify some opportunity to improve cash flow.
Seek out inventory opportunities: According to the
PNC survey, 61 percent of business owners expect the
prices they pay their suppliers to increase. Assess your
inventory needs carefully, evaluate your mix of suppliers
and possibly renegotiate trade terms. Inventory always
creates pressure on cash flow and now may be the time to
reevaluate your practices.
Managing cash flow is one the most important
things small business owners can do. Poor cash flow is a
leading cause of small business failure. By revisiting your
contingency plans, leveraging technologies and managing
the factors that create cash flow pressure, you are better able
to protect your business through the good times and bad.
Gretchen Underwood is Assistant Vice President of the
Commercial Banking Group at PNC Bank in Manassas,
Virginia. To find out if you have the best solutions for the
changing needs of your business, contact Gretchen Underwood
703-472-8670, or email her at Gretchen.Underwood@pnc.com.
TheNicheReport.com 21
Hard money
for hard times.

Let’s face it; things aren’t looking so good right now.

In uncertain times like these, your clients need guidance, expertise and
experience more than ever.
A hard money commercial loan may be the ideal way for your clients to seize an
opportunity or solve a problem. Despite these difficult market conditions, Avatar
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So if you’re ready to deal, we’re ready to listen.
Call us today at 888.896.0083 to discuss your loan or
visit www.avatarfinancial.com for more information.

A different kind of loan. A different kind of lender.

 Diversification
When opportunities present themselves
by Raymond Bartreau
T
his is no secret, times are
tough for many in our chang-
ing industry. How do we all
keep up? I recently wrote an article on
the few forms of marketing still work-
ing. What happens when you exhaust
all those efforts and have truly tapped
into every outlet you have? Where do
you go from there? I have the answer for you, “diversifi-
cation”. I talk to a lot of folks that are currently suc-
cessful in this market. Many of them have some variable
of this same concept – diversification - in their business
model, and therefore, able to offer many services to each
and every potential client they run into.
In order to provide quality financial services with
phenomenal customer service you must have a wide array
of options, in fact, the more options you have the bet-
ter. In today’s market with current lending conditions,
limited lenders, plummeting values, credit issues, failing
banks etc… it is much harder to convert those 2 - 5 deals
per month needed to maintain the same type of income
generated in past years. What do you do with the folks
you can’t refi? Some LOs are now doing loan modification
referrals, some are also doing credit repair for their clients.
My advice would be to network yourself with as many dif-
ferent people, from as many different areas of the financial
services industry.
Credit repair… as mentioned above, may be of-
fered to clients by referring out to an agency. If you are
not helping your clients find this option you are loosing
money every day. Not only do most credit repair agencies
pay referral fees but they also refer back to you the client
once credit is restored enough to get the loan completed.
Find at least one company (preferably two or three) you
can work with on this level.
Loan modification… again, this one is mentioned
above. Help your “turndown” clients who need it the
most before they loose their home completely. Refer
them to a loan modification company that will negotiate
new terms on their current loan with their current lender.
Most of these companies will pay you handsomely for
these referrals, which is income on potential clients you
normally would not be able to help.
Short Sales… With values in the toilet nationwide
there have never been a higher number of Short Sales.
If you do loans in any of the value stricken areas of the
country or if you work any ARM databases you will
certainly run into folks that are upside down in their
home, to the extent that a Short Sale may be their only
option. Go and find an aggressive, reputable Realtor
focusing only on Short Sales. Help your client get out of
their mess and build yourself a solid relationship with a
Realtor at the same time.
Debt Settlement… Some home owners are having
the most issues with their revolving debt. In years past,
we would roll it into the new mortgage during a refi
and move on, but in today’s market, it’s near impossible
to find borrowers with enough equity to do so. If
Refinancing is not an option, try and settle the debt for
pennies on the dollar for your client. Refer them to a
legitimate debt settlement company; take your referral
fee if one exists, and move on to helping your next
client. After their debt has been settled, you will most
likely have a happy client that may use you in the future
or even refer you business.
Bankruptcy Lawyer… Unfortunately, some people
TheNicheReport.com 23
are to the point where they only have one option - and and the more you can offer a client the more money you’ll
that is bankruptcy. Build relationships with lawyers that make.
perform these Bankruptcies, they are an excellent source
of income. They love referrals and don’t mind referring Raymond Bartreau is the President of Best Rate Referrals
people back to you that may need your service. It’s always and a nationally recognized marketing consultant. For more
good to have a referral source to add to your menu. marketing tips and techniques please visit Bartreau’s blog at
In my experience, through dealing with over 1200+ www.loanofficerconsultant.com. You can also visit Bartreau’s
Loan officers every month, is that the successful ones homepage at www.bestratereferrals.com.
have this network already built and is “fine tuning” this
network day in and day out. While you are working your
“day to day” marketing or advertising options, take your
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 Creating a 1800#
call capture lead machine
More contacts with less effort.
BY Tom Ninness
T
he traditional loan officer has faced many
obstacles and has been forced to utilize every
tool available to reach the masses. Instead of
relying on the basic face-to-face relationship with real-
tors, builders and past clients, new levels of innovation
has elevated the loan officer to becoming a Mortgage
Market Strategist. It means thinking ‘outside the box’
to gain clients.
Call capture is a unique tool. For mortgage
originators, the process records and tracks phone calls
24 hours a day from prospects. Call capture utilizes
technology that allows more contacts with less effort.
As a means of building relationships, call capture
provides an opportunity to pass qualified leads to your
best referral sources. Providing solid leads to those
professionals with whom you align yourself will help
build your sphere of influence. It creates a tool to offer
your realtors, builders and “for sale by owners” (FSBO)
prospects extended opportunities to touch your best
clients.
How Does it Work for Realtors? Agents will have
the access to your call capture phone number that they
may use on their marketing literature and are given
specific extensions for each of their listed properties.
These extensions are available for all of their marketing
material, such as reports, consumer tips, and information
on the property. Using the 1-800 technology has the
capabilities of increasing the agents’ calls received by 400
percent and can save up to 50 percent in their marketing
costs. The realtor has the responsibility of contacting
the prospects, providing information, answering their
questions and thanking them for their inquiry.
Agents may use these extensions for all of their
marketing material.
As effective as this tool is, making it available to
everyone is not practical. As part of your business
planning, clients should be broken into three categories.
A, B and C will be used to delineate clients and the
probability of purchasing a home. “C”s may be ready
for purchase anywhere from 4 to 12 months in the
future. They may be “lookie-lous” or serious buyers who
just aren’t ready at this moment in time. Periodic email
updates, with their permission, keeps your name in the
forefront of their mind. Be available to answer questions,
but don’t spend a lot of time pursuing their business.
“B”s are more likely targets. There has been more
consideration on the home buying front and they are
serious contenders. Some additional attention should be
offered to them, through email, mailings and personal
phone calls. Their time frame is more likely 2 to 4 months
away and educating them in pre-qualification and pre-
approval is appropriate.
“A”s are the number one candidates. They are ready
to buy today. Full attention should be given to their
concerns. Frequent contact to these ready-to-buy clients
keeps you in the picture, and confirms your dedication to
customer service.
This process of contact delineation is also appropriate
for your professional referral sources. Every category of
work relationships can be catagorized into A, B or C type
prospects and will save you time and effort. It will also
help in identifying who will be the best candidate for the
1-800 Call Capture marketing.
“B” and “C” leads will make up 90 percent of your
potential market. 75 percent of B & C’s will stay with
the first contact that makes the time to educate them. 50
percent will buy from someone in the next 3 to 9 months.
Call capture helps drive those potential clients to you.
Those B’s and C’s are looking for product information,
current rates, help with pre-qualification and pre-approvals
TheNicheReport.com 27
and ways to improve their credit. Although Call Capture costs a small amount per
Call Capture and the Prospect. Call capture listings month, the marketing value and benefits for the loan
pique the prospects’ interest; they see that the information officer is huge. Offering this service to realtors, builders
is available 24 hours a day and they can listen to the and FSBO’s immediately creates a practical customer
information at their leisure. If they choose, the prospect service oriented relationship at a minimal cost. As your
can have the information faxed to them or they can clients learn to utilize the Call Capture features, it will
be directed to the agent. The agent is notified directly elevate you and promote you as their lead loan originator.
about the interested property and the prospect’s contact
information is emailed or text messaged to the agent, even The following is a list of reports that the loan officer
if the phone number is unlisted. may use as a value-added feature for customer support:
Working with Builders. 1-800 Call Captures allows • For expired listings-“How to Guarantee you’ll get your
sales coverage for a builder 24 hours a day, giving specific Home Sold this Time!
extensions on different models. It provides information, • For First Time Buyers-“Special Report-‘How to Buy Your
even before the sales trailer is up and running. First Home the Easy Way!” or Free Report-“How to Stop
Working with FSBO’S. Offering the FSBO the Paying Rent Forever…and Own a Home of Your Own!”
technology for prospects to learn about the home for sale • For Investors-“Avoid 12 Common Mistakes Made by
also opens the possibility for assisting the home seller in Novice Investors and Guaranteed High Rates of Return!
his or her next purchase. All inquiries will be directed to • For those looking for a mortgage in the future-“Secrets
you and allows you the chance to speak with the prospects, Lenders Don’t Want You to Know! Read this 11-Point
encourage pre-qualifying and make that important Report Before You sign Anything!”
connection, even if the prospect doesn’t buy from the • Ready to list-“Ready to List with a Real Estate Agent?
FSBO. 13Things Your Agent Must Do To Maximize Your
Profits!”

The following is a list of 1-800 Call Capture

companies. Take time today to research how Call Capture
may improve your business.
Call Capture Providers
www.Realestategrowth.com - Known in the industry
as Proquest Technology. Great marketing ideas, reports and
ideas to increase your business.
www.Realmarcom.com - Excellent reports and articles
specific to the mortgage industry
www.archtelecom.com - Industry Specific and well
known in the mortgage industry
www.247callcapture.com - Marketing ideas specific
to the mortgage industry

Tom Ninness is Vice President/Regional Production

Manager for Cherry Creek Mortgage in Denver, CO. Ninness
is also the President of Summit Champions, Inc. and creator of
the “The 90 Day Journey to Your Sales Success”, a powerful 90
day action plan for the sales professional. To learn more about
The Journey and all what Summit Champions has to offer, go
to www.90dayjourney.com, www.summitchampions.com or
contact Tom at information@summitchampions.com
Office: 720-221-4396.
©2008 Gregory Funding LLC, an Aspen Capital affiliated company. This is not a commitment to lend. Restrictions may apply. For
Wholesale only. Not for distribution to the general public. LTV based on current valuation by Gregory Funding. Gregory Funding
reserves the right to amend rates and guidelines. All loans are made in compliance with federal, state and local laws. High-Cost
Loans prohibited. Gregory Funding LLC is an Oregon LLC, Oregon Division of Finance & Corporate Securities Lic#ML3575. Gregory
Funding LLC, 425 NW 10th Ave Suite 307 Portland, OR 97209. Toll free: 888-324-3578.
CENTER STAGE
CENTER STAGE WITH NETMORE AMERICA
A sustainable future begins with the right relationsips
BY THE NICHE REPORT
T
he Niche Report would like to
introduce you to a new mort-
gage wholesale lender – Net-
More America –who is building a next
generation mortgage banker through
the power of the right relationships.
Mark Freedle, the CEO with the vi-
sion to start a mortgage business in
Mark Freedle
CEO
a very difficult environment, gave
us the opportunity to find out more
about this fast growing Walla Walla, WA based mort-
gage lender with plans on expanding their footprint
throughout the United States.
Mark, what drove you to launch a mortgage company
in such a difficult lending environment?
Mark: Back in 2005 when the mortgage business
was setting production records we saw the potential for
a correction in residential lending as lenders stretched
underwriting standards and non-prime ARM originations
increased dramatically. In February of 2006, I began
putting together a group of very senior mortgage
professionals with strong underwriting and secondary
marketing experience to start building out our platform
to be ready for the opportunity. We officially launched
NetMore in the third quarter of 2007 and funded our
first loan at the end of October 2007. Today, we are the
fastest growing mortgage company in the Northwest, with
specific plans on expanding our footprint throughout the
United States over the next two years.
How big is NetMore today and where are you going in
the future?
Mark: Today, NetMore is focused on two lines
of business; our wholesale lending channel and our
professional branch system. We have approximately 150
employees and are licensed in 18 states. Our goal is to
move east strategically and be a nationwide mortgage
banker over the next two years. To help us mange our
growth, we are continuing to hire and we project that
during the next 12 months we will hire well over 100
new employees. We just made some key senior hires,
such as Lisa Schreiber as our Chief Strategy Officer and
Scott Holtz as our new Regional Vice President, Eastern
Region. From a production perspective, we are projecting
full year 2008 mortgage production to be well in excess of
$500 million, compared to just $14 million in 2007. By
early spring 2009 we are projecting approximately $250-
$300 million a month run rate. Our goal is to be a top 25
national lender in the next 24 to 36 months.
Tell us a little about your senior management team?
Mark: We have put together a very experienced
group of mortgage professionals. Lisa Schreiber, our new
Chief Strategy Officer, her background is in building a
quality national lending platform that is both scalable and
profitable. Julie Krause, NetMore’s Chief Operations
Officer, has more than thirty years of experience in the
mortgage industry and was one of the first individuals to
get her Computerized Home Underwriting Management
System (CHUMS) number in the Northwest. Dan Ferris,
our SVP of Secondary Marketing, also has more than
thirty years experience that includes a Master Certified
Mortgage Banker (CMB) designation. This team with the
full support of all of our employees has one goal; to build
a sustainable company together.
What do mean by “…a sustainable future begins with
the right relationships?”
Mark: NetMore wants to work with professionals
TheNicheReport.com 29

that clearly understand what it means to do the right
thing for their clients or partners day in and day out.
We believe there is tangible value in character and it is
the foundation of building a sustainable business. We
want to make sure we are always working or partnering
with the right people or organization that share our
core values of integrity, respect, accountability, forward
thinking and commitment to creating value. Through
the power of the right relationships, we believe NetMore
will become a leading next generation mortgage banker
and build a sustainable national platform through
responsible lending.
Where are you seeing the opportunities in today’s
mortgage market?
Mark: There are many opportunities that we see
in today’s market. First and foremost we see many
talented professionals looking for work. This allows
us to employ the “best of the best” in our Leadership,
Account Executives and Operations staff. We have
already seen the value of a great team and the service levels
they can provide. Great employees in conjunction with
great technology solutions create customer satisfaction
and loyalty that we can build on. We also see a real
void for the mortgage broker. Finding knowledgeable
wholesale lenders that are focused on building their
wholesale presence in a sustainable manner is key to
their success. Our FHA expertise gives us a significant
opportunity as many competitors are still struggling to
gain FHA knowledge or hire DE underwriters. All of
our underwriters have their DE and we feel this gives us a
significant advantage in the marketplace.
How is your sales team navigating the current market
challenges?
Mark: For one, our industry is under siege. When
that happens, many people exit and even those that
are still employed are reluctant to go out on the street
and ask for new business. Surprisingly, we have hired
new and very seasoned Account Executives that are
telling us just that! By putting our program out there
with knowledgeable Account Executives backed up by
experienced and customer focused operations, we see a
terrific opportunity to grow our market share.
30 November 2008
CENTER STAGE
What makes NetMore different from other mortgage
lenders in today’s market?
Mark: Our objective is to enable our lending partners,
mortgage brokers and our professional branch system, to
operate efficiently and “friction free”— a model based on
service, speed and sustainability. We believe we have a
better understanding of the mortgage business and how
to execute with a significant strength and expertise in
secondary marketing, risk management, communication
and a commitment to being a true partner.
Explain to our readers what you mean by a “friction
free” process?
Mark: “Friction Free” means a lending platform that
incorporates easy to access web-based portal, intuitive
processes where workflows can be easily understood
and delivered, and risk mitigation applications that are
applied while still allowing the user to move forward
in the process with our end product being a complete
quality package for investor delivery. Through the use of
current web-based technologies and education, we will
focus on our adoption rates to provide the biggest lift to
our organization.
What advice would you give mortgage brokers trying to
understand the FHA product segment?
Mark: FHA loans are more important than ever
and there are few mortgage banking operations that have
NetMore’s experience in the FHA product platform. For
many brokers, FHA was not a product that was in focus
until ALT A went away last year. Many lenders and
brokers alike are still scrambling to get FHA approval
and even once approved, there is a learning curve that
has to be addressed. Experienced FHA lenders, such as
NetMore, are few and far between. It makes it essential
for brokers to partner with a lender that understands the
FHA origination process, has the right relationships, and
is committed to providing best in class service.
There have been some talk among brokers about how
difficult FHA is to work with and that FHA loans take
an extremely long time to process. Is this true?
Mark: This simply is not the case. FHA has made
significant changes to appraisal requirements and the work
items that were typical in the past have all but gone away.
Processing an FHA loan is no more time consuming
CENTER STAGE

than typical financing. You just need to have the proper

upfront disclosures and order your FHA appraisal through
the FHA Connection website. Here is where a broker’s
partnership with the right lender, such as NetMore starts
to become extremely helpful. As you learn some of the
FHA nuances, the knowledge of your lender can help you
navigate and make this process friction free for both the
broker and their client.

What is some advice you can offer mortgage brokers to

be successful in today’s environment?
The best advice anyone can give today is to evaluate
your business model by asking some key questions; What
is your origination strategy? Who are you partnering with
to help you weather the storm? Is your business model
focused on you or are you relying on a lender that might
decide they don’t want to “play” anymore? Who can offer
you both the education and deliver the service you need
to keep your business on track? It’s all about relationships
these days and the right ones will make or break your
future!
TIP OF THE MONTH
TIP OF THE MONTH
Walking the thin line of Benefit
BY STEWART MEDNICK
B
enefit to you? Or benefit to the
customer? If you benefit, then
you are paid well on a closing.
If the customer benefits, you do not
get paid so well. If you benefit, you
need to close less loans in the month.
If the customer benefits, you have to
work harder and close more. If you
benefit, your investors will like doing business with you
and you can typically receive better yield spread or rates.
If the customer benefits, you have to impress the investor
with volume to hedge the less favorable yield spread.
As you can tell, the tug-o-war of benefit is an
ongoing issue. Many brokers and originators have a
difficult time with the ethical issues of drawing the line
of benefit to favor both themselves and the customers.
The happy compromise is typically a very thin line that
requires balance of a Cirque Du Soleil performer to walk
it.
Bottom line, the benefit should go to the customer.
If you are in this business for the long haul, build a
reputation now as the mortgage banker who gives good
deals. Be the one who clients will refer. Build a lasting
relationship based on ethical standards and quality
customer service.
I have written many articles on tips to provide the
customer with a pleasant experience mostly based on
personal interaction and amiable service. I have never
talked about the monetary aspect of the business. I do
not preach how to make a profit or which lender offers
the best yield spread, quickest underwrite time, or lowest
interest rate. Those are aspects of the industry that
you can ascertain as part of your “OJT” and through
the rigor of diligent ‘lender-shopping.’ These are easily
learned and easily executed procedures. However, good
loans are fewer and fewer and making a healthy living on
a third or a quarter of the typical business of three years
ago is now the reality. One must maximize each deal just
to pay the bills!
Benefit, as I have written about in an article entitled
“The Formula,” (May 2008 Tip of the Month) I define
as anything the customer receives in an exchange as a
result of the cost of doing business. The customer’s
perceived benefit in the transaction is value. If there is
no benefit, there is no value. Perhaps, the customer’s
greatest perceived value is the benefit you offer of the
lowest interest rates and the lowest closing costs. It may
also be the friendliest service, frequent contact, or the
fact you remembered the family pet’s name. I would
be presumptuous to say that money is not the most
important aspect of most mortgage transactions today.
Everyone who wants a mortgage wants a good deal.
The conundrum becomes the level of benefit that you
offer and the level of value the customer perceives and is
the two balanced to the satisfaction of yourself and the
client?
There is no perfect science to this dilemma. In
fact, you may make some poor decisions and lose some
deals as a result of the lack of benefit offered or executed.
The interest rate may be too high, the closing costs are
exorbitant, or you may not have called the customer
frequently enough.
So here is my tip to hedge future situations: Talk with
authenticity about the expectations of the loan process, the
fees and the interest rate, to your prospects during the initial
conversation. Set the standard from the beginning. Cover
TheNicheReport.com 33

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the two major aspects of benefit: cost of doing business, and
the business of doing service. The customer will not only
respect you for your candor, but will be relieved and feel
secure that you are providing quality service during a time
when the mortgage industry is highly scrutinized.
Everyone is feeling a financial squeeze regardless of
the profession they pursue. Unemployment, gas prices,
food cost and heat for the house are all some of the issues
weighing down on every home owner or potential home
owner. How refreshing would it be to have “the mortgage
guy (gal)” be the straight talker when we are bombarded
with political smear ads, campaign propaganda and news
about Wall Street executives’ golden parachutes and their
collapsed businesses?
Be the shining beacon of ethical business practices,
authentic customer service, and quality value-added
propositions in a current realm of uncertainty, fear, and
financial collapse. Yes, you may not make as much as
you had hoped on the recent closing, but the client was
happy and that was the compromise necessary to get to the
closing table. We all have felt the ‘pinch’ and had to check
for coins in the sofa cushions just to eat lunch. But provide
benefit to each customer and as the business becomes
plentiful, you should be busy with repeat customers and
referrals.
Sometimes we take a cut in commission. I suggest
not to cut benefit to the customer. Remember, this is a
marathon, not a sprint.
Stewart Mednick is a seasoned mortgage banker and
published author. His writing focuses on relationship
development, personal empowerment, customer satisfaction,
marketing and sales techniques. Stewart is available for
marketing consulting, personal coaching and training sessions.
If you have a comment or a question for Stewart, contact him
at 651-895-5122 or smednick1@netzero.net
NICHE REPORTS

PRIME & FHA

Premium Listings

AHEDIRECT.COM/ Freddie: The RainMaker Fannie, Freddie, FHA, 24-48 Hour Turn Times
949-861-0911
Common sense underwriting for FHA, Conforming, Jumbo, Jumbo FHA/
Alternative Mortgage Express
Conforming, and manufactured housing.
801-671-2397

Greystone Financial Group CONFORMING, FHA VA, USDA, SISA, COMBO LOANS, LP LEVELS 1,2 & 3
954-557-2457
HCI Mortgage specializes in FHA and 203K financing in 25+ states.
HCI Mortgage Programs include 203k, 203k streamline and 203k jumbo programs
877-724-1720

JMAC Lending Inc Same day doc and 24 our funding, 1 day off the market refinance
877-841-0776
Low/No Score FHA manual underwrites. Tough FHA deals OK. No min. Score
Mid Island Mortgage Corp Jumbo loan amounts. Common sense underwriting w/good turn times.
703.754.9643 - Tim Dooley
Wendy Edwards (775) 303-3838 cell; 866-922-6943 fax, wedwards@titan-
Titan Wholesale wholesale.com
877-90-Titan ex. 225
FHA 24-48 Hours on Approve Eligible Loans. 24 Hours on Conditions. 24
United Wholesale Mortgage Hours to Prepare Closing Docs. Close Your Loan in 5-6 Business Days.
Collections do not have to Paid. 95% Cashout on Manufactured Homes.
800-981-8898 x5638 FREE DU on our Website.

Wall Street Wholesale Conventional/Agency Jumbo, FHA/FHA Jumbo, 203k, Manual UW, 48 hr
248-361-1908 turntime UW. 5 Points of Contact with Inside Team!

PRIME Lender Listings Powered by TheLoanPost.com

Alternative Mortgage Express 800-552-5263 www.amxloans.com
AME Financial Corp 770-406-2138 www.american-mortgage.info
Ameribank Mortgage (FHA only) 516-833-8834 www.ameribanksolutions.com
American BancShares 305-817-2165 www.americanbancshares.com
American Financial Resources (FHA only) 973-588-8530 www.afrwholesale.com
American Home Equity 714-661-5836 www.ahedirect.com
American Partners Bank 954-465-8595 www.apbwholesale.com
American Sterling Bank 801-208-5454 http://asbloan.com
Amtrust Bank (Fannie/Freddie only) 888-321-6446 www.amtrustgemstone.com
Assurity Financial (FHA only) 866-841-7863 www.assuritywholesale.com
BAC Florida Bank (Fannie/Freddie only) 305-789-8064 www.bacflorida.com/ratesheet
Banco Popular 303-725-2169 www.bpnawholesale.com
Bank of Ann Arbor (Fannie/Freddie only) 800-807-6337 www.boaawholesale.com
Bank United 772-240-2550 www.bankunitedwholesale.com
Century Lending (Fannie/Freddie only) 407-252-7979 www.centurylending.net
Chase Home Finance 800-338-0487 www.chaseb2b.com
Chase Rural Housing 954-422-1232 www.chaseb2b.com
Chevy Chase Bank (Fannie/Freddie only) 866-591-4355 www.chevychasewholesale.com
CMG Mortgage 714-357-3325 www.acceleratedcmg.com
CNB National Lending, LLC 815-412-9305 www.cnbnationallending.com

Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consum-
ers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each
lender’s information on products, program, procedures, representations, and warranties for details.

TheNicheReport.com 35

PRIME Lender Listings continued…
Colonial National Mortgage 800-825-1311 www.cnmbrokers.com Mountain West Financial 909-793-1500 x 255 www.mwfinc.com
(Fannie/Freddie only)
Community First Bank Loan 412-292-8511 secure.pricemyloan.com/custom/cfb
(Fannie/Freddie only)
Continental Home Loans 631-393-3800 x 114 www.chlmortgagebankers.com
Countrywide 904-245-8008 www.cwbc.com
Direct Mortgage Wholesale 801-924-1880 www.directmortgagewholesale.com
Eastern Savings Bank 800-981-7114 x 6250 www.easternsavingsbank.com
Epix Funding (Fannie/Freddie only) 813-654-7515 x 223 epixfunding.com/
Equifirst (FHA only) 856-979-9545 www.equifirst.com
Federal Trust Mortgage 407-323-1833 x 153 www.federaltrust.com/brokers
Fifth Third 866-492-0072 www.53.com/wholesalemortgage
First Bank Mortgage 305-577-6000 x 116 www.firstbank.com
First Cal 818-793-6650 www.firstcalwholesale.net
First Federal Bank of CA 310-630-7792 www.firstfedwholesale.com
First Horizon Home Loans 702-822-4102 www.firsthorizonwholesale.com
First Mutual Bank 971-645-9140 www.washingtonfederal.com/wholesale/
First National Bank of Nassau 678-942-2160 www.fnbwholesale.com/
First Northern Bank (Fannie/Freddie only) 707-423-9330 www.thatsmybank.com/
Flagstar Bank 800-897-7222 www.wholesale.flagstar.com
Florida Capital Bank Mtg 866-295-0014 www.flcb.com
Fort Knox Lending 323-330-1362 www.FortKnoxLending.Com
Fortes Residential 866-571-8201 www.forteswholesale.com/
Franklin American 606-519-4165 www.franklinamerican.com
Franklin Bank 936-681-8181 www.franklinbank.com/
Freedom Mortgage 800-843-3753 www.freedomwholesale.com
Gateway Funding 800-355-5626 https://wholesale.gateway-funding.com/
Gateway Mortgage Group 817-799-0804 www.jerrylair.com
GB Mortgage 602-791-8950 https://www.gbmortgagelending.com
Global Lending Group 727-530-0110 www.glgiwholesale.net
Greystone Financial 602-574-0100 www.greystonefinancialonline.com
GSF Funding 262-373-0790 https://www.gsfsales.com/
Guaranteed Rate 866-755-0989 www.griwholesale.com
Hollander Financial 661-476-4668 www.hollanderfinancial.com
Home Savings of America 972-235-7366 www.myhsoa.com
HSBC 877-433-4722 https://webloan.us.hsbc.com
ICON Residential Capital 888-639-5641 www.iconwholesale.com
ING Mortgage 877-464-0555 www.ingloans.com/wholesale/index.html
JMAC Lending 877-841-0776 www.jmaclending.com
Just Mortgage, Inc. 714-860-8867 www.justmtg.com
Lenders Advantage 818-669-0974 x 0 www.lenderinc.com
Liberty Lending Inc 800-808-5591 www.libertylendingwholesale.com
Liberty Mortgage 800-986-2499 www.bbt.com/libertymortgage
Liberty Savings Bank 941-735-7890 www.libertysavingsbank.com
Lime Financial 407-923-3700 limefinancial.com/index.shtml
M&T Bank Mortgage 804-380-7465 wholesalemortgage.mtb.com/
Mango Bay Mortgage 561-347-9811 www.mangobayinc.com
Mega Capital Funding (Fannie/Freddie only) 818-657-2600 www.megacapitalfunding.net
Merit Mortgage 310-650-0773 http://meritwholesale.com/
MetLife Home Loans www.wholesale.metlifehomeloans.com
Mortgage Bank of California 714-423-3295 WCS Lending (FHA only) 561-241-5200 www.wcslending.com
Mortgage Close (Fannie/Freddie only) 714-453-0220 https://b2b.mortgageclose.com
MortgageIT 503-716-1206 https://wld.mortgageit.com/Default.aspx
Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consum-
ers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each
lender’s information on products, program, procedures, representations, and warranties for details.
36 November 2008
NICHE REPORTS
National Direct Funding (Fannie/Freddie only) 970-672-0805 www.ndfcorporation.com
National Home Lenders 888-344-0520 x 4 www.nationalhomelenders.com
Nations Direct Mortgage 949-270-7974 www.brokerFHA.com
NetMore America 509-526-4007 www.netmoreamerica.com
NorthStar Lending (Fannie/Freddie only) 954-843-7018 x 7018 www.mynorthstarlending.com/
Ovation7 561-746-7858 www.ovation7.com/broker
Pacific Banc Mortgage 571-340-5593 www.pacificbanc.com/
Pacific National Bank 305-539-7675 www.pnb.com
Paramount Residential (FHA only) 866-966-8989 x 300 www.prmglending.net
Perfect FHA (FHA only) 800-201-2317 www.perfectfha.com
Phoenix Funding 877-562-6414 x 230 www.phoenix-funding.com
Plaza Home Mortgage 949-910-1055 x 450 www.plazahomemortgage.com
PMC Bancorp 626-964-4040 x 8199 www.pmcmtg.com
Polaris Funding (FL, IN, MI, OH) 616-667-9000 www.polarishfc.com/
Popular Direct 800-692-3447 x 202 www.populardirect.com
Poulsen Mortgage http://WeFundFHA.com
Preferred Capital (Fannie/Freddie only) 727-418-4189 www.prefercapital.com
Premier Mortgage Capital, Inc. 786-243-3101 x 2 www.premierwholesale.com
Presidents First 877-773-7178 www.presidentsfirst.com/
Primary Capital 678-308-0257 www.primarycapital.com
Proto Fund 813-436-6803 www.protofund.com
Provident Funding 800-733-3657 x 1712 https://pfloans.provident.com/
Reliant Funding 412-942-1010 x 18 www.reliantfunding.us
Residential Lending Network 800-749-5363 x 5276 www.reslend.com
(Fannie/Freddie only)
Reunion Mortgage 559.476.0937 www.reunionwholesale.com
Royal Crown Bancorp 877-507-6925 www.crownloan.com
Security Atlantic (FHA only) 800-956-3863 www.fhaland.com
Security Mortgage Funding 619-249-9166 www.smfcloans.com/brokers/
(Fannie/Freddie only)
Security National Mortgage 619-857-2700 www.securitynational.com
Senderra Funding 704-831-3600 www.senderra.com
Sierra Pacific 661-713-6564 www.spm1.com
SouthPoint Financial (Fannie/Freddie only) 239-949-1406 www.spfs.com
Stearns 925-628-0704 www.stearnswholesale.com
SunTrust Wholesale 913-982-2150 www.stmpartners.com
SWC Financial Corp. 714-680-7050 x 113 www.swcfinancial.com
Taylor, Bean & Whitaker 888-678-8547 www.taylorbeandirect.com
The Jumbo Lender 800-826-0360 www.TheJumboLender.com
The Money Store 818-326-2217 www.themoneystore.com
Titan Wholesale 775-852-6888 x 225 www.titan-wholesale.com
Trust One Mortgage 949-450-1888 x 2430 www.trustone.com
U.S. Bank Consumer Finance 941-539-1603 www.usbank.com
United International Bank 313-903-2082 www.unitedinternational.us
United Residential Lending 404-661-4632 www.urlending.com
United Wholesale Mortgage (FHA only) 800-981-8898 x 5590 www.usmwholesale.com
Vertice 925-570-0777 https://www.verticelending.com/
Village Capital and Investment (FHA only) 856-252-1825 hwww.villagewholesalelending.com
Wall Street Wholesale Lending 856-446-2998 www.wallstreetwholesale.com
Wells Fargo 310-283-8411 www.brokersfirst.com
NICHE REPORTS
NON PRIME & ALT–A
Premium Listings
Capital Management
480-575-1782
Gregory Funding LLC
888-324-3578
Mid Island Mortgage Corp.
703-754-9643 - Tim Dooley
NON PRIME & ALT-A Lender Listings Powered by TheLoanPost.com
LuxMac, Covino, and Company 800-762-2274 x 312 http://luxmac.com
Luxury Mortgage 203-569-4249 www.luxurymortgagewholesale.com/
Maitland Mortgage 407-629-5626 www.maitlandlending.com
Mega Capital Funding Inc 818-657-2600 www.megacapitalfunding.net
Merit Mortgage 310-650-0773 meritwholesale.com/
Metro Cities Wholesale 714-241-5882 x 122 www.metrocitieswholesale.com
MFC Mortgage, Inc 877-562-6754 www.gomfc.com
Mortgage Close 714-453-0220 b2b.mortgageclose.com
MortgageIT 503-716-1206 wld.mortgageit.com/Default.aspx
NetMore America 509-526-4007 www.netmoreamerica.com
NorthStar Lending 954-843-7018 x 7018 www.mynorthstarlending.com/
Online Financial Group 703-307-7006 www.ofglending.com
Pacific Banc Mortgage 571-340-5593 www.pacificbanc.com/
Paramount Residential 866-966-8989 x 300 www.prmglending.net
Phoenix Funding 877-562-6414 x 230 www.phoenix-funding.com
Plaza Home Mortgage 949-910-1055 x 450 www.plazahomemortgage.com
Portfolio Mortgage Company 480-775-5150 www.portmort.com
REVERSE MORTGAGES
Premium Listings
Reverse It! A division of Reverse Mortgages, fastest turn times in the industry. Training and lead
Urban Financial Group, Inc
888-777-3311
World Alliance Financial
877-692-7762 x 404
Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consum-
ers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each
lender’s information on products, program, procedures, representations, and warranties for details.
Chattel loans for manufactured homes in communities, purchase or
refinance
Direct Portfolio lender specializing in funding loans traditional lenders
cannot. NOD or BK OK. No Credit Score. No Pre-payment Penalty. Up to
75% LTV. Loan amounts up to $1MM. Lending territory: AZ, CA, CO, ID, NV,
OR & WA
Low/No Score FHA manual underwrites. Tough FHA deals OK. No min. Score
Jumbo loan amounts. Common sense underwriting w/good turn times.
Preferred Capital 727-418-4189 www.prefercapital.com
Proto Fund 813-436-6803 www.protofund.com
Quik Fund Inc. 813-671-0712 www.quikfund.com
Rehab Funding 610-645-9939 x 310 http://rehabfunding.com/
Right Start Mortgage 800-520-5626 www.rightstartmortgage.com
Royal Crown Bancorp 877-507-6925 www.crownloan.com
Security Mortgage Funding Corp 619-249-9166 www.smfcloans.com/brokers/
SouthTrust Funding 813-363-2768 http://southtrustfunding.com
SWC Financial Corp. 714-680-7050 x 113 www.swcfinancial.com
The Jumbo Lender 800-826-0360 www.TheJumboLender.com
Trust One Mortgage 949-450-1888 x 2430 www.trustone.com
United International Bank 313-903-2082 www.unitedinternational.us
United Residential Lending 404-661-4632 www.urlending.com
US Bank 702-630-0770 www.usbank.com
US Equity Broker Direct 901-239-3339 www.usequitybroker.com
Vertice 925-570-0777 www.verticelending.com
West One Mortgage Corporation 818-921-7602 www.westonemortgagecorp.com
support available.
Reverse Mortgage opportunity for non-FHA licensed brokers
TheNicheReport.com 37
 NICHE REPORTS

REVERSE MORTGAGES Lender Listings Powered by TheLoanPost.com

American BancShares 305-817-2165 www.americanbancshares.com
Arlington Capital Mortgage Corp 800-814-9432 www.acmcwholesale.com
Circle Mortgage Corporation (Fl only) 800-576-1338 www.circlemortgage.com
Continental Home Loans 631-393-3800 x 114 www.chlmortgagebankers.com
Countrywide Bank 866-212-4378 www.cwbc.com
Essex Mortgage 702-893-9200 www.essexwholesale.com
Financial Freedom 800-500-5150 www.financialfreedom.com
Financial Heritage 800-895-2209 www.financialheritage.com
First Horizon 888-553-8929 www.firsthorizonwholesale.com
Fortes Residential 866-571-8201 ww.forteswholesale.com/
Generation Mortgage 866-733-6089 www.generationmortgage.com
GotMortgage.com 760-802-9630 www.gotmortgage.com
Liberty Reverse Mortgage 866-871-1353 http://libertyreversebroker.com
MetLife Home Loans www.wholesale.metlifehomeloans.com
NetMore America 509-526-4007 www.netmoreamerica.com
Pacific Banc Mortgage 571-340-5593 www.pacificbanc.com/
Quality Life Reverse Mortgage 800-955-7919 http://qualityliferm.com/
Quik Fund Inc. 813-671-0712 www.quikfund.com
Silvergate Bank (cml) 858-362-6300 www.silvergatebank.com
SouthPoint Financial Services 239-949-1406 www.spfs.com
Sunwest 800-453-7884 www.swmc.com
Wells Fargo Reverse Mortgage 800-336-7359 http://www.wellsfargo.com
World Alliance Financial Corp. 800-562-6755 www.worldalliancefinancial.com

HARD MONEY
Premium Listings

All California Home Loans Commercial and Residential hard money, California properties, max LTV
877 462 3422 65%

Short-term commercial bridge lenders; Most property types including

Ambit Funding RAW LAND; All 50 states, and Canada; Max LTV 70%, 50% on Land
800-823-7101

AFG LLC (Asset Funding Group) Nation Wide Loans from $300 to $3 mil FAST-FAIR- FLEXIBLE
720-889-1175
Direct lender - up to 70% LTV: Bridge loans, purchase & rehab,
construction financing, raw land, no minimum credit score requirments.
AFG LLC (Asset Funding Group) Nationwide lending from $300k to $3 million, 24 hour commitment as fast
720-889-1175 as 5 days to close. HARD MONEY- MADE EASY

Bridge loans for improved commercial real estate from $1 million, terms
Avatar Financial Group up to two years with no prepayment penalties. We are a direct lender and
888-896-0083 brokers are protected. Apply online at www.avatarfinancial.com or simply
give us a call

BRT Realty Trust A Public Mortgage REIT Traded on the NYSE (NYSE: BRT) Fast response
516-466-3100 or 800-450-5816 on loans from $2 million to $50 million on income producing commercial
properties nationwide. No prepayment penalties, lock out or exit fees

Continuum Funding Group Specializing in hard money loans of $300,000 to $5,000,000 in DC,
703-564-1659 Virginia, and Maryland. We customize our lending program to fit your
needs on a deal by deal basis

Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consum-
ers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each
lender’s information on products, program, procedures, representations, and warranties for details.

38 November 2008
NICHE REPORTS

HARD MONEY premium niches continued…

Fairview Commercial Lending No minimum credit score, foreclosure bailouts, Quick Closings nationwide,
866-634-1270 commitments in 24 hours

Real Estate based private money lender. Commercial & Residential

Financial Resources Mortgage Investment. Refi cash out allowed. Retail,office,multi-family, raw land,
development & modular construction are our specialties. Common sense
603-279-1133 underwriting. No upfront fees! Email or call today.

No seasoning requirements, No upfront commitment or processing fees,

First Mount Vernon Minimum credit score 400
(866) 908-FMV1 (3681)

First Mount Vernon Minimal documentation required, Combined Loan-to-Values to 105%

(866) 908-FMV1 (3681)
Direct Portfolio lender specializing in funding loans traditional lenders
cannot. NOD or BK OK. No Credit Score. No Pre-payment Penalty. Up to
Gregory Funding LLC 75% LTV. Loan amounts up to $1.0MM. Lending territory: AZ, CA, CO, ID, NV,
888-324-3578 OR & WA

FC Bailouts - No FICO requirements. Focused strictly on the residential

LJL Funding market. Tech oriented direct hard money lender. Consistent Guidelines -
888-456-0246 Great Service!

Private hard money financing for commercial real estate investments

Manaseh, Epharim & Associates
770-840-0112

Fast closing, no points upfront, all commercial properties including land,

Metro Funding Corp acquisitions, refis, and development loans
866-302-6360

Specializing in collateral-based real estate loans nationwide. We get deals

Miner Capital Funding, LLC
done!! As fast as 4 days! Loan amounts 1 million to 20 million
702-466-8952

Remington Financial Group, Inc Up to 65% of valued collateral, fast closing

480-905-3239

Stonecrest Financial We are a direct lender specializing in churches, mixed-use, apartments &
commercial lines of credit
888.884.6518
Local direct lender (DC, MD and VA) specializing in bridge, construction,
TrustCapital Investments LLC rehab and business loans. Loans are based on “subject to value”, 50%
301-503-2231 LTV, minimal documentation, EQUITY DRIVEN not FICO sensitive. Brokers
are protected.

Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consum-
ers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each
lender’s information on products, program, procedures, representations, and warranties for details.

TheNicheReport.com 39

HARD MONEY premium niches continued…
Unifund Financial Group Inc.
619-987-1083
WADOT Capital, Inc.
206-362-4444
HARD MONEY Lender Listings Powered by TheLoanPost.com
A The Loan Doctors, Inc 954-647-7679 www.regd506.com
Advantage Capital Equity Solutions 800-223-3019 www.adcapequity.com
AFC Hardmoney 813-387-3800 x 311 www.afchardmoney.com/
AgriCap Financial Corporation 213-542-5232 www.agricap.com
All California Home Loans 877-462-3422 www.aboutcaliforniahomeloans. Lib Properties, LTD. 404-256-8600 www.libloans.com
com/hard-money.html
Alliance Financial, Inc. 866-603-5999 www.afiloans.com
Ameribank Mortgage 516-833-8834 www.ameribanksolutions.com
American Acceptance (cml) 800-452-9287 www.aamcap.com
Assurity Financial 866-841-7863 www.assuritywholesale.com
Avant Capital Partners, LLC. (cml) 212-219-9419 www.avcapital.net
Axiom Commercial Funding 866-637-3014 x 10 www.acfsonline.com/
Bay Equity 800-229-3703 www.bayeq.com
BFS Capital, LLC. (cml) 510-381-1930 www.bfscapital.com
BlueWater Funding, LLC 866-551-2583 www.bluewaterfundingllc.com
Brookview Financial 877-734-2211 x 316 www.brookviewfinancial.com/
California Equity Lenders 818-584-2320 www.calequitylenders.com
Capital Alliance 415-288-9575 www.calliance.com/index.php
CFA Capital Partners (cml) 914-967-5780 www.cfacap.com
Commercial Bridge Loan Funding 305-852-2569 www.cblfg.com
Commercial Hard Capital, LLC (cml) 832-607-6778 www.commercialhardcapital.com
Commercial Loan Capital (cml) 877-473-6984 www.clcloans.net
Commercial Mortgages 101 800-763-3036 www.commercialmortgages101.com
Crawford Park Financial 626-796-7979 www.crawfordparkfinancial.com
Cushman Rexrode Capital Corporation (cml) 925-988-7200 www.cushrex.com
Diamond Bay Investments, Inc. 702-254-9303 www.diamondbayinvestments.com
Eastern Savings Bank (cml) 800-787-8187 www.easternsavingsbank.com
Emerald Financial 714-965-6688 www.eprivatemoney.com
Exeter Holding Ltd. 516-338-7500 http://exeterholding.com/
First Credit Commercial Capital Corp. (cml) 407-843-6262 www.fchardmoney.com
First Mount Vernon Industrial Loan Assn. 703-823-6800 www.fmv1.com
First Select Capital 540-908-2205 www.firstselectloans.com/
Global Lending Group 727-530-0110 www.glgiwholesale.net
GMC Mortgage Capital 954-332-3567 www.gmcmortgagecapital.com
Grand National Investments 760-802-9630 www.300GNI.com
HARDDMONEYLOANS.COM 813-516-5210 www.HARDDMONEYLOANS.COM
Hawkins Capital 208-908-5596 www.hawkinscap.com/
HMC Funding 800-273-7001 x 343 www.hmcfunding.com
Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consum-
ers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each
lender’s information on products, program, procedures, representations, and warranties for details.
40 November 2008
NICHE REPORTS
Direct lender specializing in HELOC 1st and 2nd position loans between
25k-250k
All property types, any condition. Including construction, re-hab,
land, development. LTV based underwriting. No prepayment penalties,
discounted pricing for short term. Fast approvals and closings. Direct
Lender in WA, OR, ID only
Investor Funding 864-213-3951 www.4investorfunding.com
J & J Financial 714-256-4416 www.10dayloan.com
Kennedy Funding 201-342-8500 www.kennedyfunding.com
Lakeside Financial Inc. 949-297-4180 www.nofico.net
LNB Commercial Capital 321-214-0585 www.lnbcapital.com
Mager Capital 310-760-6290 www.magercapital.brokerca.com
Magnolia Financial Consultants 601-428-1005 www.hardmoneymortgages.com
Mango Bay Mortgage 561-347-9811 www.mangobayinc.com
Meridian Group 800-901-9301 www.meridiangroupinc.com
MiStar Financial (cml) 720-200-2600 www.mistarfinancial.com
Multicorp Financial 925-275-8111 x 222 www.11multicorpfinancial.com/
Normandy Mortgage 760-220-4330 www.normandy.com/
Overland Financial 818-342-2477 www.overlandfinancial.com/
Pacific Mortgage Funding Corp. (cml) 562-864-4006 www.pacificmortgage.com
PB Financial Group Corp. 310-289-0900 www.pbfinancialgrp.com
Piedmont Capital Lending, LLC. 678-292-6984 www.piedmontcapitallending.com
Porter Bridge Loan Company (cml) 866-725-1777 www.porterbridgeloan.com
Portfolio Mortgage Company 480-775-5150 www.portmort.com
Quik Fund Inc. 813-671-0712 www.quikfund.com
Rehab Funding 610-645-9939 x 310 http://rehabfunding.com/
Remington Financial Group 480-905-3239 www.remingtonfg.com
Right Start Mortgage 800-520-5626 www.rightstartmortgage.com
SBB Financial 866-358-7238 www.sbbfinancial.com/
SDI Funding 864-233-3337 x 3220 www.sdifunding.com
SmartServ Solutions 888-633-4778 www.bronxhardmoney.com
SWC Financial Corp. 714-680-7050 x 113 www.swcfinancial.com
Swift Funding 727-521-6633 http://swiftfundingcorp.com
TCRM Commercial Corp. (cml) 212-371-3933 www.tcrmcommercial.com
The Loan Doctors, Inc. (cml) 954-647-7679 www.regd506.com
The Money Source, LLC. (cml) 480-946-4000 www.themoneysourcellc.com
Titan Hard Money 323-377-0979 www.titanhardmoney.com
Trust Deed Investments, Inc 415-760-2338 www.hardmoney.ning.com
Unifund Financial Group, Inc. 619-573-0289 www.unifundinc.com
West One Mortgage Corporation 818-921-7602 www.westonemortgagecorp.com
WexTrust Capital, LLC 212-643-6190 www.wextrust.com
WholesaleLending.com (cml) 866-303-6301 www.wholesalelending.com
NICHE REPORTS

CONSTRUCTION/REHAB
Premium Listings

Financial Resources Mortgage, Inc. Real Estate based private money lender. Commercial & Residential
Investment. Refi-Cash Out allowed. Retail, office, multi-family, raw land,
603-279-1133
development & modular construction are our specialties. Common sense
underwriting. No upfront fees! Email or call today.
Manaseh, Epharim & Associates Private lender specializing in commercial real estate loans nationwide and
770-840-0112 internationally

Metro Funding Corp Fast closing, no points upfront, all commercial properties including land,
866-302-6360 acquisitions, refis, and development loans

Loan portfolio financing and warehouse lines of credit from $2MM -

RBA Capital $20MM for hard money lenders and investor rehab lenders. Reduce
610.293.8008 your local bank and private investor hassles with stable and consistent
financing

Remington Financial Group, Inc Up to 95% financing construction, rehab, renovation, development,
480.905.3239 starting at $1 million and moving upwards, commercial only

CONSTRUCTION / REHAB Lender Listings Powered by TheLoanPost.com

Ameribank Mortgage 516-833-8834 www.ameribanksolutions.com
Assurity Financial 866-841-7863 www.assuritywholesale.com
Axiom Commercial Funding 866-637-3014 x 10 www.acfsonline.com/
Broker Capital Funding 408-438-6939 www.brokercap.com/
Chase Home Finance 813-601-2530 www.chaseb2b.com
Colonial National Mortgage 800-825-1311 www.cnmbrokers.com
Everbank 415-595-3968 www.everbankwholesale.com
Excelsion Mortgage 888-578-5441 x 1 www.ExcelsionBrokers.com
Federal Trust Mortgage 407-323-1833 x 153 www.federaltrust.com/brokers
First Mutual Bank 971-645-9140 www.washingtonfederal.com/wholesale/
First National Bank of Nassau 404-218-3335 www.fnbwholesale.com/
First Northern Bank 707-423-9330 www.thatsmybank.com/
Hawkins Capital 208-908-5596 www.hawkinscap.com/
Kennedy Funding 201-342-8500 www.kennedyfunding.com
M&T Bank Mortgage 804-380-7465 wholesalemortgage.mtb.com/
Mango Bay Mortgage 561-347-9811 www.mangobayinc.com
Mission Oaks National Bank 805-889-0301 www.missionoaksbank.com
Portfolio Mortgage Company 480-775-5150 www.portmort.com
SWC Financial Corp. 714-680-7050 x 113 www.swcfinancial.com
United Midwest Savings Bank 614-255-3534 www.umwsb.com
Unity Bank 904-727-7535 www.unitybank.com
Vertice 925-570-0777 www.verticelending.com
West One Mortgage Corporation 818-921-7602 www.westonemortgagecorp.com

ADVERTISE YOUR NICHES HERE WITHIN

Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consum-
ers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each
lender’s information on products, program, procedures, representations, and warranties for details.

TheNicheReport.com 41
 NICHE REPORTS

COMMERCIAL
Premium Listings

AcuPen Financial High LTVs, and low debt coverage ratio requirements
305-666-1879
Great rates on commercial real estate loans, fully amortizing up to 25
Avatar Financial Group years. Most property types considered including hotels, multi-family and
888-896-0083 special-use. Full doc is required for these competitive rates. Please call
to request a rate sheet

Colorado FSB Commercial Division Bridge/Construction $2 million + and perm loans for 18 commercial
303-771-1031 property types nationwide from $250K+

Fairview Commercial Lending No minimum credit score, foreclosure bailouts, Quick Closings nationwide,
866-634-1270 commitments in 24 hours
Real Estate based private money lender. Commercial & Residential
Investment. Refi-Cash Out allowed. Retail, office, multi-family, raw land,
Financial Resources Mortgage, Inc.
development & modular construction are our specialties. Common sense
603-279-1133 underwriting. No upfront fees! Email or call today.
Direct Portfolio lender specializing in funding loans traditional lenders
Gregory Funding LLC cannot. NOD or BK OK. No Credit Score. No Pre-payment Penalty. Up to
888.324.3578 75% LTV. Loan amounts up to $1.0MM. Lending territory: AZ, CA, CO, ID, NV,
OR & WA
Light Funding Corp. All types of commercial loans nationwide & international
877.300.1595

Manaseh, Epharim & Associates Fast, flexible funding for all your commercial financing needs
770-840-0112

Metro Funding Corp Fast closing, no points upfront, all commercial properties including land,
866-302-6360 acquisitions, refis, and development loans

Remington Financial Group, Inc Senior financing on existing real estate all property types, competive
480.905.3239 rates

ADVERTISE YOUR NICHES HERE WITHIN

Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consum-
ers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each
lender’s information on products, program, procedures, representations, and warranties for details.

42 November 2008
NICHE REPORTS
Commercial premium niches continued…
Tellus Capital
619-818-6248
Trilogy Commercial Lending
888-875-5055
COMMERCIAL Lender Listings Powered by TheLoanPost.com
21st Mortgage 800-955-0021 x 1219 https://www.21stmortgage.com
Acupen Financial 503-516-5823 www.Acupenfinancial.com
Affinity Bank 877- 862-7245 www.affinitybank.com
AgriCap Financial Corporation 213-542-5232 www.agricap.com
American Acceptance 800-452-9287 www.aamcap.com
Arlington Richfield 248-613-7423 www.arlingtonrichfield.com
Avant Capital Partners, LLC. 212-219-9419 www.avcapital.net
Axiom Commercial Funding 866-637-3014 x 10 www.acfsonline.com/
Berkshire Capital Financial, Ltd. 212-986-9890 www.berkshirecapital.net
Blue Sky Commercial Funding 888-500-2583 www.bscfloans.com/
Brownstone Mortgage Capital 800-547-1285 www.brownstoneloans.com
Capital Alliance 415-288-9575 www.calliance.com/index.php
CapitalSource Finance 212-321-7215 www.capitalsource.com/
CFA Capital Partners 914-967-5780 www.cfacap.com
Ciena Capital 800-722-5626 www.cienacapital.com
CIT Small Business Lending Corp. 404-244-4592 www.smallbizlending.com
Coast Investors Capital 305-446-9125 www.coastinvestors.com
Commercial Bridge Loan Funding 305-852-2569 www.cblfg.com
Commercial Funding Corp 904-885-9977 www.commercialfundingcorp.com/
Commercial Hard Capital, LLC 832-607-6778 www.commercialhardcapital.com
Commercial Lending Capital 714-656-3943 www.clcnationwide.com
Commercial Loan Capital 877-473-6984 www.clcloans.net
Commercial Mortgage City 954-854-6853 www.commercialmortgagecity.com
Commercial Mortgages 101 800-763-3036 www.commercialmortgages101.com
Community Commerce Bank 916-648-2680 www.ccombank.com
Cushman Rexrode Capital Corporation 925-988-7200 www.cushrex.com
Eastern Savings Bank 800-787-8187 www.easternsavingsbank.com
Equity One Commercial 407-370-7843 www.equity1commercial.com
Excelsion Mortgage 888-578-5441 www.excelsionbrokers.com
First California Bank 818-670-7688 www.fcbank.com
Griffin Capital Funding 800-710-6762 www.ysploans.com
Hawkins Capital 208-908-5596 www.hawkinscap.com/
HMC Funding 800-273-7001 x 327 www.hmcfunding.com
Integrity Financial Group 916-343-7559 www.ifgloans.com
Interbay Funding, LLC 877-207-6099 www.interbay.com
Kennedy Funding 201-342-8500 www.kennedyfunding.com
Lib Properties, LTD. 404-256-8600 www.libloans.com
Lighthouse Commercial 614-340-3894 www.Lighthouse-Commercial.com
LNB Commercial Capital 321-214-0585 www.lnbcapital.com
Magnolia Financial Consultants 601-428-1005 www.hardmoneymortgages.com
Mango Bay Mortgage 561-347-9811 www.mangobayinc.com
Financing may not be available in all states. The above summaries are intended for Mortgage Professionals only, and not intended for distribution to consum-
ers, as defined by Section 226.2 of Regulation Z, which implements the Truth-In-Lending Act. Information is subject to change without notice. Refer to each
lender’s information on products, program, procedures, representations, and warranties for details.
Direct lender specializing in first and second loans on income producing
commercial properties
Specializing in Full and Simple Doc small balance commerical loans up to
$5 M. Our unique Commercial Automated Underwriting System allows for
instant approvals, including pricing options. No upfront fees! Experience
ease of execution – call today.
Met-West Commercial 866-766-4000 www.met-west.com
Midwest Financial Capital 317-844-7776 www.midwestfinancialcapital.com
Minvest Financial 877-317-0260 www.minvestfinancial.com
MiStar Financial 720-200-2600 www.mistarfinancial.com
MJM Capital Group 480-628-1943 www.mjmcapitalgroup.com
Multicorp Financial 925-275-8111 x 222 www.11multicorpfinancial.com/
National Business Finance 954-495-4791 www.nationalbusinessfinance.com
Nationwide Commercial Lenders 800-830-5940 x 1 www.NationwideCommercialLenders.com
New World Commercial Lender 561-628-2069 www.nwclender.com
Ovation7 561-746-7858 www.ovation7.com/broker
Overland Financial 818-342-2477 www.overlandfinancial.com/
Pacific Mortgage Funding Corporation 562-864-4006 www.pacificmortgage.com
Pacific National Bank 305-539-7675 www.pnb.com
PFA Capital, LLC. 800-531-4589 www.picconefinancial.com
Phoenix Funding 877-562-6414 www.phoenix-funding.com
PNC ARCS 800-275-2727 www.askARCS.com
Presidential Bank 301-652-1616 www.presidential.com
Pribank 866-811-9217 www.pribank.com
Provident 800-733-3657 x 1712 https://pfloans.provident.com/
Prudential Mortgage Capital Co. 888-263-6800 www.prumortgagecapital.com
Quik Fund Inc. 813-671-0712 www.quikfund.com
Reliant Funding 412-942-1010 x 18 www.reliantfunding.us
REM Capital 877-774-4240 www.remcapitalgroup.com
SF Partners Mortgage 305-774-0456 sfmortgagelenders.com/
Silver Hill Financial 877-813-4685 www.silverhillfinancial.com
Small Business Loan Source, LLC. 512-215-2727 www.adelinerem.com
St. Cloud Mortgage 877- 653-3276 www.farmerloan.com
STA Capital Group & Advisors 866-610-4141 www.c-loandivision.com
Strongtower Financial 800-333-9893 www.strongtowerfinancial.com
SWC Financial Corp. 714-680-7050 x113 www.swcfinancial.com
TCRM Commercial Corp. 212-371-3933 www.tcrmcommercial.com
Terrace Capital 212-671-1031 www.terracecapital.com
The Money Source, LLC. 480-946-4000 www.themoneysourcellc.com
Trilogy Commercial Lending, LLC. 877-726-9433 www.trilogycl.com
Union Bank of California 877-945-2265 www.uboc.com
Wachovia Bank 916-787-9401 trevor.deng@wachovia.com
Washington Mutual 916-825-5432 james.wiegandt@wamu.net
Wells Fargo 800-840-5822 www.wellsfargo.com
West One Mortgage Corporation 818-921-7602 www.westonemortgagecorp.com
WholesaleLending.com 866-303-6301 www.wholesalelending.com
World Capital Bancorp, Inc. 888-922-3003 www.worldcapitalbanc.com
TheNicheReport.com 43
 Tellus Capital is a direct private money lending
company specializing in commercial properties.
Loan amounts
from 200K to 5MM.
• Lending Territory includes CA,
AZ, WA, NV, OR, AZ and UT.
• No Minimum FICO
• No Seasoning
• 24hr turning time on
approvals.
• 7 day funding time with
completed loan package.

Please email a summary request to daniel@tellus-capital.com

or check out our website at www.tellus-capital.com.
4431 S. Eastern Avenue #2, Las Vegas, NV 89119 • tel 702-795-2888 • fax 702-795-2181
LENDER & RESOURCE DIRECTORY
AcuPen Financial, LLC
The Premier One-Stop
Commercial Mortgage HUB
www.acupenfinancial.com
a la mode, inc.
www.alamode.com
Ambit Funding
www.ambitfunding.com
Contact: Chris Bednar
Phone: (570)-829-2101 (800)-823-7101
Email: loans@ambitfunding.com
America One Finance
www.americaonefinance.net
Contact: Matt Simmons
Phone: 425.641.4658 x117
Email: matt@americaonefinance.com
Asset Funding Group
www.assetfundinggroup.com
Contact: Loan Submission
Phone: 866-398-8916
Email: Loans@assetfundinggroup.com
Avatar Financial Group
www.avatarfinancial.com
Contact: Allison Payne, Loan Analyst
Phone: 888.896.0083
Email: loans@avatarfinancial.com
Best Rate Referrals
www.bestratereferrals.com
Phone: 800-811-1402
BRT Realty Trust
www.brtrealty.com
Contact: Mitch Gould
Phone: 516.773.2712
Email: mitch@brtrealty.com
Capital Management
www.CapitalManagementAZ.com
Contact: Louis Lantz
Phone: 480.575.1782
Email: info@capitalmanagementaz.com
CityLights Financial Express, Inc
www.citylightsfinancial.com
800-530-2489 ext 301
info@citylightsfinancial.com
Continuum Funding Group
www.continuumfunding.com
Contact: Evan Kaplan
Phone: 703-564-1659
Email: ekaplan@continuumfunding.com
Credit Plus Inc.
www.creditplus.com
Phone: 800.258.3488
Fax: 800.258.3287
Email: beyondbundled@creditplus.com
Direct Marketing Associates
www.DMALeads.com
Phone: 888.312.9594
Email: info@DMALeads.com
DocMagic
www.docmagic.com
Phone: 800.649.1362
Fairview Commercial Lending
www.FairviewLending.com
Phone: 866-634-1270
Fax: 404-634-0319
Financial Resources Mortgage, Inc.
www.commercialloanresources.com
Contact: David Dexter
Phone: 603-279-1133 X 317
Email: privatemoney@frmortgageinc.com
First Mount Vernon I.L.A.
www.FMV1.com
Phone: 703-823-6800
Fax: 703-997-2499
www.GreenLeafLegals.com
Phone: 888.326.3303 Ext 217
Contact: Simon Yarandi
Email: Simon.Yarandi@GreenLeadLegals.
com
Gregory Funding LLC
www.gregoryfunding.com
Phone: 888.324.3578
Fax: 503.226.4699
Email: info@gregoryfunding.com
TheNicheReport.com 45

HCI Mortgage
www.203kwholesale.com
(877) 724-1720
Fax: (866) 201-172
LJL Funding
www.LJLFunding.com
Contact: Phil Jemmett
Phone: 888-456-0246
Email: PJemmett@LJLFunding.com
LoanAce
www.loanace.com
info@teravendo.com
Light Funding Corp
www.lightfunding.net
Contact: Maria Gorrita
Phone: 877.300.1595
Email: info@lightfunding.net
Madison Credit Management
Services LLC
www.madisoncredit.com
Contact: Roger Castile
Phone: 856-866-9878 x4320
Email: info@madisoncredit.com
Manaseh, Epharim & Associates
www.meandassociates.com
Contact: R.D. Walker
Email: info@meandassociates.com
Phone: 678-387-3230
Metro Funding Corp
www.metrofundingcorp.com
Contact: Jennifer Smith
Email: jennifer@metrofundingcorp.com
Phone: 866-302-6360
46 November 2008
Nationwide Home Relief
Phone: 877.368.7266
Miner Capital Funding, LLC
Orlando@minercapitalfunding.com
www.Minercapitalfunding.com
Phone: 702-466-8952
Fax: 314-667-3092
Precision Loan Processing
www.PrecisionLoanPro.com
Phone: 703.743.9739
Email: Kristen@precisionloanpro.com
RBA Capital
www.RBACapital.com
Dan Murphy
610.293.8008 x205
dmurphy@rbacapital.com
Remington Financial Group, Inc
www.remingtonfg.com
Contact: Aaron Enright
Phone: 480.905.3239
Email: apply@remingtonfg.com
www.settlementbiz.com
877 392 4940
Stonecrest Financial
Contact: Bill
Phone: 888.884.6518
Email: Bill@stonecrest.net
LENDER & RESOURCE DIRECTORY
Tellus Capital
www.tellus-capital.com
Contact: Daniel Singer
Phone: 619.818.6248
Email: Daniel@tellus-capital.com
Trilogy Commercial Lending
www.TrilogyCL.com
Phone: 888-875-5055
Fax: 407-523-6946
Email: info@trilogycl.com
TrustCapital Investments LLC
Craig Severson
301-503-2231
trustcapital@frontiernet.net
Unifund Financial Group Inc.
www.unifundinc.com
Contact: Tyson Hempel
Phone: 619-987-1083
Email: tyson@unifundloan.com
Urban Financial Group, Inc.
www.reverseit.com
Contact: Matt Klaus
Phone: 888.777.3311
Email: info@reverseit.com
WADOT Capital, Inc.
www.wadotcapital.com
Erik Egger or Craig Halpin
Phone: 206.362.4444
Email: ee@wadotcapital.com OR ch@
wadotcapital.com
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