Zeta launches all new Super Card - Indias most

secure payment system

- First-of-its kind anti-fraud solution
- Introduces superior security features like geo-tagging and dynamic PIN

Mumbai, November 23, 2016: Zeta, Indias fastest growing fintech company in
the smart employee tax benefits space, launches its first product for all end
consumers with the most secure payment system - Zeta Super Card. The Super
Card introduces first-of-its-kind anti-fraud security measures like geo-tagging and
dynamic PIN for authenticating payments.

The MasterCard powered Zeta Super Card can be applied for through the Zeta app
or the Zeta website. The Zeta Super Card can be used by all consumers by simply
transferring funds from their bank account or debit/credit card via the Zeta app.

Zeta Co-founder and CEO Bhavin Turakhia said, While demonetisation is a great push
for the transformation into a cashless economy, the threat of digital transactions
falling prey to frauds can prove to be an impediment in the process. With Indias
digital payments industry expected to touch $500 billion by 2020, it is essential that
card payment systems offer completely secure methods to safeguard users from all
possible threats. Recognising this need, Zeta has developed a more secure and
convenient payments system that addresses the current loopholes in digital
payments.

The Anti-Fraud measures in the Zeta Super Card:

1. SuperPIN: Zeta replaces the static 4-digit PIN and
SMS-based OTP with a dynamic 6-digit SuperPIN that is generated on the app
for every transaction. In doing so, Zeta secures both online and in-store
transactions from chances of possible fraud.

2. Location Shield: Through geo-tagging, Zeta

tracks and matches the location of the transaction - where the Super Card
has been used and where the SuperPIN has been generated. In case of a
mismatch, the transaction is blocked thereby ensuring the card is never used
without the knowledge of the user.

3. Swipe2Pay: Zeta users can authorise payments

using a swipe action on the app to make payments online. This feature does
away with the need to punch in an SMS-dependant OTP and provides added
 security to the user who need not key any sensitive information, thereby
safeguarding the transaction in case the mobile phone is compromised.

Zeta Co-founder and CTO Ramki Gaddipati said, We recently witnessed the worst
security breach in the country where 3.2 mn cards were compromised. To tackle
such incidents in the future, we have developed Indias most secure payments
system with Zeta Super Card. We have revolutionised payment security in India
with superior features such as dynamic PIN and geo-tagging. The security features
of the Zeta Super Card are linked to the mobile app, which sets it apart from other
payments systems.

Zeta users will also be able to soon enjoy reward points on every transaction
done through the Zeta Super Card. These rewards points can be claimed for gift
vouchers.

Additionally, Zeta has introduced the self-serve KYC feature, which enables users to
upload a copy of their Aadhaar Card allowing them to store up to Rs. 1 lakh in their
Zeta Super Card, up from the existing limit of Rs. 10,000.

About Zeta: www.zeta.in

Zeta, part of the Directi Group, is a Fintech start-up in the mobile and digital
payments spaces. Zeta started this journey by launching an innovative cloud-based
employee benefits suite called Optima. The Optima range includes smart benefits
such as Meal Vouchers, Fuel & Travel Card, Communications Card, Medical
Reimbursements, Gadget card and Gift vouchers. Started in April 2015, Zeta has
over 300 employees spread over 9 Indian cities: Mumbai, New Delhi, Hyderabad,
Bangalore, Chennai, Pune, Kolkata , Kochi and Ahmedabad.

Zeta has over 300 corporates in its clientele across industries ranging in size from
large conglomerates to small start- ups. We are ISO certified and PCI-DSS
compliant.

Bhavin Turakhia (CEO) and Ramki Gaddipati (CTO) are co-founders of Zeta. To
know more about Zeta, log onto www.zeta.in or follow @ZetaIndia on Twitter and
Facebook.

About Directi Group:

Directi is a technology conglomerate founded by Bhavin Turakhia which currently
has a group valuation of US$1.4 billion. It has offices in Mumbai, Delhi, Bengaluru,
Dubai, New York, Los Angeles, Ras Al Khaimah and Zurich.

For further queries, please contact:

Zeta
Himanshu Raj / Kayshel Fernandes
Email:Himanshu.r@zeta.in/
Kayshelf@zeta.in
Telephone: 96200 24865 / 99873 86811
Adfactors PR
Priyal Dave / Reena Kamble
Email:priyal.dave@adfactorspr.com/
reena.kamble@adfactorspr.com
Telephone: 98334 20186 / 91670
79528