MADANAPALLE INSTITUTE of TECHNOLOGY & SCIENCE, MADANAPALLE NATIONAL CONFERENCE on INNOVATIVE MANAGEMENT PRACTICES, 2012 ACCEPTED ABSTRACTS Sl.

No. Paper Code Title of The Paper Author's Names & Affiliation 1. Dr. S Venkatesh, Professor, University of Enhancement of Micro Mysore, Mysore 2. Vanishree, MR, 1 Pension Fund System In NCIMS12F21 Research Scholar, Maharaja College, Mysore India 2 NCIMS12F22 Profitability Performance of Select Private Sector Banks In India Management of NonPerforming Assets In Regional Rural Banks A Case Study of andHRa Pragathi Grameena Bank Dr. T. Sobha Rani, Associate Professor, A.I.T.S, Rajampet,Kadapa Dist,A.P. G. Raja Sekhar Asst. Prof, SVIST, Madanapalle

NCIMS12F23

NCIMS12F24

Venkata Ramanaiah. Malepati Doctoral Fellow (ICSSR), Innovative Strategies For Department of Commerce, Finance- A Retrospect Sri Venkateswara University 1. M. R. Jhansi Rani, Research Scholar, SVSCMV University, Kanipuram, Tamil Nadu.

NCIMS12F25

"A Study of Social and Ethical Issues In Banking Industry Innovative 2. C. B.Venkata Krishna Prasad, Strategies". Associate Professor & Head, Dept. of Management Studies, JB Institute of PG Courses, Tirupati 1. Mr. G. Raja Sekhar, Assistant Professor, Management of NonDepartment of Management Studies, SVIST, Performing Assets In Angallu, Madana Palle . 2. Regional Rural Banks Dr C. Subba Reddy, Associate Professor, A Case Study of and HRA Department of Management Studies, SVPG Pragathi Grameena Bank College, Kadapa. 1.Vanisghree M R Research Scholar Assistant Professor, Department of Management A Report on Micro VVNIMTR, Bangalore Pension Fund System- Its 2.Dr. S Venkatesh Challenges and Research Guide, Opportunities Professor, Department of Commerce, Maharaja College, Mysore

NCIMS12F26

NCIMS12F27

NCIMS12F28

The Innovative Product Strategies In Indian Banking Sector

1. E. Nagaraju, M.B.A., M. Com., M.Phil. Assistant Professor of Akshaya Bharathi Institute of Technology and Science, Siddavatam, Kadapa 2. M. Sreenivasulu, M.Com, M.A., [Phd] Lecturer In Commerce and Research Scholar [Part-Time] 1. A .Rupa Veni , MBA (Ph.D) Ugc-Net Qualified, Research Scholar, Dept of Business Management, Osmania University. 2. Dr. M. Venkata Subba Reddy M.Com, MBA, M.Phil, Ph.D Professor and HoD VISIT, Shadnagar, AP S.Abdul Rafi, Assistant Professor Vasavi Institute of Management and Computer Sciences, Kadapa.-516001. Ramesh Kumar (Research Scholar Economics)

NCIMS12F29

Innovations In Banking & Finance

10

NCIMS12F30

Innovations In Banking and Finance

11

NCIMS12F31

Currency Management and Banking Services

Bhu.Vranasi

12

NCIMS12F32

1. Dr. A. Amruth Prasad Reddy M.Com., MBA Ph.D., Assistant Professor In Management Studies, M-Banking In The Era of Department of Business Administration, Globalization Yogi Vemana University, Kadapa - 516003 Andhra Pradesh (India). T.Mamata Impact of RBI Base Rate Asst Prof on Banking Industry: A Padala Rama Reddi Colleges Special Reference To Narsingi, R.R.Dist Home Loans In India 1. Dr. V. Mallikarjuna Principal, Sri Sai College of It & Management Kadapa 516002

13

NCIMS12F33

14

NCIMS12F34

Mobile Banking: A Strategic Tool For Financial Inclusion

2. Mr. Y. Siva Krishna Reddy Assistant Professor, Sri Sai College of IT & Management, Kadapa 516002

15

NCIMS12F35

Leveraging It In Urban Cooperative Banks- A Conceptual Study

16

NCIMS12F36

Innovations In Banking Sector In India

1. B Munirajasekhar 2. Dr B Sudheer 3. B.M.Rajasekhar Associate Professor K.M.M Colleges Tirupati 1. B. Venkatappa 2. M. Guruswamy 3. P. Venkateswarlu

17

NCIMS12F37

1. Dr.Sardar gugloth Associate Professor, Sri Venkateswara University, Financial Innovation & Tirupati-517502 Technological Change in 2. S.B.Sowjanya Kumar Banking Research Scholar, Sri Venkateswara University, Tirupati-517502 Role of Technology, Service quality and Customer satisfaction A Study with reference to Banking Sector Dr.P.Seshagiri Rao Asst.Professor, Dept. of Humanities, Madanapalle Institute of Technology & Science, Madanapalle- AP. KHUSHBOO AGNIHOTRI INNOVATIONS IN M.Com, B.Ed, Ph.D (Submitted RETAIL BANKING: AN Contact Address: INDIAN PERSPECTIVE Amity University (UGC Approved) Uttar Pradesh MUTUAL FUND KNOWLEDGE AND EXPERIENCE: AN EMPIRICAL STUDY OF INVESTORS PERSPECTIVE 1.Dr. S. RAGHUNATHA REDDY Associate Professor, Kandula School of Management KSRMCE Campus, KADAPA 516 003. A.P.INDIA, 2.Mr. THULASI KRISHNA.K Research Scholar, Department of Management Studies S.V. University, Tirupati 517502. A.P.INDIA

18

NCIMS12F38

19

NCIMS12F39

20

NCIMS12F40

21

NCIMS12F41

1. DR. JASVEEN KAUR* FACULTY, AFTERMATHS OF Department of Commerce & Business GLOBAL RECESSION Management ON THE EMPLOYEE Guru Nanak Dev University, Amritsar RETENTION IN THE 2. GINNI SYAL BANKING INDUSTRY Junior Research Fellow IN INDIA Department of Commerce & Business Management Guru Nanak Dev University, Amritsar

22

NCIMS12G21

Green Information Technology A Strategy For Socially Responsible Software Companies

1. Suresh B. K,Asst. Professor Hemavathi B. N Assistant Professor

2.

23

NCIMS12G22

Success Mantra For Business Excellence In The Indian Era

1. K.Ashok Kumar. M.Com., MBA, (Ph.D) Research Scholar Saveetha University, Chennai. 2. Dr. Ch.Bala Nageswara Rao, Director, Saveetha School of Management, Chennai. 3. P.Subba Rao,MBA,(Ph.D) Research Scholar Adikavi Nannaya University Prof.G.Geethanjali , Senior Faculty Member, Department of Business Communication &Soft Skills, IBS Hyderabad, IFHE (Deemed University ) Prof.G.S.Phunde Sinhgad Instiute of Business Administration and Research, Pune 1. Dr. D.Adinarayana, 2. J. Yathu Assistant Professors, Department of Management Studies, Kuppam Engineering College, Kuppam517425 1. Ch. Lavanya, Lecturer In Commerce, 2. Dr. T.Vijayalakshmi, Principal, SDMSM Kalasala. V. Sreenivasa Rao, Assistant Professor, RSR Engineering College, MBA Department, Kadanuthala, Kavali-524142 Nellore Dt, A. P 1.Shaik Rahamath Bee MBA/Net,M.A(Eng), (Ph.D),(Ll.B) Associate Professor, Sri Rama Krishna Degree (Autonomous) & PG College, NgoS Colony, Nandyal

24

NCIMS12G23

25

NCIMS12G24

Teaching Business Communication At MBA Level : A Cross Cultural Perspective Current Trends In Intellectual Property Rights:

26

NCIMS12G25

Recent Trends In Trademarks

27

NCIMS12G26

Strategic Management For E-Governance

28

NCIMS12G27

Innovative Management Strategy

29

NCIMS12G28

Equipping For Economic Turmoil --Strategic 2. Dr.G.Ramakrishna Reddy.M.Com,Ph.D Advantage of India Principal and Correspondent Sri Rama Krishna Degree(Autonomous) & PG College NgoS Colony, Nandyal

30

NCIMS12G29

1. Prof.P.Murali Krishna,, SKIM, Sri Krishnadevaraya University, Anantapur. 2. Dr.V.Sailaja, Intellectual Property SKIM, Sri Krishnadevaraya Rights - A Tool For University,Anantapur Knowledge Management . 3. Shaik Rahamath Bee Mba/Net., Associate Professor,Sri Rama Krishna Degree(Autonomous) & PG College, NgoS Colony, Nandyal Innovative Management Strategy Innovation Is The Name of The Game In Business: A Look In To The Innovative Companies In India. Application of Nonformal Education Approaches In Development Sector Prof.Biswajit Pattajoshi L. Murali, MBA, M.Phil., Research Scholar, Department of Management Studies, Sri Venkateswara University College of Commerce, Management and Computer Sciences, Tirupati 517 520, Ravi Kanth .G Associate Dean Aurora'S Business School

31

NCIMS12G30

32

NCIMS12G31

33

NCIMS12G32

34

NCIMS12G33

35

NCIMS12G34

1. Dr. T.Narayana Reddy, MA, MBA, Ph.D Head, Dept. of Humanities, and NSS Rewards and Risks of Csr Coordinator For Small and Medium JNTUA, Anantapur. Sized Enterprises In India 2. Ms. G.Silpa, MBA, (Ph.D) Assistant Professor & Head, Dept. of MBA, YITS, Tirupati. Role of It In Indian Ch.R.S. Murthy Business System Technological Strategies Key For Global Competitiveness: Future Practices From IndiaS Leading Companies 1. D. Nabirasool, Research Scholar Dr. D. Prabhakar, Asst. Prof SK University, Anantapur Research Supervisor. SK University, Anantapur 2.

36

NCIMS12G35

37

NCIMS12G36

Equipping For The Economic Turmoil

1. M.Vani, Associate Professor, Srinivasa Ramanujan Institute of Technology, Anantapur. 2. N.V.Nagaraju C.V.L.N.R. Institute of Science and Technology, Anantapur.

38

NCIMS12G37

1. Dr. P. Paramashivaiah Professor & Chairman, Dept of Studies & Research In Commerce Vedic Management - The 2. Sri. Suresh Holistic Approach To Assistant Professor, Managerial Dept of Studies & Research In Management Excellence 3.Prof. Vikash Honorary Professor Dept of Studies & Research In Management, Tumkur University, Tumkur-572 103. 1. E. Kamalakara 2. M. Obalesu 3. K. Sreenivasulu 1. B.Ravikanth Associate Professor, Department of Management Studies, Sri Vasavi Engineering College, Tadepalligudem,WG Dist- AP. 2. S.Krishnamurthy Naidu Sr.Asst.Professor,Sri Vasavi Engineering College, Tadepalligudem, WG Dist- AP. 3. D.Naveen Kumar Asst.Professor,Sri Vasavi Engineering College, Tadepalligudem,WG Dist- AP. Radio Frequency Identification (Rfid): An Innovative Management Strategy In B. Syam Sundar Supply Chain Management (Scm)

39

NCIMS12G38

E-Business - (Some Issues & Strategies)

40

NCIMS12G39

Adopt Gandhian Principles @ Workplace

41

NCIMS12G40

M.Com, M.Phil

42

NCIMS12G41

Role of IT In Indian Business Intellectual Property Rights-Changing Global Scenario Globalization of Health Care Services In India: Opportunities and Challenges

43

NCIMS12G42

1. Ch.R.S.Ch.Murthy, Asst. Professor, School of Management Studies (SMS), Sreenidhi Institute of Science and Technology, Ghatkesar, Hyderabad, Ranga Reddy Dist. Dr. P. Subramanyachary Associate Professor, Dept. of MBA, SIET, Puttur. Vinodan .A Nodal officer IITTM, Nellore

44

NCIMS12G43

45

NCIMS12G44

1.NALLA BALA KALYAN KUMAR Research Scholar, Department of Management studies, MODERN TRENDS S.V.University, Tirupati, 2.R. SESHA AND CHALLENGES IN SALIENDRA MANAGEMENT Assistant Professor SECTOR Department of Management studies, Madanapalle Institute of Technology & Science, Madanapall Face to Face Computer SAIDALAVI.K Mediated Communication M.Phil- Management Model as a Double Edged MANUU, Hyderabad e-Business Strategy Ms. B.G.Shobha Principal Trends and Current Issues Kempegowda Law in Intellectual Property College,B.B.Road,Chickballapur 562 Rights 101,Karnataka State. Subrata Shil Assistant Teacher in a Government sponsored school M. A. ( English ) Chaknetai Junior High School Kolkata 700145 Gangrai Chaknet Chaknetai Junior High School

46

NCIMS12G45

47

NCIMS12G46

48

NCIMS12G47

English language Teaching in Business Management

49

NCIMS12G48

50

NCIMS12G49

Global Competitiveness Mrs. DHANYA. J. S with transparency through MBA (Marketing Specialization), VTU, networking sites Belgaum 1.Dr.D.Sudarsana Murthy Associate Professor e-GOVERNANCE IN Sri Vidynanikethan Institute of Management, INDIA CHALLENGES A. Rangampet AHEAD TIRUPATI (AP) 2. Dr.P.Hari Prasad Lecturer in Political Science, STSN Government Degree College, KADIRI

51

NCIMS12G50

Role of Strategies for global competitiveness with reference to modern corporate world

52

NCIMS12H21

Change Readiness In Organizations The Relativity of Goals of An Individual Entrepreneur Blessed With Values - Significant and Extensive Change In The Modern Era

53

NCIMS12H22

1. S. Suraj Basha, Assistant Professor, Sri Srinivasa Institute of Management Tadipatri - 515411 Co-Author : 2. Dr. B.C.Lakshmanna, Professor, Crescent Institute of Management Studies, Anantapur-515001 B. Sunitha, Department of MBA, Srinivasa Ramanujan Institute of Technology, Anantapur. 1. Suresh B. K, Asst. Professor, Dept. of Business Administration Tumkur University, Tumkur, Karnataka, India - 572103, 2. Paramashivaiah P, Professor, Dean and Chairman. 3. Sharada . S, Assistant Professor, 4. Rekha B V, Assistant Professor Prof. (Mrs.) Mrinal Sanjay Rao Ll.M., M.P.M., D.L.L. & L.W., Ph.D. (Pursuing) Faculty- HR/ Law At Sinhgad Institute of Business Administration & Research, Kondhwa (Bk), Kondhwa Saswad Road, Pune- 411048, Maharashtra .

54

NCIMS12H23

Counseling: Study of Counseling As HR Tool For Dealing With Disciplinary Issues At Workplace

55

NCIMS12H24

Muhammad Abdul Rasheed Kp Emotional Intelligence: M Phil Management (HRM) An Important Catalyst For Maulana Azad National Urdu University Innovation Gachibowli, Hyderabad 500032 1. Mrs.G. Swetha, Research Scholar, Jntu, Ananthapur 2. Dr. D. Pradeep Kumar professor & Head, Department of Management Studies, Madanapalle Institute of Technology & Science, Madanapalle

56

NCIMS12H25

Comparison of Factors Influencing Employee Engagement Among Indian Software Giants

57

NCIMS12H26

P. Rajesh Naidu , Author Guide: P. Revathi,(HoD) Title: Human Resources Dept of MBA, SVPECT, Puttur For Health

58

NCIMS12H27

The Role of Employee Preservation (Retention) on Organizational Advancement In Iron & Steel Industry With Special Reference To Bellary District, Karnataka. Counseling: Study of Counseling As HR Tool For Dealing With Disciplinary Issues At Workplace

1. G.V. Chandra Mouli Research Scholar, Yogi Vemana University, Kadapa, andhra Pradesh. 2. A . Mahesh - Assistant Professor , Department of Management Studies, Global College of Engineering & Technology Kadapa.

59

NCIMS12H28

Prof. (Mrs.) Mrinal Sanjay Rao,Ll.M., M.P.M., D.L.L. & L.W., Ph.D. (Pursuing)
1. K . A . Harish., B.E., MBA Veltech Hightech Dr.RS & Dr.RS Engineering College, Avadi, Chennai . 2. M. Aravind ., MBA Asst.Professor Veltech Hightech Dr.RR & Dr.RS Engineering College, Avadi, Chennai.

60

NCIMS12H29

Role of HR In Handling Workplace Issues Industrial Psychology

61

NCIMS12H30

The Role of HR In Handling Workforce Issues

1. Dr. M. Venkata Subba Reddy M.Com, MBA, M.Phill, Phd Professor & HoD, Vivekananda Institute of Science and Information Technology Shadnar 2. B. Swetha, MBA, Asst.Professor Vivekananda Institute of Science and Information Technology.

62

NCIMS12H31

Dr. C. Shobha Role of HR: A Shift From Assistant Professor, Business Function To P.G.Dept of Studies and Research In Business Integration Commerce Tumkur University, Tumkur. Karnataka

63

NCIMS12H32

A Statistical Study on Organizational Climate Stressors of Faculty In Engineering Colleges

1. P. Ramesh Reddy Research Scholar, Department of Statistics, Sri Krishnadevaraya University, Anantapur-515003, A.P, India. 2. Dr.Klap Sarma Professor and Head, Department of Statistics, Sri Krishnadevaraya University, Anantapur-515003, A.P, India. 3. Anki Reddy Sailaja Assistant Professor, Department of Business Management, Sir Vishweswaraiah Institute of Science and Technology, Madanapalle517325, A.P, India. 1. Anki Reddy Sailaja Research Scholar, Department of Business Management, J.N.T. University, Anantapur515003, A.P, India. 2. T.Narayana Reddy Assistant Professor, Department of Business Management, J.N.T. University, Anantapur-515003, A.P, India 3. Dr. D. Pradeep Kumar Professor and Head, Department of Business Management , Madanapalle Institute of Technology and Science, Madanapalle-517325, A.P, India. 1. R.Reddy Baby, Assistant Professor, Department of Management Studies, Global College of Engineering & Technology, Kadapa,A.P. 2. B.Sujatha, Assistant Professor, Department of Management Studies, Global College of Engineering & Technology, Kadapa,A.P. R.Siva Prasad

64

NCIMS12H33

Work-Life Issues and Their Impact on Career Decisions

65

NCIMS12H34

The Role of Human Resources (HR) In Six Sigma

66

NCIMS12H35

Handling Conflicts At Workplace- An Indian Perspective

Research Scholar SKIM,Anantapur.

67

NCIMS12H36

Change Readiness In Organisation

1. Dr. M Venkata Subbareddy, M.Com,M.B.A, M Phil, Ph.D, 2. Ms Zubi Sumayya , B.Com, M.B.A, Prof and HoD of Vivekananda Institute of Information and Technology, SDNR, Asst Professor of Vivekananda Institute of Information and Technology, SDNR.

68

NCIMS12H37

S.Udayakumar Role of HR To Solve Research Scholar Workplace Conflict Department of Legal Studies Problems and Prospects University of Madras, Chepauk Chennai - 600 005. 1. T. Narayana Gowd, Assistant Professor, Sri Kalahasti Institute of Information and Management Sciences, Srikalahasti. HRm Practices In General 2. B.Anand, Associate Professor , NITHM, Insurance Industry of Hyderabad India- A Study of Public 3.Smd.Ajash, Assistant Professor, and Private Sector Annamachraya Institute of Technology and Companies. Sciences, Rajampeta. 1. P.G.Rudranath, Assistant Professor, Department of Management Studies, Siddarth Institute of Engineering and Technology, Puttur. 2. R.Jyoshtna Devi, Assistant Professor, Department of Management Studies, Siddarth Institute of Engineering and Technology, Puttur.

69

NCIMS12H38

70

NCIMS12H39

Role of HR In Building Relationship Networks For An Effective Organization

71

NCIMS12H40

Innovation In Balance of K.Sandhya Work Life and Personal Lecturer Life In Woman Jntuniversity Employees

72

NCIMS12H41

Role of HRM In Virtual Organizations

1. K.A.Harish., B.E., MBA Asst.Professor Veltech Hightech Dr.Rr & Dr.Rs Engineering College, Avadi, Chennai. 2. M.Aravind ., MBA Asst.Professor Veltech Hightech Dr.Rr & Dr.Rs Engineering College, Avadi, Chennai

73

NCIMS12H42

1. Prof .Kvsn. Jawahar Babu Performance Management 2. C. Rani Systems- Paradigms and 3. N . Meena Rani Practices Dr. C. Shobha Asst Professor P.G.Dept of Studies and Research In Commerce Tumkur University , Tumkur -573102 Karnataka 1. Ms. E.Jalaja, M.B.A, Research Scholar, Department of Management Studies, Sri Krishnadevaraya Institute of Management, Sri Krshnadevaraya University, Anantapur. 2. Ms. E. Neeraja, M.Sc, B.Ed, Research Scholar, Persuasion of Leadership Department of Mathematics, In Retaining The Rayalaseema University, Employees Kurnool. 3. Dr. B. Anita Kumar, M.B.A., P.Hd., Professor, Department of Management Studies, Sri Krishnadevaraya Institute of Management, Sri Krshnadevaraya University, Anantapur. Minimization of Work Bullying Issues, Protecting Society Narendra V Towards Disorders of Personify Role of HR In Present DayS

74

NCIMS12H43

Role of HR : A Shift From Business Function To Business Integration

75

NCIMS12H44

76

NCIMS12H45

77

NCIMS12H46

Workplace Bullying: Causes, Consequences, and Corrections

N. Divya Krishna Murthy Institute of Management (Approved By Aicte, Affiliated Ou) Sy. No. 23 & 39, Edulabad, Ghatkesar Mandal,.

78

NCIMS12H47

79

NCIMS12H48

A Comparative Study of Organizational Culture In 1. Dr. B.Amaranath Private and Public S.Krishnamurthy Naidu Hospitals In Chittoor 3. Dr. G.V. Subba Raju District. Employees Perception on 1. Rsrk Kiran Kumar Innovative HR Strategy In V. Subba Raju Rinl Murty Naidu

2.

2. Dr. G. 3. S. Krishna

80

NCIMS12H49

1.Dr.P.V.Varaprabhakar,Mhrm.,Ph.D. Assistant Professor, Department of Business Administration, Yogi Vemana University, Kadapa, A.P.,India. Role of HR In Workplace 2. Mr.T.Venkata Ramana, MBA, Assistant Professor, Department of Business Administration, KLM College of Engg. For Women, Kadapa, A.P.,India. Organizational Change Readiness: Understanding The Importance of Chaitanya Shanker Collaborative Planning

81

NCIMS12H50

82

NCIMS12H51

1. Dr.Sardar Gugloth Associate Professor, Department of Management Studies, Sri Venkateswara University, Tirupati-517502, Andhra Pradesh. 2. Margani Soma Sekhara Innovative HR Practices Research Scholar, of Indian Companies Department of Management Studies, Sri Venkateswara University, Tirupati-517502, Andhra Pradesh

83

NCIMS12H52

1. B.Veera Bramham ,Research Scholar, Talent Management: Key 2. H.S. Abzal Basha. For Organizational Research Scholar, Success Sri Krishnadevaraya Institute of Management, S.K. University, Anantapur, Andhra Pradesh.

84

NCIMS12H53 NCIMS12H54

Change Readiness in Organizations HR ISSUES AT WORKPLACE IN IT INDUSTRY Ethics as a strategy To Stay ahead of their competitors

85

86

NCIMS12H55

B.Sunitha Assistant ProfessorDepartment of MBASrinivasa Ramanujan Institute of TechnologyAnantapur. 1.Dr. T.Narayana Reddy Associate professor 2. A.Amritha Assistant professor C. Naga Ganesh Assistant Professor MBA Dept GPCET

87

NCIMS12H56

1. Mr. J. Saravanan Babu, Head-Training & Placement, Madanapalle Institute Of Technology and Science, Madanapalle, Chitoor dt, AndhraPradesh. 2. Dr.D.Pradeep Kumar, Head, Department of Management Studies,Madanapalle Institute Of Current Status and Future Technology and Science, Madanapalle, Trends of Workplace Chitoor dt, AndhraPradesh. Diversity Initiatives in the 3. Dr.T. Narayana Reddy, Asst.Professor, Indian IT Organisations Department of Humanities, JNTU Anantapur 1. Mr. J. Saravanan Babu, Head-Training & Placement, Madanapalle Institute Of Technology and Science, Madanapalle, Chitoor dt, AndhraPradesh. 2. Dr.T. Narayana Reddy, Asst.Professor, Department of Humanities, JNTU Anantapur 3. Dr.D.Pradeep Kumar, Head, Department of Management Studies,Madanapalle Institute Of Technology and Science, Madanapalle, Chitoor dt, AndhraPradesh. 1. Mrs. N.Suhasini Assistant Professor, Dept. of MBA, KSRMemorial College of Engineering, Kadapa-516003. Andhra Pradesh. Email:

88

NCIMS12H57

Managing diversity through human resource management: An Indian Context

89

NCIMS12H58

BUILDING PSYCHOLOGICAL CONTRACT: A STRATEGY FOR TALENT RETENTION

2. Dr. G. Krishna Mohan Professor, Dept. of MBA, KSRMemorial College of Engineering, Kadapa-516003. 3. Mr. T. Naresh Babu Assistant Professor, Dept. of MBA, KSRMemorial College of Engineering, Kadapa-516003.

90

NCIMS12H59

Stress related issues in organizations

K.Srilatha, (Ph.D), Faculty in the department of Management, JNTUA.

91

NCIMS12H60

Implementation of Work Place Conditions at Power Grid Corporation of India Ltd.: An Empirical Study

Dr. S. Raghunatha Reddy Associate Professor , KSRM College of Engineering , Kadapa Mr. M. Suraj Ud Dowla Junior Engineer Power Grid Corporation of India Ltd. Itachi, MP, India.

92

NCIMS12M21

93

NCIMS12M22

S. Ramesh, Strategy For The Faculty/MBA, AVS Engineering College, Marketers To Sustaining Research Scholar, Reg No:11171331033 In Various Market Anna University of Technology, Segments Coimbatore. Strategies For Global Ts. Ezaz Ahmed CompetitivenessResearch Scholar Opportunities and SKIM, Anantapur. Challenges For Indian Industries. Analyzing The Gap Between Management View and Customer View With Respect To The Services offered In Retail Banking (With Reference of Anantapur Corporation) 1.B.Venugopal MBA(Phd),Research Scholar In Srikrishnadevaraya Institute of Management,Srikrishnadevaraya University,Anantapur, 2.B.Kondaiah Msc(Comp),(Phd),Research Scholar In Computer Science Department, Srikrishnadevaraya University,Anantapur,,

94

NCIMS12M23

95

NCIMS12M24

The Decision Tool of Six Thinking Hats: A Study Prof.G.Geethanjali, Ibs,Hyderabad of Walmart 1. G. Raja Sekhar, Assistant Professor, Department of Management Studies, SVIST, Angallu, Madanapalle. 2. Dr C. Subba Reddy, Associate Professor, Department of Management Studies, SVPG College, Kadapa. 3. P. Ramesh Reddy, Assistant Professor, Department of Basic Sciences, MITS, Angallu, Madanapalle,

96

NCIMS12M25

A Conceptual Model of Service Quality and Its Implications In Service Sector (Automobile)

1) Mr. Vijayudu G, Research Scholar, Dept. of MBA, SVUCCM & Cs Sri Venkateswara University, Tirupati, A.P. India 517 502 97 NCIMS12M26 Innovative Marketing Strategies For Rural India 2) Dr. B. Amarnath, Associate Professor, Dept. of MBA, SVUCCM & Cs Sri Venkateswara University, Tirupati, A.P. India 517 502 1. K.Sudharani - Lecturer In Commerce Dept., SDMSM Kalasala, Vijayawada 2. K.Subba Lakshmi - Lecturer In Commerce Dept., SDMSM Kalasala, Vijayawada 1. E. Nagaraju, M.B.A., M. Com., M. Phil. Assistant Professor of Akshaya Bharathi Institute of Technology and Science, Siddavatam, Kadapa

98

NCIMS12M27

Strategies For Global Competitiveness

99

NCIMS12M28

A Study on Marketing Strategies of Banks In IndiaCreativity and Innovation 2. M. Sreenivasulu, M.Com, M.A., [Phd] Lecturer In Commerce and Research Scholar [Part-Time] Customer Engagement For Building Competitiveness A Conceptual Approach Formulate Innovative Crm Strategy To Take Proactive Measures Towards Customer-Centric Business In A Public Hospitals To Improve Customer Satisfaction

100

NCIMS12M29

1. Dr. A.Harihara Nath Reddy, M.B.A., Ph.D., Asst Prof., MBA Dept, KLMCEW, Kadapa,

101

NCIMS12M30

1. P.Chakradhar Asso.Professor, Department of Management, 2. Dr.K.V.Subba Reddy Institute of M.C.A, Kurnool.

102

NCIMS12M31

Dr.G. Hari Shankar Prasad M.Tech (Iit,D), Pgdp (Iift), Phd (Alig) Associate Professor & Member, Standing Internal Advisory Committee (Siac) - Research A Study on Shoppers Department of Fashion Management Studies Checkout Behaviour At A National Institute of Fashion Technology Selected Supermarket (Statutory Institution By An Act of Parliament of India) (Ministry of Textiles, Govt. of India) Madhapur, Cyberabad Hyderabad - 500081 1) A. Mayur Kumar MBA, (Phd) Assistant Professor, School of Management, K.S.R.Memorial College of Engineering, Kadapa. (A.P.) Pin 516003 A Empirical Study on 2) Prof.G.L. Naryanappa, M.Com, MBA, Phd, Customer Satisfaction Dean Towards Services offered School of Commerce and Management , By Mall Retailers At Dravidian University, Kuppam Chittoor-Dist Shopping Malls In India (Ap) 3) T.V.Sudhakar, Ma, MBA Assistant Professor, School of Management, K.S.R.Memorial College of Engineering, Kadapa. (A.P.) Pin 516003 Improving Competitiveness and Productivity and Achieving Revenue Growth Through Innovative Practices Indian Retail Scenario Customer Retention Strategies In E-Tailing

103

NCIMS12M32

104

NCIMS12M33

Ajay Kumar Yaleru, Director, Benchmark Program, The Hackett Group

105

NCIMS12M34

1. Prof V. Mallikarjuna B.Tech, MBA, Ph.D Principal Sri Sai College of IT and Management, Kadapa 516 001 2. Mr S. Reddy Murali MBa, (Ph.D) Assistant Professor & HoD Dept., of MBA KORM College of Engineering, Kadapa 516 003

106

NCIMS12M35

Supply Chain 1. Prof. K Ramachandra Management In 2. N. Meena Rani Organised Wet RetailingIssues and Imperatives

107

NCIMS12M36

Kiran Mesa Asst.Professor, Emerging Innovative Department of Management, Trends In Modern Retail Dr.K.V.Subba Reddy Institute of Formats Management, Kurnool. A study on Brand Preference Purchase Behavior Model with reference to Indian FMCG Market CUSTOMER PERCEPTION TOWARDS EMARKETING (With special reference to e-bay.com) Prof.G.Krishna Mohan Principal KSR Memorial college of engineering(MBA) KADAPA 1.Dr. B. Amarnath, Associate Professor, Department of Management studies, S.V. University. Tirupati, A.P 517502. 2.Girish Kumar. K, Student of MBA, Sri Venkateswara University, Tirupati, Andhra Pradesh, INDIA 517502. 1.Mr. Shivkumar M. Belli. Assistant Professor, 2.Dr. G. Hari Shankar Prasad, Associate Professor, Department of Fashion Management Studies National Institute of Fashion Technology, (NIFT), (Statutory Institution by an Act of Parliament of India) Cyberabad, Hyderabad 500081

108

NCIMS12M37

109

NCIMS12M38

110

NCIMS12M39

Emerging Trends in Marketing Communication-A Case of Viral Marketing